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Mobile Technology

People excited for iPhone 6

As people have been waiting to get the new iPhone 6, there have been plenty of rumors about what would actually come with the new phone. And though what was released wasn’t innovative and new like what we expect from Apple, or what we used to expect in the past, it has pleased a lot …

Scott Navratil

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Mobile Technology

Amazon selling the Fire Phone at 99 cents

The Amazon Fire Phone hasn’t been as popular as the retail giant was hoping. Though it’s a fairly nice phone with great features, people haven’t been willing to try it. Though this could be due to the fact that they are being loyal to a favorite brand or because they are worried about how well …

Scott Navratil

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Mobile Technology

Come see Business Texter at CTIA Super Mobility Week

If you’ve been meaning to make a trip to Las Vegas or live nearby, you might want to plan on being there September 9-11 for CTIA Super Mobility Week. Business Texter has been invited to showcase its flagship Intelligent Messaging software at the press-only ShowStoppers Showcase at CTIA’s Mobile Talks Fast Pitch Startup Lab. You …

Scott Navratil

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Mobile Technology

Come visit our booth at the ITExpo

Hey Everyone! We are having so much fun at the ITExpo already. Don’t forget to visit our booth, CVx Booth # 239, today between 2:00 PM and 8:00 PM or tomorrow between 10:00 AM and 1:00 PM to speak with us and enter our Business Texter and ShakeM video contest. You could win one of …

Scott Navratil

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Mobile Technology

Check Out the ITExpo!

The ITExpo is happening this week in Florida, and Equiitext is going to be there. The ITExpo is a huge B2B communications and technology trade show. We’ll be hosting contests, speaking, and launching new services. Stop by our booth, Booth # 303 on Wednesday between 2:00 PM and 8:00 PM or Thursday between 10:00 AM …

Scott Navratil

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Mobile Technology

Coca-Cola Proves Personalization is Key

Coca-Cola’s summer campaign has proven to be its most successful one yet.  Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the new Coca-Cola bottles.  This has been a successful marketing tactic because it has created connections between Coca-Cola and their consumers, and if companies wish …

Scott Navratil

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Mobile Technology

Connecting with Consumers through SMS

Mobile technology continues to amaze us as it makes advances that we never saw coming.  Even ten years ago we could not have dreamed of the amazing technology that is smartphones, tablets, and interactive applications.  Advancing mobile technology is a dream come true for companies because mobile marketing is the easiest and most successful way …

Scott Navratil

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Mobile Technology

Smart Homes: No Longer a Pipe Dream

Remember those movies where the characters’ homes were ran by touch screens on the walls and all the homeowners had to do was press a button when they wanted a home cooked meal or the bathroom cleaned?  Remember how you used to daydream about how nice it would be to live in a home like …

Scott Navratil

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Mobile Technology

The Success Behind Push Notifications

Interactive marketing applications and SMS advertisements are becoming a popular form of mobile marketing for companies of all types.  As technology advances, these forms of mobile marketing continue to succeed in bringing in and retaining business.  Companies have quickly learned that becoming part of the mobile world and frequently maintaining their mobile presence is a …

Scott Navratil

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Mobile Technology

Hard Rock Café’s New Mobile Experience

Hard Rock Café has been mobile for quite a while, but the company has just decided to revamp their mobile marketing by creating a consumer rewards program that users can easily access from their mobile devices.  It is no secret that Hard Rock Café is one of the most popular worldwide restaurants, and people travel …

Scott Navratil

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Mobile Technology

Goodyear Finds Increase in Business with New Towing Application

Goodyear Tire Company has just introduced a new 24-hour towing service mobile application, which has already seen great success.  According to Mobile Marketer, the application caters to stranded motorists who need quick and efficient roadside assistance.  The new application was introduced just in time for the Independence Day holiday when several Americans take vacations.  Customers …

Scott Navratil

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Mobile Technology

How Insurance Companies are Benefitting from Mobile Marketing

Companies of all sorts are seeing great success from mobile marketing.  As technology advances, there are more and more ways to reach the mobile market and it is up to the companies to come up with creative mobile marketing ideas to keep their consumers interested.  It is important that companies focus on the needs and …

Scott Navratil

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Mobile Technology

Interactive SMS Marketing Tactics

Personalized mobile marketing is becoming more popular every day, especially with the advancement of mobile technology such as smartphones and tablets.  Companies are coming up with new ways to market their products through these technologies in order to bring in more business by making it convenient for consumers to access their products from their phones …

Scott Navratil

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Mobile Technology

Video Advertisements are the New Way to Mobile Market

Along with technology, the mobile marketing world is greatly advancing.  Companies are coming up with new, creative ways to reach mobile users, and one of the newest ways is through video advertisements.  Companies used to see great success in banner advertisements on several popular websites, however the success rate for banner advertisements has gone down …

Scott Navratil

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Mobile Technology

Walmart Takes Mobile Marketing to a New Level with Savings Catcher App

Almost everyone is familiar with Walmart’s price match guarantee where if customers find a better deal on products at a different store, Walmart will match the price.  We have all stood in line behind the dedicated “price matchers” showing the checker their coupons and ads in order to price match every little item they can. …

Scott Navratil

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Mobile Technology

Mobile Marketing Using Social Media

Social media websites are one of the top places to mobile market other than actual SMS.  According to Forbes, offline marketing tactics such as SMS, TV, radio, and print ads still hold the record high for successful advertising, but the Internet is a close second.  With technology advancing, and digital devices becoming a norm for …

Scott Navratil

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Mobile Technology

Safer driving means mobile integration

Whenever people develop bad behavior, the government tries to just say no, you can’t do it. This is especially true with the distraction that comes with driving and using your smartphone. Almost everyone you see has a phone in their lap regardless of the law. Maybe Apple has the right idea on how to stop …

Scott Navratil

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Mobile Technology

Securing your smartphone like never before

There may be a new cell phone manufacturer in the smartphone market that is prepared to keep your information safe at all costs. Many of the companies have banded together to prepare kill switches in smartphones that have gone missing, which would shut the phone off if it were ever stolen. But Boeing has taken …

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Mobile Technology

Facebook says goodbye to email

Did you know that you had a Facebook email address? Just like most people, you probably had no idea that you could actually send and receive emails through your Facebook mail. That is exactly why Facebook has decided to get rid of its email program and instead focus on mobile messaging. Just like Facebook, you …

Scott Navratil

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Mobile Technology

New developments in video mobile marketing

For a while now a lot of interest has been paid to video mobile marketing. Video has proven itself a valuable marketing tool with mobile consumers. Now, InMobi, one of the leaders in mobile advertising, has unveiled its latest video ad platform, and it’s changing the way we think about video mobile marketing. According to …

Scott Navratil

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