According to a recent report, 91% of small business’s websites aren’t optimized for mobile. Let that sink in. Only 9% of businesses are actually optimizing for mobile, and that’s good news for them. The report concluded that while many small businesses do have an online presence, they simply aren’t prepared to handle the surge in mobile consumers.
What it means
When you stop and consider that mobile devices now account for approximately 50% of all web traffic, you begin to see the importance of the 90-10 ratio. The 90% who aren’t optimized for mobile are likely giving up nearly half of their potential customers to the 10% that are.
If you own a smartphone yourself, chances are you’ve had the experience of trying to navigate a website designed for desktops and laptops. The text is too small and the formatting is often scrambled up. You have to constantly pinch and zoom to try to read text and when you try to click on a link your too-large finger clicks on another one instead. You know from experience that you can only handle so much of this before you go looking for the information you need elsewhere. The chances of finding what you need or completing a purchase in this way is very unlikely.
Now compare this to a mobile optimized website experience. The text is larger and formatted for smaller screened devices. Users don’t need to pinch and zoom and scroll around to find what they need. Links are larger and navigation is simpler. It takes only a short time to find needed information or to complete a purchase.
Which website experience would you like to have on your smartphone?
Tips to catch up
If you’re one of the 10% that is already optimized for mobile. Pat yourself on the back and rest assured that it’s already helping you take business from those who aren’t.
More likely you’re one of the 90% that needs to catch up, and fast. Here are a couple tips that may help:
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