business messaging blog
10 Things You Need Consider for a Winning Marketing Plan
Scott Navratil

Your business marketing plan and the techniques you utilize will have impact on your customers and business success. Here are 10 things you need to keep in mind for a winning marketing plan.

1. Customer experience

While most companies have already put a focus on making sure their customers have a unique and valuable experience, it is needs to be at your businesses core. Ensure your marketing plans details have you will give your clients the best customer experience.

2. Better analytics

Being able to get data, understand it, and use it to evaluate what methods of marketing are working for your business is invaluable. As analytics are getting better, companies will have more opportunity to use that data to focus their marketing efforts.

3. Incorporate new technology

New types of technology are always coming out that make marketing easier for your business. If you aren’t already taking advantage of this, now is the time. Considering smartphones are in almost all consumers’ pockets and can give you increased ability to communicate, a text marketing campaign will help a lot here. It is the right start for marketing through technology.

4. Personalization

As we progress into 2017, being able to personalize marketing to specific customers is becoming easier. Through all the data your business is receiving, you can target specific demographics of people with your text marketing campaigns or social media advertisements. Customers have come to expect personalization, so it is time for your business to get on board.

5. More videos than ever

Videos rule the internet these days. It is very important that you are putting together short videos that help your customer in some way. Whether this explains information about your company or is a clever advertisement, customers are getting more and more interested in seeing videos online.

6. Social media marketing increases

The more we push into technology and use of smartphones, the more people are spending their time on social media networks. The idea here is that you want to be able to reach your audience in a place where they are most of the time and where they feel comfortable. Social media will help with this purpose.

7. Internet of Things creating data

With the IoT becoming a reality, the ability to collect more information about your consumers will help direct messages to them. More connectivity means more tracking time, and you can find out way more about your consumers’ daily habits to help determine how to best monopolize on marketing time for them.

8. More chatbox and artificial intelligence

AI is becoming increasingly more sophisticated with every day, and customer service benefits significantly. As we move into 2017, it is expected that businesses will focus on creating chatbox and AI customer service capabilities because it saves time and money for the company and is what the consumer is starting to want and expect from businesses. Two-way texting with AI is just one of the many ways to incorporate this into your customer service.

9. Timing is key

One of the best things your business can do is pay attention to the data on when your customers are connected and when to push advertisements to them. By focusing your marketing on the correct time of day instead of just pushing it whenever you get around to it, you’ll have much more success in reaching consumers.

10. Bigger emphasis on digital

Print advertisements and in-person marketing is a thing of the past, and consumers are interacting more and more online. Digital marketing is sure to be where you need to focus your time.

Chantel Fullilove

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