business messaging blog
5 Reasons to Start Using SMS Marketing
Scott Navratil

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, here are 5 reasons you should be texting your customers. Why not use it to communicate more easily with your current customer base?

Here are 5 reasons you need to start using SMS marketing.

1. Wide reach

While social media marketing, for example, is a great way of reaching customers who are on those platforms, what about the customers who have chosen to use other social media platforms or who don’t use social media at all? By using texting as a basis for marketing, you’ll be able to reach nearly everyone since there are very few people who don’t have SMS on their phones.

2. Reach customers quickly

Almost all texts are opened within the first 3 minutes they are recieved. If you have a flash sale or are trying to reach out to customers with important information they may want or need right away, a text is the best way to reach them. It will be the fastest way to get information to a customer.

mobile texting

3. Ensure your message is read

Texts have a 98% open rate, which means you can assume customers are actually seeing the information you send them. What kind of advertising options are available that will guarantee that 98% of your customer base will actually see your message? It’s really the best way to reach your customers.

4. Millennials and future generations

The millennial generation make up over 75 million of consumers in the US, even more than the number of baby boomers. They are tech-savvy and spend a lot of time on their phones. Technology use is growing rapidly among millennials as well as Generation Z. And future generations are expected to spend more time on their phones every year. So why wouldn’t you want to spend some time focusing on texting and reaching them on the one device you know they’ll always use? It’s the best strategy to reach the largest demographic audience out there.

5. Communicate more easily

One reason why texting is such a great way to market to customers is because it can also be used for two-way communication. Customers can text in their questions and get immediate responses from AI Chatbot instead of having to make phone calls or wait on emails. Plus, texting can be done on a customer’s own time while other people are around or even while they are at work. Businesses and customers both benefit from easy text communication.

Chantel Fullilove

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