BLOG

Business Texting Best Practices

Uncategorized

TCPA | 10 Keys You Need to Know for Mobile Marketing

TCPA is the key law that governs text message campaigns. Mobile marketing campaigns can be the most cost-effective campaigns you run. Part of the reason why they’re so effective is they’re personal and relevant. People check their phone messages – they’re not overloaded with spam like most of our email inboxes. What keeps it that …

Read Full Story

Uncategorized

How to Advertise During Covid-19

Show Your Softer Side Inspire customers who are in quarantine with a daily message or send a link to the latest online content. Gain an Edge on Competition Have 1-on-1 conversations with customers from our user-friendly inbox or Android app. With reduced ad spending, now is the best time to get an edge on your …

Read Full Story

Uncategorized

How to Integrate EquiiTEXT Cloud Web App & Mobile App

A few points before starting The “Cloud Web App” is Equiitext’s on-line platform accessed via https://cloud.equiitext.com. The “Mobile App” is the Equiitext app for Android which can be installed from the Google Play Store on Android devices. The phone app doesn’t actually sync contacts with https://cloud.equiitext.com, it syncs with https://mobile.equiitext.com, but both URLs lead to …

Read Full Story

Uncategorized

Android Bulk SMS Messaging vs Cloud Texting Platform

Android vs Cloud? What is the difference. We have two separate options for texting, our Android app and Cloud Texting Platform, so it’s easy to get them confused. Here is a quick summary of each system and the pros and cons of each. Android Bulk SMS Texting App We have 44,000 registered businesses using our …

Read Full Story

AI Chatbot

Top 5 Artificial Intelligence Books to Get Up to Speed

Dig into these books to focus on what's coming for your organization, team – and career.

Read Full Story

Text Marketing Industry

SMS as a Business Continuity Tool

As the leading provider to the US Government and thousands of US companies, Equiitext is proudly supporting and delivering SMS messages for Business Continuity and crucial updates, especially at this time. Equiitext are perfectly positioned to support you with instant SMS messaging as part of your Business Continuity Plans, such as: Keeping your staff safe …

Read Full Story

AI Chatbot

Use texting to mobilize your supporters and volunteers

Equiitext is the trusted leader in person to person text messaging. With security, compliance, analytics, and support, we empower organizations to have authentic conversations at scale.

Read Full Story

Text Marketing Industry

Best time to send a text blast?

Your text message marketing is going to be most effective if your contacts follow through with your call-to-action immediately after receiving it. Here are some tips for determining the best time to send a text message blast. Text messages can be more or less effective depending on when they’re sent.

Read Full Story

Text Marketing Industry

Seven social media marketing trends for 2020

The moral of the story is that the world of social media is ever-changing. And it changes quickly. Brands that want to do well in 2020 when it comes to social media marketing need to anticipate trends and be ahead of the game. Here are seven social media marketing predictions for 2020. The rise of …

Read Full Story

Non-Profit

Saving Lives Through Texting!

Overview of Why Texting is Superior Email and social media are great for most organizations to reach their audience “one-way” but not so great for true “two-way” communication.  For organizations like Red Cross, there are some decisive advantages to texting when it comes to getting questions answered quickly, providing disaster relief, disseminating crucial information and …

Read Full Story

Texting News

Social Media Marketing in 2020: Mistakes to Avoid

In 2020, social media marketing will become more important than ever. With AI chatbot working flawlessly with social media platforms and people spending more of their time on social sites, it makes sense for businesses to utilize the online resource for marketing. Here are some mistakes to avoid in the new year. Avoiding artificial intelligence …

Read Full Story

Cloud Updates & New Features

Zapier Text Messaging Integration

Zapier’s Equiitext integrations allow you to automatically pass data to and from other web services without writing a single line of code. Zapier is the easiest way to connect Equiitext with thousands of best-in-breed web services across all use-cases. From sending your text messages to new email subscribers to replicating contact groups or capturing customers as …

Read Full Story

AI Chatbot

Gearing up for post-holiday customer service

You’ve already spent months preparing for the holidays by advertising to your current and possibly new customers to try and sell your products. You’ve done everything you can to convince customers that you have the perfect gift for their friends or family members. And while there’s still a couple more days of shopping left, you’ve …

Read Full Story

Text Marketing Industry

Ten creative ways to use text message marketing

Before there were smartphones, QR codes, and mobile apps, all mobile marketers had to work with was text messages. Text message marketing was the first mobile marketing tool. But that doesn’t make it outdated. Year after year text message marketing (or SMS marketing) has proven itself as one of the most cost effective marketing strategies …

Read Full Story

Customer Service Texting

Customer Service Mistakes: What Not to Do

Customer service employees are the face of a company. They interact with customers more frequently than anyone else in the business, which means they need to be on top of their game. There are a lot of things you should definitely do, such as use AI chatbot and give proper customer service training, but there …

Read Full Story

Text Marketing Industry

5 Lessons from Star Wars Marketing

Star Wars: The Last Jedi is finally here, and fans are more than excited to see the next installment of the series. Granted, there’s quite a bit of self-advertising that comes when it is announced that there is a Star Wars movie, but Disney still had to work hard to get fans interested in not …

Read Full Story

AI Chatbot

Four chatbot programming mistakes you should avoid

In the rush to get a functioning chatbot up and running, too many businesses are making big chatbot programming mistakes that keep their bots from being as effective as they could be. The following are four of the most common. A boring personality First and foremost, a chatbot should be functional. But even if a …

Read Full Story

Text Marketing Industry

Marketing: A Focus on Social Media

Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what …

Read Full Story

SMS Marketing

Six SMS Marketing Tips for Your Business

If you’re new to text message marketing (or SMS marketing) then you’ve made an important step for the success of your business. Now that you’ve got your feet wet, it’s important to continue to fine tune your text message marketing campaign to make it more effective. Here is a look at six tips that, if …

Read Full Story

Text Marketing Industry

Six things to know about Gen Zers this holiday season

The year 2020 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. …

Read Full Story