For instance, in a case study done with Jack in the Box, it was discovered that coupon redemption rates were 3-5 times higher when the fast-food chain used SMS marketing, as opposed to traditional email marketing. The restaurant offered 2 free tacos to any customer who opted in and subscribed to their texts.
Jack in the Box further found that 26% of the consumers that received SMS promotions attributed their in-store purchases to those texts; 32% of SMS recipients attributed their visit to the restaurant on text-message advertising; and 21% of SMS recipients recommended Jack in the Box to another person based on text promotions they received. The restaurant also saw a 97.7% subscriber retention rate following the text-message promotion.
Similarly, Bulmers Irish Cider in the UK used SMS marketing simply to make their targeted audience aware of Bulmers’ locations in an attempt to bring in more foot traffic to their individual pubs. Over the course of 4 weeks, Bulmers sent approximately 77,000 texts to males between the ages of 18 and 34. At the end of the promotion, their data showed that about 75% of those who were texted visited a Bulmers pub because of the SMS message. After the promotional texts were sent, Bulmers sent a follow-up survey to the recipients, finding that 53% of those who received the first text remembered seeing it. This alone is evidence that people are more likely to open and read text messages than they are any other form of traditional marketing.
There are dozens of case studies on food and drink establishments that have found success in SMS marketing, including Pizza Hut, Jamba Juice, Texas Roadhouse, Taco Bell, and many more. A common denominator in these case studies showed that these businesses typically offered promotional items, discounts, or coupons as a way to generate interest in new and returning customers. This specific marketing tool is incredibly viable with great results!
Thanks to EquiiText, you can send scheduled campaign messages to all your SMS subscribers to alert them of your upcoming deals and specials. And, thanks to ALINA, if your customers want to respond to your campaign message to get more information, she can manage all these inbound texts seamlessly and naturally. This hands-off marketing approach ensures that you can focus on running your business while still effectively advertising to and communicating with your customers.
Marketing Coordinator for EquiiText, Chantel is a graduate of creative writing and English studies from the University of Nevada, Las Vegas. She loves animals and traveling around the world.