Mobile marketing is a popular form of marketing that most companies are involved in one way or another.  Now that smartphones and tablets are so popular, interactive marketing applications are a new and creative way for companies to reach their mobile consumers.  Companies are in constant competition with one another to come up with the most creative applications that will impress their loyal consumers as well as bring in new business.  Research has shown that interactive mobile marketing applications boost profits for companies because of the popularity of mobile devices.  Mobile applications boost consumer engagement with companies, therefore companies are seeing more business thanks to mobile marketing. While there is much success behind these marketing applications, it is important for companies to regularly manage and update them in order to cater to the needs of their consumers.  If companies do not keep up with advancing technologies, consumers easily lose interest in them, meaning a loss of business.  Managing marketing applications can take time, but it is time well spent and it has been proven time and time again that mobile marketing brings in business.

The importance of convenience

Convenience is perhaps the most important part of interactive applications.  If applications are difficult or frustrating to use, it reflects poorly on the company, and consumers will not waste their time with them.  As technology advances, companies must keep their marketing applications updated in order to make them as convenient for their consumers as possible. According to Mobile Marketer, several companies already understand the importance of keeping their applications updated.  Currently, insurance companies are the leading industry when it comes to success seen from mobile applications.  GEICO has just updated their mobile application by adding new features that used to only be accessible on a desktop computer.  Now their customers can easily access their accounts and other features through the application quicker than it would take them if they were using a desktop computer.  Customers have taken well to the new changes mostly because of how convenient they are.  The updates allow customers to view their policies, change their coverage, view their ID cards, pay their bill, add and remove vehicles, and even submit claims. The very fact that the customers do not have to wait on hold for an agent, but can take care of everything quickly through the application no only keeps current customers happy, but is great incentive for new customers as well.  If companies want to see the same success, they need to adopt mobile marketing as a standard part of their business, as well as manage and update their mobile marketing techniques frequently.

Source: mobilemarketer.com/cms/news/content/18110.html