As technology changes, so does the way your audience absorbs information. That means you need to be changing your marketing strategy with your consumers. And while some forms of marketing such as text marketing will never go away, you should also be looking at newer forms such as video marketing.
Why video marketing?
Video Marketing will claim more than 80% of web traffic by 2019, and 64% of customers are more likely to buy your product after viewing a video about it. And if that wasn’t enough to convince you, here are some other reasons video marketing is so essential to a business.
Steps to success
You now realize why it is so important that you are making and sharing videos to sell your products. But what can you do to ensure you have successful videos? Here are 5 steps to take.
Where to post your video
You should have a how-to section on your website where you keep all your informative videos that explain how to use your product. Anything else can go in with your regular blogging. If you want to engage customers and get them to share with their friends, post your videos to social media. You can send emails with the video or text marketing messages with links to the video. You can even use the videos as paid ads on social media. Whatever you do, know that engagement is key, and you will get the most engagement if your video is easy to share.
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