In a day and age of technology, businesses have had to adapt their thinking, especially when it comes to marketing to customers. More than likely, you have already taken the time to build a website because every business knows that customers won’t even consider using your business unless you have a website. But one thing we’ve noticed many customers are missing is mobile optimization. It is something you need to focus your efforts on for the new year.

What is Mobile Optimization?

Mobile Optimization is the idea of having your website ready for people who are searching for it on their smartphones. You’ve probably experienced the frustration of going to a website on your smartphone and struggling to navigate it or having it feel super difficult to use. By optimizing your website, you are making it easier for customers who look for your company on their phones to find your site and access it more easily.

According to Forbes, the number of people researching companies on their smartphone has surpassed the number of people looking on their desktops, which means over half your customers will be looking you up on their phones instead of a desktop. On top of that, when you do your call to action in emails, text marketing, social media marketing, and even in print, you will usually be directing your customers to a website they can use. They will be going to your site anytime they want to know more about your company or product. So if your mobile website isn’t as good as or better than your desktop version, you may quickly lose a lot of customers. Not having mobile optimization is one of the biggest mistakes businesses are making in mobile marketing.

Tips for better optimization

Since getting your website optimized is so important to marketing to your customers, you’ll want to take steps to optimize yours. Here are a few tips for better optimization:

1. Navigation: Ensure navigation through your website is as easy as possible with mobile. Test your site on different phones to ensure it navigates the same with all of them.
2. Ease of Checkout: Customers need to be able to easily checkout with their products, or they are less likely to make the purchase. Allow for accounts that remember credit card information or PayPal checkouts to make it easier to checkout without getting up to find their wallet.
3. Content: The content on your site should be easy to read on a phone. Avoid having too much information at once and ensure all information provided is informative. Don’t go off on tangents that aren’t relevant to the topic. Make sure your site zooms in and out easily on all phones for customers trying to read everything.
4. Load Time: Make sure your website loads easily. Your customers may be searching your site off mobile data, which can cut in and out easily depending on the carrier. If your site takes longer to load than a couple of seconds, customers won’t stick around to see what is happening. Make sure you can load data as quickly as possible if you want to keep your customers close at hand.

Source: Forbes