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# Equiitext

Business Messaging Made Smarter with Artificial Intelligence

## Sitemaps

- [XML Sitemap](https://equiitext.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://equiitext.com/blog/) - Business texting best practices from a leading mobile messaging platform, Equiitext. Stay up to date with mobile texting news and tips.
- [Church Texting Service](https://equiitext.com/church-texting-service/) - Religious institutions around the world are benefiting from SMS marketing — how can your nonprofit use text messaging to achieve its mission? Texting is one of the most popular forms of communication today. It’s no surprise, then, that SMS marketing is considered to be one of the fastest-growing advertising tools for businesses all over the
- [Conversational AI Texting Directly in Your Velocify CRM](https://equiitext.com/velocify-crm-and-equiitext-conversational-ai-platform-delivers-elevated-customer-experiences/) - Lenders trust Equiitext’s Patented Conversational Artificial Intelligence messaging to have engaging conversations with customers and leads. Equiitext utilizes machine learning to recognize natural language, intent, and dialogue to have engaging conversations with customers and prospects. Equiitext provides a platform for high-performing, resilient, proprietary contextual messaging that works. Velocify LeadManager Integration Equiitext’s patented conversational AI messaging
- [What is a Conversational AI Platform?](https://equiitext.com/what-is-a-conversational-ai-platform/) - Equiitext is a Patented Conversational AI Platform that uses natural language processing tool for intent classification, response retrieval and entity extraction. What makes your conversational AI unique? Our patented platform uses machine learning to recognize natural language, intent and dialogue to have engaging conversations with customers and prospects. Building conversational artificial intelligence and chatbots that
- [Upgraded Equiitext with MMS Capabilities](https://equiitext.com/upgraded-equiitext-with-mms-capabilities/) - The new MMS capability to send pictures, up to 1,600 characters & emoji’s is here! Our Multimedia Messaging Service API give you all the benefits of SMS, plus the ability to send rich content like images, emoji’s and up to 1,600 characters for that added oomph. Even better, your customers can share rich content with
- [Zapier Text Messaging Integration](https://equiitext.com/zapier/) - Zapier's Equiitext integrations allow you to automatically send AI conversational text messages data to and from thousands of apps.
- [Six ways to drive more web traffic to your mobile website](https://equiitext.com/six-ways-to-drive-more-web-traffic-to-your-mobile-website/) - Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit.
- [Holiday Customer Service: Do it Right](https://equiitext.com/holiday-customer-service-do-it-right/) - With the holiday shopping season in full swing, your customer service department is probably flooding with phone calls, emails, chats, and texts from customers trying to get answers to their questions. And while they just want to make sure they are getting the best gifts possible for loved ones, you are trying to do everything
- [4 Things to Expect with Influencer Marketing](https://equiitext.com/4-things-to-expect-with-influencer-marketing/) - Influencer marketing has become a hot topic trend among marketers because it is extremely effective. In fact, 94% of marketers who use influencer marketing says that it has helped boost their business, which is a pretty amazing statistic. The basic idea is that you find people on social media who fit your sales demographic and
- [How to get customers to sign up for texting](https://equiitext.com/how-to-get-customers-to-sign-up-for-texting/) - Did you know that 95% of texts are opened in the first 3 minutes after they are sent? On top of that, nearly 98% of texts are opened and read eventually. Knowing that your message is almost guaranteed to be read immediately shows just how valuable text marketing really is to a company. The only
- [7 Reasons Why Customer Service is a Top Priority](https://equiitext.com/7-reasons-why-customer-service-is-a-top-priority/) - Equiitext Conversational AI messaging helps customer service department by reducing the workload and allowing businesses to focus efforts on other things.
- [How Customer Service is Using Artificial Intelligence](https://equiitext.com/how-customer-service-is-using-artificial-intelligence/) - Artificial Intelligence is more advanced than ever. While it isn’t as advanced as the personal assistant Iron Man and SpiderMan use in their suits quite yet, it is actually extremely useful. Not only are people using AI personal assistants every day on their phones, businesses have started using it more frequently in their customer service
- [Holiday Text Message Marketing Tips](https://equiitext.com/holiday-text-marketing-tips/) - Here are some holiday text message marketing tips for your business to follow. Text message marketing will benefit your company and keep customers happy.
- [5 Tips for Marketing to Generation Z](https://equiitext.com/5-tips-for-marketing-to-generation-z/) - Gen Z includes anyone who is 22 or younger now. Here are 5 tips to follow when planning a marketing campaign aimed at Generation Z.
- [5 Tips for Influencer Marketing](https://equiitext.com/5-tips-for-influencer-marketing/) - Of those who use influencer marketing, 95% have reported it to be successful. That is why it is expected that more companies will continue to use this marketing method in 2020. It is an amazing way of reaching out to your current audience as well as developing new customer relationships. And while an artificial intelligence
- [Conversational AI Messaging & How to Get Opt-ins](https://equiitext.com/sms-marketing-incentive/) - If you’re a business owner and you’re launching a conversational AI message marketing campaign, you know you’re going to need a list of people you can text. Rules are in place to prevent businesses from sending unwanted texts to consumers. That means you need to get people to opt in to receiving your texts. How
- [How to Integrate EquiiTEXT Cloud Web App & Mobile App](https://equiitext.com/how-to-integrate-equiitext-cloud-web-app-mobile-app/) - Equiitext's SMS marketing cloud platform accessed. The Equiitext Android Bulk SMS platform can be installed from the Google Play Store on Android devices.
- [How to Advertise During Covid-19](https://equiitext.com/how-to-advertise-during-covid-19/) - Conversational AI (Artificial Intelligence) Messaging can help brands and users have engaging conversation during the time of Covid-19.
- [TCPA | 10 Keys You Need to Know for Mobile Marketing](https://equiitext.com/tcpa-10-keys-you-need-to-know-for-mobile-marketing/) - TCPA is the key law that governs text message campaigns. To do mobile messaging right, you need to know the basics of TCPA.
- [Restaurants Reach More Customers with Mobile Text Marketing](https://equiitext.com/restaurants-reach-customers-with-mobile-text-marketing/) - Mobile text marketing is the best tool restaurants can use to reach customers today. Find out what these restaurants did to increase sales and higher check averages.
- [Spintax Increases SMS Marketing Delivery for Better ROI & Less Blocking](https://equiitext.com/quick-tip-for-better-roi-less-blocking/) - We highly recommend all our customers learn to use our Spintax mode for sending campaigns. It is an easy to vary your message once you get the hang of it.
- [SpinTax App Features on Equiitext](https://equiitext.com/spintax/) - Spintax helps SMS marketers avoid carrier blocks. Equiitext conversational AI messaging uses SpinTax. SpinTax is short for “spinning syntax".
- [Google shares 10 mobile marketing tips](https://equiitext.com/google-shares-10-mobile-marketing-tips/) - Mobile is a huge yet largely untapped opportunity for marketers. Why is it so underutilized? Because mobile presents a unique challenge to marketers. While marketers can count on consumers watching TV from their couches, or on their computers while sitting at a desk, mobile consumers can be anywhere, doing anything, and using a variety of
- [Everyone using texting: your business should text too](https://equiitext.com/everyone-using-texting-business-text/) - Last night, I was sitting there thinking about what life would be like without cell phones. I was thinking about how I wouldn’t have to fight for the attention of those around me and wouldn’t constantly feel like I have to check my text messages. It would be so much simpler. But at the same
- [Five Reasons to Start BulK SMS Marketing](https://equiitext.com/five-reasons-cant-afford-ignore-sms-marketing/) - Marketing is all about making your company visible to the public. There is no better way to do this than through the public’s mobile devices. Today there are approximately four mobile devices for every computer. Almost everyone has a mobile device and they take them everywhere. If you want to reach those people, your best
- [Best business texts you can send to customers](https://equiitext.com/best-business-texts-can-send-customers/) - Imagine you have just seen the biggest, most in your face billboard ever, and there was no chance you would miss it. Then, imagine all it says is “buy chocolate.” That may be enough for some people, but most people won’t care about it. Now, imagine you see a small billboard that you have to
- [How to ensure your Youtube marketing works for generation Z](https://equiitext.com/how-to-ensure-your-youtube-marketing-works-for-generation-z/) - Generation Z presents both a huge opportunity and a huge challenge to marketers. On the one hand, they’re the next big buying group since they’re just starting to come of age. They already possess $44 billion in purchasing power and that number will increase dramatically each year as more and more of them enter the
- [Businesses need to start now to have a chatbot for the holiday season](https://equiitext.com/businesses-need-to-start-now-to-have-a-chatbot-for-the-2017-holiday-season/) - Each year, it seems businesses start preparing earlier for the holiday shopping rush. By next month you’ll already see Christmas displays in all of your favorite stores. So even though it’s only September, it’s not too early to be thinking about the most crucial part of the year for retailers. One thing in particular that
- [Four digital marketing trends you need to know about for the coming year](https://equiitext.com/four-digital-marketing-trends-you-need-to-know-about-for-the-coming-year/) - It was Charles Darwin who first came up with the theory of natural selection which states, in laymen’s terms, that traits that are best suited for survival are passed on while the rest die out. Natural selection applies not just to the survival of species but to the survival of businesses as well. The business
- [Text marketing: Know the laws](https://equiitext.com/text-marketing-know-laws/) - With so much regulation from our government, it is essential that you know all laws associated with marketing before you move forward with it. Any business can be held liable if there are problems associated with messages, which could get really ugly really fast. You can see what happened when the banks didn’t follow the
- [Customize your mobile marketing strategy](https://equiitext.com/customize-mobile-marketing-strategy/) - In the mobile marketing community, we talk a lot about how important it is for every business to have a mobile strategy. We continue to hear that many businesses simply aren’t taking advantage of mobile technology when it comes to mobile marketing. While this is true, it’s not entirely accurate. Sometimes meaningless statistics are being
- [Six digital marketing trends small business owners need to be aware of](https://equiitext.com/six-digital-marketing-trends-small-business-owners-need-to-be-aware-of/) - As a small business owner, you know that on any given day, you will wear several different hats. Small business owners don’t have the luxury of hiring an in-house IT specialist or a human resources team. You often have to fill in for sick employees so you might be a cashier or an assembly line
- [Two-way Business Texting: Marketing Techniques](https://equiitext.com/two-way-business-texting/) - Marketing isn’t just about one-way communication with your customers. Most businesses push ads at their customers through email, texting, billboards, and even on-site marketing. However, not a lot of businesses consider how important it is for your customer to be able to communicate back with your company. Two-way business texting is one of the best
- [How to succeed with digital marketing](https://equiitext.com/how-to-succeed-with-digital-marketing/) - The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Now that 2019 is drawing to a close, it’s a good time to look ahead to 2020 and try to anticipate which things are going to be the most
- [Thirty stats that show the importance of mobile marketing](https://equiitext.com/thirty-stats-that-show-the-importance-of-mobile-marketing-in-2018/) - As the end of 2019 draws near, it’s a great time to look ahead to 2020 and plan out your digital marketing budget. If you’re already investing into mobile marketing, 2020 may be the year that you want to allocate more money towards it. And if you’re not already investing in mobile marketing, 2020 is
- [Six things to know about Gen Zers this holiday season](https://equiitext.com/six-things-to-know-about-gen-zers-this-holiday-season/) - Generation Z is four times as likely than the other generations to leave a store without making a purchase.
- [Seven social media marketing trends for 2020](https://equiitext.com/seven-social-media-marketing-trends-for-2020/) - Gen Z has proven to be quite receptive of chatbots and in many cases prefer to interact with brands via chatbots.
- [Seven ways that marketers can effectively reach Gen Z](https://equiitext.com/seven-ways-that-marketers-can-effectively-reach-gen-z/) - Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not
- [Generation Z Marketing: The Technology-Infused Generation](https://equiitext.com/generation-z-marketing-the-technology-infused-generation/) - Generation Z describes those born after 1995, which means they are just starting their early careers and are becoming a big part of the economy.
- [Reaching Out to Generation Z when Mobile Marketing](https://equiitext.com/reaching-generation-z-mobile-marketing/) - Mobile marketing has never been easier now that mobile technology is a part of every day life for most consumers. There are several different ways to reach consumers of all types through television, smartphones, computers, tablets, gaming consoles, and e-readers, which opens the doors for mobile marketers to be creative with their advertising. Gen Z
- [Generation Z Marketing Tips](https://equiitext.com/generation-z-marketing-tips/) - Marketing has changed significantly over the past few years as more companies have started targeting their efforts towards Millennials, a completely new and different type of consumer than we’ve ever seen before. But just as businesses are starting to really understand how to advertise to Millennials, they are now being introduced to Generation Z, the
- [Top 10 Ways Realtors Use SMS Marketing](https://equiitext.com/top-10-ways-realtors-use-sms-marketing/) - Equiitext is a award-winning SMS Marketing Platform for the real-estate industry. Find out why! Start marketing and advertising yourself and your businesses.
- [Five qualities of an effective SMS marketing message](https://equiitext.com/five-qualities-of-an-effective-sms-marketing-message/) - Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database of customers who’ve opted in, approximately 98% will open that message--most within just a minute or two. Email open rates are about 20% and who
- [Ten creative ways to use text message marketing](https://equiitext.com/ten-creative-ways-use-text-message-marketing/) - Businesses that hope to make the most of their mobile marketing campaigns should consider some new creative ways to use a tried and true marketing strategy.
- [Why Spas and Salons Should Start Sending SMS Messages to Their Customers](https://equiitext.com/why-spas-and-salons-text-message-marketing/) - Texting is a great way to keep in contact with beauty-loving clients who are looking for deals. Stop losing customers to competitors. Start your text message marketing.
- [Eight reasons your small business can’t go without SMS marketing any longer](https://equiitext.com/eight-reasons-your-small-business-cant-go-without-sms-marketing-any-longer/) - All businesses big and small need to continuously reexamine the ways they’re interacting with their customers, to see if they’re staying up to date with new technologies and channels that their customers prefer to use. Today, one of the most preferred methods of communication is SMS or text messaging and brands of all sizes have
- [Texting and Driving: The Temptations and the Dangers](https://equiitext.com/texting-and-driving-the-temptations-and-the-dangers/) - SMS messaging has its advantages for both users who are wanting to communicate and businesses who are wanting to reach out to users. Texting is simple, quick, and effective. For example, when a text comes to a person’s inbox, it usually takes just a few seconds to read the message. The invasive way that messages
- [4 Customer Service Tips to Learn from Elon Musk](https://equiitext.com/4-customer-service-tips-to-learn-from-elon-musk/) - Elon Musk, CEO at Tesla, has spent the better part of his weekend showing customers that they are important to him and the Tesla brand.
- [Crafting the perfect text message for your SMS campaign](https://equiitext.com/crafting-perfect-text-message-sms-campaign/) - Never underestimate the power of a text message marketing campaign. SMS has become one of the most powerful marketing tools a business owner has. SMS as a channel is personal, familiar, instant, and unobtrusive compared to other marketing channels. Not only does SMS boast of a 99% open rate, but over 90% of texts sent
- [Six SMS Marketing Tips for Your Business](https://equiitext.com/six-sms-marketing-tips-business/) - If you’re new to text message marketing (or SMS marketing) then you’ve made an important step for the success of your business. Now that you’ve got your feet wet, it’s important to continue to fine tune your text message marketing campaign to make it more effective. Here is a look at six tips that, if
- [Best time to send a text blast?](https://equiitext.com/when-is-the-best-time-to-send-a-text-blast/) - Text messages can be more or less effective depending on when they’re sent. Here are some tips for determining the best time to send text messages.
- [What Is the Difference Between MMS and SMS?](https://equiitext.com/what-is-the-difference-between-mms-and-sms/) - SMS stands for Short Message Service and is a form of text messaging that allows you to send up to 160 characters to a recipient.
- [SMS Messaging vs. Messaging Apps](https://equiitext.com/sms-messaging-vs-messaging-apps/) - Since text messaging has been available to people worldwide, people have been texting. The use and popularity of SMS messages have risen since the concept.
- [How Cardi B Uses SMS Marketing to Maintain Fan's Loyalty](https://equiitext.com/gain-customers-loyalty-sms-marketing/) - Texting with her fans gives Cardi B the opportunity to engage one-to-one directly with her biggest supporters.
- [The cost of SMS marketing](https://equiitext.com/cost-sms-marketing/) - Coming up with a marketing strategy is one of the most difficult things a business owner has to do. There are so many possible channels and so many different advantages and disadvantages to think about. Unless you’ve been living under a rock, you’ve no doubt heard about the importance of mobile marketing. Each year a
- [Smartphone to test alcohol level with Alcohoot](https://equiitext.com/smartphone-test-alcohol-level-alcohoot/) - Have you ever realized how fascinating your smartphone is? It can do everything from give you directions to let you search for cat videos. Some are more useful than others, but that’s besides the point. And on top of all that, you can add extra apps and devices to your smartphone to make it even
- [A Texting Story](https://equiitext.com/a-texting-story/) - It was in 2007. I sat with real concerns in a doctor's office, awaiting my call of entrance into that brown door, to see the man in the white coat. Certainly, things were on my mind concerning my health; however, I never forgot what caught my eyes and the scene that played out. The Scene
- [Mobile marketing and message overload](https://equiitext.com/mobile-marketing-message-overload/) - Today, we live in what is known as the information age. It has been said that a weekday edition of the New York Times contains more information that a person in the 17th century would come across in an entire lifetime. It's also estimated that more information has been produced in the last three decades
- [The Debate Over AI Customer Service](https://equiitext.com/the-debate-over-ai-customer-service/) - As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch. While AI provides the ability to reach more people more quickly, some customer service loyalists are claiming that AI cannot provide the same level of
- [Gearing up for post-holiday customer service](https://equiitext.com/gearing-up-for-post-holiday-customer-service/) - You’ve already spent months preparing for the holidays by advertising to your current and possibly new customers to try and sell your products. You’ve done everything you can to convince customers that you have the perfect gift for their friends or family members. And while there’s still a couple more days of shopping left, you’ve
- [SMS Messaging for Businesses](https://equiitext.com/sms-messaging-for-businesses/) - SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small businesses in 2020. According to him, number two on the list is “Mobile Takeover.” He says that since 95 percent of Americans own a mobile
- [How to become an SMS marketing expert in just six steps](https://equiitext.com/how-to-become-an-sms-marketing-expert-in-just-six-steps/) - If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way.
- [Best practices for creating an effective SMS chatbot](https://equiitext.com/best-practices-for-creating-an-effective-sms-chatbot/) - Though there are many different platforms for Chatbots such as Facebook Messenger or WhatsApp, SMS (text messaging) is still the ultimate platform when it comes to chatbots. Because there are so many different messaging services now and it’s impossible to know which one your customers prefer, SMS is the safe option since virtually everyone is
- [Four benefits of sending text messages to customers](https://equiitext.com/four-benefits-of-sending-text-messages-to-customers/) - With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of text messaging and are choosing to utilize this channel to interact with their most loyal customers. Here are four benefits that can be gained from having a text
- [Personalizing SMS Marketing with Emojis](https://equiitext.com/personalizing-sms-marketing-with-emojis/) - SMS messaging is a powerful means to spread your marketing message to the masses. Millions of people have cell phones and use text messaging as a means to communicate. In fact, Forbes reported that more people had cell phones that toilets. So if you are trying to decide between marketing through SMS messages or through
- [SMS Messaging Benefits Nonprofits](https://equiitext.com/sms-messaging-benefits-nonprofits/) - One of the greatest challenge facing a nonprofit is finding the necessary funds to benefit the purpose of the organization and simply survive. Recent years have recorded a rise in the number of registered nonprofit organizations, which creates more competition for finding sources of funding. According to the National Center for Charitable Statistics, there are
- [Healthcare Outpaces Other Industries on SMS Use](https://equiitext.com/healthcare-outpaces-other-industries-on-sms-use/) - SMS messaging, in recent years, has benefited organizations and businesses in almost every industry. In fact, a 2020 report shows that SMS messaging is substantially growing as the preferred communication method by individuals and businesses. Emails Are Becoming Outdated Most businesses and organizations still use emails as their primary means of communication. Emails have the
- [How to increase web traffic with SMS marketing](https://equiitext.com/how-to-increase-web-traffic-with-sms-marketing/) - Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social media and a mobile friendly website. Ideally, your SMS campaign is driving web traffic and social media presence in addition to improving sales directly through
- [Six reasons your small business needs a mobile marketing strategy](https://equiitext.com/six-reasons-your-small-business-needs-a-mobile-marketing-strategy/) - In 2020, the average American has two mobile devices—a cell phone or smartphone, tablet, or smartwatch. In the US, the mobile adoption rate is 95%. A mobile marketing strategy for your small business is no longer an option. Here are six reasons why. People are spending more time on mobile devices The average American spends
- [Five additional ways to use SMS that don’t involve promotions](https://equiitext.com/five-additional-ways-to-use-sms-that-dont-involve-promotions/) - A surprising number of small businesses aren’t using the SMS marketing channel to its full potential. Many business owners and marketers are content to send promotional message after promotional message. While mobile coupons and deals are an effective use for the SMS channel and should remain an integral part of any mobile marketing strategy, there
- [How to get more opt-ins for your SMS marketing campaign](https://equiitext.com/how-to-get-more-opt-ins-for-your-sms-marketing-campaign/) - SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or
- [Five ways restaurant owners can use SMS to grow their business](https://equiitext.com/five-ways-restaurant-owners-can-use-sms-to-grow-their-business/) - Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can
- [How to grow and retain your SMS marketing opt-ins](https://equiitext.com/how-to-grow-and-retain-your-sms-marketing-opt-ins/) - SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database of numbers when customers have to take action in order
- [When will chatbots be able to pass the Turing Test?](https://equiitext.com/when-will-chatbots-be-able-to-pass-the-turing-test/) - Alan Turing was a renowned computer scientist and mathematician and a pioneer of artificial intelligence and machine learning research. It was Turing who proposed a test for distinguishing between “true” artificial intelligence and the machines that can kind of replicate it. The Turing Test The Turing Test is rather simple: a human converses with a
- [Four ways to use SMS marketing in the salon industry](https://equiitext.com/four-ways-to-use-sms-marketing-in-the-salon-industry/) - Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways
- [Five ways that Chatbots and AI are changing the workplace](https://equiitext.com/five-ways-that-chatbots-and-ai-are-changing-the-workplace/) - When chatbots were first introduced, the business world knew they had potential. There were implications early on for improved customer service and increased productivity but few could have predicted just how much chatbots would change the business world over time. Here are just five of the ways. A personal assistant for everyone Most businesses don’t
- [Everything you need to know about RCS, the successor to SMS](https://equiitext.com/everything-you-need-to-know-about-rcs-the-successor-to-sms/) - The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made available to the public until a decade later in 1992. The first text message was sent at a party organized to celebrate the occasion. The
- [How to use SMS to successfully promote your mobile app](https://equiitext.com/how-to-use-sms-to-successfully-promote-your-mobile-app/) - The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority of mobiles apps that are downloaded are used once or twice and then never used again or they’re deleted soon after being downloaded and never
- [Frequently asked questions about chatbots](https://equiitext.com/frequently-asked-questions-about-chatbots/) - Chatbots are the latest craze in the world of mobile and artificial intelligence but they’re new enough that many people still know very little about them and some have never even heard of chatbots. Here are some answers to some of the frequently asked questions about chatbots. What are chatbots? As you might be able
- [Four tips to writing more effective copy](https://equiitext.com/four-tips-to-writing-more-effective-copy/) - Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles or social media posts, and even if you’re writing very short form ad copy such as text messages for your SMS loyalty program, it’s important that what you’re
- [How to reach Generation Z with mobile marketing](https://equiitext.com/how-to-reach-generation-z-with-mobile-marketing/) - Pinning down the exact age ranges that define a generation can be tricky and there’s certainly some disagreement and overlap. The distinction between millennials (generation Y) and generation Z is sometimes debated but almost all agree that there is a distinction and marketers trying to target younger demographics need to be aware of that distinction
- [Is a text message marketing campaign right for your business?](https://equiitext.com/is-a-text-message-marketing-campaign-right-for-your-business/) - Texting has surpassed phone calls as the preferred method of communication. Don’t believe it. How many times have you found yourself not answering an incoming call only to text the person who was trying to call and asking what they were calling for. Texting is preferred because it’s convenient. When we’re busy and we don’t
- [How realtors can benefit from mobile marketing](https://equiitext.com/how-realtors-can-benefit-from-mobile-marketing/) - Home sellers and buyers are more likely to go their phones first when creating or searching for listings. As is the case with virtually every other industry, real estate is growing increasingly mobile. Could we have imagined just a decade ago using our phones to buy and sell homes? Just as the internet changed the
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- [High Traffic SMS Marketing Best Practices](https://equiitext.com/high-risk-sms-marketing-traffic-best-practices/) - Consumers reporting your traffic to their own carriers, because they think your SMS marketing message might be an illegal scam or spam.
- [How Artificial Intelligence Can Affect Your Job in 2020?](https://equiitext.com/how-can-artificial-intelligence-affect-your-job-in-2018/) - There will be a demand for more highly trained individuals to program and work with artificial intelligence as well as new careers we can’t even think of yet.
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- [Saving Lives Through Texting!](https://equiitext.com/saving-lives-through-texting/) - Equiitext machine learning algorithms in our cloud AI texting are extremely good at recognizing patterns quickly and responding to customer questions automatically.
- [Use texting to mobilize your supporters and volunteers](https://equiitext.com/use-texting-to-quickly-mobilize-supporters-and-volunteers/) - Equiitext is the trusted leader in person to person text messaging. We empower political organizations to have conversations at scale with the power of Artificial Intelligence.
- [Android Bulk SMS Messaging vs Cloud Texting Platform](https://equiitext.com/android-bulk-sms-messaging-vs-cloud-texting-platform/) - Equiitext Cloud Text Messaging utilize our artificial intelligence system for automated responses to messages like a chatbot.
- [Marketing: A Focus on Social Media](https://equiitext.com/marketing-a-focus-on-social-media/) - Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what
- [Four chatbot programming mistakes you should avoid](https://equiitext.com/four-chatbot-programming-mistakes-you-should-avoid/) - In the rush to get a functioning chatbot up and running, too many businesses are making big chatbot programming mistakes that keep their bots from being as effective as they could be. The following are four of the most common. A boring personality First and foremost, a chatbot should be functional. But even if a
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- [SMS as a Business Continuity Tool](https://equiitext.com/sms-as-a-business-continuity-tool/) - Equiitext are perfectly positioned to support you with instant SMS messaging as part of your Business Continuity Plans, such as: Keeping your staff safe.
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- [3 Common SMS Marketing Pitfalls to Avoid](https://equiitext.com/3-common-sms-marketing-pitfalls-to-avoid/) - Three common mistakes in SMS marketing your business should avoid: landline scrubbing and old list, poor expectations, and not listening to your customers.
- [Accuracy and Speed of Customer Service Improved with AI](https://equiitext.com/accuracy-and-speed-of-customer-service-improved-with-ai/) - Artificial Intelligence (AI) and Machine Learning (ML) are becoming more commonplace in the workplace than ever before, and it is making it possible for customer service speed and accuracy to improve significantly. This means that businesses that are already taking advantage of AI and ML are already ahead of the game, and those who are
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- [10 Things to Know About Influencer Marketing](https://equiitext.com/10-things-to-know-about-influencer-marketing/) - Influencer marketing has become extremely popular in the last few years, and not without reason. It is an extremely effective form of marketing. A business can work a machine learning company to gather information about customers and use that information to determine which influencers their audience is already following. The influencers can then promote a
- [Preparing for the Customer Service Rush After Christmas](https://equiitext.com/preparing-for-the-customer-service-rush-after-christmas/) - It’s only a few days left of the Christmas shopping season, which means the post-holiday customer service rush is almost upon us. As soon as Christmas is over, customers will begin contacting customer service with questions about their product or service and making returns and new purchases. It’s time to get customer service in gear
- [Tips to Train New Customer Service Agents](https://equiitext.com/tips-to-train-new-customer-service-agents/) - Getting new customer service agents trained can be frustrating. There’s a learning curve that takes time, and it can be frustrating for customers to deal with the new employee who may not know what they are doing. However, there are some ways you can train new customer service agents that will speed things up and
- [Customer Service Growing Use of Chatbot](https://equiitext.com/customer-service-growing-use-of-chatbot/) - More and more businesses have started incorporating chatbot into their businesses but especially in the customer service department. Not only is this a good way to stay in constant communication with customers, but it is also becoming necessary. If a business hasn’t adopted chatbot yet, it is time to get setup with an artificial intelligence
- [7 Ways to Improve Instagram Marketing](https://equiitext.com/7-ways-to-improve-instagram-marketing/) - Social media marketing is one of the most influential ways to interact with current customers and find new ones. Instagram is being used more and more and is becoming one of the top social media companies to use when working with customers, and for good reason. The user database has been growing rapidly in the
- [8 Tips for Marketing on Pinterest](https://equiitext.com/8-tips-for-marketing-on-pinterest/) - One of the social media sites often overlooked by business is Pinterest. Pinterest is a popular site where people are able to “pin” things to their account from all over the Internet to save for later. It is extremely valuable to businesses because one pin from a customer ends up showing up on all their
- [How to Do More with Less in your Social Media Strategy](https://equiitext.com/do-more-with-less-with-your-social-media-strategy/) - For most small businesses with a social media strategy, it’s the business owner that has to manage social media accounts on top of all of his/her other responsibilities since there often isn’t room in the budget for a full time social media specialist. When social media is the responsibility of the owner or another employee
- [How to Successfully Launch Your Chatbot](https://equiitext.com/chatbot/) - Develop a customer service chatbot that your customers will love. The following five tips can help you plan and launch the new chatbot at your company.
- [5 Mobile Marketing Tips to Build Customer Loyalty](https://equiitext.com/five-mobile-marketing-tips-to-get-more-engagement/) - Every day in the US, there are more than 30 billion “consumer moments” taking place. Consumer moments are defined as opportunities for brands to make a connection with a consumer. Whenever a consumer clicks over to a brand’s website or encounters a social media post by a brand, that’s a consumer “moment.” In order to
- [5 Ways to Improve Customer Service with SMS](https://equiitext.com/5-ways-to-improve-customer-service-with-sms/) - The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes
- [How Does the EquiiText AI Text Messaging App Work?](https://equiitext.com/how-does-the-equiitext-app-work/) - The EquiiText App enables your Android Smart Phone to act a text messaging server. Using the app, you can send texts to groups and lists of customers. Texts will come from the phone number of your phone as if you had messaged them one at a time, only the app does it for you. The auto reply
- [The truth about AI in marketing](https://equiitext.com/the-truth-about-ai-in-marketing/) - Every company, no matter how big or small, has at least one person dedicated to marketing their product or service. It’s important to focus on getting new customers and making old customers feel welcomed back again. Now more than ever, incorporating the right technology into a marketing campaign can make or break your campaign, especially
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- [Zendesk Text Brought to You by Equiitext](https://equiitext.com/zendesk-text/) - Add texting to your Zendesk in seconds. Our Zendesk text integration allows you to create tickets in your account automatically & triggering an Automatic Reply.
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- [Get Personalized Marketing with Artificial Intelligence](https://equiitext.com/get-personalized-marketing-with-artificial-intelligence/) - Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized
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- [EquiiText Best Practices: Landline Scrubs](https://equiitext.com/equiitext-best-practices-landline-scrubs/) - Landline Scrub feature is great for avoiding sending text messages to contacts with landlines. It is necessary to avoid having your virtual numbers blocked.
- [Text Message Marketing for Nonprofit](https://equiitext.com/text-message-marketing-for-nonprofit/) - Text message marketing is the perfect tool to use to receive donations and promote fundraising for your non-profit organization.
- [How to Integrate Your Salesforce CRM with Equiitext Business Text Messaging Platform](https://equiitext.com/how-to-integrate-your-salesforce-crm-with-equiitext-business-text-messaging-platform/) - Develop your customer relations with Salesforce and EquiiText seamlessly by integrating your sales database through our Zapier app.
- [Close.io CRM Integration with Business Text Messaging](https://equiitext.com/close-io-crm-integration-with-business-text-messaging/) - Close.io, your automation just became smarter ‍ Does your business use Close.io to manage your workflow or stay on top of your sales pipeline? Further your efforts by integrating Close.io with your EquiiText account. ‍ Once set up you won’t miss a beat. Inbound and outbound texts will automatically sync making sure you and your
- [9 Things to Make Your Chatbot Easier to Talk To](https://equiitext.com/nine-things-that-will-make-your-chatbot-easier-to-talk-to/) - Chatbots have been slower to catch on than experts predicted. A big part of the problem leading to the slower than desired adoption rate is that in the rush to get in on the chatbot craze, many businesses deployed chatbots that weren’t particularly good at doing the one thing they’re supposed to do: chat. Putting
- [AI Super Phone Giveaway](https://equiitext.com/ai-super-phone-giveaway/) - EquiiText is offering a super-smart phone for free! Get yours before they run out!
- [Lessons from T-Mobile Customer Service](https://equiitext.com/lessons-from-t-mobile-customer-service/) - T-Mobile used to be a cheap carrier nobody really wanted to use if they could go to a top-tier phone carrier such as Verizon. However, in the last few years, T-Mobile has jumped the charts and is now competing heavily as a top carrier. There are a lot of reasons for that boost, including a
- [Tips for Local Marketing](https://equiitext.com/tips-for-local-marketing/) - Marketing to specific audiences is important to building your brand and properly selling what you have to offer. But did you know that marketing locally can also be extremely successful? A lot of businesses focus solely on online marketing and AI chatbot, which are definitely necessary to reaching your audience. However, here are some tips
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- [Engaging Millennials: Stick with Text Messaging](https://equiitext.com/engaging-millennials-stick-with-text/) - For a long time, marketers have tried to analyze Millennials and their shopping habits in order to figure out how to win their business. They are a most likely a huge part of your customer base, so being able to gain them as customers in invaluable. And since they are unlike any generation before them,
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- [The future of marketing: Text](https://equiitext.com/the-future-of-marketing-text/) - Marketing to your customers is a huge part of your business, whether you are marketing directly to consumers or to businesses. Whatever the case, it is time for your business to start considering a shift to sms marketing. It is a really easy way to market to your customers, and it is quickly becoming the
- [Mobile carriers working overtime to keep customers](https://equiitext.com/mobile-carriers-working-overtime-keep-customers/) - Mobile carriers are working hard to keep customers.
- [If you want customers to use your chatbot, you have to program it to be polite](https://equiitext.com/if-you-want-customers-to-use-your-chatbot-you-have-to-program-it-to-be-polite/) - Dashbot, a chabot analytics company has processed more than 11 billion chatbot messages. Their analytics tools can help businesses figure out what’s working and what’s not when it comes to their chatbots’ interactions with customers. Having analyzed so many chatbot interactions, Dashbot is uniquely positioned to share some insights into what makes a good chatbot
- [Researchers working to develop emotionally intelligent chatbots](https://equiitext.com/researchers-working-to-develop-emotionally-intelligent-chatbots/) - Psychologists used to believe human intelligence could be represented with a single number. Today psychologists know that there are actually many different kinds of intelligence. Mathematical and spatial intelligence are what we usually we think of when we talk about intelligence and artificial researchers are getting close to creating machines that can imitate the way
- [Are you smarter than a computer?](https://equiitext.com/are-you-smarter-than-a-computer/) - It may seem like the title of a game show (and it may even be a fun show to watch), but it is a legitimate question. Artificial intelligence is getting better and better every day, and it may not be long before the sci-fi movies are a reality in our lives. One AI computer is
- [Sprint/T-Mobile Merger: Good or Bad?](https://equiitext.com/sprintt-mobile-merger-good-bad/) - There is a Sprint/T-Mobile Merger in the making, and there’s a few things we need to ask ourselves first. As consumers, is this going to be a good thing or a bad thing? For the companies, mixing a couple of the weaker links should, in theory, add up to a much stronger company, but that
- [Language Problems? No Problem for AI Chatbots](https://equiitext.com/language-problems-no-problem-for-ai-chatbots/) - Customer service is essential for any business or organization. If a business sells a product, then customers need to be able to contact someone if they have a problem. If a company offers a service, then clients need to be able to contact someone within the company if they have a complaint. Customer service is
- [NFC and mobile marketing](https://equiitext.com/nfc-mobile-marketing/) - Near field communication technology allows mobile devices to be used a form of payment. Many companies are incorporating it with their marketing efforts.
- [Evolution in mobile marketing](https://equiitext.com/evolution-mobile-marketing/) - The mobile industry is expanding faster than marketers can keep up with. Today, just about everyone has a mobile device and they take them everywhere. Marketers are trying to find ways to market to these people through their mobile devices in a way that seems natural and authentic. Mobile poses some tough problem for marketers.
- [How to Create the Perfect SMS Sales Funnel](https://equiitext.com/how-to-create-the-perfect-sms-sales-funnel/) - Not sure how to funnel prospects using SMS? Read on to find out!
- [Five of the biggest mobile marketing mistakes](https://equiitext.com/five-biggest-mobile-marketing-mistakes/) - There's good news and bad news for mobile marketing. The good news is that consumers are showing no signs of stopping when it comes to relying heavily on mobile. Each year a greater percentage of people have smartphones. The bad news is that with so much success, many business owners are flocking to mobile marketing
- [AI Chatbots Offer Healthcare Advantages](https://equiitext.com/ai-chatbots-offer-healthcare-advantages/) - AI chatbots are making waves when it comes to healthcare. Healthcare is a demanding profession because unhealthy patients are demanding. When people are sick, they want to know why and how they can get better. Infections left unattended can turn deadly. And broken legs do not just heal themselves back into perfect condition. With more
- [AI Chatbot Debuting at Wells Fargo](https://equiitext.com/ai-chatbot-debuting-at-wells-fargo/) - After a difficult year in the Wells Fargo PR department with the fake accounts scandal, it has been difficult for the bank to gain trust from customers again. That isn’t stopping them from trying though. The financial institution will be settling with customers, fired many of the responsible employees, and has launched an ad campaign
- [Six reasons marketers should make women a higher priority target](https://equiitext.com/six-reasons-marketers-make-women-higher-priority-target/) - Here's a look at 6 reasons why women should be a higher priority to social media marketers.
- [Texting and the TCPA](https://equiitext.com/texting-and-the-tcpa/) - Are you following TCPA regulations? Read the quick breakdown of the TCPA laws for texting. TCPA monitors the use of auto-dialers, SMS text messages and more.
- [5 Reasons You Should Switch to EquiiText](https://equiitext.com/5-reasons-you-should-switch-to-equiitext/) - Are you considering a new business SMS platform? EquiiText specializes in SMS marketing features: Auto Responders, Artificial Intelligence, Unlimited Contacts.
- [SMS vs. Email Marketing](https://equiitext.com/sms-vs-email/) - How does using SMS to communicate with customers measure up to traditional email campaigning?
- [Texting Helps Chambers of Commerce Run More Efficiently](https://equiitext.com/texting-helps-chambers-of-commerce-run-more-efficiently/) - Chambers of Commerce benefits from texting. Chambers need to be connected to the community. Texting allows you to keep a pulse in the community.
- [Tips for improving your business’s content marketing strategy](https://equiitext.com/tips-for-improving-your-businesss-content-marketing-strategy/) - According to a recent survey, 82% of people said they developed a positive opinion of a company after reading content that was created by them. Furthermore, 70% said they prefer to learn about companies through blogs and articles as opposed to advertisements. Content marketing is less expensive (about 60% of the cost of traditional marketing)
- [Packaging Makes Perfect: How Product Packaging can be Used to Mobile Market](https://equiitext.com/packaging-makes-perfect-product-packaging-can-used-mobile-market/) - Coca-Cola is currently trying out a new marketing campaign in China that has taken the country by storm. The company prints lines from popular songs on their bottles and cans, and then consumers can scan those lines to view a shareable video of the song on China’s popular WeChat application. Interactive advertisements through mobile technology
- [Business texting: A new idea](https://equiitext.com/business-texting-new-idea/) - What is business texting? It is a way for you to quickly and easily communicate with your customers to develop a trusting relationship.
- [Preparing for the future of text marketing](https://equiitext.com/preparing-for-the-future-of-text-marketing/) - The Internet of Things is becoming increasingly more real and consumers are beginning to see technology integrated into their lives in ways we’ve never seen before. Smartphones are the epicenter of it all as the ultimate control to control everything in your life. You can control your thermostat, your baby monitor, your locks, and even
- [Apple event: What you need to know](https://equiitext.com/apple-event-need-know/) - Every time Apple has an event where it introduces new product, people get excited to hear what happened. So what exactly did you miss at today’s event, and how was it received? Well, it looks as if investors may not be all that impressed with all the news about the iPad and iWatch, especially after
- [Chatbots growing in popularity](https://equiitext.com/chatbots-growing-in-popularity/) - According to a recent survey conducted by LivePerson, chatbots are gaining prominence globally.
- [Mobile Marketers Turn to Instagram and Find Success](https://equiitext.com/mobile-marketers-turn-instagram-find-success/) - Mobile marketing is one of the most successful ways for companies to market today thanks to advanced mobile technology such as smartphones and tablets. While SMS and interactive application advertisements are popular and effective ways to reach the mobile market, it is no secret that much success from mobile marketing is acquired by using social
- [Use Mobile Applications to Connect with Consumers](https://equiitext.com/use-mobile-applications-connect-consumers/) - Mobile marketing is one of the best ways to reach a broad amount of consumers with little effort. It is safe to say that today mobile marketing is one of the most common and successful ways for companies to advertise now that the vast majority of consumers have access to smartphones, tablets, computers, and other
- [New smartphones arrive: What features do you want?](https://equiitext.com/new-smartphones-arrive-features-want/) - This week, we have seen new smartphones released from both Nexus and Droid. They are sleek and perfect for regular use. They both are hoping to nail the holiday market. The phones are both really nice and fairly popular, but which one is better? Which one has the best options that come with it? All
- [All the details you need on the iPhone 8](https://equiitext.com/all-the-details-you-need-on-the-iphone-8/) - Every time a new iPhone comes out, customers are anxious to find out all the details. We want to know what will stay, what will change, and if there’s any new, groundbreaking technology being included in the new device. The last couple of phone updates haven’t changed the phone a lot, much to the dismay
- [Mobile marketing in 2014](https://equiitext.com/mobile-marketing-2014/) - As with all things involving technology, the mobile marketing industry is constantly changing. With the new year comes new changes. Experts have differing opinions about what trends you can expect to see with mobile marketing but all agree that this year will be the biggest yet for mobile marketing. More consumers will be conducting
- [More smartphone technology coming](https://equiitext.com/smartphone-technology-coming/) - As a business owner, having your customers more connected makes it easier for you to access them and constantly advertise to them.
- [Google and Apple playing nice? It won’t last long](https://equiitext.com/google-apple-playing-nice-wont-last-long/) - It is pretty unheard of that Google and Apple actually play nice, so most people are pretty surprised to find out that they have both agreed to a Disney deal together. Leave it to the magic of Disney to be the thing that brings together enemies such as Google and Apple and leave all the
- [Demands for Customer Service are Increasing](https://equiitext.com/demands-for-customer-service-are-increasing/) - Customer service used to be pretty set in stone and easy to manage. A phone call to your company would take care of any issues a customer had. They didn’t care how long they had to wait on hold because they needed to get their issues resolved and there was really no other way to
- [EquiiTEXT has partnered with Zapier!](https://equiitext.com/equiitext-has-partnered-with-zapier/) - We are excited to announce we have partnered with Zapier, the automation team the allows us to connect EquiiTEXT to 1000+ other apps, including Microsoft.
- [Millennials Are Texting Your Competitors](https://equiitext.com/millennials-are-texting-your-competitors/) - How do you market to millennials? You text them. Equiitext is a SMS platform with personalized answers that respond to questions texted in by your customers.
- [Mobile marketing is not an option, it’s a requirement](https://equiitext.com/mobile-marketing-is-not-an-option/) - Any smart marketer will tell you that mobile is the future of marketing. That’s partially true. That’s because mobile is also the present of marketing. If your business isn’t implementing mobile marketing into its advertising campaign, then all the business that are have a huge head start. Each year more and more people are using
- [IBM’s Watson Leading the Way in AI](https://equiitext.com/ibms-watson/) - Equiitext offers businesses a way to communicate with their customers through an artificial intelligence platform that will send and receive texts from customers.
- [Check Out the ITExpo!](https://equiitext.com/check-itexpo/) - The IT Expo is happening this week, and Equiitext is going to be there. The IT Expo is the leading B2B communications and technology trade show. Hope to see there!
- [The mobile marketing game](https://equiitext.com/text-millennial-customers/) - Gamification is a marketing strategy that has been around for decades. What is gamification you ask, it is simply the use of game elements to elicit desired behavior in a target audience. On the surface it sounds like an obvious tactic that you’d never fall for. But if you’ve ever bought a lottery ticket, installed
- [SMS Delivery Improved](https://equiitext.com/sms-delivery/) - Customers that use the Aviaro built-in scrubber for landline phone numbers see a 30% increase in SMS. We pull cell phone data from open-source databases.
- [Google Home: The next big thing](https://equiitext.com/google-home-the-next-big-thing/) - The Internet of Things is becoming a reality and every company is trying to jump on the bandwagon to provide you with more accessibility in your home.
- [How to get your SMS marketing started](https://equiitext.com/get-your-sms-marketing-started/) - SMS Marketing is a new form of marketing that your business would like to start doing. Here is a beginners guide to launching your first SMS marketing campaign.
- [3 Reasons Why You Should Consider Using SMS Marketing for Your Business](https://equiitext.com/3-reasons-why-you-should-consider-using-sms-marketing-for-your-business/) - Top 3 reasons SMS marketing is the most important tool in your business sales plan.
- [How to Write a Great Campaign Text Message](https://equiitext.com/how-to-write-a-great-campaign-message/) - How to send the perfect first text message campaign from your new Equiitext platform. Integrate SMS marketing and increasing that ROI.
- [How to Use Mobile Marketing Push Notifications](https://equiitext.com/mobile-marketing-push-notifications/) - Mobile apps and mobile websites rely on push notifications to proactively drive better customers experiences and increase engagement with new features.
- [Netflix Embraces AI to Make the World a Better Place.](https://equiitext.com/netflix-ai-make-our-world-a-better-place/) - As opposed to depending on neighborhood market powers and suppliers to manage terms, Netflix is embracing AI to answers for address its difficulties.
- [Can AI Save People from Committing Suicide?](https://equiitext.com/ai-prevent-suicide/) - Medical researchers believe AI and a better understanding of language patterns can offer a indication that suicide is possible.
- [Why SMS Advertising Beats Google Ads](https://equiitext.com/why-sms-advertising-beats-google-ads/) - Don't spend too much on paid search ads. SMS advertising is simple and affordable compared to any other form of marketing. Pay less and make more using SMS!
- [Four things to know before launching your SMS campaign](https://equiitext.com/four-things-to-know-before-launching-your-sms-campaign/) - SMS has the potential to be your most cost effective marketing. Before you launch your SMS campaign for your small business, here are 4 things you should know.
- [Five content marketing trends for 2019](https://equiitext.com/five-content-marketing-trends-for-2019/) - The following five predictions about content marketing can give you a huge edge if you work hard to incorporate them into your content strategy in 2019.
- [Six mobile marketing musts](https://equiitext.com/six-mobile-marketing-musts/) - Mobile marketing is a must for all businesses. Here are the top six mobile marketing musts for any campaign.
- [Six tips for mobile SEO success](https://equiitext.com/six-tips-mobile-seo-success/) - Having an effective mobile SEO strategy could be the difference between a sale and a missed opportunity. 74% of mobile users will rely on a search engine when making a purchase.
- [Launching your first SMS campaign](https://equiitext.com/launching-first-sms-campaign/) - Find creative ways to use SMS marketing that benefit your customers such as sending receipts, shipping notifications, and order confirmations.
- [Five digital marketing tips for restaurant owners](https://equiitext.com/five-digital-marketing-tips-for-restaurant-owners/) - Restaurants that want to survive in a digital world have to have a great digital marketing strategy. Here are five digital marketing tips can help.
- [Increasing the Practicality and Efficiency of Chatbots](https://equiitext.com/increasing-the-practicality-and-efficiency-of-chatbots/) - AI chatbots are used more and more to expand the reach and efficiency of customer and company relationships. AI chatbots, simply put, are software programs that imitate human conversation. AI chatbots are used in various mediums and by many companies. You can order a pizza through a restaurant chatbot or send in a customer service
- [The many ways a chatbot could be helping your small business](https://equiitext.com/the-many-ways-a-chatbot-could-be-helping-your-small-business/) - If you haven’t already looked into developing a chatbot for your small business, consider the following reasons that you may want to.
- [AI Chatbots to Get to the Heart of Millennials](https://equiitext.com/ai-chatbots-to-get-to-the-heart-of-millennials/) - Marketing to millennials is essential for any successful business. AI chatbots collect information about millennials & companies can us the data to draw their attention.
- [Eight keys to success in social media marketing](https://equiitext.com/eight-keys-to-success-in-social-media-marketing/) - Social media is a crowded place, to succeed in creating a strong social media presence, you need to be aware of the following eight keys to success.
- [The opportune moment to invest in chatbots is now](https://equiitext.com/the-opportune-moment-to-invest-in-chatbots-is-now/) - Several years ago when social media sites like Facebook and Twitter were really starting to get big, many brands were hesitant to jump into social media marketing because they believed it was a fad. Fast forward a few years and social media is a crucial element to any company’s marketing efforts and brands that never
- [Text Marketing: A Tool for Millennials](https://equiitext.com/text-marketing-a-tool-for-millennials/) - Text marketing is the new way to get and maintain your Millennial customers and here’s why.
- [Ways to Succeed with Easter Marketing](https://equiitext.com/ways-to-succeed-with-easter-marketing/) - Marketing during a holiday such as Christmas is pretty easy given that most Americans celebrate by buying gifts for everyone they know. A holiday such as easter, however, can be a little trickier. While most Americans still celebrate the day, it isn’t quite as big of a deal. But if you do your marketing right,
- [10 Things You Need Consider for a Winning Marketing Plan](https://equiitext.com/10-ways-to-prepare-for-marketing-in-2017/) - Your business marketing plan and the techniques you utilize will have impact on your customers and business success. Here are 10 ways to create a winning marketing plan.
- [How to Use Texting to Increase Open House Visitors](https://equiitext.com/texting-for-an-open-house/) - Do you want to have more open house visitors? Realtors are seeing a 30% increase in open house traffic with the use of mobile texting.
- [The advertising problem](https://equiitext.com/advertising-problem/) - Restaurant owners are investing in text advertising to drive customers during slow times. Beat the competition with text message reminders to your customers.
- [5 Ways to Optimize for Voice Search](https://equiitext.com/5-ways-to-optimize-for-voice-search/) - The way people search for information on the internet has changed drastically over the years. It used to be people would type specific keywords related to the topic they were interested in. Then, it evolved into typing questions into the search bar. Now, it is evolving into voice search questions. With more people getting personal
- [Balancing AI and Human Personalization in your Business](https://equiitext.com/balancing-ai-and-human-personalization-in-your-business/) - As a society, we’ve changed the way we communicate with each other and with businesses. And in a weird way, we’ve almost come full circle. It used to be businesses would build relationships with customers and focus on providing a quality service that relied on a fantastic relationships. As things became more electronic, those relationships
- [Small Business Marketing Tips to Compete](https://equiitext.com/small-business-marketing-tips-to-compete/) - Competing with large companies such as Walmart and Amazon seems daunting, especially for small businesses. Trying to find a way to reach customers and keep prices affordable at the same time are two of the biggest challenges small businesses face when competing with the big guys. Fortunately, there are many ways a small business can
- [6 Tips for Fantastic Holiday Customer Service](https://equiitext.com/6-tips-for-fantastic-holiday-customer-service/) - It’s official; the holidays are upon us. With Black Friday shopping already in full swing and people already running around town trying to figure out their holiday gift plans, it’s time for your business to start working to ensure you are offering fantastic holiday customer service. Not only will businesses be handling phone calls, texts,
- [Marketing Starts with Machine Learning](https://equiitext.com/marketing-starts-with-machine-learning/) - Machine Learning (ML) is what we call the ability to use a computer to process and analyze large amounts of data and then execute decisions based on that data. In the last couple of years, ML has improved by leaps and bounds to the point where it is now an extremely effective tool to use
- [Email marketing vs. SMS marketing by the numbers](https://equiitext.com/email-marketing-vs-sms-marketing-by-the-numbers/) - Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails
- [How chatbots can boost social media ROI](https://equiitext.com/how-chatbots-can-boost-social-media-roi/) - According to a survey of social media marketers, 61% say measuring ROI is the hardest challenge facing them making it the number one complaint about social media marketing. What makes measuring ROI so difficult for social media is that there isn’t always a correlation between the metrics most people pay attention to and actual sales.
- [Black Friday is coming and the time to prepare is now](https://equiitext.com/black-friday-is-coming-and-the-time-to-prepare-is-now/) - Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now--a weekend that starts on Thursday for many retailers trying to drag it out as long as possible. Since it’s just next week, you really can’t afford to delay any longer. Here are some
- [4 Ways Machines Improve Customer Service](https://equiitext.com/4-ways-machines-improve-customer-service/) - Every business spends time contemplating how they can improve customer service. It is an essential part of selling your product. This is especially true in a world where one upset customer can spend 15 minutes on their social media account thrashing your company, meaning you’ll lose their business as well as their friends and anyone
- [5 Holiday Digital Marketing Tips](https://equiitext.com/5-holiday-digital-marketing-tips/) - The holidays are here, which means most people have already started their holiday shopping. This year is going to be especially big, especially considering how great the economy doing. People are making money and feeling comfortable in their jobs, and they feel comfortable spending a little more this holiday season. Unfortunately for Brick and Mortar
- [Five things your customer service chatbot needs to succeed](https://equiitext.com/five-things-your-customer-service-chatbot-needs-to-succeed/) - By the end of 2015, more than half a million Americans had professed their love for Alexa, Amazon’s digital assistant/chatbot. It shouldn’t come as a surprise then to learn that in 2016, more than a quarter of a million Americans had proposed to Alexa. Fortunately, Amazon had the foresight to program Alexa with a number
- [How to integrate your social media strategy with your broader marketing efforts](https://equiitext.com/how-to-integrate-your-social-media-strategy-with-your-broader-marketing-efforts/) - Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater profits for your business but in order to achieve that, your social media strategy needs to be integrated into your broader marketing efforts. Social media
- [Five ways chatbots can save businesses and customers time and money](https://equiitext.com/five-ways-chatbots-can-save-businesses-and-customers-time-and-money/) - In all likelihood, you’ve used a chatbot before even if you didn’t know it. Chatbots are the new hype in the tech world just as mobile apps were in 2008 and just like mobile apps, it seems chatbots are here to stay. Hundreds of thousands of chatbots have already been developed and deployed across various
- [How to tell if your social media marketing strategy is working](https://equiitext.com/how-to-tell-if-your-social-media-marketing-strategy-is-working/) - Not that long ago, social media marketing was seen as a kind of novelty--something the bigger brands could afford to dabble in but most didn’t see the point. Today, social media platforms give brands the tools they need to make social media a viable and serious marketing strategy and brands are catching on. But despite
- [How Superheros Taught me about Customer Service](https://equiitext.com/how-superheros-taught-me-about-customer-service/) - Superheros are a big deal right now. If you aren’t watching a superhero show, you’re probably at least planning to see the next movie that comes out. There are multiple series running as well as movies being made that cover pretty much every superhero you’d be interested in seeing in action. But did you know
- [Why Businesses Need Machine Learning Now](https://equiitext.com/why-businesses-need-machine-learning-now/) - Machine learning is the ability of an artificial intelligence program to be able to learn from experiences without necessarily needed to be programmed to do so. It is the reason why technology and communications have become so smart. Many people don’t even realize they are using machine learning when they use Siri or Google Assistant,
- [How to Revitalize Email Marketing](https://equiitext.com/how-to-revitalize-email-marketing/) - Email marketing may not be your top marketing priority, but it should definitely be one that you focus on. Recent data suggests that email marketing is starting to be more effective and rise in popularity once again. Smartphones have made it easier than ever to check your email, and it is almost as easy as
- [Customer Service: Keystone to Success](https://equiitext.com/customer-service-keystone-to-success/) - It used to be businesses could get away with bad customer service or even having no customer service at all. But that is no longer the case. In fact, customer service should be one of your business’ top priorities; without it, your business will crumble. It only takes one really bad review to really hurt
- [Five local mobile marketing strategies your business needs to be using](https://equiitext.com/five-local-mobile-marketing-strategies-your-business-needs-to-be-using/) - Not every business has the advantage of a national customer base. Online businesses that don’t rely on geographic location don’t have to worry too much about the location of the customer. Small businesses that provide a service within a geographic region or who operate solely as a brick and mortar location depending on foot traffic
- [Artificial Intelligence: An Aid in Marketing](https://equiitext.com/artificial-intelligence-an-aid-in-marketing/) - With advanced technology becoming increasingly less expensive and more capable, artificial intelligence is no longer just a convenience in the workplace; it is now a necessity. It is the hot thing right now. Every business is finding ways to incorporate it into their work environment. One such way is through the way we are marketing.
- [Marketing with Hashtags: The How-to](https://equiitext.com/marketing-with-hashtags-the-how-to/) - Social media has forever changed the way we market to customers. Twenty years ago, words like hashtag, trending, tweeting, or even chatting meant totally different things. But now, social media is an extremely powerful form of marketing. It is the place you go to communicate with current customers, which a machine learning company can help
- [Marketing to Women: Get in the Game](https://equiitext.com/marketing-to-women-get-in-the-game/) - The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of
- [How to Improve Bank Customer Service](https://equiitext.com/how-to-improve-bank-customer-service/) - Banks tend to have a hard time staying on top of the latest technology trends and incorporating them into their regular, everyday use, let alone into customer service. But it is essential that banks, credit unions, and any other financial institution work to improve customer service. The internet has made it very easy for people
- [The current state of chatbots and why now is the time to invest in them](https://equiitext.com/the-current-state-of-chatbots-and-why-now-is-the-time-to-invest-in-them/) - Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing chatbots are computer programs developed by companies to converse with their customers for any number of reasons. There are shopping assistant chatbots, financial planning chatbots,
- [Five social media marketing tips to help your brand stand out](https://equiitext.com/five-social-media-marketing-tips-to-help-your-brand-stand-out/) - Nine out of every ten businesses is using social media for marketing purposes. On Facebook alone, there are more than 50 million business pages. Social media marketing used to be something that put you ahead of the competition in and of itself but today you absolutely have to be doing it just to be relevant.
- [Five tips for improving your Instagram marketing strategy](https://equiitext.com/five-tips-for-improving-your-instagram-marketing-strategy/) - More than half of Americans (55%) are on Instagram. It has consistently been the fastest growing social media platform for more than a year now. If you’re looking to move beyond just Facebook for your social media marketing efforts, or if you’re already using Instagram, consider the following five tips that can help you achieve
- [How to Improve Content Marketing: The Stats](https://equiitext.com/how-to-improve-content-marketing-the-stats/) - As the Internet and how people use it evolves, so does the way you are marketing. And while a machine learning consultant can help with the more sophisticated parts of marketing, you can also make huge improvements by changing your content marketing efforts. The new stats of 2017 will help you see exactly what you
- [The Many Uses of Chatbots](https://equiitext.com/the-many-uses-of-chatbots/) - Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you can reduce wasted time in the office and increase productivity among your employees. Let a computer do all the
- [Ten mistakes brands make when developing a mobile app](https://equiitext.com/ten-mistakes-brands-make-when-developing-a-mobile-app/) - By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now many small businesses are benefitting from developing their own mobile app. If you’re thinking of doing the same for your small business, consider the following ten mistakes that many brands
- [How to choose the right marketing opportunities](https://equiitext.com/how-to-choose-the-right-marketing-opportunities/) - The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get
- [Six helpful tips for retaining your SMS subscribers](https://equiitext.com/six-helpful-tips-for-retaining-your-sms-subscribers/) - With a 98% open rate (90% within the first three minutes), SMS is the most effective marketing channel when you need to get a message out to your customers. But for all its effectiveness, it can be hard to get SMS subscribers and even harder to retain them. The Federal Communications Commission’s (FCC) regulations on
- [Three tough questions that the rise of chatbots forces us to confront](https://equiitext.com/three-tough-questions-that-the-rise-of-chatbots-forces-us-to-confront/) - New technologies have a way of forcing us to confront tough questions. When phones became mini hand-held computers, questions about their place in work and school environments arose. When livestream functionality was added to Facebook, criminals looking for shock factor and infamy began using it to broadcast horrendous acts of violence in real time. Since
- [How to create a more effective social media marketing strategy](https://equiitext.com/how-to-create-a-more-effective-social-media-marketing-strategy/) - Most businesses new to social media marketing make one of two critical mistakes. They either give up on it too early because they don’t see immediate results or else they keep wasting resources on it even though it’s not producing results because they just know they’re supposed to do social media marketing. Both of these
- [Five ways to distribute content to your target audience](https://equiitext.com/five-ways-to-distribute-content-to-your-target-audience/) - Content marketing has become a hugely popular marketing strategy in recent years. Brands have learned that simply publishing free content can help earn loyal customers. But as more and more brands engage in content marketing, it gets harder and harder to get recognition for it. Social media is still technically free but platforms have wised
- [Building a chatbot for your brand is easier than ever](https://equiitext.com/building-a-chatbot-for-your-brand-is-easier-than-ever/) - As is always the case with new technologies, chatbots have become more affordable and practical as their use has become more widespread in the business world. When chatbots first became a thing, the cost and difficulty associated with designing one made them prohibitive for all but the biggest brand names. Today, even the smallest small
- [How giving away free advice can still earn you money](https://equiitext.com/how-giving-away-free-advice-can-still-earn-you-money/) - In Christopher Nolan’s Dark Knight film, the Joker, played by Heath Ledger, says to the mob, “If you’re good at something, never do it for free.” This is generally agreed upon wisdom in the business world. But there’s one exception. You should be sharing your knowledge with potential customers for free. Here are just three
- [Six things you can learn about SMS marketing from email marketing](https://equiitext.com/six-things-you-can-learn-about-sms-marketing-from-email-marketing/) - Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well. Get to the point Though email is certainly a longer form channel than SMS, it’s still
- [Five mistakes that are holding your content marketing back](https://equiitext.com/five-mistakes-that-are-holding-your-content-marketing-back/) - Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable results. If you’ve started content marketing and have yet to see results from it, chances are you’re making at least a few of the following
- [How to promote your new mobile app](https://equiitext.com/how-to-promote-your-new-mobile-app/) - So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part. It’s not enough to just design a good app. Just because it’s good doesn’t ensure that people will seek it out. You need to promote
- [How to build a loyal customer base through content and social media marketing](https://equiitext.com/how-to-build-a-loyal-customer-base-through-content-and-social-media-marketing/) - Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal customer base that returns again and again is a huge test that many businesses can’t pass. Two common ways of addressing this challenge are content
- [Ten game elements that can spice up your mobile marketing strategy](https://equiitext.com/ten-game-elements-that-can-spice-up-your-mobile-marketing-strategy/) - Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any time elements of games are applied to non-game settings, it’s
- [Six steps to creating an effective content marketing plan](https://equiitext.com/six-steps-to-creating-an-effective-content-marketing-plan/) - It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more likely to be successful when there’s a strategy governing the decision making. Fortunately, creating a content marketing plan is a relatively easy task. Here are
- [Five mistakes first-time social media marketers make](https://equiitext.com/five-mistakes-first-time-social-media-marketers-make/) - Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s also challenging because followers don’t want to be advertised to, but your goal as a marketer is to make the business more profitable. Finally, it’s
- [AI researchers at Northeastern University create end-of-life chatbot](https://equiitext.com/ai-researchers-at-northeastern-university-create-end-of-life-chatbot/) - One of the most challenging obstacles facing chatbot developers is getting chatbots to seem more personable and empathetic. When most people think of talking to a computer program, they imagine a cold and unfeeling AI. If brands what people to interact with their customer service chatbots, they’re going to need to be able to sympathize
- [How to make your social media strategy profitable](https://equiitext.com/how-to-make-your-social-media-strategy-profitable/) - Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it
- [Customer feedback is crucial and SMS is the best way to get it](https://equiitext.com/customer-feedback-is-crucial-and-sms-is-the-best-way-to-get-it/) - One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key to achieving that kind of customer satisfaction is finding out what they think about the business in the first place and to hear what they
- [What’s working and what isn’t in mobile marketing](https://equiitext.com/whats-working-and-what-isnt-in-mobile-marketing/) - We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For years marketers have treated smartphones like mini computer screens. Digital marketing strategies that work on desktops and laptops, when scaled down for smaller screens, should
- [Social media marketing dos and don’ts](https://equiitext.com/social-media-marketing-dos-and-donts/) - There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very public setting. One misstep could mean bad publicity for days or even weeks (we’re looking at you, United Airlines). With that in mind, here are
- [Twitter doubles character limit, will SMS be next?](https://equiitext.com/twitter-doubles-character-limit-will-sms-be-next/) - CEO and founder of Twitter, Jack Dorsey, sent out a tweet last week that was notable due to the number of characters included in it. Anyone who’s ever used Twitter and many who haven’t know that Twitter’s defining characteristic is their 140 character limit. Jack Dorsey’s tweet read: “This is a small change, but a
- [Five SMS marketing mistakes you need to stop making immediately](https://equiitext.com/five-sms-marketing-mistakes-you-need-to-stop-making-immediately/) - SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just five which, if avoided, could improve your SMS
- [Silicon Valley startup aims to make text messages retractable](https://equiitext.com/silicon-valley-startup-aims-to-make-text-messages-retractable/) - Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your significant other. Maybe your boss knows a lot more about your weekend plans than you would have liked. Even innocent text messages sent to the
- [Four benefits of SMS marketing](https://equiitext.com/four-benefits-of-sms-marketing/) - Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile strategy but an SMS marketing campaign needs to be a central part of every company’s mobile strategy. SMS has been around since the early 90s,
- [Five keys to success with social media marketing](https://equiitext.com/five-keys-to-success-with-social-media-marketing/) - In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can be found on at least one social media platform. And no matter how niche your small business is, chances are there are other brands who
- [Ten social media marketing trends to watch for in 2018](https://equiitext.com/ten-social-media-marketing-trends-to-watch-for-in-2018/) - The year 2017 was a big one for social media, and there’s still three months left. Facebook came up with Instagram Stories to compete with Snapchat and their copycat approach worked as Instagram users have surpassed Snapchat users. The United States got a new president who routinely uses social media to share official policy positions.
- [Tips for integrating chatbots into your business model](https://equiitext.com/tips-for-integrating-chatbots-into-your-business-model/) - People no longer have the same reservations about talking to machines as they might have just a few years ago. Already, 65% of smartphone owners report using voice assistants on their phones. Advances in machine learning and natural language processing have allowed chatbots to become more practical and utilitarian than ever. Chatbots are computer programs
- [Six low-budget marketing tips to help your startup get noticed](https://equiitext.com/six-low-budget-marketing-tips-to-help-your-startup-get-noticed/) - When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup off the ground. But how can your startup thrive if your marketing budget is practically zero? You have to get creative and find some free
- [Tips for managing multiple customer support channels](https://equiitext.com/tips-for-managing-multiple-customer-support-channels/) - Most small businesses start out with a very limited customer support channels. At first it might be the owner and maybe one or two other employees responding to emails. On the other end of the spectrum are larger companies that are balancing phone, text, social media, chat, and email channels and they have entire teams
- [How to maximize ROI with your Facebook marketing strategy](https://equiitext.com/how-to-maximize-roi-with-your-facebook-marketing-strategy/) - Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a very general audience ranging from pre-teens up to the elderly; it’s popular among
- [How to get better open and click-through rates for your email marketing campaign](https://equiitext.com/how-to-get-better-open-and-click-through-rates-for-your-email-marketing-campaign/) - The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through rate is around 3%. The marketers who put the most thought into their email campaigns should easily be outperforming those averages, though and outperforming even
- [Five mobile marketing budget mistakes to avoid](https://equiitext.com/five-mobile-marketing-budget-mistakes-to-avoid/) - Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50% mark for total digital marketing ad spending. Put another way: businesses are spending more on mobile advertising than they are on all other digital spending combined. With so much money being poured into mobile marketing, it’s helpful to
- [How to integrate your chatbot into your customer service strategy](https://equiitext.com/how-to-integrate-your-chatbot-into-your-customer-service-strategy/) - The use of chatbots by brands for customer service purposes has really taken off in 2017 and it looks like the trend will continue in coming years as companies see the value in developing a chatbot capable of handling customer complaints and questions at all hours of the day and night. Unfortunately, a lot of
- [New York City bar and grill sued for TCPA violations](https://equiitext.com/new-york-city-bar-and-grill-sued-for-tcpa-violations/) - A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various promotions. The plaintiff also alleges that the restaurant continued to send her text messages despite repeated attempts to opt out of receiving them. Both of
- [Seven elements every inbound marketing campaign needs](https://equiitext.com/seven-elements-every-inbound-marketing-campaign-needs/) - In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where businesses focus on offering value and letting customers come to them). Part of it is that consumers today are savvier and inherently suspicious of people
- [How chatbots do what they do](https://equiitext.com/how-chatbots-do-what-they-do/) - Chatbots are like humans in more ways than one. Obviously they’re designed to simulate conversation with a human so they have the ability to understand and formulate sentences. But they’re also like humans in the sense that they learn and develop just as a human infant must develop into an adult. Today, chatbots are still
- [Four ways smartphones can connect you with customers](https://equiitext.com/four-ways-smartphones-can-connect-you-with-customers/) - Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed is the ways brands market to, interact with and sell to customers. If you’re a small business owner, you need to be harnessing the power
- [Six tips for crafting the perfect SMS call to action](https://equiitext.com/six-tips-for-crafting-the-perfect-sms-call-to-action/) - A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are
- [Six things your customer service chatbot must be able to do](https://equiitext.com/six-things-your-customer-service-chatbot-must-be-able-to-do/) - Chatbots are in the midst of a huge growth phase. Chatbot programmers and AI researchers are still discovering new ways to use them as well as things they can’t do. Chatbots are already a lot more useful and practical for the average small business than they were even just a year ago. One of the
- [Seven most common social media marketing mistakes](https://equiitext.com/seven-most-common-social-media-marketing-mistakes/) - Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential component of any marketing strategy. Consequently, many small business owners are diving right into social media marketing and making easily avoidable mistakes in the process. Even if you’re a
- [Five digital marketing tips for small business owners](https://equiitext.com/five-digital-marketing-tips-for-small-business-owners/) - A few years ago, digital marketing was a nice-to-have but many small businesses got by without it by relying on word-of-mouth and traditional forms of advertising. Today, that no longer works because consumers go straight so a search engine on their mobile phone when they need to find something. Small businesses that haven’t invested in
- [How to establish authority within your industry through content marketing](https://equiitext.com/how-to-establish-authority-within-your-industry-through-content-marketing/) - Businesses turn to content marketing so that they can be seen as influencers within their field. Businesses that consistently post high quality, accurate, and valuable content are viewed as an authority within the field. It’s not enough to start a company blog and publish a few articles. The following tips can help your business to
- [How to take your business’s social media strategy to the next level](https://equiitext.com/how-to-take-your-businesss-social-media-strategy-to-the-next-level/) - Social media marketing is changing every single day. New platforms and technologies are constantly being created giving marketers access to new streams of data that they can use to adjust their strategy. The way brands are using social media today is different from what it was even just one year ago and it will be
- [Chatbots and the hospitality industry are a match made in heaven](https://equiitext.com/chatbots-and-the-hospitality-industry-are-a-match-made-in-heaven/) - Businesses of all kinds are discovering the many benefits that chatbots have to offer them. One industry in particular that’s especially well-suited for chatbots is the hospitality. Here’s a look at five ways that chatbots can help with businesses in the hospitality industry. Automated reservations Making reservations at a hotel is already pretty easy thanks
- [Marketing tips for a successful holiday season](https://equiitext.com/marketing-tips-for-a-successful-holiday-season/) - In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an
- [Social media trends you need to know to stay ahead of the competition](https://equiitext.com/social-media-trends-you-need-to-know-to-stay-ahead-of-the-competition/) - Social Media is ever changing and the strategies that businesses use to market with these platforms are always changing as well. Businesses that stay on top of social media trends and are early adopters of new features and strategies stand out in the already very crowded marketplace that is social media. Here are four social
- [Three reasons your small business needs a mobile marketing strategy](https://equiitext.com/three-reasons-your-small-business-needs-a-mobile-marketing-strategy/) - What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising efforts. Smartphones are the gateway into people’s personal lives so it only stands to reason that mobile marketing would be a crucial element to getting people to make purchases. The truth is, every business, even
- [Which criteria to use when selecting mobile marketing tools and channels](https://equiitext.com/which-criteria-to-use-when-selecting-mobile-marketing-tools-and-channels/) - In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But putting together that mobile strategy is easier said than done. There are dozens of channels and hundreds and hundreds of tools for tracking metrics and automating the advertising. You can’t afford
- [Five low-cost ways to build brand awareness](https://equiitext.com/five-low-cost-ways-to-build-brand-awareness/) - Getting your brand name out there is critical if you want your small business to last. Building brand awareness doesn’t necessarily have to cost a fortune either. When you’re just starting out, your marketing budget will most likely be pretty limited so the following strategies for building brand awareness are either free or very inexpensive
- [How to create the perfect landing page: Six tips](https://equiitext.com/how-to-create-the-perfect-landing-page-six-tips/) - You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the ideal channel for driving web traffic since SMS boasts a 36% click-through rate (roughly ten times better
- [Four tips for repurposing content marketing content](https://equiitext.com/four-tips-for-repurposing-content-marketing-content/) - One of the most challenging things about content marketing is continuously coming up with new things to say. It’s easier with some industries than others. In the world of technology where exciting new things are happening every single day, it might be easy to create new content day in and day out. But what about
- [Ten uses for chatbots you’re about to see a whole lot more often](https://equiitext.com/ten-uses-for-chatbots-youre-about-to-see-a-whole-lot-more-often/) - When the idea of chatbots was first envisioned, chatbot programmers and tech bloggers claimed it was going to revolutionize the way brands and customers interacted with each other. Actual growth of the chatbot industry wasn’t able to keep up with the hype leading many to believe that chatbots were just a fad that would soon
- [Eight things your small business needs to be doing to increase content marketing engagement](https://equiitext.com/eight-things-your-small-business-needs-to-be-doing-to-increase-content-marketing-engagement/) - The goal of any content marketing campaign isn’t to get readers to read any one specific article, you want to create loyal followers of your brand who will await every new article or video you publish, who will share your content with friends and family across various social media platforms. To create this kind of
- [How not to market to millennials](https://equiitext.com/how-not-to-market-to-millennials/) - Millennials are the youngest generation to hold any considerable spending power (generation Z is just starting to enter the workforce). Millennials, while they weren’t born with the miracle of the internet and smartphones, have to think back quite a ways to a time when they didn’t have them. Millennials are a much coveted demographic because
- [How to salvage a failing marketing strategy](https://equiitext.com/how-to-salvage-a-failing-marketing-strategy/) - When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here
- [Eight content marketing tips to make your campaign more effective](https://equiitext.com/eight-content-marketing-tips-to-make-your-campaign-more-effective/) - When it comes to content marketing, businesses often so much on the quality of the writing itself that the more visual elements like images and video are neglected or ignored completely. Visual elements are a huge part of content marketing. Consider the following stats: Facebook posts that include a photo or video are 2.3 times
- [No, chatbots aren’t stealing jobs, but they are making those jobs more enjoyable](https://equiitext.com/no-chatbots-arent-stealing-jobs-but-they-are-making-those-jobs-more-enjoyable/) - Perhaps the most successful area in AI research currently is chatbots. Chatbots are computer programs that simulate a conversation with a human. Through machine learning and natural language processing, these computer programs can understand to a degree what people are saying to them and they can formulate responses that are intelligible and appropriate within the
- [Should you believe the hype surrounding chatbots?](https://equiitext.com/should-you-believe-the-hype-surrounding-chatbots/) - The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they can’t do, at least for now. On the other hand, there are also many who claim chatbots are just a hot trend that will eventually
- [What the Facebook chatbot story can teach us about content marketing](https://equiitext.com/what-the-facebook-chatbot-story-can-teach-us-about-content-marketing/) - Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working on that went rogue and started planning the overthrow of humanity. You may also have heard since the story blew up across various social media
- [Seven different uses for SMS marketing](https://equiitext.com/seven-different-uses-for-sms-marketing/) - SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways you’re using SMS for your small business, consider the following seven ideas. Micro content The goal of content marketing is to provide customers with valuable
- [Five ways to make your content marketing stand out from the rest](https://equiitext.com/five-ways-to-make-your-content-marketing-stand-out-from-the-rest/) - The sheer amount of digital content that we create collectively each day is staggering. Approximately 2.5 quintillion (that’s a million trillions) bytes of data are created every single day. In any given day, Facebook users will share 2.2 million pieces of content, Twitter users will send more than a quarter of a million tweets, and
- [How to tell if influencer marketing is right for your small business](https://equiitext.com/how-to-tell-if-influencer-marketing-is-right-for-your-small-business/) - Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they
- [Three ways to see a better ROI with your content marketing efforts](https://equiitext.com/three-ways-to-see-a-better-roi-with-your-content-marketing-efforts/) - Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of advertising. Content marketing is different in that the number one goal isn’t promotion of the brand but rather, getting and holding your audience’s interest in
- [Customer Service Problems: What not to do](https://equiitext.com/customer-service-problems-what-not-to-do/) - There are a lot of things you can do right in customer service. Make the customer happy, show them you care, and let them get involved in your business. But what about the things you shouldn’t do? There are almost just as many things not to do as there to do. Here are 5 things
- [Six reasons your text message marketing efforts aren’t as effective as they could be](https://equiitext.com/six-reasons-your-text-message-marketing-efforts-arent-as-effective-as-they-could-be/) - Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language in marketing is always important but it’s even more so when the channel calls for very concise messages. The following six mistakes might be keeping
- [Three things you need to know before deploying your first chatbot](https://equiitext.com/three-things-you-need-to-know-before-deploying-your-first-chatbot/) - Chatbots are the big trend in customer service today and many experts predict that they’ll completely alter the way that people and brands interact going forward. Chatbots can not only ease the burden on customer service agents but they can in eliminate the need for costly mobile apps that many smaller businesses can’t afford. But
- [How to boost conversion rates on mobile](https://equiitext.com/how-to-boost-conversion-rates-on-mobile/) - In 2016, mobile web traffic finally surpassed desktop/laptop web traffic. But even though people are using their smartphones and tablets to access the web more often than desktop or laptop or computers, they still prefer to use desktops or laptops to actually complete purchases. Conversion rates for mobile devices remain relatively low compared to how
- [Ten things your customer service chatbot will need to succeed](https://equiitext.com/ten-things-your-customer-service-chatbot-will-need-to-succeed/) - The chatbot marketplace might not be too crowded yet but it soon will be. Companies of all sizes are beginning to recognize the value that chatbots offer and are rushing to deploy their own. If you want your chatbot to be noticed and used, it’s going to need to stand out. Here are ten things
- [Five chatbots that are making mobile banking easier than ever](https://equiitext.com/five-chatbots-that-are-making-mobile-banking-easier-than-ever/) - This is the age of the chatbot. Chatbots are computer programs designed to simulate human speech. They have implications for customer service since they can help automate these processes especially in industries involving well-defined and narrow procedures. Banking is prime example of this since most customers are transferring funds, checking their balance or scheduling automatic
- [Five aspects to every good digital marketing strategy](https://equiitext.com/five-aspects-to-every-good-digital-marketing-strategy/) - Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them. A good data strategy A key advantage to digital marketing is that customer behavior
- [Airlines are beginning to experiment with two-way SMS customer service](https://equiitext.com/airlines-are-beginning-to-experiment-with-two-way-sms-customer-service/) - When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be
- [How to use SMS and email marketing strategies in tandem](https://equiitext.com/how-to-use-sms-and-email-marketing-strategies-in-tandem/) - When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail
- [Five digital marketing mistakes a surprising number of companies are still making](https://equiitext.com/five-digital-marketing-mistakes-a-surprising-number-of-companies-are-still-making/) - In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an older target demographic who haven’t embraced digital channels. But with each year, that older generation is growing more
- [No, Facebook’s chatbots weren’t planning to overthrow humanity](https://equiitext.com/no-facebooks-chatbots-werent-planning-to-overthrow-humanity/) - Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other--a language humans couldn’t understand. The announcement sparked a long-held fear of humans: that our machines could rise up and overthrow.
- [You don’t need to be a coding guru to develop a chatbot](https://equiitext.com/you-dont-need-to-be-a-coding-guru-to-develop-a-chatbot/) - Thanks to chatbots, people now have the convenience of interacting with brands or websites without having to contact a live person. Chatbots are set to revolutionize the customer service industry. If you’re like thousands of other business owners who are following the advancement of chatbots and considering whether to use one for your own business,
- [Will RCS become the next text messaging protocol?](https://equiitext.com/will-rcs-become-the-next-text-messaging-protocol/) - Mobile technology has advanced light years in the last decade or so which makes the stagnation of Short Messaging Service (SMS, or texting) especially surprising. While virtually everything else having to do with mobile has changed so drastically over the years, texting has remained pretty much the same. It’s still text-only and the number of
- [How to get a better return on investment with mobile marketing](https://equiitext.com/how-to-get-a-better-return-on-investment-with-mobile-marketing/) - Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have a sold mobile marketing strategy going forward. But as is always the case when you branch
- [Why your business needs to incorporate video into its mobile marketing strategy](https://equiitext.com/why-your-business-needs-to-incorporate-video-into-its-mobile-marketing-strategy/) - Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop computers for the first time. With each year, the gap increases. Add to that the number of mobile
- [A closer look at the evolution of chatbots](https://equiitext.com/a-closer-look-at-the-evolution-of-chatbots/) - Chatbots are predicted to change the way business and customers interact. But what exactly are chatbots? They’re computer programs designed to simulate conversation with a human. Chatbots can speak with an actual voice, or they can be entirely text-based. Most of today’s chatbots are text-based programs that people can chat with on various messaging platforms
- [Chatbots: Separating fact from fiction](https://equiitext.com/chatbots-separating-fact-from-fiction/) - Because chatbots are still relatively new technology, many people don’t know much about them and there are several common misperceptions about them. Here’s a look at some common misperceptions and the reality of chatbots. Myth: Chatbots will replace mobile apps When chatbots were first making their entrance many were touting their superiority over mobile applications
- [Pros and cons of deploying a chatbot](https://equiitext.com/pros-and-cons-of-deploying-a-chatbot/) - As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to understand where they’re current at, technology-wise and what they can and can’t do. Pro: They provide a personalized experience Since chatbots can be programmed to have access to a vast amount of data, it
- [Three ways to build your brand with mobile](https://equiitext.com/three-ways-to-build-your-brand-with-mobile/) - In 2016, smartphone’s market penetration finally surpassed 80%. That means more than 80% of mobile phone users are using a smartphone as opposed to a more traditional mobile phone. Gone are the days where talking on the phone was the primary use of phones. The vast majority of time spent on smartphones is spent within
- [Common social media mistakes your business may be making](https://equiitext.com/common-social-media-mistakes-your-business-may-be-making/) - Social media is an absolutely critical marketing channel that every business needs to be using. While social media can be a powerful channel, it can also be a dangerous one. On the one hand, it helps put your brand out there for everyone to see, but on the other hand, it puts your brand out
- [New chatbot can get you caught up on Game of Thrones in time for new season](https://equiitext.com/new-chatbot-can-get-you-caught-up-on-game-of-thrones-in-time-for-new-season/) - In the past couple of years, chatbots have gained tremendous ground with businesses scrambling to develop chatbots to assist consumers in doing all manner of tasks. Since texting and instant messaging are such popular forms of communication, especially among millennials, businesses are discovering the value in coming to where they already are, chat-based platforms. There
- [How to program a more effective chatbot](https://equiitext.com/how-to-program-a-more-effective-chatbot/) - Chatbots are all the rage in the world of mobile marketing currently. Many see chatbots as the future of brand-customer interactions and many businesses are using chatbots to help automate their customer service efforts. But not all chatbots are created equally. In fact the rush to develop chatbots and keep up with other businesses has
- [Customer service automation through chatbot development](https://equiitext.com/customer-service-automation-through-chatbot-development/) - The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that can help consumers shop, book flights, make dinner reservations, and schedule their day, so why not resolve customer service issues? If you’re interested in automating
- [Give your customers more by asking for less with your SMS campaign](https://equiitext.com/give-your-customers-more-by-asking-for-less-with-your-sms-campaign/) - Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing various products or services to the point of annoyance. Consumers repeatedly say--and show by their actions--that they want less, not more when it comes to their interactions with businesses via text. If you
- [How to make each text more impactful](https://equiitext.com/how-to-make-each-text-more-impactful/) - Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the more intimate forms of communication. It’s not like a mass print mailer or email (the majority of which go straight to the trash or junk
- [The three biggest mobile marketing mistakes your small business can make](https://equiitext.com/the-three-biggest-mobile-marketing-mistakes-your-small-business-can-make/) - Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three
- [Use chatbots to supplement, not replace, existing customer service efforts](https://equiitext.com/use-chatbots-to-supplement-not-replace-existing-customer-service-efforts/) - Chatbots are one of the most talked-about mobile trends in 2017 with many predicting it will be the future of business-customer interactions. With the growing popularity of chat platforms like Facebook Messenger and Whatsapp and the steady popularity of SMS (or text messaging) brands are trying to communicate with customers where they already are. Millennials
- [Three ways to use mobile to get customers to buy](https://equiitext.com/three-ways-to-use-mobile-to-get-customers-to-buy/) - Online mega retailers like Amazon have changed the way America shops, and not just online; more than three-quarters of US consumers own a smartphone and nearly everyone takes it with them when they shop. Store owners refer to this as the Amazon effect and you’ve probably done this yourself. You see a product on the
- [How to use SMS marketing to drive user engagement](https://equiitext.com/how-to-use-sms-marketing-to-drive-user-engagement/) - SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing channels. Mobile marketing isn’t digital marketing for smaller screens because consumers use mobile devices like smartphones and tablets in very different ways than they use
- [Are chatbots here today and gone tomorrow or are they here to stay?](https://equiitext.com/are-chatbots-here-today-and-gone-tomorrow-or-are-they-here-to-stay/) - In April of last year, Facebook released a new and open version of Facebook Messenger. The new version allowed third party developers to create their own chatbots and deploy them to communicate with Facebook users. Businesses immediately saw the potential. Within just two months of the release of the new Facebook Messenger, more than 11,000
- [Facebook developing chatbots that can negotiate like humans](https://equiitext.com/facebook-developing-chatbots-that-can-negotiate-like-humans/) - Though chatbots have been growing in popularity in recent years, they are still somewhat limited in their capabilities. One of the things holding them back is the difficulty in programming chatbots with advanced machine learning and natural language processing that would enable them to communicate in a way that more closely resembles human speech. One
- [SMS still king when it comes to ROI](https://equiitext.com/sms-still-king-when-it-comes-to-roi/) - All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology
- [The most common mobile marketing mistakes that companies make](https://equiitext.com/the-most-common-mobile-marketing-mistakes-that-companies-make/) - There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and 88% of those aged 30 to 49. Even the 65 and up demographic is embracing mobile with 42% owning smartphones; the 65 and up demographic
- [Why your business needs a Facebook page and how you can make it successful](https://equiitext.com/why-your-business-needs-a-facebook-page-and-how-you-can-make-it-successful/) - If you’re one of the many Facebook users using your personal profile instead of a Facebook page to promote your small business, you’re actually violating one of Facebook’s terms of service: “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.” Even if
- [What TCPA rules mean for your SMS marketing campaign](https://equiitext.com/what-tcpa-rules-mean-for-your-sms-marketing-campaign/) - The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 to protect consumers from annoying telephone calls they didn’t wish to receive and to impose a penalty on companies or marketers that continued to call consumers who did not wish to receive marketing phone calls. The TCPA was expanded to include texting
- [Chatbots and the uncanny valley](https://equiitext.com/chatbots-and-the-uncanny-valley/) - The term “uncanny valley” was coined by notable robotics professor, Masahiro Mori, in 1970 to explain the phenomena of unease in the presence of humanoid robots. Mori, and other AI and robotics researchers since then, have noticed an interesting trend in which people start out with a positive view of robots but grow increasingly uneasy
- [Ten cool ways you can use chatbots](https://equiitext.com/ten-cool-ways-you-can-use-chatbots/) - When app stores and mobile applications started to show up in 2008, they were the hottest thing in mobile technology. Today, it’s chatbots that are the new up and coming technology that has people excited. Chatbots are computer programs that are designed to converse with humans over the internet usually trough some kind of chat
- [Why SMS needs to be at the center of your mobile marketing strategy](https://equiitext.com/why-sms-needs-to-be-at-the-center-of-your-mobile-marketing-strategy/) - Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends
- [Four reasons your mobile marketing strategy isn’t working](https://equiitext.com/four-reasons-your-mobile-marketing-strategy-isnt-working/) - Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each day more and more businesses are getting on board with it. With all the positive things you’ve heard about it, you may be wondering “what
- [How to use chatbots to generate more leads](https://equiitext.com/how-to-use-chatbots-to-generate-more-leads/) - If you’ve ever had to call a customer support number, you’ve encountered that all-too familiar voice reading off a list of options and which numbers to press to record a response. They often ask a series of questions designed to either give you the information you need, or transfer you to the person who can
- [Chatbots: the next big thing in customer-business interactions](https://equiitext.com/chatbots-the-next-big-thing-in-customer-business-interactions/) - Major tech companies like Microsoft, Apple, and Facebook have been working for several years to infuse artificial intelligence into their devices and platforms. This allows users to communicate with their devices which in turn can infer meaning and “speak” in a way that replicates human speech. These are called chatbots and they’re not some fad
- [How “smart cars” are changing mobile marketing](https://equiitext.com/how-smart-cars-are-changing-mobile-marketing/) - When most people think about mobile devices, they’re talking about smartphones, tablets, or wearable tech like smartwatches. But the way we define mobile is getting bigger—literally. In fact, many vehicles can now be considered mobile devices in a sense. First of all, they’re literally mobile, and second of all, they’re connected to the internet and
- [Chatbots are here to stay](https://equiitext.com/chatbots-are-here-to-stay/) - Though chatbots are a relatively recent invention and consumers have been slow to get on board with them, they’re definitely here to stay, especially when you consider that they tend to be popular with younger generations. As today’s teenagers transition into adulthood, chatbots are going to be a major player in customer service. Here are
- [Businesses aren’t using SMS marketing to its full potential](https://equiitext.com/businesses-arent-using-sms-marketing-to-its-full-potential/) - The average smartphone owner will interact with their smartphone in some way over 200 times per day. US consumers are spending 25% of their media time on their smartphones. It stands to reason, then, that US businesses would be spending around 25% of their marketing budget on mobile, but they aren’t. Companies are only devoting
- [How to create an effective SMS marketing campaign in three easy steps](https://equiitext.com/how-to-create-an-effective-sms-marketing-campaign-in-three-easy-steps/) - SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more businesses are investing in SMS marketing in large part because text messages have a 99% open rate. Another great thing about SMS marketing is that
- [Four steps to a mobile-first marketing strategy](https://equiitext.com/four-steps-to-a-mobile-first-marketing-strategy/) - There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016, web traffic on mobile surpassed web traffic on computers for the first time. In short, you can safely assume that more than 50% of your
- [Six uses for SMS marketing you may not have considered](https://equiitext.com/six-uses-for-sms-marketing-you-may-not-have-considered/) - When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are deleted without even being opened while 98% of text messages are read. It goes without saying that SMS is an extremely way to reach customers,
- [Surprising facts that should persuade you to invest in SMS marketing](https://equiitext.com/surprising-facts-that-should-persuade-you-to-invest-in-sms-marketing/) - Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like Nike and Pontiac began the first text message marketing campaigns. Just 11 years after the first mobile ad, global spending on mobile advertising had exceeded
- [How to create a great chatbot](https://equiitext.com/how-to-create-a-great-chatbot/) - Chatbots are powerful marketing tools that utilize artificial intelligence to more effectively reach your target audience whether it’s by pushing promotions or answering customers’ questions. Contrary to popular, relief, creating a chatbot doesn’t have to be expensive and time consuming. Here are a few tips for creating a great chatbot. Use a chatbot making platform
- [Three things you can learn about SMS marketing from direct mail marketing](https://equiitext.com/three-things-you-can-learn-about-sms-marketing-from-direct-mail-marketing/) - SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively is to offer variety in the types of messages you’re sending. In this aspect, you can learn a lot about SMS marketing from direct mail
- [Seven ways to improve the effectiveness of your SMS marketing efforts](https://equiitext.com/seven-ways-to-improve-the-effectiveness-of-your-sms-marketing-efforts/) - SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be effective right from the start, you may be disappointed. Like all forms of marketing, you need to constantly adapt and improve your SMS marketing strategy
- [More and more small businesses communicating with customers via text](https://equiitext.com/more-and-more-small-businesses-communicating-with-customers-via-text/) - It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According to another survey, nearly all Americans check their smartphone within 15 minutes of waking up. Cumulatively, Americans will check their smartphones 9 billion times each
- [Mobile: The New Face of Customer Service](https://equiitext.com/mobile-the-new-face-of-customer-service/) - As technology improves and becomes more accessible throughout the world, the face of customer service is changing too. The first interaction a customer has with your business is not through a person; instead, it is through technology. So to have a good first interaction, you need to focus more on improving the new face of
- [Making customer Service More Important](https://equiitext.com/making-customer-service-more-important/) - You probably already know that customer service is essential to a successful business model. However, most businesses don’t make it a priority. The problem is that customer service ties into all the other parts of your business including sales and marketing. It is on the front end of the sale and the back end too.
- [Branding vs Advertising](https://equiitext.com/branding-vs-advertising/) - Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you will find both branding and advertising. But what is the difference between the two, and why is each so important? Advertising When you create an advertisement, you are putting
- [Mobile and Social Media Marketing](https://equiitext.com/mobile-and-social-media-marketing/) - You probably already know that mobile and social media are both important to your marketing plan. But what you may not know is how essential they are together. In fact, the more time people spend on social media, the more you can expect them to be doing it through mobile. Nearly 70% of the time
- [Avoid Comcast Customer Service Mistakes](https://equiitext.com/avoid-comcast-customer-service-mistakes/) - Comcast has great Internet, but customers flock away from the company whenever possible. With bad customer service, all it takes is one bad experience for a customer to be willing to leave. Comcast has ranked in the top 10 companies for worst customer service for years, and even as it is trying to repair relationships
- [Customer Service Lessons: What Not to Do](https://equiitext.com/customer-service-lessons-what-not-to-do/) - If your customer service department is doing a good job, you’ll know because there won’t be too many complaints. The internet makes it so easy to complain that not having complaints is a good sign. Unfortunately, many businesses have learned what not to do the hard way. Here are a couple things you should not
- [5 Tips for Social Media Marketing Success](https://equiitext.com/5-tips-for-social-media-marketing-success/) - Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you
- [Diversify Your Marketing Strategy](https://equiitext.com/diversify-your-marketing-strategy/) - People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling lost. It is the same with your marketing strategy. If all of your customers need to be marketed to in different ways, you won’t be
- [Proactive Customer Service Tactics](https://equiitext.com/proactive-customer-service-tactics/) - Most of what we consider “customer service” is the group of people who answer angry phone calls from frustrated customers. And while that is a big part of it, customer service is actually more of a big picture thing that involves any moment your business interacts with a customer. And by being proactive in your
- [Steps to success: Customer Service Improvements](https://equiitext.com/steps-to-success-customer-service-improvements/) - Every business knows that the customer service department plays a big role in the success of your company, but did you know that you can actually make more money through improvements? Most businesses have been lowering the level of customer service provided, which has upset customers quite a bit. Instead of following the crowd, focus
- [Marketing like a Millennial: Top tips](https://equiitext.com/marketing-like-a-millennial-top-tips/) - The newest employees and buyers in the economy are Millennials. Many of them are finding a lot of success simply because they have a firm grasp on technology and use to use it for their benefit. In fact, some of the best marketing experts out there are Millennials. Here are some of the top tips
- [Customer Service: What not to do](https://equiitext.com/customer-service-what-not-to-do/) - One of the most important things your business can do is make sure your customer service is on par. Regardless of everything else, if you have good, valuable customer service representatives who know what they are doing, you will be okay. However, bad customer service can cost you thousands of customers and millions of dollars
- [Top 5 Marketing Tools Used by Experts](https://equiitext.com/top-5-marketing-tools-used-by-experts/) - The internet is a double edged sword. It gives you so much more opportunity to reach customers than you’ve ever had before. However, it also is so polluted with information, it can be hard to really reach your customers. Your business needs to push through all the chaos with these top 5 marketing tools that
- [3 Customer Service Phrases to Use](https://equiitext.com/3-customer-service-phrases-to-use/) - Working in customer service is difficult because you are constantly trying to figure out how to best approach your customers and give them what they need. It is tricky since every customer is different, and even the same customer might react differently based solely on their mood. So how are you supposed to improve? Try
- [5 Techniques for Nonprofit marketing](https://equiitext.com/5-techniques-for-nonprofit-marketing/) - A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are
- [How to boost word of mouth marketing](https://equiitext.com/how-to-boost-word-of-mouth-marketing/) - One of the best ways to get new customers is through word of mouth. People who really love your product or service will tell their friends, and their friends will buy what you have to sell. But how can you as a business encourage more word of mouth marketing? Make interacting with your company easy
- [Is AI Chatbot taking over customer service?](https://equiitext.com/is-ai-chatbot-taking-over-customer-service/) - Whether we like it or not, mobile is the future of technology. Smartphones are nifty devices that allow people to communicate with anyone they want as well as have access to all the knowledge available to mankind. In fact, 77% of US adults currently own a smartphone, a number expected to rise. So it makes
- [4 Tips for Better SMS Marketing](https://equiitext.com/4-tips-for-better-sms-marketing/) - With a data-driven society with information available at our fingertips, sometimes it is hard to focus on sorting everything out. Given that 95% of Americans now own a smartphone, it makes sense you would start focusing more marketing efforts on smartphones, but how do you make sure your texts are giving your customers what they
- [Improving Customer Service through Customer Feedback Requests](https://equiitext.com/improving-customer-service-through-customer-feedback-requests/) - Customer service should be an important focus of every business. The more that people enjoy their experience with a certain company, the more likely they are to return for more services or products and the more likely they are to recommend the company to others. It is important for businesses to recognize who their customers
- [Understanding and Welcoming Customers](https://equiitext.com/understanding-and-welcoming-customers/) - One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences and present them with the right information so they will be interested in what your company has to offer them. As businesses understand and reach
- [The Versatility of SMS Messaging](https://equiitext.com/the-versatility-of-sms-messaging/) - SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now with companies using AI-backed SMS message technologies, people can text companies to get immediate responses to request and inquiries. But the powers of SMS messaging
- [AI Chatbots Versus Real Customer Service Agents](https://equiitext.com/ai-chatbots-versus-real-customer-service-agents/) - There has been come debate recently over whether customer service needs are better handled through real people or through AI chatbots or other AI-backed responders. Obviously, AI-backed customer service assistance has more expansive abilities when it comes to reaching customers and being available at any time. If someone has a problem at three in the
- [Bettering Customer Service through SMS Messages](https://equiitext.com/bettering-customer-service-through-sms-messages/) - In 2014, a study was conducted that looked at people’s preferences in terms of customer service. The results were enlightening for any company or organization that has a customer service department or team. 81 percent of study participants expressed frustration at having to wait for customer service while towing a phone and/or computer in hand.
- [Scams Can Be Sent through SMS Messages too](https://equiitext.com/scams-can-be-sent-through-sms-messages-too/) - Scammers are constantly targeting people to get personal information. Common scams target websites, emails, social media, and phone calls. Most scammers claim to be a legitimate company and will ask for personal information to verify an account you have with them. Most people cannot count on their fingers the number of times they have been
- [Addressing the Challenges of SMS Message Marketing](https://equiitext.com/addressing-the-challenges-of-sms-message-marketing/) - Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and strategic marketing can be powerful because the format is so versatile. You can grab people with stunning images and comedic or thought-provoking text or dialogue.
- [SMS Messaging Proving Worthwhile for Daily Life, Still](https://equiitext.com/sms-messaging-proving-worthwhile-for-daily-life-still/) - SMS messaging is one of the most popular means by which people communicate. Billions of text messages are sent on a daily basis. But SMS messages, or text messages, have never gone beyond much more than a means to communicate. When it comes to assisting in other daily activities, most people look beyond text messaging
- [Customer Service Basics to Remember](https://equiitext.com/customer-service-basics-to-remember/) - Customer service can be handled through a variety of platforms. Today’s world features customer service being handled through phone calls, SMS messaging, Facebook, Twitter, messenger apps, and almost anywhere where there is some form of communication. A customer can write a review on a website, whether negative or positive, and a company can respond through
- [SMS Messages Reach Everyone Everywhere](https://equiitext.com/sms-messages-reach-everyone-everywhere/) - If you are wondering about whether SMS messaging is an effective marketing approach, you need to consider where you audience is and what they are paying attention to. If you go anywhere and stop to just look around or watch people, what do you see? People on their cell phones. Which means people are sending
- [Understanding the SMS Messaging Market](https://equiitext.com/understanding-the-sms-messaging-market/) - Understanding the age of your marketing audience can help you understand best practices for your marketing strategy. In the case of SMS messages, where the majority if not all of cell phone users have a habitual use, there is a very large audience. By understanding who is best reached by text messages, you can tailor
- [A SMS Messaging Marketing Mistake to Avoid](https://equiitext.com/a-sms-messaging-marketing-mistake-to-avoid/) - SMS Messaging is a great way to reach out to customers. With 75% of the world’s population using cell phones, there can be no better way to reach out and connect to people. Read more about the advantages of SMS messaging in a recent blog post. But the ease and power of SMS messaging should
- [Turning Mistakes into Marketing Opportunities](https://equiitext.com/turning-mistakes-into-marketing-opportunities/) - Everyone makes mistakes, that is what people say, but in reality, that is what people do. People make mistakes. Sometimes when important people make mistakes, it can cause a plethora of problems, especially if the mistake affects a whole lot of people. For example, in 1909, the Titanic ship crew made the mistake of ignoring
- [Chatbots Meeting Every Human Need](https://equiitext.com/chatbots-meeting-every-human-need/) - Chatbots and artificial intelligence, in their basic form, are no new thing. In fact, Alan Turing and Joseph Weizenbaum were already contemplating the concept of computers communicating with humans in the 1950s and 1960s. Turing experimented with basic human and computer interactions through a question and response game. Weizenbaum invented what would be considered the
- [Understanding the RCS Messaging Revolution](https://equiitext.com/understanding-the-rcs-messaging-revolution/) - SMS messaging is the current standard when it comes to sending messages through your phone carrier. Simple text, image, and video messages can be easily shared with anyone in your phone’s contact list. But as technology advances, our desire for improved messaging also increases, and fortunately for use, messaging is starting to get a whole
- [Meeting the Customer Service Expectations of Consumers](https://equiitext.com/meeting-the-customer-service-expectations-of-consumers/) - Technology is continually improving the efficiency for people to interact both in the real world and the digital world. Someone can send a text message and get a response in the time it would take that same person to look up someone’s number and actually call them. Anyone too busy or overwhelmed to drive to
- [AI Chatbots Perfect for All Personalities](https://equiitext.com/ai-chatbots-perfect-for-all-personalities/) - In any sales pitch or marketing effort, honing in on the consumer and what they want is key to winning them over, whether that equates to them becoming a follower of your brand or company or becoming a frequent shopper of your products and services. However, in order to figure out who someone is and
- [Marketing to the Masses: Digital Marketing](https://equiitext.com/marketing-to-the-masses-digital-marketing/) - As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will
- [The Power of SMS Messaging](https://equiitext.com/the-power-of-sms-messaging/) - Marketing is one of the most important departments for any business. Without a strong marketing platform, products and services do not catch consumers’ eyes and are not bought or used. Millions of dollars are spent on marketing. For example, to run a 30-second commercial during the 2017 Super Bowl cost, a company had to dish
- [Why Mothers Need Texting](https://equiitext.com/why-mothers-need-texting/) - How is texting important to mothers? Texting is everything! Mothers are very busy already. The last thing they want to do is hold a phone up to their head while changing a poopy diaper. It is hard enough being a mom already without being a slave to your phone. Ugh! You can’t win. Germs and
- [5 Ways to Offer Customer Service](https://equiitext.com/5-ways-to-offer-customer-service/) - Customers need to be able to contact you when they have a problem or even if they just want to tell you what a great job you’re doing. That is why you need to have a lot of different ways they can communicate with your customer service department. Here are 5 ways you should offer
- [Generational marketing](https://equiitext.com/generational-marketing/) - The first step to any good marketing plan is to identify your audience. You need to determine the age, gender, education level, etc of the people who are buying your stuff. Once you have figured out who is buying your products and who will be most likely to buy your product, you can start marketing
- [5 Marketing Mistakes to Avoid](https://equiitext.com/5-marketing-mistakes-to-avoid/) - When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what you are doing wrong? Here are 5 marketing mistakes you should avoid this year. Too short
- [Financial service customer service tips](https://equiitext.com/financial-service-customer-service-tips/) - In the financial service industry, customer service is just as important, if not more so, as any other company. Customers really want to have the best service all the time, but it is especially important to them when it comes to dealing with their money. Yet, it seems as if banks and credit unions have
- [AI: The newest trend in customer service](https://equiitext.com/ai-the-newest-trend-in-customer-service/) - Customer service trends are constantly changing based on the technology available and what customers start expecting businesses to do. For example, customers expect to be able to communicate with a business on social media, which means you have to have social media customer service agents ready and willing to help customers. Customers are beginning to
- [5 Tips for Stronger Customer Service](https://equiitext.com/5-tips-for-stronger-customer-service/) - Sometimes, having better customer service isn’t just about having all the right tools available. It is about understanding your customers and what they want from you. And while technology does make a huge impact on your ability to reach and communicate with your customer, so does the way you approach them in phone calls and
- [Rumors of major iPhone changes](https://equiitext.com/rumors-of-major-iphone-changes/) - We are still quite a ways away from the release of the 10th anniversary edition of the iPhone, but there are already plenty of rumors about what customers can expect. With few changes in the last few years, fans are dying to get something unique. And if the rumors are true, that might be exactly
- [Could T-Mobile finally be #1?](https://equiitext.com/could-t-mobile-finally-be-1/) - Mobile carriers have constantly been fighting to be the #1 carrier in the country, and Verizon has always been at the front of the competition. They have a better network that reaches more places than any other carrier, and up until now, nobody has been able to rival them. But has T-Mobile finally pulled ahead?
- [Text Marketing: 5 tips to up your game](https://equiitext.com/text-marketing-5-tips-to-up-your-game/) - With nearly all Americans owning cell phones, and the majority of them having access to SMS, text marketing is an extremely powerful marketing tool. Your business can reach customers within just a few minutes at any time with just the click of a button. But how can you make the most of your text marketing
- [Valentine’s Day Text Marketing Ideas](https://equiitext.com/valentines-day-text-marketing-ideas/) - Every time a holiday comes up, your company has an opportunity to capitalize on it and make some extra money. Valentine’s Day is the next one that is coming, and you may be able to bring in some extra business with the holiday. Even non-traditional things make great Valentine’s Day gifts. You just have to
- [Marketing in 2017: Get Smart](https://equiitext.com/marketing-in-2017-get-smart/) - Technology has jumped leaps and bounds in the last few years, and the ability to market to your customers has grown with it. Everything is getting smarter and better, so you can give your customers more of what they want. Artificial Intelligence (AI) and smart apps are no longer a thing of the future. The
- [5 Tips to up your 2017 Mobile Marketing campaign](https://equiitext.com/5-tips-to-up-your-2017-mobile-marketing-campaign/) - Diversifying your marketing campaign does a lot to reach all different kinds of customers. And mobile has become more essential than ever. Almost everyone has a mobile device now, giving you a much wider audience than you’ve ever had before. So it is time to start focusing your efforts on mobile. With mobile marketing, there
- [5 Steps to a Successful Video Marketing Campaign](https://equiitext.com/5-steps-to-a-successful-video-marketing-campaign/) - As technology changes, so does the way your audience absorbs information. That means you need to be changing your marketing strategy with your consumers. And while some forms of marketing such as text marketing will never go away, you should also be looking at newer forms such as video marketing. Why video marketing? Video Marketing
- [Engaging your customers: Best marketing](https://equiitext.com/engaging-your-customers-best-marketing/) - The internet is a powerful tool for marketing. But it is a double-edged sword because it also makes it easier for all your competition to reach your customers. Everyone is swamping the internet with content and trying to get their brand on top. So how are you, amid all the chaos, supposed to engage your
- [3 Marketing tools to not give up](https://equiitext.com/3-marketing-tools-to-not-give-up/) - With technology pushing us further into the future every day, you may be questioning whether or not your current marketing strategies are worth the time of day. And while it is true that new tools coming out are often more effective in reaching your customers, some of the old tools will never go out of
- [AI Chatbot: Customer service of the future](https://equiitext.com/ai-chatbot-customer-service-of-the-future/) - Customer service interactions are one of the most important things your business does. There are an endless number of ways you can speak with your customer, but text with AI Chatbot is a must. 2016 was a huge year for artificial intelligence. It has become one of the newest and most advanced ways of communication,
- [Race to smarthome: Who will win?](https://equiitext.com/race-to-smarthome-who-will-win/) - With the Internet of Things (IoT) becoming more and more prevalent in our society, it won’t be long before everything we have is somehow connected to each other. We can do so much more than text marketing with our smartphones. It is very convenient to be able to control things in our lives from them.
- [Pro Marketing Tip: Use Influencers](https://equiitext.com/pro-marketing-tip-use-influencers/) - Marketing to your audience can be tricky, but influencer marketing is a huge step in the right direction. You are able to use their fan base to build your own customer base, and it gives you a chance to showcase your product. Plus, companies that are using it find it to be extremely effective, almost
- [Android? Can I use my tablet?](https://equiitext.com/android-can-i-use-my-tablet/) - Yes! You can use your Android Cell Phone or Tablet with or without a SIM card. Sending from the SIM with either the Cell Phone or Tablet is the cheapest route to use out products costing 1 credit per 160 character test with free incoming responses from your contacts. This is a great option if
- [Customer service tip: Easy to contact](https://equiitext.com/customer-service-tip-easy-to-contact/) - There are many things your business should be doing for your customers to make sure they are happy with your service and that they keep coming back. There are a million different strategies for reaching out to them and interacting with them. But one of the most important things you can do is to make
- [How Do I Add a Contact?](https://equiitext.com/how-do-i-add-a-contact/) - Go to the group that you want to add the contact to and select Add. This will bring up a box that will offer you the options to manually add a contact. You will need to check the box to opt-in the contact which will take you to the screen of terms and conditions which
- [3 Tips for Influencer Marketing](https://equiitext.com/3-tips-for-influencer-marketing/) - The Internet has made it easier and harder to reach your customers all at once. On one hand, there are an infinite number of ways to reach them, but on the other hand, that means you sometimes have to spread yourself thin if you really want to reach people. Just like text marketing, you can
- [Marketing to a business? Follow these trends](https://equiitext.com/marketing-to-a-business-follow-these-trends/) - Your marketing approach is determined entirely by your audience and their needs. That is why your approach can change if you are focused on marketing to another business instead of the average consumer. You are dealing with someone who understands marketing trends themselves, so it is important you reach them in the right ways. Here
- [4 Effective Marketing Strategy Changes](https://equiitext.com/4-effective-marketing-strategy-changes/) - The way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the first impression customers get of your business. Marketing is the way you keep old customers and find new ones. But how can you be sure
- [Text Customer Service: Why Not?](https://equiitext.com/text-customer-service-why-not/) - Phone calls are becoming more and more outdated as time goes on. Customers don’t like to use the phone to call friends and family, so what makes you think they want to call you? With texting being such a convenient option for communication, and AI Chatbot making it even easier on your business, why haven’t
- [Marketing in the age of smartwatches](https://equiitext.com/marketing-in-the-age-of-smartwatches/) - The Internet of Things (IoT) is slowly becoming a reality. The more compact our technology gets, the more we are capable of doing from a small device. Smartwatches, for example, are still fairly new but are a huge push in the direction of the IoT. It is just one more piece of technology that can
- [Marketing tips for small businesses](https://equiitext.com/marketing-tips-for-small-businesses/) - Let’s face it. Small businesses are at a disadvantage when it comes to marketing. Large businesses have more resources at their disposal to stay on top of current trends and to stay on top of all the different methods of marketing. But small businesses may not have a huge budget or a lot of people
- [Growing expectations in customer service](https://equiitext.com/growing-expectations-in-customer-service/) - If you are trying to build up your business, you should be looking at your customer service. It is one department that is often ignored. Yet, it is also the department that has the most interaction with your customers. In fact, improving these interactions is one of the best ways to encourage repeat business. We
- [Mobile marketing strategy ideas](https://equiitext.com/mobile-marketing-strategy-ideas/) - Every marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows you to get your advertisements, literally, into the pockets of all your customers. But this strategy is being used by your competition as well. Here
- [Do you have bad customer service?](https://equiitext.com/do-you-have-bad-customer-service/) - People are always talking about how bad customer service is. It is a fundamental part of every business, yet it seems like companies don’t have a firm grasp on how to improve their departments or even whether or not they have good customer service. Here are some signs of bad customer service you may be
- [Optimize your mobile marketing efforts](https://equiitext.com/optimize-your-mobile-marketing-efforts/) - Smartphones have amazing capabilities. With that small device in your pocket, you can contact nearly anyone in the entire world in just seconds, and you have all the information in the world available at your fingertips. They have completely changed the way we interact with each other, learn, and even how marketers reach out to
- [Making use of new marketing options](https://equiitext.com/making-use-of-new-marketing-options/) - With smartphones and the internet available to us, there are many opportunities constantly available for marketing to our customers. But maybe you don’t know all the new, trendy things that are available to you and your business. There are so many cool new ways to reach out to your customers and offer amazing marketing. Here
- [How wearable technology affects marketing](https://equiitext.com/how-wearable-technology-affects-marketing/) - More and more wearable technology is being produced. Businesses are actively trying to stay ahead of the curve and provide better wearables for their customers. In a few years, everyone will have a smartwatch, which means the way we view content could change drastically. What does this mean for marketing? And will it affect the
- [How to get more efficient customer service](https://equiitext.com/how-to-get-more-efficient-customer-service/) - One of the best things you can do as a company to make sure you are meeting the needs of your customers is to have a good customer service department. Unfortunately, this is very difficult for most businesses. It is hard enough trying to manage people let alone figure out what technology to use. Here
- [Creating transparency in marketing](https://equiitext.com/creating-transparency-in-marketing/) - Before the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research your business online and find out immediately whether or not you are lying in your advertisements. Even withholding the truth (whether intentional or not) is
- [Social Media Marketing: How-to Guide](https://equiitext.com/social-media-marketing-how-to-guide/) - A huge part of your marketing efforts this year will be focused on social media. It is one of the main ways you’ll be communicating with your customers. But you need to do more than just have a social media account for your business. You need to use it actively to engage consumers. Just like
- [Four types of offline marketing to use](https://equiitext.com/four-types-of-offline-marketing-to-use/) - Everything these days focuses on marketing online, which is definitely important. It is a very easy and inexpensive way to reach your customers, and most of them can be reached online at all times. But there is definitely something to offline marketing efforts still. Here are four different ways you can market to your customers offline.
- [How to improve your customer service department](https://equiitext.com/how-to-improve-your-customer-service-department/) - Nothing says more about your company than your customer service department because it is the one group that will always interact with customers. But the sad truth is that this is the department that is typically most unorganized and needs huge improvements. While 80% of businesses believe their customer service is already doing very well,
- [How to get good online reviews](https://equiitext.com/how-to-get-good-online-reviews/) - Every customer you work with has the potential to go online and write your business a review. And there is a good chance the customer who takes the time to go write a review of your product is going to write a bad one. Bad reviews are inevitable; every business gets them whether they are
- [Ways to have successful online marketing](https://equiitext.com/ways-to-have-successful-online-marketing/) - Let’s face it. Everyone these days has the internet at their fingertips and are pretty much always connected. If they aren’t on the computer working, they are on their smartphones, and if they aren’t on their smartphones, they are probably streaming a movie or playing an online video game. Whatever the case, your customers are
- [2017: The year of the Millennial buyer](https://equiitext.com/2017-the-year-of-the-millennial-buyer/) - As the new year approaches, it is a good time to reflect on what has happened over 2016 and what you can to improve in 2017. Analyzing where you went wrong in the past and where you can go right in the future is a huge part of any business’ success. It could make the
- [Online and self service: The new customer experience](https://equiitext.com/online-and-self-service-the-new-customer-experience/) - Anyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as I walked around the stores and realized people just don’t like to go to the store anymore when they can shop from home in their
- [How To Handle Old Opt-In Contact Lists](https://equiitext.com/handle-old-opt-in-contact-lists/) - Since your opt-in list is old, many of the phone numbers will be bad, meaning the original person changed numbers and the number in your list belongs to a different person now. That new person did not opt-in most likely. Our suggestion is that you set up an amazing voicemail and make sure your opt-out
- [Mobile marketing of the future: Looking ahead](https://equiitext.com/mobile-marketing-of-the-future-looking-ahead/) - It is almost 2017, and it is time for your company to look forward to the future and decide which marketing trends to follow. Mobile marketing has exploded in the last couple of years with smartphones becoming more prevalent and personalized marketing becoming so much easier. It is the number one way you can reach
- [Generation Z values fast customer service](https://equiitext.com/generation-z-values-fast-customer-service/) - Keeping your customers happy is a huge part of what you probably do every day at your business. Of course, there’s all the other stuff, but customer service still takes on a huge role. And as businesses have tried their hardest to understand how to work with Millennials, they are now facing a new challenge
- [How to use video in marketing](https://equiitext.com/how-to-use-video-marketing/) - Every business should be creating videos to put on their website and social media pages with information to help customers. While some of your customers may like to read, others prefer to watch videos, and it is a great tool for engaging the customer. For some companies, it is very helpful in creating a how-to
- [Three ways to improve your quality of customer service](https://equiitext.com/three-ways-to-improve-your-quality-of-customer-service/) - Having the best customer service is what will set you apart from the competition and make your customers feel more welcomed to your business. At the end of the day, there may be a bunch of other companies that offer the same products as you, but if they don’t offer the same quality level of
- [Top 7 Marketing Trends in 2017](https://equiitext.com/top-7-marketing-trends-in-2017/) - The new year is almost here, and with it comes a new opportunity for your business to find success. You can do more than last year, but first you must analyze what was successful in the past and what will be happening in the future. In 2017, there will be many changes to marketing because
- [Future of AI Chatbot Exploding: Salesforce Jumps In](https://equiitext.com/future-of-ai-chatbot-exploding-salesforce-jumps-in/) - AI Chatbot is exploding because it is becoming more advanced than ever before and is now providing more businesses the ability to communicate with customers 24/7 without having to have agents available all the time. It feels a need for the customer to get clear and concise information without talking to an agent, and it
- [Why customer service should be a priority](https://equiitext.com/why-customer-service-should-be-a-priority/) - The world is filled with businesses who likely do or sell the same thing or something similar to what you have. The internet makes it possible for people to easily find them too, meaning you can find more poeple who want what you have and they can find more businesses that do it than just
- [Text marketing: The best way to reach customers](https://equiitext.com/text-marketing-the-best-way-to-reach-customers/) - Customer service is a hard business because part of it is proactive and part of it is reactive. But it is both part of the business, and there are good and bad parts to all of it. Using technology to reach those customers and to better communicate with them is going to be very useful,
- [Customer Service Tips: Be Proactive About It](https://equiitext.com/customer-service-tips-be-proactive-about-it/) - A big part of your business model is providing amazing customer service. But what many businesses don’t grasp is the concept of proactive customer service and using that to solve a problem before it ever happens. Not only will you end up spending less time fixing problems, you will also end up having much more
- [Should you build a mobile app?](https://equiitext.com/should-you-build-a-mobile-app/) - Smartphones are becoming a major part of our everyday lives. With the ability to access almost anything and everything we could possibly want with a few swipes of our fingers on a smartphone, it is becoming more and more important that you focus on mobile marketing methods such as text marketing to reach your customers.
- [Tips for Social Media Marketing](https://equiitext.com/tips-for-social-media-marketing/) - Every business should be looking ahead to 2017 and figuring out what they are going to be doing for marketing in the new year. One of the things you should be evaluating is your social media presence and how that is affecting your current marketing. This will help you determine what changes need to be
- [Three Pillars of Business Success](https://equiitext.com/three-pillars-of-business-success/) - Every business wants to know how to succeed, and in a sense, it is still the same today as it was fifty years ago. Though, with technology in place, the emphasis has changed and things have become much more intense. Most businesses are only able to really focus on two of the pillars, which means
- [Four Ways to Improve Customer Service](https://equiitext.com/four-ways-to-improve-customer-service/) - Focusing on customer service in your business is very important. It is one of the three pillars of success every business should stand on. Even if you already have customer service in place, you can always make improvements. Here are four ways that you can improve your customer service department. 1. Build a single customer
- [Why Mobile Optimization is so Important](https://equiitext.com/why-mobile-optimization-is-so-important/) - In a day and age of technology, businesses have had to adapt their thinking, especially when it comes to marketing to customers. More than likely, you have already taken the time to build a website because every business knows that customers won’t even consider using your business unless you have a website. But one thing
- [Location Based Marketing: Next Big Thing in Mobile](https://equiitext.com/location-based-marketing-next-big-thing-in-mobile/) - Every business is looking for a way to stay ahead of the curve when it comes to marketing so as to not get lost in the sea of other businesses who do the exact same thing as you. Being able to reach out to your customers and offer them your services has also never been
- [Android Vs. Cloud? Which & Why?](https://equiitext.com/android-vs-cloud-which-why/) - We have two separate software systems so it's easy to get them confused. We understand that is not your fault! Here is a quick summary of each system and the pros and cons of each. Android Texting We have 44,000 registered businesses using our Android app. It works on your phone and therefore it can
- [Cyber Monday Extension + Bonus!](https://equiitext.com/cyber-monday-extension-bonus/) - Due to overwhelming demand, we have extended our Cyber Monday deal! Not only that, but we are now throwing in another amazing Bonus! Last month, 12 awesome customers upgraded their subscription more than $100 and therefore were mailed a Virtual Reality Headset! It's a Gear VR by Samsung. High quality! We have 10 more in
- [Ways to Engage with Customers through Mobile](https://equiitext.com/ways-to-engage-with-customers-through-mobile/) - Every successful business knows they need to focus on three main things in order to beat the competition. There’s qualify of product or service, customer service, and price point. You may not need to work on your quality or price point, but there are always ways to improve customer service, especially in an age of
- [Use or lose your marketing budgets](https://equiitext.com/use-or-lose-your-marketing-budgets/) - Every year, businesses review their past year’s budget and set a new one for the new year. Usually, this conversation begins in December but really doesn’t start until the new year when the final numbers come in for the budget. Anything that went over may get extra money in the new year while things that
- [Five Customer Service Steps to Follow](https://equiitext.com/five-customer-service-steps-to-follow/) - As a business, managing and training customer service reps can be very tedious, especially if you aren’t exactly sure what your customer wants. It is a bit of a shot in the dark because you never know how a customer is going to react to the way you treat them. Fortunately, though, there are five
- [Black Friday Texting Blowout!](https://equiitext.com/black-friday-texting-blowout/) - We are running a Black Friday special and so should you! This one's bigger than ever! You are going to love it! SERIOUSLY, we have never offered such a massive discount before nor will we again most likely. Did I mention this is a permanent discount? :) Send a text to +19713402937 with either "Android
- [2017: Year of AI Chabot](https://equiitext.com/2017-year-of-ai-chabot/) - Every year brings new technology forward and changes the way you market to and interact with your customers. According to Forbes, 2017 will be the year of the bot. People are starting to rely more heavily on technology than they ever have in the past, and with more and more information becoming available, it is
- [Mobile Marketing: Getting a Head Start](https://equiitext.com/mobile-marketing-getting-a-head-start/) - Getting and maintaining customers all starts in one place: marketing. It is amazing the number of businesses, small and large, that don’t do any kind of mobile marketing, especially given that 58% of all search engine traffic comes from mobile searches. That is why it is so important that your business gets a head start
- [Preparing Customer Service for Black Friday](https://equiitext.com/preparing-customer-service-for-black-friday/) - The week of Thanksgiving is a great time because it means you can take some time to think about what you are grateful for and enjoy some good food. Unless you run a business. While you still might get a little time with your family, that week is going to be the perfect time to
- [Marketing and Customer Service: Working in Sync](https://equiitext.com/marketing-and-customer-service-working-in-sync/) - Large businesses and small businesses will inherently have different problems, and one that a large business may face is that communication between different departments is often lacking. You keep each team separated in their own functions and ask for information to be spread when necessary. This can be a huge problem in the marketing and
- [What Marketing Fads Should You Follow?](https://equiitext.com/what-marketing-fads-should-you-follow/) - Just like any other industry, the marketing industry is full of fads that come and go quickly, and you don’t want to waste your time or money on marketing fads that aren’t going to make you any money and won’t be worth it in the long run. It is important that you spend time trying
- [Small Business Marketing Tips](https://equiitext.com/small-business-marketing-tips/) - Often, small businesses are being run on teams of 1 to 10 employees that aren’t hyper-focused in their particular area of expertise or are doing multiple jobs at once. While that may not be a problem for the types of work they are doing, especially when they are related to one another, it can be
- [Is Text Marketing Right for your Business?](https://equiitext.com/is-text-marketing-right-for-your-business/) - Every business has to think about what marketing tactics will work best for the type of service or product they are selling. While it may make sense to use one form of marketing for one business, it won’t make as much sense to another. It is important that you consider all your options in preparation
- [All about Google Daydream View VR](https://equiitext.com/all-about-google-daydream-view-vr/) - Virtual reality is the next big thing in the entertainment industry because it gives as lifelike of a gaming experience as you can possibly get. VR can be used to watch sports games from home but feel like you are on the floor or to experience the world without having to pay thousands of dollars
- [5 Marketing Tips for the Holiday Season](https://equiitext.com/5-marketing-tips-for-the-holiday-season/) - As the holidays are nearing, it is time to put your holiday marketing plans into full swing. Halloween is over and the election is over, which means people are going to start focusing their efforts on the holiday season. You need to be on top of things if you are hoping to latch on to
- [What to budget for marketing in 2017](https://equiitext.com/what-to-budget-for-marketing-in-2017/) - As the year comes to a close, and your business starts preparing for a game plan in the coming year, budgeting will come up. Your company will spend weeks deciding what you wasted money on in 2016 and what you wished you had done differently. This could be anything from the type of coffee in
- [AI Functionality in New Smartphones](https://equiitext.com/ai-functionality-in-new-smartphones/) - Technology is expanding very quickly, but in the smartphone market, it seemed as if the phone manufacturers hit a wall for a few years. Though there were small improvements being made with every new phone release, we hadn’t seen anything groundbreaking. But now, with the availability of AI chatbot and other technology, smartphone manufacturers have
- [Mobile Marketing Tips During the Holidays](https://equiitext.com/mobile-marketing-tips-during-the-holidays/) - The holidays are coming up, and it is that time of year when people start spending more money than normal on products and services as gifts. Figuring out how to reach out to all these customers and remind them of the gifts you have to offer can be daunting. But it is essential to work
- [Customer Service During the Holidays: Social Media](https://equiitext.com/customer-service-during-the-holidays-social-media/) - As the holidays near, there are going to be more opportunities to sell products and services as gifts. And while a surge in purchases is expected, you should also expect to start seeing a surge in customer service requests, whether that is through text marketing, social media, email, or even phone calls. Here are some
- [AI Chatbots to become customer service norm](https://equiitext.com/ai-chatbots-to-become-customer-service-norm/) - There’s nothing worse than knowing you are going to have to set aside time in your busy schedule to call a 1-800 number. It requires that you find time in your day, typically during business hours, where you aren’t busy with work, kids, or anything else. And the worst part is that you typically have
- [LAST CHANCE! & Exclusive ROI Bonus!](https://equiitext.com/last-chance-exclusive-roi-bonus/) - You are just hours away from losing out on one of the craziest deals we have ever offered! To sweeten the pot, we are also offering an amazing bonus that will surely put a big grin on your face! Ever wonder how some of our customers can afford to spend over $5,000 a month with
- [BONUS: Free VR Headset!](https://equiitext.com/bonus-free-vr-headset/) - To add to that previous INSANE mega sale, we're also offering a brand new VR Headset to the first 20 people who spend more than $100 extra! 1st come 1st serve so act fast! Limited time and limited supply. If you missed the prior email, here is the offer again. If you
- [Mega Sale Replay! - 1 Day Only](https://equiitext.com/mega-sale-replay-1-day-only/) - Due to overwhelming demand, we have decided to do a replay of last months MEGA SALE for one day ONLY. Don't miss out this time! Our Cloud has new features that make scaling campaigns easy and hassle free. Android: Spend $50+/mo & use coupon code: android50 Cloud: Spend $100+/mo - code: cloud30 Buy here: https://equiitext.com/monthly-subscriptions/
- [Customer service lessons from dogs](https://equiitext.com/customer-service-lessons-from-dogs/) - Dogs are some of the most beloved animals on this earth, and even people who don’t like them usually just don’t want to deal with taking care of an animal. How do they get so much love and attention? By marketing themselves like a boss. Here are some customer service lessons, thanks to Forbes, you
- [Five things to include with text marketing](https://equiitext.com/five-things-to-include-with-text-marketing/) - Text marketing is one of the most essential tools a business has to reaching their customers. It is something your business probably already uses or should begin using soon, as customers have grown accustomed to using more technology with businesses. But what exactly should you be including in your texts to customers? Here are five
- [Customer Expectation: Launch AI Chatbots](https://equiitext.com/customer-expectation-launch-ai-chatbots/) - Customers are getting more and more accustomed to technology and are starting to have higher expectations. In the last few years, companies have been trying to integrate more artificial intelligence (AI) into their businesses but haven’t been succeeding to the expectations of customers. Now, however, the AI experience is increasing dramatically allowing for more apps
- [How small businesses should focus their marketing](https://equiitext.com/how-small-businesses-should-focus-their-marketing/) - Small businesses usually don’t have a lot of extra cash to spend but still need to market to their customers. Still, it is important for every business. Mobile marketing is the best option for small businesses because it is much less expensive than other forms of marketing and it is the best way to contact
- [Providing the best customer experience](https://equiitext.com/providing-the-best-customer-experience/) - Every company’s ultimate goal is to retain customers and bring in new ones, especially if it is through word of mouth. That is truly the most effective way of getting the word out for most companies. Customer service representatives are on the front lines and interact with your customer more than anything. They are, along
- [Why should your business use texting?](https://equiitext.com/why-should-your-business-use-texting/) - There are many forms of communication between customers and businesses these days, and it is important that your company is taking advantage of as many of them as possible. If you only choose one of them, such as phone calls for example, you’ll find that you are lacking the ability to get in contact with
- [Mobile marketing: Marketing of the future](https://equiitext.com/mobile-marketing-marketing-of-the-future/) - In the past, marketing meant a lot of print advertisements. Newspapers, magazines, billboards, and even ads in coffee shops were the main form of spreading news about your company. However, things have changed as technology has improved, and print ads may not be as important to companies as they once were. In fact, mobile marketing
- [Top 7 anticipated features of the S8](https://equiitext.com/top-7-anticipated-features-of-the-s8/) - Samsung has been in the news alot lately due to the Note 7 explosion incidents. It is a huge fiasco that may hurt the company drastically. That is why it is more important than ever for Samsung to be able to release a new phone next year that makes people forget all about the Note
- [#1 Biggest Mistake When Texting Customers](https://equiitext.com/1-biggest-mistake-when-texting-customers/) - Don't fall for the #1 biggest mistake people make while texting customers! Not only will it destroy your ability to generate fabulous returns but it can burn out your list and get your phone numbers black-listed. What's the mistake you ask? Sending a solicitation on your first introduction is like demanding a kiss on your
- [How future technology will affect marketing](https://equiitext.com/how-future-technology-will-affect-marketing/) - As we’ve seen in the last few years, technology is increasing at a faster rate than many companies can keep up with. It is anticipated that the Internet of Things will become a reality pretty soon, and almost everything will become automated in your life. If everything is automated in life, then how does that
- [Customer Engagement Through Marketing](https://equiitext.com/customer-engagement-through-marketing/) - No matter what kind of marketing strategy you are working towards the end goal is the same: customer engagement. The more your customer is engaging with your business, the more likely they are to be a loyal customer who refers their friends. Engagement is important because it also shows you how effective your marketing truly
- [Social Media Marketing: Is it working?](https://equiitext.com/social-media-marketing-is-it-working/) - By now, most businesses have started social media marketing and are doing what they can to ensure they are getting the most out of it. While it is essential for a business to be found on all social media sites, how do you know if marketing efforts are really working? Are finding new customers, and
- [Customer Service: 4 Tips to Boost Customer Satisfaction](https://equiitext.com/customer-service-4-tips-to-boost-customer-satisfaction/) - Customer service is extremely important to every business because it is the way in which your business most comes into contact with your customers. It is, essentially, the face of your company. As a business owner, you want to make sure you are doing everything in your power to keep customers happy. A happy customer
- [Five ways to keep your text customers](https://equiitext.com/five-ways-to-keep-your-text-customers/) - Text marketing is one of the most effective ways to reach out to your customers because they will see your message within seconds and most people prefer to communicate through text. However, current laws require that a customer signs up for your texting service and is able to opt out at any time. So, how
- [Google releases first ever phone: Google Pixel](https://equiitext.com/google-releases-first-ever-phone-google-pixel/) - Google has had an exciting week full of announcements, one of which was the announcement of Google Pixel, the first ever smartphone produced by Google. The announcement came along with the announcement of Google Home and the focus on more virtual reality. Though Google has certainly been involved in the smartphone market for a while
- [Facebook Marketplace: Smartphones Make Buying and Selling Easier](https://equiitext.com/facebook-marketplace-smartphones-make-buying-and-selling-easier/) - Facebook has been working over the years to be a do-it-all company, meaning it has branched out into all kinds of online programs and apps. The newest of these is Facebook Marketplace, launched today in some markets, possibly moving into other markets if it is successful. The idea is to replace your local Craigslist with
- [How to Lose a Customer in 8 Ways](https://equiitext.com/how-to-lose-a-customer-in-8-ways/) - Keeping a current customer is extremely valuable given that a happy customer will often refer their friends and will keep coming back for more. So, it is very important that your company is doing everything you can to keep your customers and take good care of them. And if you are marketing to Millennials, remember
- [Say Goodbye to the Blackberry](https://equiitext.com/say-goodbye-to-the-blackberry/) - One of the leading smartphone manufacturers, Blackberry, is giving up on mobile production after about 10 years of declining sales. Before the first iPhone was released, Blackberry was the phone everyone had to work from. It was the standard term people use to refer to a smartphone. But the iPhone and Android have slowly grown
- [Mobile: Your Top Marketing Priority](https://equiitext.com/mobile-your-top-marketing-priority/) - Marketing has made a huge shift in the last 10 years in the way it is done. Most businesses used to focus on print marketing or tv commercials. However, now the main focus for businesses is, or at least should be, mobile. When you can literally reach all your current customers in 30 seconds by
- [Will Snapchat Spectacles succeed as smart glasses?](https://equiitext.com/will-snapchat-spectacles-succeed-as-smart-glasses/) - Smart wearable technology is very popular these days. Not only does everyone own a smartphone, but everyone has some sort of necklace, bracelet, or clothing item that connects to their mobile device to send data about their daily lives. The one thing, though, that hasn’t been successful in the wearable technology community is glasses. Google
- [Uber security gets a facelift](https://equiitext.com/uber-security-gets-a-facelift/) - Ridesharing is one of the ways the world is changing due to smartphones. Rather than waiting for a taxi or calling a car service to pick you up, you can now whip out your smartphone, pull up your Uber app, and get a ride from a nearby vehicle. It is one of the many ways
- [Social Media Integrated Customer Service](https://equiitext.com/social-media-integrated-customer-service/) - Customer service is one of the key parts of every business. And as technology is progressing, there are more ways than ever to reach out to your customers and get them the information they need. Social media has provided many outlets for companies to communicate. This is great because it means that you can help
- [Wireless Networks Looking to Rollout 5G in 2018](https://equiitext.com/wireless-networks-looking-to-rollout-5g-in-2018/) - As the world is moving forward in smart technology and the internet of things, so are internet providers moving forward with reliable, fast internet availability. If the internet of things is really going to be a possibility, then we need faster speeds from the wireless carriers, and reliability has to make huge advances as well.
- [4 Ways to Prepare for Mobile Customers](https://equiitext.com/4-ways-to-prepare-for-mobile-customers/) - Everywhere you go, you’ll see people on their phones, and most of the time, they are just trying to keep themselves entertained. At work, at restaurants, and even at home on the couch, people are glued to the screen. In fact, we are starting to see a huge shift in how people browse the internet.
- [Top 5 ways to use mobile marketing](https://equiitext.com/top-5-ways-to-use-mobile-marketing/) - We all know that mobile is at the top of its game. New phones are always coming out with new capabilities, and the number of people who still don’t own smartphones is diminishing significantly. That is why it is so important that you are doing mobile marketing; it is time to make sure you are
- [How to create a mobile app your customers want](https://equiitext.com/how-to-create-a-mobile-app-your-customers-want/) - The big thing right now is for every business to have a mobile app. There are some businesses that aren’t really sure where they fit into that picture, but customers really appreciate being able to access things easily from their phone. This is especially true for customers who are going to be using it on
- [Race for customers: It’s about mobile payments](https://equiitext.com/race-for-customers-its-about-mobile-payments/) - Smartphone manufacturers have been competing for years trying to produce better and more exciting technology for their customers. They figured the best way to steal customers was going to be to have the latest and greatest. For the last couple of years, though, they have all kind of leveled out in the technology offered, and
- [Mobile marketing to in-store customers](https://equiitext.com/mobile-marketing-to-in-store-customers/) - Obtaining new customers is very expensive and difficult, but ultimately, it is worth it because they typically turn into returning customers. Every business knows a customer that comes back is very valuable, which means your company needs to spend time marketing to both types of audiences. One of the ways you can market to current
- [Rumors on the iPhone 7](https://equiitext.com/rumors-on-the-iphone-7/) - This fall, the iPhone 7 will be hitting the shelves, and Apple users are more excited than ever to see what is going to be coming. Though the iPhone used to be on top in the smartphone market, the competition is getting fierce, and Apple needs to step up their game to compete. Here are
- [Text Marketing: Why your business needs to get on board](https://equiitext.com/text-marketing-why-your-business-needs-to-get-on-board/) - Marketing is one of the hardest things for a business to do. It is, essentially, a huge shot in the dark. A business can identify their audience, identify that audience’s needs to help determine when and how to reach out, but ultimately, it is still unknown exactly how that audience will respond until after the
- [Will hardcore mobile gaming become the norm?](https://equiitext.com/will-hardcore-mobile-gaming-become-the-norm/) - Given that there are so many people out there who have smartphones constantly at their fingertips, it makes sense that game companies not currently involved in the app market would start creating games that can be played on mobile. Some of the new smartphones have stronger hardware than desktops and have the kind of graphics
- [Banks see huge increase in app usage](https://equiitext.com/banks-see-huge-increase-in-app-usage/) - Apps are really important for some businesses and a waste of space for others. Figuring out whether or not your company should put the time and money into developing an app is really important. Even the purpose of a business’ app will vary from company to company. All banks should have apps to allow customer
- [Smartphones to power vehicle dashboards](https://equiitext.com/smartphones-to-power-vehicle-dashboards/) - Most people underestimate how powerful the technology is that they hold in their hands every day. Smartphones are ridiculously powerful and are making it possible for more automation in our lives. It won’t be long before a smartphone becomes our main control panel that works to control everything in our lives. There are already many
- [Facebook and Google: Powerful mobile marketing tools](https://equiitext.com/facebook-and-google-powerful-mobile-marketing-tools/) - Marketing is a tricky business because you need to balance your need for getting more customers with the customers’ need to buy your product or service. Many approach marketing as a method of tricking customers into buying something they don’t need, but the truth is that customers want to buy your product or service. Sometimes,
- [Follow the latest mobile marketing trends](https://equiitext.com/follow-the-latest-mobile-marketing-trends/) - We are seeing huge leaps and bounds in the technology industry and many changes in how customers are using that technology. This year, especially, there have been a lot of new and exciting things happening that your business needs to stay on top of for your customers. Here are the latest mobile marketing trends to
- [Apple announcement: iPhone, iPad, and CareKit](https://equiitext.com/apple-announcement-iphone-ipad-and-carekit/) - Apple made its announcement, and it includes the iPhone SE, and iPad Pro, and a CareKit that customers can get when they update to iOS 9.3. Though all three announcements are exciting for customers, the newest and most helpful thing added might be the CareKit that will allow users to track and analyze their health
- [Apple rumored to release smaller iPhone](https://equiitext.com/apple-rumored-to-release-smaller-iphone/) - Smartphones hold all of our important information and are a lifeline to the rest of the world for most Americans. Phones have gotten larger and larger. There are still plenty of small options available if you are willing to work with an Android platform, but even so, they are very limited. Though there are a
- [How social and mobile marketing work together](https://equiitext.com/how-social-and-mobile-marketing-work-together/) - Mobile marketing encompasses a wide variety of ways to communicate with your client. Essentially, any way you can market to your client while they are using their smartphone is included. This means there are many different ways to get to your clients. It is an especially useful way to market given that the average American
- [Wearable technology field growing](https://equiitext.com/wearable-technology-field-growing/) - Smartphones were just the beginning of a huge industry of smart products and wearable technology. We may not have known it when they first came out, but they have become the center hub for everything in our lives. With such powerful technology at our fingertips, it just makes sense that we would start creating more
- [Mobile marketing essential to Millennials](https://equiitext.com/mobile-marketing-essential-to-millennials/) - Millennials didn’t really matter to most businesses 10 years ago, but now it seems they have become the base of most company’s sales. As they are getting older, they are starting to make up a larger portion of the economy, and missing out on sales to Millennials means you might be missing out on selling
- [Mobile marketing strategy for 2016](https://equiitext.com/mobile-marketing-strategy-for-2016/) - With over half of all web traffic being driven through mobile and even more than that in certain audiences, it is more important than ever that your company is focusing on mobile marketing strategies. 2016 is the year you should be preparing a strategy and following through with it. You may already have some ideas
- [Should you get the Galaxy S7 or LG G5?](https://equiitext.com/should-you-get-the-galaxy-s7-or-lg-g5/) - Samsung and LG were both huge hits at Mobile World conference, and Android lovers have been trying to figure out which of these phones will be the next best thing for them. Both have great features, and they are actually fairly similar in what is offered. There are really only a few small differences that
- [Stay on top: Smartphones driving your sales](https://equiitext.com/stay-on-top-smartphones-driving-your-sales/) - Mobile is bigger than ever before, and it seems we are quickly moving more towards a world where smartphones are used for almost everything. The Mobile World Conference showed new features being added to current smartphones on the market as well as new competitors in the smartphone manufacturing market. From here, there will only be
- [4 mobile marketing strategy tips](https://equiitext.com/4-mobile-marketing-strategy-tips/) - There are a variety of different ways you can reach your audience through mobile, and given that smartphones have taken over, it is a good idea to make sure mobile marketing is at the top of your list. The real question is how to reach your customers and how to make sure you are giving
- [Mobile World Conference: Smartphone update](https://equiitext.com/mobile-world-conference-smartphone-update/) - The fight is heating up at the Mobile World Conference where there are thousands of people lined up to learn about the next best thing. There have been so many great new technologies announced and reviewed, but the smartphone companies are in an all-out war over who has the latest and greatest. Larger companies are
- [Mobile World Conference: First Day](https://equiitext.com/mobile-world-conference-first-day/) - The Mobile World Conference has kicked off, which means there are a lot of new and exciting technologies being announced and shown off. There are sure to be many exciting things announced in the coming days, but today there have already been some great mobile devices seen. Here is a quick rundown of the most
- [Cat S60 phone to push limits with thermal camera](https://equiitext.com/cat-s60-phone-to-push-limits-with-thermal-camera/) - Every year, mobile phone makers have been pushing the limits and trying to find new and improved ways to use a smartphone. This has led to a lot of new inventions in the last few years including things such as fingerprint scanning passwords, Apple’s exceptional locking functionality (the same one that is being argued about
- [Monopolizing on smartphone use with marketing](https://equiitext.com/monopolizing-on-smartphone-use-with-marketing/) - Of all Americans, 64% now own smartphones and 90% own a cell phone at all. There are few people who don’t have access to mobile technology. A Pew Internet study in 2015 looked at the different ways people use their smartphones, and the results were amazing. The question is, how do people use their smartphones,
- [Making mobile marketing work for you](https://equiitext.com/making-mobile-marketing-work-for-you/) - Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why mobile marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally). Unfortunately, not everyone knows exactly how to get
- [How to reach customers on mobile](https://equiitext.com/how-to-reach-customers-on-mobile/) - It took a few years, but smartphones have been adopted almost completely in the United States and throughout the world. They aren’t just a tool used once in a while to get access but are constantly in the hands of every person who can get access to them. No matter what your target audience is,
- [Mobile communication: Essential for your business](https://equiitext.com/mobile-communication-essential-for-your-business/) - Smartphones have become the center of most everyone’s life. They are where we store all of our most important information and the sole way we contact one another. We even use smartphones to do a good portion of our web surfing. That is why it is so important for businesses to monopolize on mobile. Facebook
- [Instagram adds a “switch accounts” feature](https://equiitext.com/instagram-adds-a-switch-accounts-feature/) - Though it hasn’t been officially announced, Instagram users have been reporting that a “switch accounts” feature has started showing up on their apps allowing them to stay signed in to multiple accounts at once. A lot of people don’t understand why a person might want access to using multiple accounts at a time, but there
- [Timed Messages - Drip Campaign Funnels](https://equiitext.com/timed-messages-drip-campaign-funnels/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] How to Use Timed Messages in the Web App This video walks you through the two steps to creating a drip campaign funnel with your opt ins. You can also integrate 3rd party systems (UPS, Fed
- [Web App Notifications](https://equiitext.com/web-app-notifications/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] Web, Text and Email Notifications for Inbound Messages on the Web App This video walks you through how to activate notifications that trigger when a new message arrives in the inbox. You can select to
- [Landline Scrubber in the Web App](https://equiitext.com/landline-scrubber-in-the-web-app/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] Landline Scrubber A quick video showing how to scrub contact lists of landlines. [/av_textblock] [av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808'] [/av_two_third][av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px'
- [Improvements to Web App November 2015](https://equiitext.com/improvements-to-web-app-november-2015/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] Improvements Various improvements to the Web App for November 2015 [/av_textblock] [av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808'] [/av_two_third][av_textblock size='' font_color='' color=''] [/av_textblock]
- [Backup & Restore Web App Data](https://equiitext.com/backup-restore-web-app-data/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] Backup & Restore Data On the Web App This video demonstrates how to backup and restore your Web App account to a previously saved state if necessary. [/av_textblock] [av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px'
- [Sleep Timer for the Web App](https://equiitext.com/sleep-timer-for-the-web-app/) - [av_two_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat'] [av_textblock size='' font_color='' color=''] Sleep Timer A quick overview video on the Sleep Timer feature in the Web App. The Sleep Timer prevents campaigns from running through the night. [/av_textblock] [av_hr class='default' height='50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px'
- [GDP Growth In The USA (Or Lack Thereof) & Text Messaging](https://equiitext.com/gdp-growth-in-the-usa-or-lack-thereof-text-messaging/) - The Economy is not Growing, it's Actually Contracting The statistics for the first quarter of 2015 were updated again a few days by the Commerce Department. Instead of a .2% increase in GDP for the US economy between January and March, the Commerce Department updated that figure to -.7% for the first quarter. What does
- [Tips for a Successful SMS Survey](https://equiitext.com/tips-for-a-successful-sms-survey/) - As a business owner, you know that success of your business depends on knowing what your customers want. It’s impossible to know enough about your audience. In order for businesses to survive, they need to constantly gather information about their audience, discover their likes and dislikes, and adapt to reach their needs. There are several
- [Mobile Marketing Predictions for 2015](https://equiitext.com/mobile-marketing-predictions-for-2015/) - Mobile marketing is changing every day thanks to advancements in mobile technology. Here’s a look at some mobile marketing trends you can expect to see in 2015. More mobile optimization As more and more people purchase smartphones and tablets, mobile optimization will become even more important than it already is. Relying solely on a traditional
- [How to Avoid Modern Customer Service Mistakes](https://equiitext.com/how-to-avoid-modern-customer-service-mistakes/) - Over the years, customer service has changed drastically, which has partly been because of technological advancements but partly because businesses have changed what they value most. But is modern day customer service costing you business? Here are a few ways you can avoid modern customer service mistakes. How modern customer service is sacrificed It used
- [Eight reasons to have a mobile friendly website](https://equiitext.com/eight-reasons-mobile-friendly-website/) - Smartphones have changed the way we do just about everything—and that includes surfing the web. Before smartphones, you could be sure that just about everyone surfing the World Wide Web was doing so from the comfort of their home or from their desk at work. With the explosive popularity of smartphones, however, the average person
- [How to avoid modern customer service mistakes](https://equiitext.com/avoid-modern-customer-service-mistakes/) - Over the years, customer service has changed drastically, which has partly been because of technological advancements but partly because businesses have changed what they value most. But is modern day customer service costing you business? Here are a few ways you can avoid modern customer service mistakes. How modern customer service is sacrificed It used
- [Thanksgiving sales: The mobile stats](https://equiitext.com/thanksgiving-sales-mobile-stats/) - Thanksgiving has come and gone, and along with it, the biggest shopping day of the year. This year, electronics took a bigger role in Black Friday shopping than ever before, and after shopping all weekend, many people came out of it with a new phone. Many people are wondering, however, how the competition of Android
- [Sony’s secret smartwatch not secret after all](https://equiitext.com/sonys-secret-smartwatch-secret/) - Everyone has been waiting to hear about the Sony smartwatch, which means there have been a ton of rumors flying about what it will be and when it will be released. The truth is, the Sony smartwatch has actually been hiding in plain site on a Japanese crowdfunding site since September, which means details of
- [Mobile marketing predictions for 2015](https://equiitext.com/mobile-marketing-predictions-2015/) - Mobile marketing is changing every day thanks to advancements in mobile technology. Here’s a look at some mobile marketing trends you can expect to see in 2015. More mobile optimization As more and more people purchase smartphones and tablets, mobile optimization will become even more important than it already is. Relying solely on a traditional
- [Waiting for the Apple Watch? Prepare now](https://equiitext.com/waiting-apple-watch-prepare-now/) - Though the Apple Watch won’t be released for months still, many people are anxiously waiting for it to arrive. Though you might be thinking I am talking about customers (and they are certainly anxious as well), I’m actually talking about businesses who want to utilize the technology. Though you may not be part of that
- [Tips for a successful SMS survey](https://equiitext.com/tips-successful-sms-survey/) - As a business owner, you know that success of your business depends on knowing what your customers want. It’s impossible to know enough about your audience. In order for businesses to survive, they need to constantly gather information about their audience, discover their likes and dislikes, and adapt to reach their needs. There are several
- [Developing customer trust: A key to marketing](https://equiitext.com/developing-customer-trust-key-marketing/) - There are a lot of opportunities to get customers out there. Sometimes you are getting new customers who don’t have any knowledge of the industry while other times you are trying to steal from a competitor. No matter which of these you are currently working on, there is one important key to marketing that any
- [SMS: For more than just marketing](https://equiitext.com/sms-just-marketing/) - It wasn’t long after texting became commonplace that businesses began to use it to market their brand. Today many businesses big and small are using SMS as a marketing channel. But there is a more recent trend developing within the SMS channel. Businesses are finding new ways to use it that don’t involve marketing. Businesses
- [Crafting the perfect text message](https://equiitext.com/crafting-perfect-text-message/) - While text message marketing is far from the most expensive marketing channel, it isn’t free to text your customers. You are paying a few cents per text. If you’re texting hundreds or even thousands of people. Each text message you send can represent a significant investment. If you want to see a profitable return on
- [Ensuring your safety: Apple Watch health data](https://equiitext.com/ensuring-safety-apple-watch-health-data/) - The one thing on everyone’s minds with the Apple Watch is whether or not it is really all that secure to keep personal health information on the devices. With all the talk of iOS data security breaches lately, many people aren’t trusting of the new health data services, especially the FTC. In fact, rumors have
- [Mobile marketing strategies: email vs. text](https://equiitext.com/mobile-marketing-strategies-email-vs-text/) - Today, more than half of Americans have a smartphone. Of those, nearly all of them are checking their email exclusively on their mobile device as opposed to their computer. It’s safe to say that email marketing can now fall under the category of mobile marketing. For businesses thinking about which marketing channels to use, there’s
- [Five mobile marketing tips for the holidays](https://equiitext.com/five-mobile-marketing-tips-holidays/) - Have you ever been shopping at a store and decided to pull out your smartphone and read customer reviews or check competitor’s prices. If you have, you’re not alone. In fact, 84% of consumers report using a mobile device to shop online while they’re shopping in a store. While every retailer is bound to lose
- [Black Friday - Mobile taking over](https://equiitext.com/black-friday-mobile-taking/) - The “leaked” Black Friday ads have shown one thing this year: people can now get mobile devices for cheaper than ever before. In fact, the costs have dropped significantly over last year on similar items. It looks like retailers are more prepared than ever to sell off a lot of mobile devices because people are
- [Five keys to a successful SMS marketing campaign](https://equiitext.com/five-keys-successful-sms-marketing-campaign/) - The marketers of decades past would be jealous if they could see the marketing channels and tools that marketers today have at their disposal. Until recent years, advertising required a lot of careful planning and an extensive waiting time between the launching of an advertisement and any kind of perceivable response. Today mobile marketing channels
- [Mobile to take over marketing in 2015](https://equiitext.com/mobile-take-marketing-2015/) - All businesses should start thinking about marketing and customer service for next year by now. It takes a good month or so to get a new marketing campaign underway, so it is important to start now if you want to find success in the new year. But what can you do to find more success
- [Viruses on Apple: Are iPhones less secure?](https://equiitext.com/viruses-apple-iphones-less-secure/) - BlackBerry is going to be excited to hear that Apple is actually less secure than most people thought they were. Everyone assumed Apple was the safest phone they could get to keep all their private information, such as bank account information or password data, but it looks like that might not be the case anymore.
- [Picking texting customer service over calls](https://equiitext.com/picking-texting-customer-service-calls/) - Most people would much rather deal with computers in this day and age than real people because it is way faster to get the answer you need from a machine. Of course, customer service is still an essential part of every business model. How do you get the most out of your customer service? Well,
- [Texting: A way to communicate during crisis](https://equiitext.com/texting-way-communicate-crisis/) - As a government or emergency entity, it is important to find the fastest way to communicate with people in any given area. If there is a fire spreading quickly or a disease that needs to be avoided, your best bet is to send out a text message. It is the best way to communicate during
- [Tips for reaching your mobile marketing goals](https://equiitext.com/tips-reaching-mobile-marketing-goals/) - As a small business owner, you’ve surely heard all of the hype about mobile marketing—and text message marketing especially. If you’ve already decided to give it a try, you may have been disappointed by the contrast between promised results and actual results. Before you write off mobile marketing altogether, however, consider these tips for getting
- [Six components every SMS campaign needs](https://equiitext.com/six-components-every-sms-campaign-needs/) - The popularity of SMS marketing has exploded worldwide. AS is already happening with social media marketing, many businesses are adopting SMS marketing simply to keep up with everyone else without first understanding proper strategies. If you’re new to SMS marketing, or if you’re thinking about getting started, here are some things you’ll want to know.
- [Surveying the marketing channels: Choosing the best marketing channel for your business](https://equiitext.com/surveying-marketing-channels-choosing-best-marketing-channel-business/) - There are countless ways to market your small business. If you’re new to the business world, you’re probably wondering which marketing channels you should utilize. There isn’t one right answer. The answer will vary depending on your business’s niche and the goals you’ve set for your business. Regardless of what type of business you’re running,
- [How to use mobile marketing during the holidays](https://equiitext.com/use-mobile-marketing-holidays/) - One of the best times of year to up your marketing game is during the holiday season. As people are in the mood to buy stuff, you should be encouraging them towards your products as much as possible. You know your customers are all on mobile, but do you know how to market to them
- [More bad news from Apple Watch: Release date pushed](https://equiitext.com/bad-news-apple-watch-release-date-pushed/) - The release of the Apple Watch has been on everyone’s minds, especially as we near the holiday season. As people contemplate buying gifts for family and loved ones, a lot of them were hoping to either give or receive the gift of an Apple Watch. However, that dream was crushed when Apple announced it wouldn’t
- [Airlines perfect personalized customer service](https://equiitext.com/airlines-perfect-personalized-customer-service/) - The most effective customer service is the kind where your customers feel as though they are special. In fact, what every company is really striving for is personalized customer service. Not only will it bring in more business, it will keep your current customers from checking out the competition. In a world with the internet,
- [Don’t fall into the speed customer service trap](https://equiitext.com/dont-fall-speed-customer-service-trap/) - As a business, you are likely always trying to find ways to improve customer service to make it faster and more efficient. The more you can improve customer service, the more trust you’ll develop with your customer and the more they will come back for more. On top of that, great customer service leads to
- [SMS marketing: old but not outdated](https://equiitext.com/sms-marketing-old-outdated/) - Before there were smartphones, mobile marketing was a very different industry. When cellphones were a lot simpler, text messages were virtually all a marketer had to work with. Now mobile marketers have dozens of mobile channels at their disposal. Not surprisingly, SMS marketing is often forgotten amongst all of these other mobile marketing tools. What
- [Use mobile marketing for lead generation](https://equiitext.com/use-mobile-marketing-lead-generation/) - Unless you’ve been living under a rock, you’ve probably been exposed to some form of mobile marketing. If you have any kind of mobile device, it’s unavoidable. If you’ve been considering mobile marketing for your own small business, you may be under the assumption that mobile marketing comes down to having a mobile app. Nothing
- [Seven mobile marketing facts business owners need to know](https://equiitext.com/seven-mobile-marketing-facts-business-owners-need-know/) - If you own a small business, you can’t afford to ignore mobile marketing any longer. If you still need some convincing, consider these seven mobile marketing facts. Smartphones are mainstream Some kinds of mobile marketing, like SMS marketing, are applicable to all kinds of mobile phones. Others, like mobile apps and QR codes require smartphones.
- [BlackBerry Classic: Changing isn’t always a good thing](https://equiitext.com/blackberry-classic-changing-isnt-always-good-thing/) - Have you been keeping up with BlackBerry lately? Well, if not, don’t worry. You aren’t alone. Most people don’t care about or pay any attention to what is going on with BlackBerry. But the company is hoping to change that by going back to its original design. Who says change is always a good thing?
- [Improving social media customer service](https://equiitext.com/improving-social-media-customer-service/) - Customer service is the most essential part of every business. You have to have good customer service to bring in new customers and to keep the ones you already have. There are a bunch of different ways to serve your customers including through your website, on the phone, through texting, and through social media. Here
- [Six ways to reach “generation Y” customers](https://equiitext.com/six-ways-reach-generation-y-customers/) - As a business owner, you know the importance of reaching the rising generation. The success of most businesses hang on whether or not they can successful market themselves to “generation Y” customers. Here are a few tips for reaching this important audience. Traditional marketing doesn’t work Just because it worked ten years ago doesn’t mean
- [Five mobile web design myths](https://equiitext.com/five-mobile-web-design-myths/) - Not too many years ago, if you designed a website for your business, you could be sure that everyone that viewed that website would have a similar experience. That’s because everyone who accessed your website would be doing so on a desktop computer or laptop. While screen sizes might vary slightly, the experience would be
- [Even Queen Elizabeth II uses technology!](https://equiitext.com/even-queen-elizabeth-ii-uses-technology/) - You might have been wondering how to reach all your customers in the best way possible because reaching everyone is the hardest part about marketing. A billboard will only impact those who drive past it, and only those who watch commercials will see your advertisement on TV. But did you know that you can reach
- [Taking your marketing mobile](https://equiitext.com/taking-marketing-mobile/) - Next time you go out, look around you. Tally in your head just how many people are on their phones, either talking on them or using them in some fashion. You might be surprised just how many people are on their phones, and just how often they’re on them. If you’re like the average person,
- [New Google Inbox changes email](https://equiitext.com/new-google-inbox-changes-email/) - Email has already changed a lot over the years, but Google is trying to, once again, reinvent the way we think about email. Not only will it help the average person organize their email, but it is also great for businesses. In fact, the app almost seems as if it is designed with businesses in
- [A few bumps with Apple Pay?](https://equiitext.com/bumps-apple-pay/) - As Apple Pay rolled out today, people have been anxiously waiting to see what bumps there would be in the road. Though the rollout was fairly successful, there were still a few problems that need to be fixed quickly if the app is going to be successful. But the real question is whether or not
- [Four social media marketing tips to improve your results](https://equiitext.com/four-social-media-marketing-tips-improve-results/) - Social media marketing has grown to become one of the most popular marketing tools. It’s not surprising when you consider that social media marketing is free to get started with and relatively inexpensive should you choose to invest. Though it can be such an effective tool, social media marketing can still be a waste of
- [Is your mobile marketing strategy ready for the holidays?](https://equiitext.com/mobile-marketing-strategy-ready-holidays/) - Regardless of your personal opinions about when to begin celebrating Christmas, if you wait until December 1st to finalize your mobile marketing strategy for the holidays, you’ll be far behind the competition. The time to get your holiday mobile strategy ready is now. You don’t want to be stuck scrambling to get it done at
- [Disaster communication: Texting could help](https://equiitext.com/disaster-communication-texting-help/) - Have you noticed how mainstream technology has become throughout the world? Social media and texting are just some of the many ways people use their smartphones to keep in touch during the good and bad times. But being able to stay connected allows people to know you are safe when a natural disaster of some
- [Customer service: It’s about fixing the problem](https://equiitext.com/customer-service-fixing-problem/) - There are proactive customer service techniques and reactive ones. Of course, proactive customer service includes things like marketing to your customers and reaching out to them to make sure they are doing well. When the store manager walks around the restaurant and asks everyone if their food tastes good, that is proactive customer service. Reactive,
- [Marketing: It’s all about knowing your customers](https://equiitext.com/marketing-knowing-customers/) - We all are trying to market to a specific group of people, but how well do you really know your customers? The more you know them, the more you’ll be able to market towards their specific interests and needs. Advertising has gotten significantly better over the years with companies like Google stealing personal information to
- [BlackBerry Passport mixes old and new](https://equiitext.com/blackberry-passport-mixes-old-new/) - BlackBerry is working hard to increase profits and gain back customers it has lost in the last few years. After the recent announcement that the mobile manufacturer was working specifically with businesses to create relationships and build up its network of users, a new phone has been released. The BlackBerry Passport might be everything you
- [BlackBerry: Stick with Commercial for Now](https://equiitext.com/blackberry-stick-commercial-now/) - Do you remember when BlackBerry was the biggest name out there for smartphones? With revolutionary technology giving you the ability to check your email from your phone and have a whole keyboard to type with, BlackBerry was the best thing for a long time. And on top of it, the company had the best encryption
- [Giving Them Customer Service They Actually Want](https://equiitext.com/giving-customer-service-actually-want/) - We all know that customer service can be a tricky business. You are trying to provide the least expensive option that also gives your customers everything they need. But there is also a fine line between what your customers do and don’t want. Nobody wants a pushy salesperson trying to sell them something or to
- [Apple Pay: An app to help you market](https://equiitext.com/apple-pay-app-help-market/) - As your company is working hard to market to a wider audience and reach more customers, it is important to know how the newest apps and features will help you. For example, the new Apple Pay app has been pre-installed on all iPhone 6 with iOS 8 on them to help the average consumer pay
- [The importance of social media customer service](https://equiitext.com/importance-social-media-customer-service/) - Customer service is one of the most important things you can provide to ensure return customers and added business. But did you know that social media customer service should be on the top of your list of things to work towards? Here are two ways you can improve your interactions through social media. Get on
- [Apple iOS 8: Should you update?](https://equiitext.com/apple-ios-8-update/) - As with everything new that comes out, there will always be a period where there are a few bugs, and as millions of people use the new device, problems will quickly get resolved. But the real question is what problems people are reporting with the Apple iOS 8 update. You’re going to have to decide
- [Apple privacy policy frustrates government](https://equiitext.com/apple-privacy-policy-frustrates-government/) - The release of the Apple iOS 8 software meant that Apple updated its privacy policy. As a company that has always put personal privacy above all else, this means you can expect your personal information to be even more protected than before. But to what extent should you expect privacy, and at what point is
- [Six reasons your social media marketing campaign isn’t as effective as it should be](https://equiitext.com/six-reasons-social-media-marketing-campaign-isnt-effective/) - If you’re a business owner you’ve no doubt heard all of the hype surrounding text message marketing. Social media marketing has grown to become one of the most popular marketing channels and it’s easy to see why. Social media marketing allows customers and businesses to connect in a way that seems natural rather than forced.
- [How to avoid the most common SMS mistakes](https://equiitext.com/avoid-common-sms-mistakes/) - As a business owner, you know that with any new venture, you’re going to make mistakes. The same goes with marketing. When you launch a new marketing campaign, you will make mistakes. Some are bigger than others. This is also the case with SMS marketing. Mistakes with SMS marketing can lose you a few customers,
- [Say goodbye to iPod and hello to all-in-one](https://equiitext.com/say-goodbye-ipod-hello-one/) - As Apple made announcements of the new iWatch as well as all the new features to show up on the new iPhone 6, it also made an unexpected announcement. The iPod will be no more, as your iPhone has all the same capabilities. What do people think of this announcement, and how is this announcement
- [Privacy concerns with Apple health apps](https://equiitext.com/privacy-concerns-apple-health-apps/) - For years, we have been so concerned with the privacy of health records that it has almost been inconvenient for people to get their records or transfer them to doctors. Don’t get me wrong, we all appreciate knowing that our health records are secure and private (especially since our health records often indicate exactly what
- [People excited for iPhone 6](https://equiitext.com/people-excited-iphone-6/) - As people have been waiting to get the new iPhone 6, there have been plenty of rumors about what would actually come with the new phone. And though what was released wasn’t innovative and new like what we expect from Apple, or what we used to expect in the past, it has pleased a lot
- [The adoption of smartphones in the workplace](https://equiitext.com/adoption-smartphones-workplace/) - Even though it may seem that way, smartphones actually haven’t been in the workplace forever. In fact, they have only been mainstream in offices for the last few years. In fact, people used to actually put their work away when they went home at night. But the adoption of smartphones in the workplace has lead,
- [Make customer service a “bigger deal”](https://equiitext.com/make-customer-service-bigger-deal/) - Every company has a department that is considered a losing department, as in something that has to be there even though it doesn’t make any money. Most companies with a customer service department consider it a losing department, but the truth is, customer service is not just something that loses money anymore. In fact, it
- [Business owners should opt-in to SMS marketing](https://equiitext.com/business-owners-opt-sms-marketing/) - Text message marketing is one of the most powerful tools a small business owner has at his/her disposal. Though people’s televisions or radios might often be turned off, or their email account forgotten for days at a time, a person’s phone is always on and always with them. When a marketer wants to get a
- [Amazon selling the Fire Phone at 99 cents](https://equiitext.com/amazon-selling-fire-phone-99-cents/) - The Amazon Fire Phone hasn’t been as popular as the retail giant was hoping. Though it’s a fairly nice phone with great features, people haven’t been willing to try it. Though this could be due to the fact that they are being loyal to a favorite brand or because they are worried about how well
- [Are you keeping up with Millennial customer service?](https://equiitext.com/keeping-millennial-customer-service/) - Every time a new generation of people reach adulthood, things change. As young adults begin graduating from college and getting started in their careers, you have to start catering to them in the way you communicate and sell products. This change has been much more drastic as Millennials have started reaching careers and becoming your
- [Innovation is key, Apple hopes with iWatch](https://equiitext.com/innovation-key-apple-hopes-iwatch/) - As Apple has changed the way we view technology in the past, it is probably hoping to have a say in the way we view technology in the future. Though some would suggest you always have to be first, Apple has proven time and time again that you don’t have to be first, you just
- [Mobile marketing traps to avoid](https://equiitext.com/mobile-marketing-traps-avoid/) - Mobile marketing, and text message marketing in particular, can be an extremely effective marketing tool. For only pennies per text, you can send a message to hundreds or even thousands. Unlike email, nearly every one of those messages will be read and most within a few minutes. Mobile marketing can just as easily backfire though
- [Seven SMS tips to engage mobile customers](https://equiitext.com/seven-sms-tips-engage-mobile-customers/) - Of all of the marketing channels, none are as important as mobile. That’s because for consumers, their mobile phones are an extension of themselves. It’s never out of reach. It goes with them when they’re running errands, it goes with them on vacation, and it even goes with them into the bathroom. As a result,
- [Text message marketing strategies that work](https://equiitext.com/text-message-marketing-strategies-work/) - As a business owner, you know that the success of your enterprise depends on your ability to communicate efficiently with your customers. You also know that the majority of your business comes from a handful of your loyal customers. They’re the ones you definitely want to stay in contact with. There are a variety of
- [Come see Business Texter at CTIA Super Mobility Week](https://equiitext.com/come-see-business-texter-ctia-super-mobility-week/) - If you’ve been meaning to make a trip to Las Vegas or live nearby, you might want to plan on being there September 9-11 for CTIA Super Mobility Week. Business Texter has been invited to showcase its flagship Intelligent Messaging software at the press-only ShowStoppers Showcase at CTIA’s Mobile Talks Fast Pitch Startup Lab. You
- [Six fast and easy ways to improve customer service](https://equiitext.com/six-fast-easy-ways-improve-customer-service/) - Most businesses are constantly looking for ways to improve customer service, but did you know there are ways you could improve customer service right now? Here are six ways, according to Forbes, that you can change right now to give your customers a better experience when they work with your business. 1. Phone manners You
- [Could NFC chips change your wallet?](https://equiitext.com/nfc-chips-change-wallet/) - An NFC chip, also known as a Near Field Communications chip, can be found in almost any Android phone you buy these days. The chips allow for easy transfer of funds if you pay with your phone rather than a card out of your wallet. Though iPhone has been slow to adapt to this technology,
- [Phone unlocking bill makes mobile changes easier](https://equiitext.com/phone-unlocking-bill-makes-mobile-changes-easier/) - President Obama has signed in a law that makes it easier for your to change mobile carriers without all the extra added expense. This is called the phone unlocking bill. Not only will this bill allow for you to get a new mobile plan, it will also allow you to have more access to your
- [Are your mobile visitors getting the most out of your mobile site?](https://equiitext.com/mobile-visitors-getting-mobile-site/) - This year is a big one for mobile. It’s the year that mobile web traffic is expected to surpass traditional web traffic. For business owners with a website, that means half of all visitors on that website will be accessing it on a phone or tablet. It’s never been so important for business owners to
- [Ten benefits of social media marketing](https://equiitext.com/ten-benefits-social-media-marketing/) - To many business owners, social media marketing is simply the next big thing in marketing. Just another fad that will eventually pass. Other business owners who’ve never given social media marketing a try assume that there’s a steep learning curve. In reality, neither is true. Social media marketing is here to stay and it happens
- [Four ways to improve customer service](https://equiitext.com/four-ways-improve-customer-service/) - The cornerstone of every business is customer service. It is the one thing that will not only lead to a first time sale but will also keep your customers coming back. But the real question is how to provide better customer service without seeming like you are just trying to sell a product or service.
- [Seven tips for reinvigorating your SMS campaign](https://equiitext.com/seven-tips-reinvigorating-sms-campaign/) - Mobile marketing has come a long way in the last decade. Mobile marketing has gone from being a marketing channel to an entire industry encompassing dozens of marketing channels. While newer mobile technologies such as push notifications, QR codes, and geo-targeting have been getting all of the attention, it is still the humble text message
- [Waiting for the big Apple iWatch reveal?](https://equiitext.com/waiting-big-apple-iwatch-reveal/) - Technology has been progressively impacting our lives in positive ways, especially in the last few years as we have gone from landlines to cell phones to smartphones. The most recently big development was smartphones which have completely taken over the world. Not only do they change the way we communicate, they have changed the way
- [Enhancing Consumers’ Mobile Shopping Experience](https://equiitext.com/enhancing-consumers-mobile-shopping-experience/) - Consumers have embraced mobile marketing thanks to smartphone and tablet technologies. With the click of a button consumers can make purchases from the comfort of their own home, which is appealing to consumers who cannot always leave the house to shop when they need to. Companies love that they can reach out to a broad
- [Tips for building a text messaging list](https://equiitext.com/tips-building-text-messaging-list/) - Imagine that you mailed out an advertisement to 100 people and 95 of them opened that mail and read it. What would you do? Chances are you'd run out to the store to buy more stamps. As amazing as that scenario sounds, text message marketing is even more incredible. 99% of the texts you send
- [Cognitive computing and automated text response](https://equiitext.com/cognitive-computing-automated-text-response/) - Before there were telephones, people relied on snail mail and telegrams to deliver time sensitive information. Often, it doesn't arrive fast enough. With the advent of the telephone, people were able to share information with each other instantaneously, as long as both people were near a phone that is. Now that the vast majority of
- [Adapting to the Mobile World](https://equiitext.com/adapting-mobile-world/) - Now more than ever companies are gaining a mobile presence due to the popularity of smartphones and tablets. It is important to any company’s success to become part of the mobile world if they want to build business. Consumers used to look up companies in the phonebook, but now the first action consumers take when
- [Cognitive computing: a new era of computing technology](https://equiitext.com/cognitive-computing-new-era-computing-technology/) - Computers have come a long way since their inception. While there is some debate as to what constitutes the first computer, the ENIAC built from 1943-1946 is considered by most to be the first digital computer. It occupied 1,800 square feet, weighed a whopping 50 tons, and operated on 18,000 vacuum tubes. Despite it's massive
- [Mobile Marketing with Smartphones](https://equiitext.com/mobile-marketing-smartphones/) - Marketers have become so creative with the ways they advertise to their mobile consumers that they have forgotten the primary and perhaps the most simple and important way to actually reach the mobile world; smartphones. According to Mobile Marketing Watch smartphone sales are at an all-time high. Technology is constantly advancing and it is up
- [Interactive Applications Win Again](https://equiitext.com/interactive-applications-win/) - Mobile marketing is one of the most successful forms of marketing today with the help of the popularity of mobile devices. Consumers of all ages enjoy downloading applications that allow them to interact and engage with their favorite companies. There are several companies who see creating marketing applications as a waste of time and money,
- [The Price of Consumers](https://equiitext.com/price-consumers/) - Mobile marketing is one of the most successful ways to market today thanks to the popularity of mobile devices such as smartphones and tablets. Often times consumers are chomping at the bit to give their contact information to companies in order to become part of mobile marketing campaigns. In order for mobile marketing campaigns to
- [Mobile Marketing is Successful because of its Convenience](https://equiitext.com/mobile-marketing-successful-convenience/) - Consumer convenience is one of the most important parts of mobile marketing if companies want so see success from it. Smartphones and tablets are a part of nearly every consumer household, and their primary purpose is to make the lives of the users easier. It is also through these mobile devices that consumers are most
- [Consumer Engagement through Mobile Marketing](https://equiitext.com/consumer-engagement-mobile-marketing/) - It used to be a great challenge for companies to acquire email addresses and phone numbers from their consumers. Consumers did not like to be bothered by mobile marketing on their mobile devices. Email addresses were for only the most important people like family and friends. As technology continues to become more advanced and accessible
- [Customizing Websites to Fit Mobile Devices](https://equiitext.com/customizing-websites-fit-mobile-devices/) - Creating elaborate website designs full of flashy content and media used to be key to grasping the attention of consumers, but now mobile marketers are discovering that those websites full of all that content are actually hurting business. According to Mobile Marketer 87% of consumers use their smartphones or tablets to shop online, which means
- [Seven mobile marketing myths that mislead business owners](https://equiitext.com/seven-mobile-marketing-myths-mislead-business-owners/) - Business owners can no longer afford to ignore mobile. It has become a necessary component to any businesses marketing strategy. Not convinced? Consider these statistics: There are approximately 1.5 billion smartphones in use today The average American will spend approximately two hours a day using a mobile device Mobile accounts for nearly half of all
- [Eight ways to lose money with mobile marketing (and how to avoid them)](https://equiitext.com/eight-ways-lose-money-mobile-marketing-avoid/) - Mobile marketing has proven itself to be one of the most cost effective marketing channels out there. Many mobile marketing channels are free and most of the others are extremely inexpensive considering the results they can yield. That said, not every business is seeing a great return on investment. In fact, despite the benefits of
- [How Private Messaging Works for Mobile Marketers](https://equiitext.com/private-messaging-works-mobile-marketers/) - Many mobile marketers have stayed away from private messaging applications such as Snapchat because the messages can only be seen for a few seconds, and what good does that do for mobile marketing campaigns? The few mobile marketers who have tried campaigns using private messaging apps have found it difficult to get all the information
- [Come visit our booth at the ITExpo](https://equiitext.com/come-visit-booth-itexpo/) - Hey Everyone! We are having so much fun at the ITExpo already. Don't forget to visit our booth, CVx Booth # 239, today between 2:00 PM and 8:00 PM or tomorrow between 10:00 AM and 1:00 PM to speak with us and enter our Business Texter and ShakeM video contest. You could win one of
- [Mobile Marketing is Personal for Consumers](https://equiitext.com/mobile-marketing-personal-consumers/) - Mobile technology is becoming more popular for consumers of all ages, and companies are constantly coming up with creative and captivating ways to reach out to their consumers through mobile technology. Interactive applications seem to be a popular form of mobile marketing accepted by consumers of all sorts. Consumers like to have a say when
- [Building your social media strategy](https://equiitext.com/building-social-media-strategy/) - Social media has become a requirement in the marketing world. Businesses can't choose to ignore it. A business without a social media presence today is written off as being disconnected from today's consumers. That doesn't mean business owners should do social media marketing simply because they're supposed to. Business owners should take the time to
- [Gaining Consumer Interest in Mobile Marketing](https://equiitext.com/gaining-consumer-interest-mobile-marketing/) - Catching the attention of consumers is the biggest challenge when it comes to any type of marketing. Mobile marketing in particular is one of the most popular forms of marketing, which means it is an even greater challenge for companies to capture consumers’ attention because they face heavy competition from other companies. Mobile marketing is
- [Gaining Consumer Trust through Mobile Marketing](https://equiitext.com/gaining-consumer-trust-mobile-marketing/) - It is August, which means school is back in session. Along with new clothes and notebooks consumers are also downloading interactive applications to their mobile devices in order to be prepared for the new school year. Many companies have put mobile marketing to work for them, sending out special back-to-school deals that are bringing in
- [Three mobile marketing channels you can't ignore](https://equiitext.com/three-mobile-marketing-channels-cant-ignore/) - Mobile marketing isn't just a channel. In fact, it's an entire branch of the marketing industry made up of countless channels. Mobile marketing encompasses all advertising efforts that in anyway relate to mobile devices and mobile technology. Whether it's mobile websites, mobile apps, QR codes, or text messages, they all fall under the category of
- [Ten social media marketing time-wasters](https://equiitext.com/ten-social-media-marketing-time-wasters/) - Social media marketing can be one of a business owner's greatest tools. It can be extremely effective at acquiring new customers and maintaining old ones. Unfortunately, it can also be a big time waster. It's easy for business owners to get sucked into social media marketing and spend so much time there they neglect other
- [Mobile Marketers Target Younger Generations](https://equiitext.com/mobile-marketers-target-younger-generations/) - Mobile marketers are beginning to turn to younger generations with their mobile campaigns by coming up with new and exciting content, and by becoming part of social media. Up until now the younger generations have ignored traditional advertising campaigns because they are always geared toward the baby boomers generation, so companies are coming up with
- [Coca-Cola Proves Personalization is Key](https://equiitext.com/coca-cola-proves-personalization-key/) - Coca-Cola’s summer campaign has proven to be its most successful one yet. Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the new Coca-Cola bottles. This has been a successful marketing tactic because it has created connections between Coca-Cola and their consumers, and if companies wish
- [New Application Technology Benefits Mobile Marketing](https://equiitext.com/new-application-technology-benefits-mobile-marketing/) - Mobile marketing is definitely one of the most successful marketing strategies now that mobile devices are so popular among consumers, but companies must constantly make sure their mobile marketing tactics keep up with the newest forms of technology. Companies who underestimate the frequency of technology advancement are sure to lose consumers due to outdated mobile
- [The Importance of Keeping Mobile Marketing Tactics Updated](https://equiitext.com/importance-keeping-mobile-marketing-tactics-updated/) - Mobile marketing is one of the most popular forms of marketing for companies now that mobile technology is so popular among consumers. But as technology advances, mobile marketing strategies become more complex and require more time from companies in order to stay updated. Mobile marketing used to be as simple as sending a simple SMS
- [Relatable Mobile Marketing Makes a Difference](https://equiitext.com/relatable-mobile-marketing-makes-difference/) - AT&T has just launched a new mobile marketing campaign that has caused some controversy among users. The campaign is known as the “It Can Wait” campaign, which promotes not texting while driving. According to Mobile Marketer, users take a pledge to not text and drive in order to keep the roads safe. Currently over 5
- [Formal Websites are Still Important](https://equiitext.com/formal-websites-still-important/) - Mobile marketing continues to be the most effective form of marketing to date thanks to advanced mobile technology, and companies are seeing great success from SMS promotions and interactive marketing applications. Most consumers are familiar with and have access to mobile devices and as technology continues to advance so does the number of consumers who
- [Consumers Use Digital Marketing Apps In-Store](https://equiitext.com/consumers-use-digital-marketing-apps-store/) - Digital marketing applications are the new rage in the mobile marketing world. Companies are creating interactive applications that give consumers a whole new and exciting experience when they visit company sites. According to Mobile Marketer, Seattle’s Space Needle has created a new interactive digital app that tourists can download in order to make their visit
- [Five SMS mistakes that should never be made](https://equiitext.com/five-sms-mistakes-never-made/) - Over the years, text message marketing has proven itself as one of the most effective marketing channels. For just pennies per text, businesses can send people a message that will be opened 99 times out of 100. The vast majority will be read within minutes. Compared to email marketing where most emails will be deleted
- [Five mobile marketing tips for the small business owner](https://equiitext.com/five-mobile-marketing-tips-small-business-owner/) - Each year it becomes more and more important for business owners to make their businesses mobile friendly. In the very near future, mobile web traffic will surpass traditional web traffic. As more consumers begin to use mobile to engage with brands on the internet, business owners need to make sure that they're prepared. Going mobile
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- [Mobile marketing: Why you're going about it all wrong](https://equiitext.com/mobile-marketing-youre-going-wrong/) - Mobile is more than just another marketing channel. It's a behavior. Mobile has changed everything. It's changed how we shop, how we find places, how we schedule appointments and reservations. Mobile has turned consumers into ultra tech-savvy, connected individuals. Though more and more business owners are jumping on the mobile marketing bandwagon, most are doing
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- [Benefits of Targeted Mobile Marketing](https://equiitext.com/benefits-targeted-mobile-marketing/) - Mobile marketing is becoming more popular as mobile technology becomes more advanced. Companies face the daily challenge of coming up with new and creative ways to reach their mobile consumer market. Currently, SMS and interactive application advertisements are the most popular forms of mobile marketing, and companies are constantly coming up with innovative ways to
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- [Video marketing tips](https://equiitext.com/video-marketing-tips/) - Video marketing is a tremendous way to reach your target audience. That's because smartphones have made it easier than ever before to watch video content while one the go. Consider these statistics about video marketing: Youtube is the second largest social media site after Facebook Youtube is the second largest search engine after Google Each
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- [Why Companies Should Consider Soft Launches for Their Marketing Applications](https://equiitext.com/companies-consider-soft-launches-marketing-applications/) - Mobile marketing continues to bring companies great success in reaching a broad consumer base. Because of the popularity of smartphones and tablets, interactive applications are a great way for companies to connect with their customers. According to mobile marketer, games are the most downloaded applications for smartphones and tablets, and companies have the opportunity to
- [Seven tips to improve your call-to-action](https://equiitext.com/seven-tips-improve-call-action/) - The call-to-action is the heart and soul of any marketing effort. It's the part of the advertisement that urges customers to do something about the ad they've just seen. A call-to-action can be directly stated or subtly implied but every advertisement should have one. A weak call-to-action can lessen the effectiveness of an otherwise great
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- [Interactive SMS Marketing Tactics](https://equiitext.com/interactive-sms-marketing-tactics/) - Personalized mobile marketing is becoming more popular every day, especially with the advancement of mobile technology such as smartphones and tablets. Companies are coming up with new ways to market their products through these technologies in order to bring in more business by making it convenient for consumers to access their products from their phones
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- [Mobile Marketing is the Best Marketing Tactic for Small Businesses](https://equiitext.com/mobile-marketing-best-marketing-tactic-small-businesses/) - Mobile marketing is a top marketing tactic for big time retailers, and they have definitely seen success from it, but statistics show that mobile marketing might even work better for small businesses. Many businesses are afraid to jump into mobile marketing because they believe it takes a substantial amount of time and money. This is
- [Video Advertisements are the New Way to Mobile Market](https://equiitext.com/video-advertisements-new-way-mobile-market/) - Along with technology, the mobile marketing world is greatly advancing. Companies are coming up with new, creative ways to reach mobile users, and one of the newest ways is through video advertisements. Companies used to see great success in banner advertisements on several popular websites, however the success rate for banner advertisements has gone down
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- [Walmart Takes Mobile Marketing to a New Level with Savings Catcher App](https://equiitext.com/walmart-takes-mobile-marketing-new-level-savings-catcher-app/) - Almost everyone is familiar with Walmart’s price match guarantee where if customers find a better deal on products at a different store, Walmart will match the price. We have all stood in line behind the dedicated “price matchers” showing the checker their coupons and ads in order to price match every little item they can.
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- [Four keys to success in mobile marketing](https://equiitext.com/four-keys-success-mobile-marketing/) - Mobile marketing is no longer something reserved for big brands and corporations. As mobile technology continues to develop a greater percentage of local businesses are getting involved with mobile marketing. With so many businesses vying for consumers' attention via mobile, it's easy to get lost in the crowd. Fortunately for your business, many who are
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- [Is your SMS campaign personal and relevant?](https://equiitext.com/sms-campaign-personal-relevant/) - You can't say enough about the importance of having a mobile marketing campaign. With nearly every US adult on some sort of mobile device, there's no better way to reach your target audience. The heart and soul of any mobile marketing campaign is text message marketing. There is no other marketing channel that allows you
- [Pinterest: A New Way to Market](https://equiitext.com/pinterest-new-way-market/) - Pinterest is a fairly new global sensation that has become a marketing tool used by several companies. Millions of pins promote companies around the world, and many of them are successful at bringing in business. Until now, it has been difficult for companies to determine whether or not their pin advertisements actually bring them business,
- [Mobile Marketing Using Social Media](https://equiitext.com/mobile-marketing-using-social-media/) - Social media websites are one of the top places to mobile market other than actual SMS. According to Forbes, offline marketing tactics such as SMS, TV, radio, and print ads still hold the record high for successful advertising, but the Internet is a close second. With technology advancing, and digital devices becoming a norm for
- [The Fun of Mobile Marketing](https://equiitext.com/fun-mobile-marketing/) - Perhaps one of the most challenging tasks of mobile marketing is coming up with creative and captivating ways to keep customers interested without overwhelming them with mobile ads. With the boom of applications, social networks, and messaging technology, mobile marketers face the challenge of keeping up with the technology and making sure they have their
- [Target’s Cartwheel App Celebrates Success](https://equiitext.com/targets-cartwheel-app-celebrates-success/) - Target celebrates the first year of success for their popular “Cartwheel” app. Even after a nationwide data breech last year, over seven million Target customers still use the Cartwheel app in order to find the best Target deals. The creators of the app were pleasantly surprised by its overall success, which ultimately saved business after
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- [Five digital marketing mistakes](https://equiitext.com/five-digital-marketing-mistakes/) - It's impossible to say enough about the importance of digital marketing. It's more than just the next big thing. It's the biggest thing in marketing. According to one survey. Over half of marketing executives are planning to spend more than half their marketing budget on digital marketing. Every business should be investing at least some
- [How iBeacons Improve Business](https://equiitext.com/ibeacons-improve-business/) - Apple’s newest technology known as iBeacon has taken the retail world by storm, and should definitely be considered as a mobile marketing tactic for all companies. iBeacon is an indoor positioning system retailers use to notify nearby IOS device users of their presence. iBeacon also sends push notifications or text messages to customers letting them
- [Mobile marketing strategies you may not have tried](https://equiitext.com/mobile-marketing-strategies-may-tried/) - Each year more and more businesses flock to mobile marketing as a way to build rapport with customers and to boost sales. Think of mobile as an extension of one's self. People and their smartphones are inseparable. They do everything and go everywhere together. As a result, it's a great channel for businesses hoping to
- [Eight questions to ask before launching your social media marketing campaign](https://equiitext.com/eight-questions-ask-launching-social-media-marketing-campaign/) - If you're a small business owner and you've decided it's time to launch a social media marketing campaign, you're probably already to jump in. It's easy right? Grab your computer and set up your business's social media account(s) and start posting deals. The truth is, social media marketing is no different than any other marketing
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- [How Apple and Beats Uniting Can Improve Mobile Marketing](https://equiitext.com/apple-beats-uniting-can-improve-mobile-marketing/) - Let’s face it; we are all waiting on the edge of our seats to see what Apple has in store for us next. With each release of the newest iPod or iPhone comes the most advanced technology that most of us never dreamed of. One of Apple’s goals is to make life as easy as
- [Text message marketing: Be proactive](https://equiitext.com/text-message-marketing-proactive/) - Imagine if you will that someone has stolen your identity. How would you like to learn of it? In the first scenario, your credit card company notices some suspicious behavior with your account and sends you a text asking if you know about the recent charges. The problem is caught early and solved. In the
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- [Get the Moto E without breaking the bank](https://equiitext.com/get-moto-e-without-breaking-bank/) - Breaking a smartphone is devastating if you didn't already have insurance on it because getting a new one will cost you hundreds of dollars. But that may all be about to change with the Motorola Moto E. Even without a contract, you won't have to pay much to get it. As the technology improves and
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- [International Telecoms Week 2014](https://equiitext.com/international-telecoms-week-2014/) - As the world telecom leaders gather in Chicago to convene the ITW 2014 conference, exciting developments are happening here at Business Texter. We are excited to share what we've done and what we do with the gathering at ITW 2014. Here is an overview of what we bring to Chicago this week: Types of Deployments
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- [Five things every business owner should know about mobile marketing](https://equiitext.com/five-things-every-business-owner-know-mobile-marketing/) - When smartphones were just gaining popularity, the young people were the biggest market. Today, over 50% of US adults have one. Teenagers, young adults, the middle aged, and even a big percentage of baby boomers are getting on the smartphone craze and for good reason. Mobile technology is here to stay and it is changing
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- [Content marketing: Quality vs. quantity](https://equiitext.com/content-marketing-quality-vs-quantity/) - This may come as a big shock, but the most important thing about content marketing, is having good content. Now this seems obvious, but it's something that many marketers seem to have overlooked. Many are focused so much on quantity that the quality is overlooked. Whether you're advertising through social media, text message, or both,
- [Amazon wearable technology store: Marketing with it](https://equiitext.com/amazon-wearable-technology-store-marketing/) - Our society is quickly moving more towards wearable technology, which means your company needs to start focusing on ways to market in more technology-friendly ways. Of course, Amazon has already recognized that it is going to be the next best thing and has even created a wearable technology online store. What can you buy from
- [Over 90% of small businesses not optimized for mobile](https://equiitext.com/90-small-businesses-optimized-mobile/) - According to a recent report, 91% of small business's websites aren't optimized for mobile. Let that sink in. Only 9% of businesses are actually optimizing for mobile, and that's good news for them. The report concluded that while many small businesses do have an online presence, they simply aren't prepared to handle the surge in
- [Social media and SMS: a powerful combo](https://equiitext.com/social-media-sms-powerful-combo/) - Today, there are countless ways to promote your business with mobile. Many of these work great within certain industries but there are two that most experts agree are critical for every business: SMS and social media. The great thing about both of these mobile marketing channels is that they are inexpensive but very effective. Each
- [Mobile marketing ideal for local businesses](https://equiitext.com/mobile-marketing-ideal-local-businesses/) - Many small business owners mistakenly believe that mobile marketing is for big business only. A few years ago that might have been true. But today, many small business owners are flocking to mobile marketing and seeing great results. These business owners are going beyond just having a mobile optimized website and sending the occasional text
- [How to build your brand through mobile marketing](https://equiitext.com/build-brand-mobile-marketing/) - The best way to get more customers is to start with current, loyal customers. Nothing is better for your business growth than word of mouth, whether that be a positive thing or a negative. What you need to do is learn how to build your brand through mobile marketing. Brand recognition may be just what
- [Oscar Meyer Alarm Clock Technology Could Change Mobile Marketing](https://equiitext.com/oscar-meyer-alarm-clock-technology-change-mobile-marketing/) - Mobile marketing is always changing and improving based on the new technology being released. But a new Bacon-smell alarm clock from Oscar Meyer might change the future of mobile marketing. We all know that smell can be a very powerful motivator, which is why people trying to sell a house will bake fresh bread or
- [Plan now for the mobile future](https://equiitext.com/plan-now-mobile-future/) - With each passing year, more and more people are using their tablets and smartphones to complete purchases online. Many studies have even demonstrated that these mobile consumers spend more time and money shopping online than their PC counterparts. If you own a small business that doesn't sell online, you may be thinking this doesn't apply
- [How virtual assistants will affect mobile marketing](https://equiitext.com/virtual-assistants-will-affect-mobile-marketing/) - A lot of people choose to buy the iPhone over everything else for a few reasons. First of all, you can use iTunes on the phone, which means instant access to all your favorite music, movies, and even TV shows anywhere you go. The other thing that really draws people into iPhone is Siri, one
- [Staying on top with mobile marketing](https://equiitext.com/staying-top-mobile-marketing/) - There are millions of ways you can do mobile marketing, but not all of them will work out. It might not be the best plan to spam a person’s phone or send offensive messages to your customers. There are a few ways you can guarantee you are going in the right direction with your mobile
- [Safer driving means mobile integration](https://equiitext.com/safer-driving-means-mobile-integration/) - Whenever people develop bad behavior, the government tries to just say no, you can’t do it. This is especially true with the distraction that comes with driving and using your smartphone. Almost everyone you see has a phone in their lap regardless of the law. Maybe Apple has the right idea on how to stop
- [Five things every business owner should know about social media marketing](https://equiitext.com/five-things-every-business-owner-know-social-media-marketing/) - If you own your own small business, it's likely you've at least heard of social media marketing. Social media is a great way to promote your business. For one, nearly everyone has some type of social media account whether it's Facebook, Twitter, Instagram, or something else. The other great thing about social media advertising, is
- [The psychology of mobile marketing](https://equiitext.com/psychology-mobile-marketing/) - In the course of just one decade, mobile devices have undergone a lot of big changes. When they were first starting out, they were an extremely useful tool that allowed people to make phone calls on the go. Today, a mobile device's ability to make a phone call is taken for granted in light of
- [Securing your smartphone like never before](https://equiitext.com/securing-smartphone-like-never/) - There may be a new cell phone manufacturer in the smartphone market that is prepared to keep your information safe at all costs. Many of the companies have banded together to prepare kill switches in smartphones that have gone missing, which would shut the phone off if it were ever stolen. But Boeing has taken
- [Mobile Marketing Political Candidates](https://equiitext.com/mobile-marketing-political-candidates/) - The whole point of going into politics is to reach more people. You want them to show up to your rallies and listen to you speak. You want them to agree or even disagree with you, as long as they are involved. If nobody ever knows who you are, how are they going to be
- [Four basic mobile marketing principles](https://equiitext.com/four-basic-mobile-marketing-principles/) - In case you didn't notice, smartphones are not-so-secretly taking over the world. In the span of a few short years, smartphones have changed the way we do almost everything. When those who have put off owning a smartphone finally do give in, they wonder how they ever survived without it. One area in particular that
- [Facebook says goodbye to email](https://equiitext.com/facebook-says-goodbye-email/) - Did you know that you had a Facebook email address? Just like most people, you probably had no idea that you could actually send and receive emails through your Facebook mail. That is exactly why Facebook has decided to get rid of its email program and instead focus on mobile messaging. Just like Facebook, you
- [Get a Nokia smartphone for practically nothing](https://equiitext.com/get-nokia-smartphone-practically-nothing/) - Nokia has been well known for using the Windows operating system on all its phones, but recently, there has been a change. Now, Nokia is offering smartphones using the Android operating system, but that’s not all. Instead of making customers pay outrageous prices for a smartphone, the Nokia smartphone costs almost nothing. With just a
- [Mobile marketing for dummies](https://equiitext.com/mobile-marketing-dummies/) - Despite the incredible growth in the mobile marketing industry, many small business owners are still uncertain when it comes to investing in a mobile marketing campaign. One of the major reasons for this is that they're unsure about what it all is. There is a lot of confusion surrounding mobile marketing and what it is
- [Five good reasons to go mobile](https://equiitext.com/five-good-reasons-go-mobile/) - Mobile is quickly taking over the internet commerce world. More and more consumers are pulling out their phones to complete online purchases rather than getting on their desktop or laptop. With so many people shopping from their smartphones, owners of businesses small and large have a lot to gain by going mobile. Here's a look
- [Value of Mobile Marketing Increasing](https://equiitext.com/value-mobile-marketing-increasing/) - Mobile marketing is something all of our companies have to use to market our business, or at least we should all be using as a powerful means of marketing. If you haven’t already immersed yourself in mobile marketing or haven’t done any mobile marketing at all, you need to get started right away. The value
- [E-Cigarette Supersmoker keeps you connected](https://equiitext.com/e-cigarette-supersmoker-keeps-connected/) - One of the best ways to market to your customers is through mobile marketing. Why, you ask? Because mobile marketing is a way to stay connected with your customers all the time. Since most people use their smartphones for everything, you can bet they’ll get that text message you just sent or see the post
- [Mobile: The future of marketing](https://equiitext.com/mobile-future-marketing/) - This year is a big one for mobile marketing. 2014 is the year that mobile devices are set to surpass the number of PCs. All the numbers seem to point to a mobile takeover. While just a few years ago, nearly all web traffic originated from a PC, now nearly half originates from a smartphone
- [T-Mobile making more enemies in marketing](https://equiitext.com/t-mobile-making-enemies-marketing/) - T-Mobile has been in the news a lot lately with its new marketing strategies intended to bring in more business and, honestly, to steal customers from the competition. Between the change to an “uncarrier” approach and offers attempting specifically to target the competition, it might not be safe for T-Mobile much longer. Instead of playing
- [Jewelry-connected smart devices?](https://equiitext.com/jewelry-connected-smart-devices/) - Maybe it’s just me, but it almost seems like the number of smart devices out there is getting way out of hand. I can probably handle going to the bathroom without the toilet seat warming up, and I can easily pull out my phone to check for messages on my own time. But I guess
- [Choosing the best social media platform for your small business](https://equiitext.com/choosing-best-social-media-platform-small-business/) - When it comes to choosing the best social media platform for your small business’s needs, there are Four major competitors: Facebook, Twitter, Instagram, and Pinterest. No two are the same and each has its advantages and disadvantages. Many larger businesses can handle a business page on each of these social platforms. Smaller business owners often
- [Five good mobile marketing habits](https://equiitext.com/five-good-mobile-marketing-habits/) - Americans are obsessed with their smartphones. 85% of Americans confess they couldn’t last a day without their mobile phone. 75% claim they even take their phone into the bathroom with them. Whether they’re taking selfies in front of the bathroom mirror or tackling that tough Candy Crush level they just can’t seem to beat,
- [Smartphones to order meals: marketing apps](https://equiitext.com/smartphones-order-meals-marketing-apps/) - As more and more businesses dive into smartphone advertising and marketing apps, we are starting to see creative ways of doing things. Retailers have been using apps to allow for easy online purchases while restaurants, like Dominos, make it easy to order pizza before you head home from work. The question, though, is whether or
- [Verizon More Everything plan to shape future](https://equiitext.com/verizon-more-everything-plan-to-shape-future/) - The future of smartphones is always changing based on new inventions and changes in the industry. A new phone or new app could make the difference between how we live our lives today and how we’ll live our lives tomorrow. With things moving so rapidly, it is a wonder we haven’t become more dependent on
- [New developments in video mobile marketing](https://equiitext.com/new-developments-video-mobile-marketing/) - For a while now a lot of interest has been paid to video mobile marketing. Video has proven itself a valuable marketing tool with mobile consumers. Now, InMobi, one of the leaders in mobile advertising, has unveiled its latest video ad platform, and it’s changing the way we think about video mobile marketing. According to
- [Mobile marketing strategies: Developing an app](https://equiitext.com/mobile-marketing-strategies-developing-app/) - We have already established that going mobile is the only way you can stay competitive in today’s marketing world. Whether or not you are using smartphones for advertising isn’t the question. The question is how exactly you will develop mobile marketing strategies and whether or not that comes with your own app. It’s not for
- [Is your smartphone too addictive?](https://equiitext.com/smartphone-addictive/) - In the last day, have you checked your phone for missed calls or messages more than a few times? Do you spend more time than you should playing games or surfing the web through your phone? The real question is: is your smartphone too addictive? Well the answer to that might be yes, especially if
- [Finally making mobile a top priority in marketing](https://equiitext.com/finally-making-mobile-top-priority-marketing/) - As we’ve always stressed, mobile is the most important way to achieve success in marketing. And it seems the rest of the world has finally caught on to that. In fact, retailers have finally realized that they will have limited success now and days without resorting to some sort of mobile marketing. The question isn’t
- [Top three uses of SMS marketing](https://equiitext.com/top-three-uses-sms-marketing/) - If you own your own small business, you know how important it is to keep connected to your customers. Whether you sell a product, run a restaurant, or provide some type of service, your success depends on your ability to keep your old customers and continue to get new ones. Of course in today’s world,
- [Five mobile marketing game changers](https://equiitext.com/five-mobile-marketing-game-changers/) - Mobile marketing has come a long way since its beginnings. It got its start with the humble text message. Today it has grown to incorporate hundreds of marketing strategies from QR codes, to push notifications, to mobile apps. Of course the most important development in the mobile industry was the advent of the smartphone. In
- [New Amazon Flow app technology](https://equiitext.com/new-amazon-flow-app-technology/) - Have you heard about this new Amazon Flow technology? It is making smartphones smarter, which is something we love to see. The more our phones can do for us, the less we have to do for ourselves, which means we can have more fun. The new Amazon Flow app will let you find prices on
- [iPhone users at Verizon get Isis](https://equiitext.com/iphone-users-verizon-get-isis/) - Isis mobile wallet is one of the newest inventions that is trying to keep you from having to carry a wallet around. Instead of having a bunch of credit and debit cards in your wallet, you could just scan your phone and pay through Isis. Now, iPhone users are Verizon are getting a chance to
- [Mobile advertising to increase with mobile data traffic](https://equiitext.com/mobile-advertising-increase-mobile-data-traffic/) - Have you ever wondered how much mobile data traffic affects mobile advertising? There is a direct correlation, in fact. The more mobile data someone needs, the more time they are spending on their phone. The more time they are spending on their phone, the more you need to be advertising to them. Advertising is all
- [A few things you didn't know about mobile marketing](https://equiitext.com/things-didnt-know-mobile-marketing/) - If you own a business, you've at least heard of mobile marketing. These days just about every US adult has a mobile phone. More than half of these are smartphones. For many years now businesses have been realizing that greater success comes from being able to market to these mobile customers. Other business owners are
- [Mobile Marketing: Better than the Super Bowl](https://equiitext.com/mobile-marketing-better-super-bowl/) - Did you watch the Super Bowl this year? How about the commercials? If so, you know the commercials were almost just as sad and disappointing as the game. The Super Bowl is known for a time when the best commercials on TV are played, making it the one time a year you actually try to
- [Marketing to target communication changes](https://equiitext.com/marketing-target-communication-changes/) - Over the years, the ways we communicate with one another has changed. Way back in the day, they had telegrams and runners who took messages from place to place. Communication was very limited. Then we got to a point where we finally had the ability to make phone calls all over the world. Then email
- [Four ways your mobile marketing strategy needs to change](https://equiitext.com/four-ways-mobile-marketing-strategy-needs-change/) - In 2013, Google launched its new search algorithm, Hummingbird. Now more than ever, Google’s search engine is able to accurately give you the results you’re looking for. In addition to basic changes to the search engine processes, Google also acquired some innovative technologies from other business startups. One technology they obtained from Behavio is of
- [Mobile marketing campaigns: one size never fits all](https://equiitext.com/mobile-marketing-campaigns-one-size-never-fits/) - Smartphones are no longer unique to the United States, Europe, and Asian countries. In fact, on a global scale the smartphone market is nearing a saturation point. That means areas where smartphone usage has been relatively low in recent years are now seeing a huge jump. Some of these emerging markets include Latin America, the
- [Apple iPhone sales lower than expected](https://equiitext.com/apple-iphone-sales-lower-expected/) - With so much speculation as to whether or not Apple was having a good year last year with iPhone sales, we’re all ready to see what the final result was. Those who own Apple stock may not be pleased to hear that Apple isn’t doing that well. In fact, sales were much lower than expected.
- [Smartphone battery life a problem](https://equiitext.com/smartphone-battery-life-problem/) - As much as cell phone manufacturers have been improving, you’d think they’d be able to find more ways to improve smartphone battery life. Phones are starting to be our complete access to everything, including allowing us to control a good portion of things in our daily lives. We can start our car from our phones,
- [Social media marketing requires prompt response times](https://equiitext.com/social-media-marketing-requires-prompt-response-times/) - When it comes to mobile marketing, social media can be one of your most powerful tools. When not used properly however, it can be your Achilles’ heel. What many forget about social media is that the communication works both ways. Not only can a business communicate with customers, but customers can send messages and post
- [Mobile spying through Angry Birds](https://equiitext.com/mobile-spying-angry-birds/) - Do you play Angry Birds on your phone? What else do you do on your phone? Do you check your email, send text messages, make phone calls, set up calendar notifications, and play other games? Well if so, the NSA is watching you. You’d think there would be nothing to gain by spying on people
- [Six steps to make your mobile website stand out](https://equiitext.com/six-steps-make-mobile-website-stand/) - These days, a polished mobile website is essential for any successful mobile marketing campaign. If you’re reaching out to customers with mobile devices, chances are they’ll end up visiting your website on their mobile device at some point. When they do, you want to make sure that experience is a positive one. If you have
- [Worried about security? Try a Blackphone](https://equiitext.com/worried-security-try-blackphone/) - When Blackberry came out with the idea of a phone that could receive emails with confidential information and still be secured, it changed the cell phone industry. Though maybe it took a few years to get from everyone holding a cell phone to everyone holding a smartphone, everything has definitely changed. But is security still
- [FTC charges Apple for smartphone in-app purchases](https://equiitext.com/ftc-charges-apple-smartphone-app-purchases/) - It is so easy to make in-app purchases. You may have just accidentally pressed “get more levels” without realizing it is going to charge you for it, or maybe you just tapped the wrong button accidentally and all the sudden have a bunch of extra lives in Candy Crush. And if it is that easy
- [Do you run on Jelly Bean?](https://equiitext.com/run-jelly-bean/) - Android is releasing a new operating system regularly, including Jelly Bean. But the truth is, Jelly Bean isn’t even the most recent operating system for Android, though it does seem to finally be getting put on most Android devices. How come Android can’t seem to convince customers to switch over to phones with the new
- [Protect yourself with an iPhone case](https://equiitext.com/protect-iphone-case/) - Have you ever been out on the town or walking down an alley and thought, “What would I do if someone attacked me right now?” Have you ever tried saving your phone over yourself when you drop it? Well, if you’ve ever experienced either of these things, there is a new phone case that will
- [Smartphones help shoppers shop smart](https://equiitext.com/smartphones-help-shoppers-shop-smart/) - According to a new study by the International Data Corporation (IDC), smartphones may actually be making their owners smarter, at least when it comes to shopping. Because smartphones keep people constantly connected to the internet, smartphone owners have the entire world wide web at their fingertips every time they are making a purchasing decision. Here’s
- [Five steps for changing to T-Mobile](https://equiitext.com/five-steps-changing-t-mobile/) - Though the mobile carriers are fighting, and it may not be the greatest news for your pocketbook in the long run, it is really great right now if you are planning to make the change over to T-Mobile. The mobile carrier has become much more customer-friendly in the last year or so, which means you
- [Carriers would rather sell the iPhone](https://equiitext.com/carriers-rather-sell-iphone/) - Do you think that cell phone carriers have a favorite phone? For example, you probably have a phone you think is the best and would recommend everyone buy. The only problem for a cell phone carrier is that they still have to offer a lot of options if they are going to get all the
- [Five reasons you should give SMS a try](https://equiitext.com/five-reasons-give-sms-try/) - Most people, when they think of text messaging, think of a form of communication between friends and family. However, text messaging, or SMS, is also a very powerful marketing tool. More and more businesses are turning to SMS to communicate with customers. One of the advantages to SMS marketing is that almost everyone can send
- [Smartphone apps to run your home](https://equiitext.com/smartphone-apps-run-home/) - More and more apps are being created to help you protect your home, start your car, check your baby’s vitals, and more. But how far are we willing to go? We use our smartphones for almost everything already. It seems google really wants to own and control all these smartphone apps and, in turn, basically
- [Galaxy Smartwatch now giving directions](https://equiitext.com/galaxy-smartwatch-now-giving-directions/) - You already heard about the Galaxy Smartwatch and all the cool features that come with it. We’ve moved into the world of wearable technology, and although it isn’t perfect yet, it is still a huge leap from where we were before. The question now is where we will go from here. And maybe the answer
- [Price increases in mobile market?](https://equiitext.com/price-increases-in-mobile-market/) - The mobile market has seen a lot of intense marketing in the last few weeks. There has been a war among the leading phone carriers to try and get on top. The question is, will this kind of competition hurt you or help you? Let’s take a look and see if we can figure out
- [Six mobile marketing misconceptions](https://equiitext.com/six-mobile-marketing-misconceptions/) - Mobile marketing has been around since the beginning days of text messaging. Despite the fact it’s been around a while, it is only in recent years that it has become so popular few businesses could ignore it. Whenever a business decides to take the leap into mobile marketing, they are unsure of how it works.
- [Mobile marketing predictions](https://equiitext.com/mobile-marketing-predictions/) - Each new year brings changes to the mobile marketing industry. The year 2013 saw a lot of developments in the mobile marketing world and there’s no reason to believe it won’t be the same in 2014. Here’s a look at 2013 in review and changes you can expect to see in 2014. 2013 in review
- [Quick mobile keyboard add-on for your smartphone](https://equiitext.com/quick-mobile-keyboard-add-smartphone/) - One of the worst parts of using a smartphone is the inability to type on the tiny, tiny keys. And top of that, you hope that the things you type won’t autocorrect to something really inappropriate, especially if you are trying to send a work email or text. Luckily, a new device may be just
- [Mobile marketing is changing the customer experience](https://equiitext.com/mobile-marketing-changing-customer-experience/) - Marketing is nothing like it was 20 years ago. Companies used television and radio ads, billboards, and magazines to advertise products. Customers who are enticed by those advertisements would head to the store to look at those items and then decide whether or not to buy them. Today, customers aren’t as likely to head to
- [Upgrade your smartphone before 2 years is up](https://equiitext.com/upgrade-smartphone-2-years/) - A few days ago, I was walking around Walmart and dropped my phone on the ground. Not only is it devastating when your smartphone breaks, you know, the thing your whole world revolves around, but it is even worse when people see it happen. There was a man near me who asked as I picked
- [Smartphone apps making the big bucks](https://equiitext.com/smartphone-apps-making-big-bucks/) - Every day, you get on your smartphone and use at least one app. Chances are, you’re using multiple apps a day. Some of the apps won’t cost you anything, but most of them were either purchased or you are making in-app purchases with them. You can bet that smartphone apps are making the big bucks,
- [Mobile now changing business: Good or bad?](https://equiitext.com/mobile-now-changing-business-good-bad/) - Every time new technology comes out, we have to adapt. It seems those adaptations are happening faster and faster now as new technology is released every other week. Most of the time, these changes are for the good, and you business actually benefits from it. However, mobile may be the cause of lost jobs and
- [January slump - follow with texter deals](https://equiitext.com/january-slump-follow-texter-deals/) - January is a dreaded month for most businesses. Christmas is over, and everyone has already returned and bought everything after Christmas. Now, you are probably trying to figure out how you can quickly get more customers through the door. There’s no time to develop and execute a marketing strategy, and really you just need customers
- [Privacy concerns with the iPhone](https://equiitext.com/privacy-concerns-iphone/) - Here in America, we like our privacy. There is nothing we hate more than the idea that someone could come into the most private parts of our lives and watch what we are doing or somehow see everything. That is why it really freaks us out to hear about the NSA spying on us. And
- [AT&T vs. T-Mobile: Who will win?](https://equiitext.com/att-vs-t-mobile-will-win/) - When it comes to cell phone carriers, T-Moibile and AT&T top the list of inexpensive top competitors with Verizon and Sprint. However, which of these companies is really on top? In fact, the war is so bad between these two that they are willing to lost money and drop prices beyond belief for customers who
- [Using text message marketing is key](https://equiitext.com/using-text-message-marketing-key/) - Have you ever heard of the term SMS? It is just a fancy way to say text. When companies tell you to start working on SMS Marketing, they really mean you need to start working on text message marketing with your consumers. Not only is it a powerful way to send messages to your customers
- [The evolution of mobile marketing](https://equiitext.com/evolution-mobile-marketing-2/) - Not too long ago, the term mobile marketing was synonymous with text message marketing. It used to be that sending a text was pretty much the extent of a company’s mobile marketing strategy. Today the mobile marketing industry looks very different. There are hundreds of different ways to go about it and no two mobile
- [Android to offer voice recognition in cars](https://equiitext.com/android-offer-voice-recognition-cars/) - There are only a few things Apple offers in the iPhone that you can’t also find in an Android. For a while there, Apple had a good thing offering the only real competition to Blackberry in the smartphone market and providing the newest technology out there. Unfortunately for Apple, competitors are starting to catch up.
- [Is your business ready for the mobile shift?](https://equiitext.com/business-ready-mobile-shift/) - Unless you’ve been living under a rock, you know that virtually everything these days is going mobile. This is definitely true of marketing. Many businesses have already launched a mobile marketing strategy to capitalize on a growing number of mobile users. In recent years the smartphone industry has exploded making it possible for millions around
- [Mobile marketing tips for your business](https://equiitext.com/mobile-marketing-tips-business/) - With cell phones, everything became a “right here, right now” kind of mentality. We aren’t very good at waiting anymore, especially since smartphones put the world at our fingertips. Even when we are flying, we still have access to smartphones. Though this might be bad news for the person trying to sleep on the flight
- [iPhone pushing Apple shares higher](https://equiitext.com/iphone-pushing-apple-shares-higher/) - The more a company expands, the more money it makes and the higher it profits. When a company does better, its shares increase on the stock market. That is why it is such a gamble to buy and share trades. You never know if the company is going to do something miraculous and make more
- [Five reasons your SMS campaign isn’t working](https://equiitext.com/five-reasons-sms-campaign-isnt-working/) - Marketers everywhere are shouting the praises of text message marketing. If you own a small business, most likely you’ve heard all the hype surrounding SMS. If you’ve taken the leap to go mobile but aren’t experiencing the success you were promised, you might be tempted to forget about mobile altogether. You may want to consider,
- [Business texting after holiday sales](https://equiitext.com/business-texting-holiday-sales/) - Every business will hit a slow patch the week between Christmas and New Years. If anyone does show up to your store, it will either end in you losing money due to a return or breaking even because the item was returned and a new one was purchased. Few people run out and do a
- [Wrapping it up: Best smartphones of 2013](https://equiitext.com/wrapping-best-smartphones-2013/) - I know you were all wondering what the best smartphones of 2013 would be. Well, the good news is that smartphones in general actually did really well in 2013. We’ll take a look at smartphones this year, how they changed, and which ones were successful on a global level. Start with the iPhone We have
- [Nothing in life comes free: Windows Phone](https://equiitext.com/nothing-life-comes-free-windows-phone/) - Every company tries to get you hooked on their new products by offering free trials, free products, and anything else free you might need to get started. However, this isn’t always the best thing ever. In fact, free is often not free at all. That is something many Windows Phone users might quickly discover with
- [Understanding the hashtag](https://equiitext.com/understanding-hashtag/) - The humble hashtag is perhaps the most misused and misunderstood social media tool. If you have any social media account, chances are you’ve seen the hashtag abused in a hundred different ways. Its repeated misuse has led many to believe that the hashtag has no purpose. In actuality, that one little symbol holds great
- [Reported losses for BlackBerry smartphones](https://equiitext.com/reported-losses-blackberry-smartphones/) - It is that time of year again. While everyone is out celebrating the holidays, having fun, and giving each other gifts, companies have had to stop and calculate how they are doing. This can be really good news or really bad news since you have either succeeded your company goals or are lagging behind. If
- [Turning mobile into everything you want](https://equiitext.com/turning-mobile-everything-want/) - One of the biggest frustrations in life is making a purchase knowing you can’t get everything you want. If you buy a phone with better storage, it may have a terrible camera. You can’t get that extra pass through fireplace in the new house. We are constantly making compromises with the things we buy because,
- [Mobile marketing myths exposed](https://equiitext.com/mobile-marketing-myths-exposed/) - If you want to know which aspects of an industry are trending, simply follow the money. Consider that mobile marketing budgets have increased by 142% since 2011. It’s safe to say that mobile marketing is a trend to watch. But with all the hype, there have been a number of misconceptions that have misled many
- [Top ways to use mobile marketing](https://equiitext.com/top-ways-use-mobile-marketing/) - There are a ton of different ways you can use mobile marketing to benefit your company and bring in more business. You can use it on current customers or you can use mobile marketing to bring in new customers. How, though, can you make the most of all your mobile marketing opportunities? Here are a
- [Business texting essential in 2014](https://equiitext.com/business-texting-essential-2014/) - Right now is the perfect time for your company to re-evaluate marketing strategies. Take a deep breath and look at the numbers. What did you do this year? Did it help? How much? What can you do better next year? Make sure you are looking year over year to get the full impact. Well, the
- [Marketing your mobile app](https://equiitext.com/marketing-mobile-app/) - Between Apple’s App store and Google Play, there are approximately 1.7 million apps. Of those, very few will achieve popularity and success. The reason? Most app developers aren’t able to combine a great product with a great marketing strategy. The first is obvious, if your app isn’t of high quality, nothing else matters. But even
- [New iPhone concepts from fans](https://equiitext.com/new-iphone-concepts-fans/) - Apple fans are some of the most crazed ones out there, and they have been working hard coming up with new iPhone designs. It’s pretty convenient for Apple that hasn’t been able to come up with a good redesign since Steve Jobs died. In fact, Apple should probably consider doing some sort of competition to
- [Five location-based marketing tips](https://equiitext.com/five-location-based-marketing-tips/) - Every day, smartphones transmit billions of location data bits. Never before have local business owners had such a golden opportunity. With the right mobile marketing strategy, local businesses can profit from the ability to use their customer’s smartphone location data. Here are a few tips local business owners can follow to use location data to
- [Make your text marketing campaign better](https://equiitext.com/make-text-marketing-campaign-better/) - Small business owners are all about starting marketing techniques that could really bring in the big bucks. But that’s all they can manage to do sometimes. Actually managing all of the new marketing can be much more challenging. How many business Facebook or Twitter accounts have you seen that haven’t been updated in a couple
- [Picking a smartphone: the best voice possible](https://equiitext.com/picking-smartphone-best-voice-possible/) - When you decide which smartphone to buy, there are probably a lot of personal factors that go into it. You have to decide what is right for you based on your current personal needs and personal income. Of all these factors, though, how many of you have considered getting a phone based solely on the
- [Switching from Android to iPhone](https://equiitext.com/switching-android-iphone/) - We’ve heard a lot lately from Google’s Eric Schmidt suggesting everyone who owns an iPhone switch over to an Android. He keeps saying it is the better phone and that everyone needs to switch, and he even created a how-to guide for moving everything over. His wisdom was helpful for those who decided to make
- [Text messaging: The key to mobile marketing](https://equiitext.com/text-messaging-key-mobile-marketing/) - Every business needs to focus on mobile efforts if they are going to succeed with marketing, but have you worked on text messaging yet? It is sort of a hidden gem in the marketing world that most companies have yet to capitalize on. and that means you can be the first, giving you a huge
- [Top smartphone accessories for Christmas gifts](https://equiitext.com/top-smartphone-accessories-christmas-gifts/) - Have you been having trouble figuring out what gifts to buy for that special someone this year? There are a million things they may love, but the best thing might be mobile accessories or a new phone. With smartphones becoming our lifelines, smartphone accessories work for everyone. If it is someone close to you that
- [Text messaging the key to success for any mobile marketing campaign](https://equiitext.com/text-messaging-key-success-mobile-marketing-campaign/) - There are tons of ways to do mobile marketing. When you mix and match all the different strategies, the number of possible combinations is endless. But one mobile marketing strategy that should have a place in every mobile marketing campaign is text message marketing. It’s flexible enough to be useful no matter what your mobile
- [Three mobile marketing fails (and how to avoid them)](https://equiitext.com/three-mobile-marketing-fails-avoid/) - In 2011, mobile accounted for just 6% of all web traffic. Just two years later, that number has jumped to about 25%. There are now an estimated 4 billion mobile phones in the world, and over a billion of those are smartphones, capable of accessing the internet from virtually anywhere. And with 50% of all
- [Get your curvy smartphones now in Asia](https://equiitext.com/get-curvy-smartphones-now-asia/) - All of us Americans sure wish we lived in Asia right now. More specifically, we want to be in Singapore or Hong Kong where the LG flexible and curved smartphone, the LG G Flex, is going to be available starting this week. America is going to have to wait until sometime next year, probably, but
- [Apple trading well after expansion plans](https://equiitext.com/apple-trading-well-expansion-plans/) - Apple is one of the most popular brands out there when it comes to electronics. They pretty much dominate the world of tablet and MP3 technology. The iPad, iPhone, and iPod are on every street corner along with Apple computers. But how is Apple doing on the stock market considering it hasn’t produced a lot
- [How much did mobile marketing efforts work?](https://equiitext.com/much-mobile-marketing-efforts-work/) - Many businesses have been focusing their marketing efforts on SMS and mobile. The mobile marketing efforts have taken a lot of time and money, and a lot of focus has been taken from other marketing efforts. The real question, though, is whether or not these mobile marketing efforts actually worked. One good way to test
- [Making a personal connection through text advertising](https://equiitext.com/making-personal-connection-text-advertising/) - Jolla is a start-up Finnish phone maker that just released its first phone ever, the Jolla. Though a small start-up of only about 80 employees, the company is already seeing a lot of success and quite a bit of interest in their product. Since most start-up companies fail pretty fast, especially in the phone manufacturing
- [Cyber Monday text reminders](https://equiitext.com/cyber-monday-text-reminders/) - One of the best ways for your business to get sales, especially when trying to compete with large retailers, is to send text reminders to your customers. Most of the time, your customers do want to come back and buy more stuff, especially if there is a sale or if they are trying to prepare
- [Optimize your website for mobile](https://equiitext.com/optimize-website-mobile/) - If you’re a smartphone owner, chances are you’ve had an online shopping experience like this one. You’re on the hunt for the perfect Christmas gift when you come across a promising website. Unfortunately, you can hardly see the text or the images on your tiny screen. You are constantly trying to pinch and zoom just
- [Last-minute text message marketing for Black Friday](https://equiitext.com/last-minute-text-message-marketing-black-friday/) - Black Friday is tomorrow, and you may have missed the boat on Black Friday sales. Or you thought you did. But it isn’t too late! You can get started right now with text message marketing, and it will help you sell even more in the next few weeks until the holidays are finished. You will
- [Transitioning to mobile SEO](https://equiitext.com/transitioning-mobile-seo/) - It’s finally happened; more than 50% of US adults now have a smartphone. According to the Pew Research Center, the exact figure is 56% up from 35% just two years ago. As the number of smartphone users continues to increase dramatically, more and more business owners are looking to take their business mobile. Remember, if
- [Switching to Android: Google’s own advice](https://equiitext.com/switching-android-googles-advice/) - A lot of people have realized that there is a lot of options out there for smartphones and have started looking around. You would think that iPhone users would be pretty loyal and keep getting iPhones when they upgrade, but that isn’t really the case anymore. People want new toys, which means having the latest
- [High value of smartphone browsing](https://equiitext.com/high-value-smartphone-browsing/) - Marketing is tricky because it means figuring out which tactics are more or less valuable than others. You may spend thousands of dollars just to find out your target audience doesn’t care about that method of marketing. The way to battle this is through studies that show us exactly how effective and valuable smartphones are
- [More businesses using text marketing](https://equiitext.com/businesses-using-text-marketing/) - This holiday season, as I’ve been doing my Christmas shopping, I’ve noticed that there have been more and more businesses trying to get my phone number. They want to start sending me texts. And guess what. It actually works! Almost every business that asks for my number so they can send me deals gets it!
- [MMS gaining popularity among mobile marketers](https://equiitext.com/mms-gaining-popularity-among-mobile-marketers/) - Mobile advertising comes in all shapes and sizes. When most business owners think about taking their business mobile, they’re thinking about a mobile friendly website or banner ads. But the real power of mobile marketing rests in the text message. Text message marketing, or SMS marketing, is the powerhouse when it comes to mobile marketing.
- [Things you should know about text message marketing](https://equiitext.com/things-know-text-message-marketing/) - These days, people have come to rely heavily on their mobile devices, so heavily in fact that there is now a name for the fear of being without a mobile phone contract, nomophobia. The term was coined in a British study that found that 53% of people experienced anxiety when they lost their phone, had
- [Mobile marketing success requires analytics](https://equiitext.com/mobile-marketing-success-requires-analytics/) - If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing strategies to determine their effectiveness. As more and more people in America buy smartphones, becoming mobile friendly has become a top priority for many business
- [Mobile marketing tips for the holidays](https://equiitext.com/mobile-marketing-tips-holidays/) - If you’re a business owner, chances are you’re already thinking about your marketing strategy for the upcoming holiday season. For most businesses, the holidays are the busiest time of the year. It’s when shoppers are out in full force trying to purchase all the presents. From Black Friday and Cyber Monday to the day before
- [Galaxy Gear: How many have you seen?](https://equiitext.com/galaxy-gear-many-seen/) - The Galaxy Gear was a new invention, and people were very excited about it. They were ready to get it and take it home to show off. The real question was, however, how many people were really going to fork out the cash to buy the new Galaxy Note 3 and the new smartwatch together.
- [What the new TCPA guidelines mean for your business](https://equiitext.com/new-tcpa-guidelines-mean-business/) - If you haven’t heard of the Telephone Consumer Protection Act (TCPA), it’s the legislation that keeps mobile marketers up at night. Chances are you have heard of the “Do Not Call” registry. That falls under the TCPA. But it’s the new addition to the TCPA guidelines that’s really got mobile marketers worried. Though amended back
- [Millennials respond well to text marketing](https://equiitext.com/millennials-respond-well-text-marketing/) - No matter what bad things you might say about millennials and the way they behave, the truth is, they are no longer kids. They are your customers, either right now or very soon in the future. And that means you need to start focusing on reaching them all the time. That is why you need
- [Do you have an Android?](https://equiitext.com/android/) - When you think about the number of people you know with smartphones (which is probably almost all of them now and days), more than likely, you are thinking of iPhones. It seems like everyone has an iPhone, or at least everyone I know. But are iPhones really to leading smartphone out there? A new study
- [Mobile marketing in the air: Europe following US lead](https://equiitext.com/mobile-marketing-air-europe-following-us-lead/) - Just a couple of weeks ago, the FAA decided that all electronic devices except for phones were probably okay for use during the entire flight. People were excited because this means they no longer have to turn off electronics for the 30 minutes going up or the 30 minutes going down. It may be the
- [Convenience of mobile: good for text marketing](https://equiitext.com/convenience-mobile-good-text-marketing/) - This year on Black Friday, there may be fewer crowds in the stores, and it may be easier to get around. Between stores offering sales at different times of the day and online shopping, you may run into a few less people. It will still be plenty crowded, but people have found a way to
- [Mobile marketing facts that amaze](https://equiitext.com/mobile-marketing-facts-amaze/) - In the marketing world, mobile marketing is dominating the scene. Marketers will tell you just how important it is for businesses to get into mobile marketing. If you still have doubts however, look at the statistics and let the numbers speak for themselves. Mobile marketing stats Here’s a few statistics about mobile marketing: 91% of
- [Texting customers: The unexpected adrenaline](https://equiitext.com/texting-customers-unexpected-adrenaline/) - Our society has a serious problem with distracted driving. Though drunk driving may not be as bad as it used to, texting and driving has become really bad. It is so bad, in fact, that New Jersey is planning to ban the use of texting while stopped at red lights. What causes people to feel
- [Get your personalized Moto X anywhere](https://equiitext.com/get-personalized-moto-x-anywhere/) - When the news came out that the new Moto X was going to be customizable, people got really excited. The idea what you can build your own phone out of whatever components you want is really appealing because it means you can get everything you want. But what if that phone was only offered by
- [Email marketing and social media make a great team](https://equiitext.com/email-marketing-social-media-make-great-team/) - Once upon a time, people had to check their email and Facebook on a computer. That was many years ago. Today, thanks to mobile technology, people are signing into their email and social media accounts from everywhere. When a person gets a new phone, one of the first things they do is setup their email
- [Optimizing your company for mobile marketing](https://equiitext.com/optimizing-company-mobile-marketing/) - Advertising has become almost entirely technological in recent years, which means you need to adapt. There is no use in putting an ad in the newspaper if nobody reads it anymore. Your best bet is to focus on mobile marketing. It is the more important part of advertising now. Most of your customers carry a
- [Text marketing for the holidays](https://equiitext.com/text-marketing-holidays/) - Christmas decorations have been in stores since September, and people are going crazy waiting for the holiday to arrive. Every year, it gets earlier and earlier. Though some people may have their Christmas shopping done already, most people are still looking around. In fact, it could be said that the Christmas shopping season doesn’t even
- [Pre-installation: They key to mobile marketing](https://equiitext.com/pre-installation-key-mobile-marketing/) - Imagine yourself opening up a new smartphone and playing with all the new features you bought. There are many things you expected, such as a web browser, texting, a clock, and a few other apps, but then there are also some pre-loaded apps on your phone. The app-makers can make deals with the phone-makers to
- [Mobile marketing tips for the small business owner](https://equiitext.com/mobile-marketing-tips-small-business-owner/) - If you’re a business owner, you’ve no doubt heard a lot about mobile marketing. In the business world, there’s a lot of focus on mobile marketing, and for good reason. Today, nearly every adult in America has a mobile phone. More than 60% of mobile device owners in America have a smartphone. That means
- [Five ways to get people to sign up for mobile alerts](https://equiitext.com/five-ways-get-people-sign-mobile-alerts/) - When you send mobile alerts, you are helping more customers find you and come in to eat. In fact, according to Mobile Marketing Watch, one restaurant saw a huge increase in the number of customers that came in based on sms marketing techniques. So how are you going to get more customers through the door?
- [SMS Marketing:  Still does the trick](https://equiitext.com/sms-marketing-still-trick/) - Many people out there may be thinking to themselves that sms marketing is way oldschool. Though just a few years ago, it may have been the main means of mobile marketing, it seems to be a less-often used product. But is that really the case? Are you really better off using other means of mobile
- [Children and technology: Great for mobile marketing](https://equiitext.com/children-technology-great-mobile-marketing/) - Have you ever noticed how many kids there are out there with mobile devices now? A few years ago, seeing a child with a cell phone was a little absurd, but now, you can’t get by unless you kid has a small piece of technology. What do kids have access to with those phones? Well,
- [Four mobile marketing mistakes](https://equiitext.com/four-mobile-marketing-mistakes/) - From silly mistakes such as linking mobile ads to non-mobile websites to fatal mistakes like placing a QR code on the far side of subway tracks (really it’s fatal), mobile marketers have made them all. Indeed the world of mobile marketing is treacherous and mistakes are understandable. But some mistakes are bigger than others. While
- [Mobile advertising over 10,000 feet](https://equiitext.com/mobile-advertising-10000-feet/) - For many years, the FAA has banned electronics on planes because it is unknown how these electronics affect the flight. It would be bad if someone used a cell phone to look at mobile advertising, and it caused the flight to drop. Most flights allow you to play games and turn on electronics but only
- [Make email marketing mobile-friendly](https://equiitext.com/make-email-marketing-mobile-friendly/) - Not too long ago, if your business sent out an email to customers, you could reasonably assume that the recipients would read it on their desktops or laptops. Today, that assumption would very likely be incorrect. Thanks to advances in mobile technology, people are now reading their emails on their phones, their smart watches
- [Important communication through text marketing](https://equiitext.com/important-communication-text-marketing/) - Communicating is key to running a business, whether that be your communication within the workplace or communication to your clients. It used to be that most workplace communication came through business meetings, phone calls, and emails if you were just sharing dates and times but not for important conversations. Now, all that seems to have
- [Getting exactly what you want: Project Ara](https://equiitext.com/getting-exactly-what-you-want-project-ara/) - Google is trying to stay on top. It is already forcing all business owners to get Google Plus accounts and doing everything it can to get a monopoly in the search engine business, but the technology company wouldn’t mind having a monopoly on everything. Unfortunately, the smartphone competition is fierce keeping them on their toes.
- [Smartwatches: is this goodbye to the smartphone?](https://equiitext.com/smartwatches-goodbye-smartphone/) - Do you remember all those sci-fi movies showing you cool technology that would never really exist? You thought it was just cool to imagine. But now, the future is here, and so is all the technology. Now we have smartphones and laptops and the world at our fingertips. Now, we have the world at our
- [G Flex vs Galaxy Round: who really won?](https://equiitext.com/g-flex-vs-galaxy-round-really-won/) - The fight to the top has been tough for smartphone manufacturers, but it isn’t over yet. It will never be over. The fight to always be on top will continue until we have some other great device that can be used to make phone calls and give us access to everything on the internet. The
- [The smell of success: smartphone gadgets](https://equiitext.com/smell-success-smartphone-gadgets/) - Your smartphone can do practically anything now and days. With one small device, you have all the knowledge in the world. It can talk back to you, show you beautiful things, teach you stuff, send messages for you, update you on emails, and even more. What can’t it do? Well, until recently, it couldn’t give
- [New iPads are good news for mobile marketers](https://equiitext.com/new-ipads-good-news-mobile-marketers/) - This week saw the announcement of two exciting new mobile devices: Apple’s iPad Air and iPad mini with retina display. It’s good news for consumers and mobile marketers alike. As with any new hardware launch, there are some exciting implications for the mobile marketing world. The announcement of two new devices at once is
- [Text marketing works: no cell phone means no life](https://equiitext.com/text-marketing-works-cell-phone-means-life/) - Do you remember phone books? Of course you do, unless you’re under the age of 18 in which case you may never have had to use them. They used to be our lifelines for finding a plumber or looking up an old friend. Now, with the internet at our fingertips all the time, we don’t
- [Setting up your mobile website](https://equiitext.com/setting-mobile-website/) - We live in a world where doing just one thing seems like a waste of time. That is exactly why people have smartphones. You can browse the web while watching TV, while waiting in line, while sitting on the bus, or even while waiting at events. With smartphones in your pocket all the time, you
- [The best of the best use mobile apps](https://equiitext.com/best-best-use-mobile-apps/) - Sometimes, it seems like we live in a Sci-Fi novel, doesn’t it? We have so much technology around us, and it just keeps getting better. Businesses are constantly innovating and changing their business model to meet the new demands. The best businesses, though, use mobile apps. Whether they are to help run your business or
- [Getting ready for Nokia World announcements](https://equiitext.com/getting-ready-nokia-world-announcements/) - Every cell phone manufacturer has to have some sort of large event to kick off the next best thing. For Nokia, that is called Nokia World. It will be kicking off tomorrow with all kinds of fun goodies and gadgets. What can you expect Nokia to release now? The next big thing in screens Cell
- [SMS marketing works for small businesses too](https://equiitext.com/sms-marketing-works-small-businesses/) - Walmart and Redbox aren’t the only companies striking it rich with text message marketing. In fact, thousands of small businesses are benefitting from it as well. As more and more business owners are realizing the tremendous opportunity in being able to reach out to potential customers in seconds, they are venturing out into the world
- [Mobile is changing, so should your business](https://equiitext.com/mobile-changing-business/) - The year 2013 was a big one for mobile. It saw the unveiling of multi colored iPhones, smart watches, and even Google Glass. These new devices are new and exciting for consumers. They have sleek designs and operate on groundbreaking technology. But these new devices should be equally exciting to business owners. That’s because they
- [Waiting on the Galaxy S4: Don’t wait for mobile marketing](https://equiitext.com/waiting-galaxy-s4-dont-wait-mobile-marketing/) - There’s nothing we get more excited about than a new update to our phones. More often than not, they make the phones more user-friendly and overall better for all our needs. Even if it takes some time getting used to it, we usually like the updates. People with the Galaxy S4 have been able to
- [Rumors spread that Apple iMessage isn’t private](https://equiitext.com/rumors-spread-apple-imessage-isnt-private/) - After quite a beating over the new iPhone, between lower sales than expected, the blue screen of death, and complaints of motion sickness, Apple is getting even more pressure. People assume that bad things will turn even worse and will listen to any rumors floating their way. The new Apple rumor floating around is that
- [Text message marketing: what your business needs to know](https://equiitext.com/text-message-marketing-business-needs-know/) - More and more businesses are getting in on the text message (SMS) marketing scene. That’s because it’s getting harder and harder to deny that text message marketing is here to stay. In a relatively short amount of time, SMS marketing has taken over the marketing world. This is due in large part to a consumer
- [Not so surprising news from Apple on iPhone 5c](https://equiitext.com/surprising-news-apple-iphone-5c/) - It was easily predicted that Apple wouldn’t do very well trying to sell a cheaper version of the iPhone by releasing the 5c. This phone was intended to be sold to customers that could not afford a more expensive iPhone or wanted to buy something cheaper for their kids. Mostly, Apple was trying to hit
- [Latest and greatest: smartwatch phase](https://equiitext.com/latest-greatest-smartwatch-phase/) - As we’ve discussed before, the difference between making it and breaking it for big cell phone companies is having the next best thing. And even if you didn’t invent it yourself, you still have to offer it. That is exactly why smartphones all have similar new features and why all the cell phone companies seem
- [HTC One max: keeping it all in one place](https://equiitext.com/htc-one-max-keeping-one-place/) - With technology getting better and better every day, you would think you could get everything you want in one device. Instead, we have to own a computer, a tablet, and a smartphone. It ends up costing you a lot of money to own all three, and it is really annoying to keep track of them.
- [Problems with the iPhone 5](https://equiitext.com/problems-iphone-5/) - With the iPhone 5s and 5c being released recently, it is about time that we start hearing all the problems associated with it. We all know electronics go bad and the new ones always have the worst problems Maybe in about six months, the new iPhone will actually be working fine again. But by that
- [Mobile marketing is all about context](https://equiitext.com/mobile-marketing-context/) - The key to any successful marketing campaign is knowing your audience. But when it comes to mobile marketing, simply knowing who you’re trying to reach is insufficient. Mobile marketing poses its own unique challenges. To succeed with mobile marketing you have to know where your audience is, what they’re doing, and what kind of mobile
- [Mobile marketing to your audience: reach all pay levels](https://equiitext.com/mobile-marketing-audience-reach-pay-levels/) - When you are trying to focus on mobile marketing, the most important thing is exposure. If your advertising can only be seen on certain phones or only used if you have certain apps, then your exposure will be pretty limited. What you need is a way to reach all of your customers regardless of the
- [Smartphone technology going global: You can too](https://equiitext.com/smartphone-technology-going-global-can/) - Just because we are miles away doesn’t mean we are living very differently. In fact, people on the other side of the country now have the same smartphones we do. If you are to travel around the globe, chances are you will see a culture fairly similar to ours with cell phones, internet, an online
- [Try a new smartphone with a curved screen](https://equiitext.com/try-new-smartphone-curved-screen/) - Innovation is the thing of the future, which means we need to constantly be innovating. If we want to improve, then we need to come up with new ideas. As much as people try and avoid creativity, it is what makes our world go round most days. Luckily, there are still quite a few creative
- [Google phones offering more every day: Nexus 5](https://equiitext.com/google-phones-offering-every-day-nexus-5/) - New phones from Google are not nearly as exciting as a new iPhone, but there is still quite a bit of buzz. Most people want to know what is going on with the new Android platform and want a chance to play with a new phone. Those who like Android will be all over the
- [Mobile marketing tips for your small business](https://equiitext.com/mobile-marketing-tips-small-business/) - No matter how small your business and no matter what type of business it is, you have to be mobile friendly. You can’t afford to not be. That’s because more than 50% of adults in America have a smartphone and are using it to go online. If you don’t have a mobile marketing strategy, you’re
- [Mobile marketing tips for local businesses](https://equiitext.com/mobile-marketing-tips-local-businesses/) - Mobile is changing everything from the way consumers go about life to the way that businesses run. If you own a small, local business, you may think that mobile doesn’t matter for your company but nothing is further from the truth. The great thing about mobile is that it is beneficial for business of all
- [Learn from Facebook: mobile advertising is boss](https://equiitext.com/learn-facebook-mobile-advertising-boss/) - If you are looking for new and innovative ways to advertise your business, you should start with mobile advertising. It is typically pretty inexpensive to do and will bring in huge results. If you consider your audience and the way they view and buy most things now, you will realize that mobile advertising is the
- [Smartphones most preferred product: Apple and Google](https://equiitext.com/smartphones-preferred-product-apple-google/) - Right now, we have the most amazing technology. Everything we have seems to be enhanced by little inventions to make it better. Our lives are easier, and we have so much. However, if there was one thing you would say you couldn’t go without, what would it be? Apparently, most people would choose to keep
- [The Mobile Phone - A Vital Organ](https://equiitext.com/mobile-phone-vital-organ/) - Though we aren’t born with a cell phone, it has become a part of everyday life for almost all people. Kids these days won’t even know what it was like to have a phone tied to the wall in the kitchen, having to share with family, or not being able to take a phone with
- [Success through mobile search](https://equiitext.com/success-mobile-search/) - By the end of 2013, there will be more mobile devices than people. When you combine that with the fact that the average person has their mobile phone with them 22 hours a day, it adds up to a marketing opportunity your business can’t afford to ignore. Despite these amazing statistics, many businesses are still
- [Get started with mobile marketing before it’s too late](https://equiitext.com/get-started-mobile-marketing-late/) - Every year, billions of texts are sent and received, and hundreds of them go to you. Every time you get a text, you pull out your phone right away and check it. Even if it ends up being something you don’t care about, you saw it. Few companies even consider mobile marketing when they are
- [Virgin Mobile announces new iPhone no-contract plans](https://equiitext.com/virgin-mobile-announces-new-iphone-contract-plans/) - There are many phones to choose from, but not all of them are offered by the same carrier. For the longest time, people who wanted the iPhone had to get it from AT&T until it was released to all other carriers. It was a big deal when Verizon started offering the iPhone because it brought
- [Three ways to use mobile marketing in your business](https://equiitext.com/three-ways-use-mobile-marketing-business/) - SMS or Short Message Service, is a great tool for any business. It’s effective, cost efficient, and very adaptable so it can be used to complement any marketing strategy already in place. Because there are so many different ways to use mobile marketing, it can be used to meet a variety of business goals. Here’s
- [Not even China wants the iPhone 5C](https://equiitext.com/even-china-wants-iphone-5c/) - When Apple released its new phones, there was a lot of debate on how successful they would really be. The iPhone 5C is less expensive and has fewer perks, but at least you get an iPhone. The iPhone 5S is the more expensive model with a lot of the new features people are talking about,
- [Cell Phone Commandments for Manufacturers](https://equiitext.com/cell-phone-commandments-manufacturers/) - In the mobile world, staying on top means having the next best thing. One bad idea can lead to a company’s destruction while one good idea will lead to the top. This is something every mobile manufacturer has experienced as they compete with one another and try to beat the competition. There are just a
- [Apple can always get hacked - even with the new iPhone](https://equiitext.com/apple-can-always-get-hacked-even-new-iphone/) - The new iPhone 5S has been a huge hit. Not only has there been plenty of sales on the new phone, there has also been quite the buzz. People want to know how safe it really is to use a fingerprint to unlock your phone, and they want to know if it is really as
- [Touch ID and the future of mobile commerce](https://equiitext.com/touch-id-future-mobile-commerce/) - The iPhone 5s in finally out and thousands have already stood in lines across the world to get their hands on one. As is often the case with each new iPhone, one feature in particular is the cause for all the hype. This time around, it’s touch Apple’s Touch ID, the fingerprint scanner built
- [Will the Z30 be enough to bring back Blackberry](https://equiitext.com/will-z30-enough-bring-back-blackberry/) - If there is one thing that we know about technology, it’s that if you can’t stay ahead, you are too far behind. It doesn’t matter if you were ahead yesterday, if someone gets ahead of you, you will miss out. Apple has been seeing this happen lately as it falls behind in sales. But Blackberry
- [Parents and children the target of cell phone changes](https://equiitext.com/parents-children-target-cell-phone-changes/) - Cell phone companies are starting to target their efforts and market towards young children. There are many things that would be nice on a phone you are giving to your child, like more security and passwords, but what are the things currently offered? List of functions for teens and kids Thanks to USA Today, we
- [Technology means altering your method of cell phone marketing](https://equiitext.com/technology-means-altering-method-cell-phone-marketing/) - If there is one market that you should be focusing your marketing efforts, it should be cell phone advertising. We live in a time where technology is everywhere all the time, and your best chance at success is to ensure constant exposure to your product. Society will only become MORE focused on technology, so it
- [iPhone playing catch up with other players](https://equiitext.com/iphone-playing-catch-players/) - The iPhone 5C and 5S were introduced this morning by Apple, and many rumors were found to be true. People are getting excited that their outdated iPhones will not have features only found on newer phones from other companies. It seems to me like Apple is playing catch up to add features only found from
- [Will the massive changes to iPhone be enough?](https://equiitext.com/will-the-massive-changes-to-iphone-be-enough/) - It is expected the new iPhone iOS 7 operating system will be completely different. In fact, app developers have been given a chance to work with the system early in order to develop new apps. There will be big changes, though mostly it will be the looks that change. Will this be enough to keep
- [Get started with untapped cell phone marketing](https://equiitext.com/get-started-untapped-cell-phone-marketing/) - As a business, you are probably looking for as many ways into the lives of your customers as possible. The more they see you, the more they remember you, and the more they remember you, the more business you get. So, you try and do everything you can to market to your customers, including all
- [Huge announcement of Android Kit Kat operating system](https://equiitext.com/huge-announcement-android-kit-kat-operating-system/) - Google has just announced the name of its new Android operating system, and it has been a huge shock for everyone. The name “Kit Kat” was a huge surprise, even to Google employees, as most people thought the new name of the operating system would be Key Lime Pie. How did it happen? The name
- [Does texting hurt the morals of society?](https://equiitext.com/texting-hurt-morals-society/) - Texting has become a part of everyday life, and people will debate whether or not it has had a positive impact on society. One one hand, you can quickly relay important dates and times, but on the other hand, it discourages human interaction. It is much easier to say the hard things because you aren’t
- [Using digital media: start with texting](https://equiitext.com/using-digital-media-start-with-texting/) - There are many opportunities for you to grow your business and increase the number of customers that show up every day. Unfortunately, many of these things take a great deal of talent with computers and the internet. You can’t get away with just advertising in the newspaper or putting up a billboard anymore. It is
- [News of iPhone making way](https://equiitext.com/news-of-iphone-making-way/) - The iPhone 5S has not been released, and the details are being kept pretty quiet. Of course, there are plenty of rumors, like usual, but is there truth behind those rumors? All we know is that the news will all be given on September 10. Still, rumors come from somewhere, so let’s see what they

## Pages

- [Home](https://equiitext.com/) - Patented AI Messaging For Businesses. SMS Auto-Responders, Scheduled Messages, Drip Campaigns. FREE Account Sign-up! Start business texting your customers today.
- [Android Privacy Policy](https://equiitext.com/android-privacy-policy/) - Equiitext Privacy Policy - We will not sell your information or rent it our and will only use it to further provide value in our business relationship.
- [Pricing](https://equiitext.com/pricing/) - EQUIITEXT PRICING TABLE Subscriptions and Credits EquiiText is a credit-based system. This means that rather than paying solely for texts on any given subscription, a user is also paying for virtual numbers each month (either/or local and toll-free numbers), the cost of scrubbing lists of landlines, Do-Not-Call numbers, caller IDs, and carrier lookups. ‍ These
- [Android FAQ](https://equiitext.com/android-faq/) - Equiitext AI Conversational Text Messaging Android App enables your Android Smart Phone to act a text messaging server. Send text messages and start conversations.
- [HTML Sitemap](https://equiitext.com/html-sitemap/) - Sitemap Business Messaging Made Smart with Artificial Intelligence | Home PageAbout UsBusiness Texting PricingFrequently Asked QuestionsIndustries Business Texting for SMB/Enterprise Business Texting for Hospitality Business Texting for Healthcare Business Texting for Real Estate Business Texting for Government Business Texting for Education Business Texting for Restaurants Business Texting
- [Equiitext FAQ](https://equiitext.com/equiitext-faq/) - Equiitext is an smart AI text messaging platform. Find quick answers to your most common questions about Equiitext in our FAQ section.
- [Artificial Intelligence Text Messaging Platform Video How-To](https://equiitext.com/video-help/) - AI Drip & Automated Responders How to Import Contacts Android App Demo
- [Goverment](https://equiitext.com/industries/goverment/) - Government See All Industries EquiiText SMS messaging services are not limited to traditional business models. In fact, some of the most applicable organizations are government agencies. ‍ Federal For federal organizations such as FEMA, CDC, and EPA, EquiiText provides the best options for ensuring communication lines are kept open to all members of the general
- [Equiitext General FAQ](https://equiitext.com/general/) - Equiitext General FAQ Equiitext General FAQ HOW DO I GET STARTED? Getting started is quite easy. Click on FREE SIGNUP (See in the upper right corner). You will be asked to fill the form and confirm your email address. You will also be asked to add your cellphone number to receive a code to activate
- [About](https://equiitext.com/about/) - Equiitext's Artificial Intelligence Messaging platform enable businesses to have engaging conversions with their customers naturally and effortlessly.
- [FAQs](https://equiitext.com/faq/) - Equiitext is a text messaging platform for business. We automate FAQ your customers with our AI. Respond to customers instantly with no manual texting.
- [Sitemap](https://equiitext.com/sitemap/) - AI messaging for your brand & customers. Equiitext is a patented AI text messaging platform designed to empower brands to start using artificial intelligence.
- [Terms and Conditions](https://equiitext.com/terms-and-conditions/) - EquiiText Terms and Conditions Texster LLC (d/b/a “EquiiText”) provides you with access to the EquiiText Platform described in Section 3 below and may be referred to in this agreement as “we”, “our”, or “us”. 1. YOUR RELATIONSHIP WITH EQUIITEXT By signing below or using the EquiiText website (our”Website”), our Web and Android apps
- [Refund Request Form](https://equiitext.com/products/refund-request/) - EquiiText Refund Request
- [ID Confirmation](https://equiitext.com/id-confirmation/) - EquiiText ID Confirmation We appreciate your business. Sometimes we will find the need to ask you, our customer, to verify your identity. This protects that it really is you making purchases on your account. We may ask you to provide us with updated information when new account is created or upgrading to a larger subscription.
- [Contact Us](https://equiitext.com/contact-us/) - EquiiText Contact Us
- [Affiliate Policy](https://equiitext.com/affiliate-policy/) - Equiitext partners with the best affiliate marketers to help deliver a business mobile messaging platform that enables engaging conversations with customers.
- [SMB / Enterprise](https://equiitext.com/industries/smb-enterprise/) - Small and Medium Sized businesses are embracing mobile messaging to engage with customer faster than ever before. Sign up for your free texting account today!
- [Communications](https://equiitext.com/industries/communications/) - Telecom Carriers use EquiiText mobile messaging platform due to its robust API, wholesale volume pricing, scalable network, and white-labeling capabilities.
- [Export Google Contacts](https://equiitext.com/export-google/) - EXPORT EXISTING GMAIL CONTACTS INTO A CSV FILE Go to Google Contacts In the top left, click More Export. Select which contacts to export. My Contacts” are contacts you created. “All contacts” are contacts you created and Other Contacts you’ve emailed. Select Google CSV format. Click Export. In the top right, click your photo, then
- [TEXTING PRICING](https://equiitext.com/texting-pricing/) - Pricing for our SMS Text Messaging platform. Unlimited Keywords. Unlimited Contacts. Amazing US Support. Powerful Analytics. Low Prices. Your Own Phone Numbers.
- [Checkout-Result](https://equiitext.com/stripe-checkout-result/)
- [Careers](https://equiitext.com/careers/) - At Equiitext our mission is to enable businesses to have engaging conversations with the only patented AI mobile messaging platform.
- [Android Unlimited Monthly SIM Subscription](https://equiitext.com/android-unlimited-sim/)
- [Products](https://equiitext.com/products/)
- [Affiliate Area](https://equiitext.com/affiliate-area/) - Equiitext Affiliate Program. Earn 20% Bonus Credits Each Month On Your Android or Cloud Texting Account for Qualified Sales.
- [Android vs Cloud](https://equiitext.com/android-vs-cloud/) - Android VS Cloud Android vs Cloud? What is the difference. We have two separate software systems so it’s easy to get them confused. We understand that is not your fault! Here is a quick summary of each system and the pros and cons of each. ANDROID TEXTING We have 44,000 registered businesses using our Android
- [Anti Spam Policy](https://equiitext.com/anti-spam-policy/) - Equiitext.com is committed to providing its customers with the tools necessary to succeed in using SMS and/or other Text Messaging to build relationships with and market to customers, clients, etc. However, Equiitext.com insists on SPAM policy compliance.
- [Application Software License Agreement](https://equiitext.com/application-software-license-agreement/) - This is an agreement between Equiitext Inc. hereinafter "Licensor" and you the Licensee, who is being licensed to use the named (Patent Pending) Software Equiitext hereinafter "App."
- [Equiitext Affiliate & Lead Referral Agreement](https://equiitext.com/equiitext-affiliate-agreement/) - EquiiText Affiliate & Lead Referral Agreement This REFERRAL AGREEMENT (the "Agreement"), made and entered into by and between Texter, LLC. d/b/a Equiitext ("Equiitext" "Principal," "us," "our," or "we"), a Nevada for-profit company, with its principal place of business located at 6785 S. Eastern Ave., Suite 4, Las Vegas Nevada, 89119, USA, and the Equiitext Affiliate
- [Terms of Service](https://equiitext.com/license-agreement/) - EquiiText Terms and Conditions Texster LLC (d/b/a "EquiiText") provides you with access to the EquiiText Platform described in Section 3 below and may be referred to in this agreement as "we", "our", or "us". 1. YOUR RELATIONSHIP WITH EQUIITEXT By signing below or using the EquiiText website (our"Website"), our Web and Android apps (our "Apps")
- [Integrations](https://equiitext.com/integrations/) - Connect EquiiTEXT to hundreds of other apps with Zapier Zapier lets you connect EquiiTEXT to 1,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn't be possible. Each Zap has one app as the Trigger, where your
- [Industries](https://equiitext.com/industries/) - EquiiText Industries SMB/Enterprise Whether you are a small start-up or a large corporation, EquiiText has a messaging solution to meet your needs. Learn More Hospitality EquiiText makes all aspects of hospitality easy and smooth. Whether your business is a restaurant, hotel, or resort, EquiiText has the best solutions for you. Learn More Healthcare Healthcare professionals
- [Hospitality](https://equiitext.com/industries/hospitality/) - HospitalitySee All Industries EquiiText makes all aspects of hospitality easy and smooth. Whether your business is a restaurant, hotel, or resort, EquiiText has the best solutions for you. ‍ Hotel A successful hotel must run like clockwork, from the moment a customer books a room until they leave. Check-in services, scheduling, maintenance requests, room service,
- [Healthcare](https://equiitext.com/industries/healthcare/) - HealthcareSee All Industries Healthcare professionals are constantly busy and have little time to communicate quickly and effectively with patients. EquiiText has got healthcare covered, so these professionals can focus on helping everyone else.‍ Insurance Providers Whether it's to send reminders to patients regarding billing or to provide information on available insurance packages, EquiiText makes communication
- [Education](https://equiitext.com/industries/education/) - EducationSee All Industries Though many believe a texting service is limited to certain types of businesses, there is no denying the positive effect SMS messaging has for the education system.‍ K-12 ‍EquiiText takes the worry out of school-to-parent communications with its bulk SMS campaigns and patented artificial intelligence automatic responders. Now teachers can speak directly

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## Categories

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## Tags

- [text messaging](https://equiitext.com/tag/text-messaging/)
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- [phone security](https://equiitext.com/tag/phone-security/)
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- [FCC](https://equiitext.com/tag/fcc/)
- [FCC laws](https://equiitext.com/tag/fcc-laws/)
- [Federal Communications Commission](https://equiitext.com/tag/federal-communications-commission/)
- [imessage](https://equiitext.com/tag/imessage/)
- [iphone texting](https://equiitext.com/tag/iphone-texting/)
- [android jelly bean](https://equiitext.com/tag/android-jelly-bean/)
- [android update](https://equiitext.com/tag/android-update/)
- [jelly bean](https://equiitext.com/tag/jelly-bean/)
- [mobile website](https://equiitext.com/tag/mobile-website/)
- [responsive website design](https://equiitext.com/tag/responsive-website-design/)
- [RWD](https://equiitext.com/tag/rwd/)
- [text messaging service](https://equiitext.com/tag/text-messaging-service/)
- [texting loyalty programs](https://equiitext.com/tag/texting-loyalty-programs/)
- [nokia](https://equiitext.com/tag/nokia/)
- [nokia lumia](https://equiitext.com/tag/nokia-lumia/)
- [nokia world](https://equiitext.com/tag/nokia-world/)
- [nokia world announcement](https://equiitext.com/tag/nokia-world-announcement/)
- [marketing industry](https://equiitext.com/tag/marketing-industry/)
- [text laws](https://equiitext.com/tag/text-laws/)
- [text marketing](https://equiitext.com/tag/text-marketing/)
- [text marketing laws](https://equiitext.com/tag/text-marketing-laws/)
- [texting laws](https://equiitext.com/tag/texting-laws/)
- [mobile app](https://equiitext.com/tag/mobile-app/)
- [mobile apps](https://equiitext.com/tag/mobile-apps/)
- [texting app](https://equiitext.com/tag/texting-app/)
- [mobile analytics](https://equiitext.com/tag/mobile-analytics/)
- [mobile marketing strategy](https://equiitext.com/tag/mobile-marketing-strategy/)
- [text marketing system](https://equiitext.com/tag/text-marketing-system/)
- [texting lifeline](https://equiitext.com/tag/texting-lifeline/)
- [smartphone smell](https://equiitext.com/tag/smartphone-smell/)
- [smartphone smells](https://equiitext.com/tag/smartphone-smells/)
- [smell gadget](https://equiitext.com/tag/smell-gadget/)
- [phone shape](https://equiitext.com/tag/phone-shape/)
- [build your own phone](https://equiitext.com/tag/build-your-own-phone/)
- [project ara](https://equiitext.com/tag/project-ara/)
- [communication](https://equiitext.com/tag/communication/)
- [mobile communication](https://equiitext.com/tag/mobile-communication/)
- [text communication](https://equiitext.com/tag/text-communication/)
- [email marketing](https://equiitext.com/tag/email-marketing/)
- [email marketing campaign](https://equiitext.com/tag/email-marketing-campaign/)
- [responsive email design](https://equiitext.com/tag/responsive-email-design/)
- [cell phone flight](https://equiitext.com/tag/cell-phone-flight/)
- [electronics on flight](https://equiitext.com/tag/electronics-on-flight/)
- [automated text response](https://equiitext.com/tag/automated-text-response/)
- [mobile coupons](https://equiitext.com/tag/mobile-coupons/)
- [cell phones children](https://equiitext.com/tag/cell-phones-children/)
- [children and technology](https://equiitext.com/tag/children-and-technology/)
- [mobile phones](https://equiitext.com/tag/mobile-phones/)
- [sms ad](https://equiitext.com/tag/sms-ad/)
- [sms advertising](https://equiitext.com/tag/sms-advertising/)
- [sms market](https://equiitext.com/tag/sms-market/)
- [use sms](https://equiitext.com/tag/use-sms/)
- [mobile alerts](https://equiitext.com/tag/mobile-alerts/)
- [mobile texting](https://equiitext.com/tag/mobile-texting/)
- [holiday marketing](https://equiitext.com/tag/holiday-marketing/)
- [holiday text marketing](https://equiitext.com/tag/holiday-text-marketing/)
- [holiday texting](https://equiitext.com/tag/holiday-texting/)
- [holiday texts](https://equiitext.com/tag/holiday-texts/)
- [marketing during holidays](https://equiitext.com/tag/marketing-during-holidays/)
- [mobile marketing optimization](https://equiitext.com/tag/mobile-marketing-optimization/)
- [mobile optimization](https://equiitext.com/tag/mobile-optimization/)
- [optimizing](https://equiitext.com/tag/optimizing/)
- [social media marketing](https://equiitext.com/tag/social-media-marketing/)
- [moto x](https://equiitext.com/tag/moto-x/)
- [opening effect](https://equiitext.com/tag/opening-effect/)
- [text adrenaline](https://equiitext.com/tag/text-adrenaline/)
- [texting marketing](https://equiitext.com/tag/texting-marketing/)
- [unexpected](https://equiitext.com/tag/unexpected/)
- [mobile marketing statistics](https://equiitext.com/tag/mobile-marketing-statistics/)
- [black friday](https://equiitext.com/tag/black-friday/)
- [calmer](https://equiitext.com/tag/calmer/)
- [electronics flight](https://equiitext.com/tag/electronics-flight/)
- [marketing on mobile](https://equiitext.com/tag/marketing-on-mobile/)
- [android smartphone](https://equiitext.com/tag/android-smartphone/)
- [windows phone](https://equiitext.com/tag/windows-phone/)
- [marketing to millennials](https://equiitext.com/tag/marketing-to-millennials/)
- [millennial marketing](https://equiitext.com/tag/millennial-marketing/)
- [millennial text marketing](https://equiitext.com/tag/millennial-text-marketing/)
- [millennials](https://equiitext.com/tag/millennials/)
- [TCPA](https://equiitext.com/tag/tcpa/)
- [Telephone Consumer Protection Act](https://equiitext.com/tag/telephone-consumer-protection-act/)
- [sprint](https://equiitext.com/tag/sprint/)
- [MMS marketing](https://equiitext.com/tag/mms-marketing/)
- [MMS](https://equiitext.com/tag/mms/)
- [multimedia messaging service](https://equiitext.com/tag/multimedia-messaging-service/)
- [good text marketing](https://equiitext.com/tag/good-text-marketing/)
- [primesense](https://equiitext.com/tag/primesense/)
- [marketing value](https://equiitext.com/tag/marketing-value/)
- [mobile browsing](https://equiitext.com/tag/mobile-browsing/)
- [mobile value](https://equiitext.com/tag/mobile-value/)
- [smartphone browsing](https://equiitext.com/tag/smartphone-browsing/)
- [smartphone value](https://equiitext.com/tag/smartphone-value/)
- [value of marketing](https://equiitext.com/tag/value-of-marketing/)
- [android switch](https://equiitext.com/tag/android-switch/)
- [picking android](https://equiitext.com/tag/picking-android/)
- [switch to android](https://equiitext.com/tag/switch-to-android/)
- [mobile keyword research](https://equiitext.com/tag/mobile-keyword-research/)
- [mobile marketing tips](https://equiitext.com/tag/mobile-marketing-tips/)
- [mobile SEO](https://equiitext.com/tag/mobile-seo/)
- [black friday marketing](https://equiitext.com/tag/black-friday-marketing/)
- [last minute black friday marketing](https://equiitext.com/tag/last-minute-black-friday-marketing/)
- [last minute black friday sale](https://equiitext.com/tag/last-minute-black-friday-sale/)
- [marketing black friday](https://equiitext.com/tag/marketing-black-friday/)
- [mobile metrics](https://equiitext.com/tag/mobile-metrics/)
- [cyber monday](https://equiitext.com/tag/cyber-monday/)
- [cyber monday text](https://equiitext.com/tag/cyber-monday-text/)
- [cyber monday text marketing](https://equiitext.com/tag/cyber-monday-text-marketing/)
- [text reminders](https://equiitext.com/tag/text-reminders/)
- [texting customers](https://equiitext.com/tag/texting-customers/)
- [personal business](https://equiitext.com/tag/personal-business/)
- [personal texting](https://equiitext.com/tag/personal-texting/)
- [black friday sms](https://equiitext.com/tag/black-friday-sms/)
- [mobile marketing efforts](https://equiitext.com/tag/mobile-marketing-efforts/)
- [text black friday](https://equiitext.com/tag/text-black-friday/)
- [curved smartphone](https://equiitext.com/tag/curved-smartphone/)
- [curvy smartphone](https://equiitext.com/tag/curvy-smartphone/)
- [lg g flex](https://equiitext.com/tag/lg-g-flex/)
- [christmas](https://equiitext.com/tag/christmas/)
- [christmas gifts](https://equiitext.com/tag/christmas-gifts/)
- [christmas smartphone accessories](https://equiitext.com/tag/christmas-smartphone-accessories/)
- [smartphone accessories](https://equiitext.com/tag/smartphone-accessories/)
- [text messaging marketing](https://equiitext.com/tag/text-messaging-marketing/)
- [mobile carrier](https://equiitext.com/tag/mobile-carrier/)
- [mobile carriers](https://equiitext.com/tag/mobile-carriers/)
- [smartphone marketing](https://equiitext.com/tag/smartphone-marketing/)
- [data](https://equiitext.com/tag/data/)
- [texter](https://equiitext.com/tag/texter/)
- [android voice](https://equiitext.com/tag/android-voice/)
- [android voice recognition](https://equiitext.com/tag/android-voice-recognition/)
- [decide on a smartphone](https://equiitext.com/tag/decide-on-a-smartphone/)
- [picking smartphone](https://equiitext.com/tag/picking-smartphone/)
- [siri](https://equiitext.com/tag/siri/)
- [smartphone decision](https://equiitext.com/tag/smartphone-decision/)
- [push notifications](https://equiitext.com/tag/push-notifications/)
- [mobile app development](https://equiitext.com/tag/mobile-app-development/)
- [mobile app marketing](https://equiitext.com/tag/mobile-app-marketing/)
- [sprint merger](https://equiitext.com/tag/sprint-merger/)
- [sprint/t-mobile merger](https://equiitext.com/tag/sprintt-mobile-merger/)
- [t-mobile](https://equiitext.com/tag/t-mobile/)
- [marketing strategies](https://equiitext.com/tag/marketing-strategies/)
- [online marketing](https://equiitext.com/tag/online-marketing/)
- [android personalization](https://equiitext.com/tag/android-personalization/)
- [changing mobile](https://equiitext.com/tag/changing-mobile/)
- [cyanogen](https://equiitext.com/tag/cyanogen/)
- [personalized android](https://equiitext.com/tag/personalized-android/)
- [personalized phone](https://equiitext.com/tag/personalized-phone/)
- [business texter](https://equiitext.com/tag/business-texter/)
- [customer loyalty](https://equiitext.com/tag/customer-loyalty/)
- [loyalty](https://equiitext.com/tag/loyalty/)
- [hashtag](https://equiitext.com/tag/hashtag/)
- [wp storage](https://equiitext.com/tag/wp-storage/)
- [china mobile](https://equiitext.com/tag/china-mobile/)
- [cell phones](https://equiitext.com/tag/cell-phones/)
- [smartphone alcohol level](https://equiitext.com/tag/smartphone-alcohol-level/)
- [smartphone alcohoot. alcohoot](https://equiitext.com/tag/smartphone-alcohoot-alcohoot/)
- [smartphone device](https://equiitext.com/tag/smartphone-device/)
- [android audi deal](https://equiitext.com/tag/android-audi-deal/)
- [audi and android](https://equiitext.com/tag/audi-and-android/)
- [iphone siri](https://equiitext.com/tag/iphone-siri/)
- [in-app advertising](https://equiitext.com/tag/in-app-advertising/)
- [best text message marketing](https://equiitext.com/tag/best-text-message-marketing/)
- [customer texts](https://equiitext.com/tag/customer-texts/)
- [marketing advice](https://equiitext.com/tag/marketing-advice/)
- [text marketing advice](https://equiitext.com/tag/text-marketing-advice/)
- [at&t](https://equiitext.com/tag/att/)
- [phone carrier](https://equiitext.com/tag/phone-carrier/)
- [tmobile](https://equiitext.com/tag/tmobile/)
- [january marketing slump](https://equiitext.com/tag/january-marketing-slump/)
- [marketing in january](https://equiitext.com/tag/marketing-in-january/)
- [texter deals](https://equiitext.com/tag/texter-deals/)
- [marketing with mobile](https://equiitext.com/tag/marketing-with-mobile/)
- [apps](https://equiitext.com/tag/apps/)
- [money from smartphone apps](https://equiitext.com/tag/money-from-smartphone-apps/)
- [money with smartphone](https://equiitext.com/tag/money-with-smartphone/)
- [phone apps](https://equiitext.com/tag/phone-apps/)
- [smartphone apps](https://equiitext.com/tag/smartphone-apps/)
- [qualify for early smartphone](https://equiitext.com/tag/qualify-for-early-smartphone/)
- [smartphone ugrade](https://equiitext.com/tag/smartphone-ugrade/)
- [upgrade smartphone sooner](https://equiitext.com/tag/upgrade-smartphone-sooner/)
- [get a better mobile keyboard](https://equiitext.com/tag/get-a-better-mobile-keyboard/)
- [ideas for mobile keyboard](https://equiitext.com/tag/ideas-for-mobile-keyboard/)
- [improve mobile keyboard](https://equiitext.com/tag/improve-mobile-keyboard/)
- [mobile keyboard](https://equiitext.com/tag/mobile-keyboard/)
- [mobile keyboard ideas](https://equiitext.com/tag/mobile-keyboard-ideas/)
- [increasing mobile prices](https://equiitext.com/tag/increasing-mobile-prices/)
- [mobile market fighting](https://equiitext.com/tag/mobile-market-fighting/)
- [mobile market war](https://equiitext.com/tag/mobile-market-war/)
- [mobile marketing price increases](https://equiitext.com/tag/mobile-marketing-price-increases/)
- [verizon](https://equiitext.com/tag/verizon/)
- [social media advertising](https://equiitext.com/tag/social-media-advertising/)
- [wearable tech](https://equiitext.com/tag/wearable-tech/)
- [SMS marketing campaign](https://equiitext.com/tag/sms-marketing-campaign/)
- [ces bmw](https://equiitext.com/tag/ces-bmw/)
- [directions from smartwatch](https://equiitext.com/tag/directions-from-smartwatch/)
- [smartwatch directions](https://equiitext.com/tag/smartwatch-directions/)
- [carriers](https://equiitext.com/tag/carriers/)
- [nest](https://equiitext.com/tag/nest/)
- [nest alarm](https://equiitext.com/tag/nest-alarm/)
- [nest thermostat](https://equiitext.com/tag/nest-thermostat/)
- [android kitkat](https://equiitext.com/tag/android-kitkat/)
- [android operating system](https://equiitext.com/tag/android-operating-system/)
- [jelly bean android](https://equiitext.com/tag/jelly-bean-android/)
- [kitkat](https://equiitext.com/tag/kitkat/)
- [kitkat operating system](https://equiitext.com/tag/kitkat-operating-system/)
- [phone protect](https://equiitext.com/tag/phone-protect/)
- [protect yourself](https://equiitext.com/tag/protect-yourself/)
- [yellow jacket](https://equiitext.com/tag/yellow-jacket/)
- [ftc](https://equiitext.com/tag/ftc/)
- [purchases](https://equiitext.com/tag/purchases/)
- [email security](https://equiitext.com/tag/email-security/)
- [secure blackphone](https://equiitext.com/tag/secure-blackphone/)
- [smartphone security](https://equiitext.com/tag/smartphone-security/)
- [mobile shopping](https://equiitext.com/tag/mobile-shopping/)
- [smartphone shopping](https://equiitext.com/tag/smartphone-shopping/)
- [mobile SEO strategies](https://equiitext.com/tag/mobile-seo-strategies/)
- [mobile design](https://equiitext.com/tag/mobile-design/)
- [mobile design elements](https://equiitext.com/tag/mobile-design-elements/)
- [angry birds](https://equiitext.com/tag/angry-birds/)
- [angry birds info](https://equiitext.com/tag/angry-birds-info/)
- [angry birds spy](https://equiitext.com/tag/angry-birds-spy/)
- [nsa angry birds](https://equiitext.com/tag/nsa-angry-birds/)
- [nsa spy](https://equiitext.com/tag/nsa-spy/)
- [nsa spying](https://equiitext.com/tag/nsa-spying/)
- [personal info angry birds](https://equiitext.com/tag/personal-info-angry-birds/)
- [spying angry birds](https://equiitext.com/tag/spying-angry-birds/)
- [social media customer service](https://equiitext.com/tag/social-media-customer-service/)
- [social media response times](https://equiitext.com/tag/social-media-response-times/)
- [cell phone battery](https://equiitext.com/tag/cell-phone-battery/)
- [long lasting smartphone](https://equiitext.com/tag/long-lasting-smartphone/)
- [smartphone battery](https://equiitext.com/tag/smartphone-battery/)
- [smartphone battery life](https://equiitext.com/tag/smartphone-battery-life/)
- [business smartphone](https://equiitext.com/tag/business-smartphone/)
- [levono](https://equiitext.com/tag/levono/)
- [levono goal](https://equiitext.com/tag/levono-goal/)
- [mobile ad campaign](https://equiitext.com/tag/mobile-ad-campaign/)
- [communication changes](https://equiitext.com/tag/communication-changes/)
- [communication marketing](https://equiitext.com/tag/communication-marketing/)
- [communication over the years](https://equiitext.com/tag/communication-over-the-years/)
- [marketing with changes](https://equiitext.com/tag/marketing-with-changes/)
- [texting communication](https://equiitext.com/tag/texting-communication/)
- [marketing for super bowl](https://equiitext.com/tag/marketing-for-super-bowl/)
- [super bowl](https://equiitext.com/tag/super-bowl/)
- [super bowl ads](https://equiitext.com/tag/super-bowl-ads/)
- [super bowl advertising](https://equiitext.com/tag/super-bowl-advertising/)
- [super bowl marketing](https://equiitext.com/tag/super-bowl-marketing/)
- [mobile ads](https://equiitext.com/tag/mobile-ads/)
- [cisco report](https://equiitext.com/tag/cisco-report/)
- [data traffic](https://equiitext.com/tag/data-traffic/)
- [increase mobile advertising](https://equiitext.com/tag/increase-mobile-advertising/)
- [mobile data increase](https://equiitext.com/tag/mobile-data-increase/)
- [mobile data traffic](https://equiitext.com/tag/mobile-data-traffic/)
- [verizon isis](https://equiitext.com/tag/verizon-isis/)
- [amazon](https://equiitext.com/tag/amazon/)
- [amazon flow](https://equiitext.com/tag/amazon-flow/)
- [amazon flow technology](https://equiitext.com/tag/amazon-flow-technology/)
- [amazon technology](https://equiitext.com/tag/amazon-technology/)
- [marketing priority](https://equiitext.com/tag/marketing-priority/)
- [mobile priority](https://equiitext.com/tag/mobile-priority/)
- [top priority](https://equiitext.com/tag/top-priority/)
- [goodbye flappy bird](https://equiitext.com/tag/goodbye-flappy-bird/)
- [app creation](https://equiitext.com/tag/app-creation/)
- [developing an app](https://equiitext.com/tag/developing-an-app/)
- [making an app](https://equiitext.com/tag/making-an-app/)
- [InMobi](https://equiitext.com/tag/inmobi/)
- [video mobile marketing](https://equiitext.com/tag/video-mobile-marketing/)
- [more everything](https://equiitext.com/tag/more-everything/)
- [shape future](https://equiitext.com/tag/shape-future/)
- [smartphone future](https://equiitext.com/tag/smartphone-future/)
- [verizon future](https://equiitext.com/tag/verizon-future/)
- [verizon more everything](https://equiitext.com/tag/verizon-more-everything/)
- [taco bell](https://equiitext.com/tag/taco-bell/)
- [taco bell smartphone app](https://equiitext.com/tag/taco-bell-smartphone-app/)
- [social media marketing campaign](https://equiitext.com/tag/social-media-marketing-campaign/)
- [smartphone technology](https://equiitext.com/tag/smartphone-technology/)
- [cuff](https://equiitext.com/tag/cuff/)
- [cuff jewelry](https://equiitext.com/tag/cuff-jewelry/)
- [smart devices](https://equiitext.com/tag/smart-devices/)
- [wearable technology](https://equiitext.com/tag/wearable-technology/)
- [e-cigarette](https://equiitext.com/tag/e-cigarette/)
- [marketing smartphone](https://equiitext.com/tag/marketing-smartphone/)
- [supersmoker](https://equiitext.com/tag/supersmoker/)
- [whatsapp](https://equiitext.com/tag/whatsapp/)
- [email on facebook](https://equiitext.com/tag/email-on-facebook/)
- [mobile marketing platform](https://equiitext.com/tag/mobile-marketing-platform/)
- [political marketing](https://equiitext.com/tag/political-marketing/)
- [mobile marketing advice](https://equiitext.com/tag/mobile-marketing-advice/)
- [mobile marketing campaigns](https://equiitext.com/tag/mobile-marketing-campaigns/)
- [social media marketing strategies](https://equiitext.com/tag/social-media-marketing-strategies/)
- [safe driving](https://equiitext.com/tag/safe-driving/)
- [safe texting](https://equiitext.com/tag/safe-texting/)
- [mobile marketing keys](https://equiitext.com/tag/mobile-marketing-keys/)
- [rs to mobile marketing](https://equiitext.com/tag/rs-to-mobile-marketing/)
- [virtual assistants](https://equiitext.com/tag/virtual-assistants/)
- [virtual marketing](https://equiitext.com/tag/virtual-marketing/)
- [brand mobile](https://equiitext.com/tag/brand-mobile/)
- [build your brand](https://equiitext.com/tag/build-your-brand/)
- [marketing mobile](https://equiitext.com/tag/marketing-mobile/)
- [mobile social marketing](https://equiitext.com/tag/mobile-social-marketing/)
- [Texting for Business](https://equiitext.com/tag/texting-for-business/)
- [Instagram marketing](https://equiitext.com/tag/instagram-marketing/)
- [Instagram switch account](https://equiitext.com/tag/instagram-switch-account/)
- [Instagram update](https://equiitext.com/tag/instagram-update/)
- [switch accounts on Instagram](https://equiitext.com/tag/switch-accounts-on-instagram/)
- [b2b marketing](https://equiitext.com/tag/b2b-marketing/)
- [marketing to business](https://equiitext.com/tag/marketing-to-business/)
- [facebook messenger](https://equiitext.com/tag/facebook-messenger/)
- [messenger](https://equiitext.com/tag/messenger/)
- [mobile sms](https://equiitext.com/tag/mobile-sms/)
- [sms features](https://equiitext.com/tag/sms-features/)
- [business mobile](https://equiitext.com/tag/business-mobile/)
- [business text](https://equiitext.com/tag/business-text/)
- [reach customers](https://equiitext.com/tag/reach-customers/)
- [marketing to phones](https://equiitext.com/tag/marketing-to-phones/)
- [info on smartphones](https://equiitext.com/tag/info-on-smartphones/)
- [smartphone internet](https://equiitext.com/tag/smartphone-internet/)
- [smartphone stats](https://equiitext.com/tag/smartphone-stats/)
- [target audience smartphone](https://equiitext.com/tag/target-audience-smartphone/)
- [who uses smartphones](https://equiitext.com/tag/who-uses-smartphones/)
- [cat s60](https://equiitext.com/tag/cat-s60/)
- [cat thermal camera](https://equiitext.com/tag/cat-thermal-camera/)
- [s60 features](https://equiitext.com/tag/s60-features/)
- [smartphone thermal camera](https://equiitext.com/tag/smartphone-thermal-camera/)
- [thermal camera](https://equiitext.com/tag/thermal-camera/)
- [thermal camera cat](https://equiitext.com/tag/thermal-camera-cat/)
- [hp elite x3](https://equiitext.com/tag/hp-elite-x3/)
- [lg g5](https://equiitext.com/tag/lg-g5/)
- [mobile world conference](https://equiitext.com/tag/mobile-world-conference/)
- [mobile world conference update](https://equiitext.com/tag/mobile-world-conference-update/)
- [mwc](https://equiitext.com/tag/mwc/)
- [mwc update](https://equiitext.com/tag/mwc-update/)
- [s7](https://equiitext.com/tag/s7/)
- [s7 edge](https://equiitext.com/tag/s7-edge/)
- [info from mobile world conference](https://equiitext.com/tag/info-from-mobile-world-conference/)
- [mwx update](https://equiitext.com/tag/mwx-update/)
- [smartphone mobile world conference](https://equiitext.com/tag/smartphone-mobile-world-conference/)
- [update mobile world conference](https://equiitext.com/tag/update-mobile-world-conference/)
- [marketing ideas](https://equiitext.com/tag/marketing-ideas/)
- [marketing sales](https://equiitext.com/tag/marketing-sales/)
- [marketing through mobile](https://equiitext.com/tag/marketing-through-mobile/)
- [smartphone sales](https://equiitext.com/tag/smartphone-sales/)
- [smartphones marketing](https://equiitext.com/tag/smartphones-marketing/)
- [s7 specs](https://equiitext.com/tag/s7-specs/)
- [help with mobile marketing](https://equiitext.com/tag/help-with-mobile-marketing/)
- [millennial mobile](https://equiitext.com/tag/millennial-mobile/)
- [millennial smartphone](https://equiitext.com/tag/millennial-smartphone/)
- [mobile marketing millennial](https://equiitext.com/tag/mobile-marketing-millennial/)
- [more wearable](https://equiitext.com/tag/more-wearable/)
- [smart glasses](https://equiitext.com/tag/smart-glasses/)
- [smartglasses](https://equiitext.com/tag/smartglasses/)
- [smsartphone technology](https://equiitext.com/tag/smsartphone-technology/)
- [snapchat smart glasses](https://equiitext.com/tag/snapchat-smart-glasses/)
- [snapchat smartglasses](https://equiitext.com/tag/snapchat-smartglasses/)
- [social media mobile](https://equiitext.com/tag/social-media-mobile/)
- [carekit](https://equiitext.com/tag/carekit/)
- [marketing trends](https://equiitext.com/tag/marketing-trends/)
- [mobile marketing trends](https://equiitext.com/tag/mobile-marketing-trends/)
- [mobile trends](https://equiitext.com/tag/mobile-trends/)
- [facebook marketing](https://equiitext.com/tag/facebook-marketing/)
- [google marketing](https://equiitext.com/tag/google-marketing/)
- [marketing tools](https://equiitext.com/tag/marketing-tools/)
- [mobile marketing tools](https://equiitext.com/tag/mobile-marketing-tools/)
- [motorcycle windshield](https://equiitext.com/tag/motorcycle-windshield/)
- [smart windshield](https://equiitext.com/tag/smart-windshield/)
- [smart windshield motorcycle](https://equiitext.com/tag/smart-windshield-motorcycle/)
- [using bank apps](https://equiitext.com/tag/using-bank-apps/)
- [hardcore mobile gaming](https://equiitext.com/tag/hardcore-mobile-gaming/)
- [mobile gaming](https://equiitext.com/tag/mobile-gaming/)
- [smartphone games](https://equiitext.com/tag/smartphone-games/)
- [smartphone gaming](https://equiitext.com/tag/smartphone-gaming/)
- [imessenger](https://equiitext.com/tag/imessenger/)
- [messaging](https://equiitext.com/tag/messaging/)
- [customer marketing](https://equiitext.com/tag/customer-marketing/)
- [in store marketing](https://equiitext.com/tag/in-store-marketing/)
- [marketing in store](https://equiitext.com/tag/marketing-in-store/)
- [retain customers](https://equiitext.com/tag/retain-customers/)
- [create mobile app](https://equiitext.com/tag/create-mobile-app/)
- [customer app](https://equiitext.com/tag/customer-app/)
- [customer mobile app](https://equiitext.com/tag/customer-mobile-app/)
- [ideas for mobile](https://equiitext.com/tag/ideas-for-mobile/)
- [marketing to mobile](https://equiitext.com/tag/marketing-to-mobile/)
- [mobile marketing ideas](https://equiitext.com/tag/mobile-marketing-ideas/)
- [customer mobile](https://equiitext.com/tag/customer-mobile/)
- [mobile customers](https://equiitext.com/tag/mobile-customers/)
- [mobile marketing techniques](https://equiitext.com/tag/mobile-marketing-techniques/)
- [engaging millennials](https://equiitext.com/tag/engaging-millennials/)
- [millennial communications](https://equiitext.com/tag/millennial-communications/)
- [texting millennials](https://equiitext.com/tag/texting-millennials/)
- [5g](https://equiitext.com/tag/5g/)
- [rollout 5g](https://equiitext.com/tag/rollout-5g/)
- [tmobile 5g](https://equiitext.com/tag/tmobile-5g/)
- [verizon 5g](https://equiitext.com/tag/verizon-5g/)
- [wireless 5g](https://equiitext.com/tag/wireless-5g/)
- [wireless networks](https://equiitext.com/tag/wireless-networks/)
- [customer service](https://equiitext.com/tag/customer-service/)
- [text customer service](https://equiitext.com/tag/text-customer-service/)
- [twitter customer service](https://equiitext.com/tag/twitter-customer-service/)
- [twitter update](https://equiitext.com/tag/twitter-update/)
- [uber customer service](https://equiitext.com/tag/uber-customer-service/)
- [uber face technology](https://equiitext.com/tag/uber-face-technology/)
- [uber facelift](https://equiitext.com/tag/uber-facelift/)
- [uber id check](https://equiitext.com/tag/uber-id-check/)
- [uber security](https://equiitext.com/tag/uber-security/)
- [snapchat](https://equiitext.com/tag/snapchat/)
- [snapchat glasses](https://equiitext.com/tag/snapchat-glasses/)
- [snapchat spectacles](https://equiitext.com/tag/snapchat-spectacles/)
- [best marketing](https://equiitext.com/tag/best-marketing/)
- [top marketing](https://equiitext.com/tag/top-marketing/)
- [customer service how to](https://equiitext.com/tag/customer-service-how-to/)
- [customer service lesson](https://equiitext.com/tag/customer-service-lesson/)
- [lose a customer](https://equiitext.com/tag/lose-a-customer/)
- [facebook marketplace](https://equiitext.com/tag/facebook-marketplace/)
- [facebook marketplace launch](https://equiitext.com/tag/facebook-marketplace-launch/)
- [marketplace app](https://equiitext.com/tag/marketplace-app/)
- [equiitext](https://equiitext.com/tag/equiitext/)
- [text customer messages](https://equiitext.com/tag/text-customer-messages/)
- [text customers](https://equiitext.com/tag/text-customers/)
- [customer satisfaction](https://equiitext.com/tag/customer-satisfaction/)
- [customer service tips](https://equiitext.com/tag/customer-service-tips/)
- [marketing social media](https://equiitext.com/tag/marketing-social-media/)
- [media marketing](https://equiitext.com/tag/media-marketing/)
- [marketing engagement](https://equiitext.com/tag/marketing-engagement/)
- [two way texting](https://equiitext.com/tag/two-way-texting/)
- [marketing technology](https://equiitext.com/tag/marketing-technology/)
- [technology marketing](https://equiitext.com/tag/technology-marketing/)
- [ai](https://equiitext.com/tag/ai/)
- [ai chatbox](https://equiitext.com/tag/ai-chatbox/)
- [artificial intelligence](https://equiitext.com/tag/artificial-intelligence/)
- [chatbox](https://equiitext.com/tag/chatbox/)
- [chatbox ai](https://equiitext.com/tag/chatbox-ai/)
- [customer service ai](https://equiitext.com/tag/customer-service-ai/)
- [drip campaigns](https://equiitext.com/tag/drip-campaigns/)
- [opt-outs](https://equiitext.com/tag/opt-outs/)
- [responders](https://equiitext.com/tag/responders/)
- [timed messages](https://equiitext.com/tag/timed-messages/)
- [customer service marketing](https://equiitext.com/tag/customer-service-marketing/)
- [s8](https://equiitext.com/tag/s8/)
- [marketing of future](https://equiitext.com/tag/marketing-of-future/)
- [customer experience](https://equiitext.com/tag/customer-experience/)
- [small business marketing](https://equiitext.com/tag/small-business-marketing/)
- [ai chatbots](https://equiitext.com/tag/ai-chatbots/)
- [ai chatbots text](https://equiitext.com/tag/ai-chatbots-text/)
- [chatbots](https://equiitext.com/tag/chatbots/)
- [text chatbots](https://equiitext.com/tag/text-chatbots/)
- [emoji marketing](https://equiitext.com/tag/emoji-marketing/)
- [discounts](https://equiitext.com/tag/discounts/)
- [sales](https://equiitext.com/tag/sales/)
- [specials](https://equiitext.com/tag/specials/)
- [coupons](https://equiitext.com/tag/coupons/)
- [vr headset](https://equiitext.com/tag/vr-headset/)
- [responder templates](https://equiitext.com/tag/responder-templates/)
- [ai chatbot twitter](https://equiitext.com/tag/ai-chatbot-twitter/)
- [twitter ai chatbot](https://equiitext.com/tag/twitter-ai-chatbot/)
- [twitter chatbot](https://equiitext.com/tag/twitter-chatbot/)
- [ai chatbot customer service](https://equiitext.com/tag/ai-chatbot-customer-service/)
- [ai assistant](https://equiitext.com/tag/ai-assistant/)
- [ai chatbot](https://equiitext.com/tag/ai-chatbot/)
- [marketing season](https://equiitext.com/tag/marketing-season/)
- [daydream view](https://equiitext.com/tag/daydream-view/)
- [daydream vr](https://equiitext.com/tag/daydream-vr/)
- [ai chatbot marketing](https://equiitext.com/tag/ai-chatbot-marketing/)
- [ai texting](https://equiitext.com/tag/ai-texting/)
- [artificial intelligence chatbot](https://equiitext.com/tag/artificial-intelligence-chatbot/)
- [alexa](https://equiitext.com/tag/alexa/)
- [amazon alexa](https://equiitext.com/tag/amazon-alexa/)
- [amazon alexa text](https://equiitext.com/tag/amazon-alexa-text/)
- [chatbot](https://equiitext.com/tag/chatbot/)
- [android coupon](https://equiitext.com/tag/android-coupon/)
- [android deals](https://equiitext.com/tag/android-deals/)
- [cloud coupon](https://equiitext.com/tag/cloud-coupon/)
- [coupon codes](https://equiitext.com/tag/coupon-codes/)
- [special promotions](https://equiitext.com/tag/special-promotions/)
- [customer service solution](https://equiitext.com/tag/customer-service-solution/)
- [budget use](https://equiitext.com/tag/budget-use/)
- [how to market](https://equiitext.com/tag/how-to-market/)
- [marketing budget](https://equiitext.com/tag/marketing-budget/)
- [text marketing budget](https://equiitext.com/tag/text-marketing-budget/)
- [engage customers](https://equiitext.com/tag/engage-customers/)
- [mobile marketin](https://equiitext.com/tag/mobile-marketin/)
- [ai chatbot text](https://equiitext.com/tag/ai-chatbot-text/)
- [chatbot marketing](https://equiitext.com/tag/chatbot-marketing/)
- [chatbot text](https://equiitext.com/tag/chatbot-text/)
- [chatbot texting](https://equiitext.com/tag/chatbot-texting/)
- [coupon](https://equiitext.com/tag/coupon/)
- [special deals](https://equiitext.com/tag/special-deals/)
- [android app](https://equiitext.com/tag/android-app/)
- [android texting](https://equiitext.com/tag/android-texting/)
- [cloud system](https://equiitext.com/tag/cloud-system/)
- [cloud texting](https://equiitext.com/tag/cloud-texting/)
- [cloud web app](https://equiitext.com/tag/cloud-web-app/)
- [marketing location](https://equiitext.com/tag/marketing-location/)
- [social media location marketing](https://equiitext.com/tag/social-media-location-marketing/)
- [generation z](https://equiitext.com/tag/generation-z/)
- [marketing generation z](https://equiitext.com/tag/marketing-generation-z/)
- [customer service representatives](https://equiitext.com/tag/customer-service-representatives/)
- [improve customer service](https://equiitext.com/tag/improve-customer-service/)
- [business success](https://equiitext.com/tag/business-success/)
- [pillars of business](https://equiitext.com/tag/pillars-of-business/)
- [ai starbucks](https://equiitext.com/tag/ai-starbucks/)
- [starbucks](https://equiitext.com/tag/starbucks/)
- [starbucks ai](https://equiitext.com/tag/starbucks-ai/)
- [starbucks barista](https://equiitext.com/tag/starbucks-barista/)
- [starbucks personal barista](https://equiitext.com/tag/starbucks-personal-barista/)
- [marketing app](https://equiitext.com/tag/marketing-app/)
- [marketing sms](https://equiitext.com/tag/marketing-sms/)
- [help customer service](https://equiitext.com/tag/help-customer-service/)
- [meet customer needs](https://equiitext.com/tag/meet-customer-needs/)
- [proactive customer service](https://equiitext.com/tag/proactive-customer-service/)
- [marketing and customer service](https://equiitext.com/tag/marketing-and-customer-service/)
- [marketing customer service](https://equiitext.com/tag/marketing-customer-service/)
- [marketing to customers](https://equiitext.com/tag/marketing-to-customers/)
- [proactive vs reactive marketing](https://equiitext.com/tag/proactive-vs-reactive-marketing/)
- [customer service priority](https://equiitext.com/tag/customer-service-priority/)
- [important customer service](https://equiitext.com/tag/important-customer-service/)
- [priority customer service](https://equiitext.com/tag/priority-customer-service/)
- [customer service chatbot](https://equiitext.com/tag/customer-service-chatbot/)
- [text ai chatbot](https://equiitext.com/tag/text-ai-chatbot/)
- [marketing ai chatbot](https://equiitext.com/tag/marketing-ai-chatbot/)
- [marketing chatbot](https://equiitext.com/tag/marketing-chatbot/)
- [chatbot service](https://equiitext.com/tag/chatbot-service/)
- [customer chatbot](https://equiitext.com/tag/customer-chatbot/)
- [how to make marketing videos](https://equiitext.com/tag/how-to-make-marketing-videos/)
- [marketing with video](https://equiitext.com/tag/marketing-with-video/)
- [text marketing video](https://equiitext.com/tag/text-marketing-video/)
- [video marketing](https://equiitext.com/tag/video-marketing/)
- [video text marketing](https://equiitext.com/tag/video-text-marketing/)
- [post holiday customer service](https://equiitext.com/tag/post-holiday-customer-service/)
- [post holiday service](https://equiitext.com/tag/post-holiday-service/)
- [prep post holiday](https://equiitext.com/tag/prep-post-holiday/)
- [landline scrubbing](https://equiitext.com/tag/landline-scrubbing/)
- [list cleaning](https://equiitext.com/tag/list-cleaning/)
- [list management](https://equiitext.com/tag/list-management/)
- [old contacts](https://equiitext.com/tag/old-contacts/)
- [old lists](https://equiitext.com/tag/old-lists/)
- [marketing millennial](https://equiitext.com/tag/marketing-millennial/)
- [millennials new year](https://equiitext.com/tag/millennials-new-year/)
- [help online marketing](https://equiitext.com/tag/help-online-marketing/)
- [online marketing tools](https://equiitext.com/tag/online-marketing-tools/)
- [successful online marketing](https://equiitext.com/tag/successful-online-marketing/)
- [customer reviews](https://equiitext.com/tag/customer-reviews/)
- [get good customer reviews](https://equiitext.com/tag/get-good-customer-reviews/)
- [online reviews](https://equiitext.com/tag/online-reviews/)
- [offline marketing](https://equiitext.com/tag/offline-marketing/)
- [offline marketing tools](https://equiitext.com/tag/offline-marketing-tools/)
- [text marketing tips](https://equiitext.com/tag/text-marketing-tips/)
- [how to social media marketing](https://equiitext.com/tag/how-to-social-media-marketing/)
- [social media marketing tips](https://equiitext.com/tag/social-media-marketing-tips/)
- [where to start marketing social media](https://equiitext.com/tag/where-to-start-marketing-social-media/)
- [marketing information](https://equiitext.com/tag/marketing-information/)
- [transparency](https://equiitext.com/tag/transparency/)
- [transparency marketing](https://equiitext.com/tag/transparency-marketing/)
- [transparent marketing](https://equiitext.com/tag/transparent-marketing/)
- [easier customer service](https://equiitext.com/tag/easier-customer-service/)
- [efficient customer service](https://equiitext.com/tag/efficient-customer-service/)
- [marketing wearable technology](https://equiitext.com/tag/marketing-wearable-technology/)
- [text marketing future](https://equiitext.com/tag/text-marketing-future/)
- [wearable marketing](https://equiitext.com/tag/wearable-marketing/)
- [marketing options](https://equiitext.com/tag/marketing-options/)
- [optimize mobile marketing](https://equiitext.com/tag/optimize-mobile-marketing/)
- [customer service information](https://equiitext.com/tag/customer-service-information/)
- [good customer service](https://equiitext.com/tag/good-customer-service/)
- [customer service interaction](https://equiitext.com/tag/customer-service-interaction/)
- [blog marketing](https://equiitext.com/tag/blog-marketing/)
- [google smartwatch](https://equiitext.com/tag/google-smartwatch/)
- [marketing smartwatches](https://equiitext.com/tag/marketing-smartwatches/)
- [customer service efficiency](https://equiitext.com/tag/customer-service-efficiency/)
- [customer service text](https://equiitext.com/tag/customer-service-text/)
- [texting customer service](https://equiitext.com/tag/texting-customer-service/)
- [effective marketing](https://equiitext.com/tag/effective-marketing/)
- [influencer marketing](https://equiitext.com/tag/influencer-marketing/)
- [tips for marketing](https://equiitext.com/tag/tips-for-marketing/)
- [Groups](https://equiitext.com/tag/groups/)
- [contact customer service](https://equiitext.com/tag/contact-customer-service/)
- [customer service tip](https://equiitext.com/tag/customer-service-tip/)
- [influencer](https://equiitext.com/tag/influencer/)
- [marketing influencer](https://equiitext.com/tag/marketing-influencer/)
- [marketing pro](https://equiitext.com/tag/marketing-pro/)
- [pro marketing tips](https://equiitext.com/tag/pro-marketing-tips/)
- [internet of things](https://equiitext.com/tag/internet-of-things/)
- [picking smarthome](https://equiitext.com/tag/picking-smarthome/)
- [smarthome](https://equiitext.com/tag/smarthome/)
- [smarthome options](https://equiitext.com/tag/smarthome-options/)
- [customer service trend](https://equiitext.com/tag/customer-service-trend/)
- [future ai chatbot](https://equiitext.com/tag/future-ai-chatbot/)
- [ai poker player](https://equiitext.com/tag/ai-poker-player/)
- [ai poker playing](https://equiitext.com/tag/ai-poker-playing/)
- [chatbot customer service](https://equiitext.com/tag/chatbot-customer-service/)
- [chatbot poker](https://equiitext.com/tag/chatbot-poker/)
- [libratus poker ai](https://equiitext.com/tag/libratus-poker-ai/)
- [poker playing ai](https://equiitext.com/tag/poker-playing-ai/)
- [best marketing tools](https://equiitext.com/tag/best-marketing-tools/)
- [marketing tools to use](https://equiitext.com/tag/marketing-tools-to-use/)
- [engage customers marketing](https://equiitext.com/tag/engage-customers-marketing/)
- [marketing customers](https://equiitext.com/tag/marketing-customers/)
- [how to make a video](https://equiitext.com/tag/how-to-make-a-video/)
- [successful video marketing](https://equiitext.com/tag/successful-video-marketing/)
- [video marketing campaign](https://equiitext.com/tag/video-marketing-campaign/)
- [ai chatbot smart marketing](https://equiitext.com/tag/ai-chatbot-smart-marketing/)
- [marketing valentines day](https://equiitext.com/tag/marketing-valentines-day/)
- [valentines day marketing](https://equiitext.com/tag/valentines-day-marketing/)
- [valentines day text marketing](https://equiitext.com/tag/valentines-day-text-marketing/)
- [mobible marketing](https://equiitext.com/tag/mobible-marketing/)
- [sms marketing tips](https://equiitext.com/tag/sms-marketing-tips/)
- [tips marketing](https://equiitext.com/tag/tips-marketing/)
- [customer service training](https://equiitext.com/tag/customer-service-training/)
- [stronger customer service](https://equiitext.com/tag/stronger-customer-service/)
- [ai customer service](https://equiitext.com/tag/ai-customer-service/)
- [customer service trends](https://equiitext.com/tag/customer-service-trends/)
- [marketing mistakes](https://equiitext.com/tag/marketing-mistakes/)
- [text marketing mistakes](https://equiitext.com/tag/text-marketing-mistakes/)
- [baby boomer marketing](https://equiitext.com/tag/baby-boomer-marketing/)
- [generation x marketing](https://equiitext.com/tag/generation-x-marketing/)
- [generational marketing](https://equiitext.com/tag/generational-marketing/)
- [marketing by generation](https://equiitext.com/tag/marketing-by-generation/)
- [marketing millennials](https://equiitext.com/tag/marketing-millennials/)
- [customer service texting](https://equiitext.com/tag/customer-service-texting/)
- [mothers texting](https://equiitext.com/tag/mothers-texting/)
- [texting moms moms text](https://equiitext.com/tag/texting-moms-moms-text/)
- [mobile communications](https://equiitext.com/tag/mobile-communications/)
- [SMS messaging](https://equiitext.com/tag/sms-messaging/)
- [invalid numbers](https://equiitext.com/tag/invalid-numbers/)
- [landline scrubber](https://equiitext.com/tag/landline-scrubber/)
- [remove landlines](https://equiitext.com/tag/remove-landlines/)
- [digital](https://equiitext.com/tag/digital/)
- [digital marketing](https://equiitext.com/tag/digital-marketing/)
- [marketing to masses](https://equiitext.com/tag/marketing-to-masses/)
- [rcs messaging](https://equiitext.com/tag/rcs-messaging/)
- [text marketing solutions](https://equiitext.com/tag/text-marketing-solutions/)
- [marketing opportunities](https://equiitext.com/tag/marketing-opportunities/)
- [marketing mistake](https://equiitext.com/tag/marketing-mistake/)
- [text marketing mistake](https://equiitext.com/tag/text-marketing-mistake/)
- [sms messaging market](https://equiitext.com/tag/sms-messaging-market/)
- [text marketing explained](https://equiitext.com/tag/text-marketing-explained/)
- [chatbot efficiency](https://equiitext.com/tag/chatbot-efficiency/)
- [efficiency of chatbot](https://equiitext.com/tag/efficiency-of-chatbot/)
- [translation](https://equiitext.com/tag/translation/)
- [messages](https://equiitext.com/tag/messages/)
- [text messages](https://equiitext.com/tag/text-messages/)
- [challenges of text marketing](https://equiitext.com/tag/challenges-of-text-marketing/)
- [sms message marketing](https://equiitext.com/tag/sms-message-marketing/)
- [chatbot healthcare](https://equiitext.com/tag/chatbot-healthcare/)
- [healthcare ai](https://equiitext.com/tag/healthcare-ai/)
- [healthcare customer service](https://equiitext.com/tag/healthcare-customer-service/)
- [Security](https://equiitext.com/tag/security/)
- [SMS Messages](https://equiitext.com/tag/sms-messages/)
- [sms customer service](https://equiitext.com/tag/sms-customer-service/)
- [safety texting](https://equiitext.com/tag/safety-texting/)
- [text and drive](https://equiitext.com/tag/text-and-drive/)
- [text driving](https://equiitext.com/tag/text-driving/)
- [business sms](https://equiitext.com/tag/business-sms/)
- [ai customer text](https://equiitext.com/tag/ai-customer-text/)
- [ai text marketing](https://equiitext.com/tag/ai-text-marketing/)
- [sms marketing plan](https://equiitext.com/tag/sms-marketing-plan/)
- [marketing plans](https://equiitext.com/tag/marketing-plans/)
- [marketing understand](https://equiitext.com/tag/marketing-understand/)
- [healthcare sms](https://equiitext.com/tag/healthcare-sms/)
- [healthcare text marketing](https://equiitext.com/tag/healthcare-text-marketing/)
- [word of mouth marketing](https://equiitext.com/tag/word-of-mouth-marketing/)
- [marketing techniques](https://equiitext.com/tag/marketing-techniques/)
- [nonprofit marketing](https://equiitext.com/tag/nonprofit-marketing/)
- [nonprofit marketing tips](https://equiitext.com/tag/nonprofit-marketing-tips/)
- [nonprofit text marketing](https://equiitext.com/tag/nonprofit-text-marketing/)
- [easter marketing](https://equiitext.com/tag/easter-marketing/)
- [marketing easter](https://equiitext.com/tag/marketing-easter/)
- [customer service phrases](https://equiitext.com/tag/customer-service-phrases/)
- [united](https://equiitext.com/tag/united/)
- [expert marketers](https://equiitext.com/tag/expert-marketers/)
- [marketing experts](https://equiitext.com/tag/marketing-experts/)
- [marketing experts tools](https://equiitext.com/tag/marketing-experts-tools/)
- [text marketing experts](https://equiitext.com/tag/text-marketing-experts/)
- [marketing like a millennial](https://equiitext.com/tag/marketing-like-a-millennial/)
- [texting concern](https://equiitext.com/tag/texting-concern/)
- [texting story](https://equiitext.com/tag/texting-story/)
- [ai chatbot texting](https://equiitext.com/tag/ai-chatbot-texting/)
- [customer service improvements](https://equiitext.com/tag/customer-service-improvements/)
- [customer service tactics](https://equiitext.com/tag/customer-service-tactics/)
- [diversify marketing](https://equiitext.com/tag/diversify-marketing/)
- [marketing diversification](https://equiitext.com/tag/marketing-diversification/)
- [ai chatbot wells fargo](https://equiitext.com/tag/ai-chatbot-wells-fargo/)
- [chatbot messaging](https://equiitext.com/tag/chatbot-messaging/)
- [wells fargo ads](https://equiitext.com/tag/wells-fargo-ads/)
- [wells fargo chatbot](https://equiitext.com/tag/wells-fargo-chatbot/)
- [social media marketing success](https://equiitext.com/tag/social-media-marketing-success/)
- [text marketing success](https://equiitext.com/tag/text-marketing-success/)
- [cs text](https://equiitext.com/tag/cs-text/)
- [customer service lessons](https://equiitext.com/tag/customer-service-lessons/)
- [text cs](https://equiitext.com/tag/text-cs/)
- [more effective open house](https://equiitext.com/tag/more-effective-open-house/)
- [open house texting](https://equiitext.com/tag/open-house-texting/)
- [real estate texting](https://equiitext.com/tag/real-estate-texting/)
- [comcast customer service mistakes](https://equiitext.com/tag/comcast-customer-service-mistakes/)
- [customer service mistakes](https://equiitext.com/tag/customer-service-mistakes/)
- [mobile social media marketing](https://equiitext.com/tag/mobile-social-media-marketing/)
- [social marketing](https://equiitext.com/tag/social-marketing/)
- [advertising tips](https://equiitext.com/tag/advertising-tips/)
- [branding](https://equiitext.com/tag/branding/)
- [branding tips](https://equiitext.com/tag/branding-tips/)
- [generation z marketing](https://equiitext.com/tag/generation-z-marketing/)
- [customer service options](https://equiitext.com/tag/customer-service-options/)
- [customer service technology](https://equiitext.com/tag/customer-service-technology/)
- [face of customer service](https://equiitext.com/tag/face-of-customer-service/)
- [chatbot ai](https://equiitext.com/tag/chatbot-ai/)
- [SMS chatbots](https://equiitext.com/tag/sms-chatbots/)
- [test message marketing](https://equiitext.com/tag/test-message-marketing/)
- [customer service chatbots](https://equiitext.com/tag/customer-service-chatbots/)
- [artificial emotional intelligence](https://equiitext.com/tag/artificial-emotional-intelligence/)
- [text message marketing tips](https://equiitext.com/tag/text-message-marketing-tips/)
- [bulk SMS marketing](https://equiitext.com/tag/bulk-sms-marketing/)
- [SMS marketing strategies](https://equiitext.com/tag/sms-marketing-strategies/)
- [text message marketing strategies](https://equiitext.com/tag/text-message-marketing-strategies/)
- [chatbot programming](https://equiitext.com/tag/chatbot-programming/)
- [RCS](https://equiitext.com/tag/rcs/)
- [Rich Communication Services](https://equiitext.com/tag/rich-communication-services/)
- [machine learning](https://equiitext.com/tag/machine-learning/)
- [natural language processing](https://equiitext.com/tag/natural-language-processing/)
- [rich communications service](https://equiitext.com/tag/rich-communications-service/)
- [text message marketing SMS marketing](https://equiitext.com/tag/text-message-marketing-sms-marketing/)
- [elon musk customer service](https://equiitext.com/tag/elon-musk-customer-service/)
- [tesla customer service](https://equiitext.com/tag/tesla-customer-service/)
- [customer service problems](https://equiitext.com/tag/customer-service-problems/)
- [not to do customer service](https://equiitext.com/tag/not-to-do-customer-service/)
- [content marketing](https://equiitext.com/tag/content-marketing/)
- [content marketing tips](https://equiitext.com/tag/content-marketing-tips/)
- [NLP](https://equiitext.com/tag/nlp/)
- [chatbot creation platforms](https://equiitext.com/tag/chatbot-creation-platforms/)
- [video content marketing](https://equiitext.com/tag/video-content-marketing/)
- [mobile friendly web design](https://equiitext.com/tag/mobile-friendly-web-design/)
- [customer support chatbots](https://equiitext.com/tag/customer-support-chatbots/)
- [micro content marketing](https://equiitext.com/tag/micro-content-marketing/)
- [customer support chatbot](https://equiitext.com/tag/customer-support-chatbot/)
- [text message customer service](https://equiitext.com/tag/text-message-customer-service/)
- [shopping assistant chatbot](https://equiitext.com/tag/shopping-assistant-chatbot/)
- [bulk SMS service](https://equiitext.com/tag/bulk-sms-service/)
- [emotional artificial intelligence](https://equiitext.com/tag/emotional-artificial-intelligence/)
- [choose marketing](https://equiitext.com/tag/choose-marketing/)
- [ai company](https://equiitext.com/tag/ai-company/)
- [artificial intelligence company](https://equiitext.com/tag/artificial-intelligence-company/)
- [customer service improvement](https://equiitext.com/tag/customer-service-improvement/)
- [business chatbot](https://equiitext.com/tag/business-chatbot/)
- [chatbot company](https://equiitext.com/tag/chatbot-company/)
- [use chatbots](https://equiitext.com/tag/use-chatbots/)
- [improve content marketing](https://equiitext.com/tag/improve-content-marketing/)
- [machine learning consultant](https://equiitext.com/tag/machine-learning-consultant/)
- [artificial intelligence customer support](https://equiitext.com/tag/artificial-intelligence-customer-support/)
- [female marketing](https://equiitext.com/tag/female-marketing/)
- [marketing to women](https://equiitext.com/tag/marketing-to-women/)
- [women marketing](https://equiitext.com/tag/women-marketing/)
- [hashtag marketing](https://equiitext.com/tag/hashtag-marketing/)
- [machine learning company](https://equiitext.com/tag/machine-learning-company/)
- [marketing hashtag](https://equiitext.com/tag/marketing-hashtag/)
- [customer service key](https://equiitext.com/tag/customer-service-key/)
- [email marketing strategy](https://equiitext.com/tag/email-marketing-strategy/)
- [revitalize email marketing](https://equiitext.com/tag/revitalize-email-marketing/)
- [ai marketing](https://equiitext.com/tag/ai-marketing/)
- [artificial intelligence marketing](https://equiitext.com/tag/artificial-intelligence-marketing/)
- [machine learning benefits](https://equiitext.com/tag/machine-learning-benefits/)
- [machine learning help](https://equiitext.com/tag/machine-learning-help/)
- [machine learning setup](https://equiitext.com/tag/machine-learning-setup/)
- [artificial intelligence consultant](https://equiitext.com/tag/artificial-intelligence-consultant/)
- [customer service artificial intelligence](https://equiitext.com/tag/customer-service-artificial-intelligence/)
- [customer service superhero](https://equiitext.com/tag/customer-service-superhero/)
- [superhero lessons](https://equiitext.com/tag/superhero-lessons/)
- [holiday digital marketing tips](https://equiitext.com/tag/holiday-digital-marketing-tips/)
- [holiday season marketing](https://equiitext.com/tag/holiday-season-marketing/)
- [marketing holidays](https://equiitext.com/tag/marketing-holidays/)
- [marketing tips for holidays](https://equiitext.com/tag/marketing-tips-for-holidays/)
- [ai startup](https://equiitext.com/tag/ai-startup/)
- [machine customer service](https://equiitext.com/tag/machine-customer-service/)
- [machine learning marketing](https://equiitext.com/tag/machine-learning-marketing/)
- [marketing machine learning](https://equiitext.com/tag/marketing-machine-learning/)
- [ml company](https://equiitext.com/tag/ml-company/)
- [customer service ideas](https://equiitext.com/tag/customer-service-ideas/)
- [holiday customer service](https://equiitext.com/tag/holiday-customer-service/)
- [holiday customer service tips](https://equiitext.com/tag/holiday-customer-service-tips/)
- [tips customer service](https://equiitext.com/tag/tips-customer-service/)
- [marketing small](https://equiitext.com/tag/marketing-small/)
- [small marketing](https://equiitext.com/tag/small-marketing/)
- [ai business](https://equiitext.com/tag/ai-business/)
- [artificial intelligence business](https://equiitext.com/tag/artificial-intelligence-business/)
- [human vs ai](https://equiitext.com/tag/human-vs-ai/)
- [artificial intelligence startup](https://equiitext.com/tag/artificial-intelligence-startup/)
- [working with influencers](https://equiitext.com/tag/working-with-influencers/)
- [machine learning voice search](https://equiitext.com/tag/machine-learning-voice-search/)
- [marketing voice search](https://equiitext.com/tag/marketing-voice-search/)
- [optimize voice search](https://equiitext.com/tag/optimize-voice-search/)
- [voice search optimization](https://equiitext.com/tag/voice-search-optimization/)
- [gen z marketing](https://equiitext.com/tag/gen-z-marketing/)
- [marketing trends gen z](https://equiitext.com/tag/marketing-trends-gen-z/)
- [artificial intelligence customer service](https://equiitext.com/tag/artificial-intelligence-customer-service/)
- [machine learning customer service](https://equiitext.com/tag/machine-learning-customer-service/)
- [ai startups](https://equiitext.com/tag/ai-startups/)
- [artificial intelligence startups](https://equiitext.com/tag/artificial-intelligence-startups/)
- [text marketing campaign](https://equiitext.com/tag/text-marketing-campaign/)
- [customer text sign up](https://equiitext.com/tag/customer-text-sign-up/)
- [customer texting](https://equiitext.com/tag/customer-texting/)
- [machine learning startup](https://equiitext.com/tag/machine-learning-startup/)
- [marketing ai](https://equiitext.com/tag/marketing-ai/)
- [holiday shopping](https://equiitext.com/tag/holiday-shopping/)
- [influencer marketing tips](https://equiitext.com/tag/influencer-marketing-tips/)
- [advertising to educators](https://equiitext.com/tag/advertising-to-educators/)
- [advertising to teachers](https://equiitext.com/tag/advertising-to-teachers/)
- [artificial intelligence advertising](https://equiitext.com/tag/artificial-intelligence-advertising/)
- [ai marketing company](https://equiitext.com/tag/ai-marketing-company/)
- [marketing automation](https://equiitext.com/tag/marketing-automation/)
- [machine learning companies](https://equiitext.com/tag/machine-learning-companies/)
- [marketing christmas](https://equiitext.com/tag/marketing-christmas/)
- [local marketing tips](https://equiitext.com/tag/local-marketing-tips/)
- [market locally](https://equiitext.com/tag/market-locally/)
- [customer service rush](https://equiitext.com/tag/customer-service-rush/)
- [cs training](https://equiitext.com/tag/cs-training/)
- [new customer service training](https://equiitext.com/tag/new-customer-service-training/)
- [train new cs representative](https://equiitext.com/tag/train-new-cs-representative/)
- [train new customer service](https://equiitext.com/tag/train-new-customer-service/)
- [instagram marketing tips](https://equiitext.com/tag/instagram-marketing-tips/)
- [pinterest marketing](https://equiitext.com/tag/pinterest-marketing/)
- [generation marketing](https://equiitext.com/tag/generation-marketing/)
- [marketing gen x](https://equiitext.com/tag/marketing-gen-x/)
- [marketing gen z](https://equiitext.com/tag/marketing-gen-z/)
- [social media marketing 2018](https://equiitext.com/tag/social-media-marketing-2018/)
- [company branding](https://equiitext.com/tag/company-branding/)
- [ai personalized marketing](https://equiitext.com/tag/ai-personalized-marketing/)
- [personalized marketing](https://equiitext.com/tag/personalized-marketing/)
- [customer service angry](https://equiitext.com/tag/customer-service-angry/)
- [ai jobs](https://equiitext.com/tag/ai-jobs/)
- [communicate with customers](https://equiitext.com/tag/communicate-with-customers/)
- [A.I](https://equiitext.com/tag/a-i/)
- [africa](https://equiitext.com/tag/africa/)
- [asia](https://equiitext.com/tag/asia/)
- [big data](https://equiitext.com/tag/big-data/)
- [india](https://equiitext.com/tag/india/)
- [movies](https://equiitext.com/tag/movies/)
- [Netflix](https://equiitext.com/tag/netflix/)
- [quality](https://equiitext.com/tag/quality/)
- [algorithms](https://equiitext.com/tag/algorithms/)
- [attempted suicide](https://equiitext.com/tag/attempted-suicide/)
- [intervention](https://equiitext.com/tag/intervention/)
- [Suicide](https://equiitext.com/tag/suicide/)
- [suicide prevention](https://equiitext.com/tag/suicide-prevention/)
- [tech companies](https://equiitext.com/tag/tech-companies/)
- [zapier](https://equiitext.com/tag/zapier/)
- [integrations](https://equiitext.com/tag/integrations/)
- [automation](https://equiitext.com/tag/automation/)
- [sms campaign](https://equiitext.com/tag/sms-campaign/)
- [mobile text marketing](https://equiitext.com/tag/mobile-text-marketing/)
- [zendesk sms](https://equiitext.com/tag/zendesk-sms/)
- [zendesk](https://equiitext.com/tag/zendesk/)
- [sms delivery](https://equiitext.com/tag/sms-delivery/)
- [sms deliver](https://equiitext.com/tag/sms-deliver/)
- [sms integration](https://equiitext.com/tag/sms-integration/)
- [sms zapier integration](https://equiitext.com/tag/sms-zapier-integration/)
- [mms texting](https://equiitext.com/tag/mms-texting/)
- [business text messaging](https://equiitext.com/tag/business-text-messaging/)
- [salesforce crm](https://equiitext.com/tag/salesforce-crm/)
- [salesforce](https://equiitext.com/tag/salesforce/)
- [salesforce texting](https://equiitext.com/tag/salesforce-texting/)
- [sms marketing for realtors](https://equiitext.com/tag/sms-marketing-for-realtors/)
- [disaster recovery](https://equiitext.com/tag/disaster-recovery/)
- [future of business text messaging](https://equiitext.com/tag/future-of-business-text-messaging/)
- [future texting](https://equiitext.com/tag/future-texting/)
- [send a future text](https://equiitext.com/tag/send-a-future-text/)
- [send a text in the future](https://equiitext.com/tag/send-a-text-in-the-future/)
- [future of texting](https://equiitext.com/tag/future-of-texting/)
- [sms marketing best practices](https://equiitext.com/tag/sms-marketing-best-practices/)
- [sms marketing best](https://equiitext.com/tag/sms-marketing-best/)
- [creative mobile marketing](https://equiitext.com/tag/creative-mobile-marketing/)
- [message overload](https://equiitext.com/tag/message-overload/)
- [text message overlad](https://equiitext.com/tag/text-message-overlad/)
- [text message](https://equiitext.com/tag/text-message/)
- [cost of sms marketing](https://equiitext.com/tag/cost-of-sms-marketing/)
- [sms marketing cost](https://equiitext.com/tag/sms-marketing-cost/)
- [how much does sms marketing cost](https://equiitext.com/tag/how-much-does-sms-marketing-cost/)
- [sms marketing price](https://equiitext.com/tag/sms-marketing-price/)
- [loyalty text message](https://equiitext.com/tag/loyalty-text-message/)
- [text messaging loyalty](https://equiitext.com/tag/text-messaging-loyalty/)
- [fan loyalty](https://equiitext.com/tag/fan-loyalty/)
- [loyalty sms](https://equiitext.com/tag/loyalty-sms/)
- [cardi b texting](https://equiitext.com/tag/cardi-b-texting/)
- [texting b to b marketing](https://equiitext.com/tag/texting-b-to-b-marketing/)
- [messages vs messaging app](https://equiitext.com/tag/messages-vs-messaging-app/)
- [messaging apps](https://equiitext.com/tag/messaging-apps/)
- [difference between mms and sms](https://equiitext.com/tag/difference-between-mms-and-sms/)
- [mms vs sms](https://equiitext.com/tag/mms-vs-sms/)
- [what is mms](https://equiitext.com/tag/what-is-mms/)
- [sms vs mms](https://equiitext.com/tag/sms-vs-mms/)
- [best time to send sms marketing](https://equiitext.com/tag/best-time-to-send-sms-marketing/)