Chatbots are powerful marketing tools that utilize artificial intelligence to more effectively reach your target audience whether it’s by pushing promotions or answering customers’ questions. Contrary to popular, relief, creating a chatbot doesn’t have to be expensive and time consuming. Here are a few tips for creating a great chatbot.

Use a chatbot making platform

These platforms greatly simplify the process of creating a chatbot and they do all the heavy lifting. You don’t have to know the intricacies of programming a chatbot because the builder does that for you. Another advantage to chatbot making platforms is that they integrate seamlessly with messaging platforms like Facebook messenger and with most major payment systems.

Master one task

When it comes to chatbots, quality is far more important than quantity. It’s better to have a chatbot that can do one task very well than a chatbot that can do several things poorly. So especially if you’re new to using chatbots in your marketing strategy, focus on creating a chatbot that can perform one or two tasks very well.

Come up with a good name

Chatbots are quickly growing in popularity. As more and more businesses get into the chatbot making game, it’s important that yours isn’t lost in the shuffle. Come up with a creative name that’s easy to remember. It will make your chatbot much easier to find since your customers will remember the name and be able to find it with a quick search.

Don’t wait for customers to approach your chatbot

Since chatbots are a relatively new marketing strategy, many of your customers will be completely unfamiliar with them and how they work. Don’t wait for them to make the first move because they never will. You need to create an effective greeting message and let your chatbot introduce itself so they can have a positive interaction right off the bat.

Facilitate conversation

There’s value in getting straight to the point but chatbots are most effective when they are conversing with customers and getting valuable information out of the tiny details that customers share with them. So in your quest for clarity and conciseness, make sure your chatbot is still very conversational.

Regularly evaluate and optimize your chatbot

New chatbot features are constantly being developed. Never be satisfied with the current state of your chatbot, always be evaluating it and recognizing how it can be better. Keep in mind your marketing goals and consider ways to make your chatbot more effective at helping you achieve those goals.

Pay close attention to your competition

Study chatbots for companies that offer a similar product or service. Pay attention to things you like and especially pay attention to mistakes it makes so you can be sure to avoid them and make your own company stand out.