Every time a holiday comes up, your company has an opportunity to capitalize on it and make some extra money. Valentine’s Day is the next one that is coming, and you may be able to bring in some extra business with the holiday. Even non-traditional things make great Valentine’s Day gifts. You just have to get your audience to realize the potential of your product or service as a gift as well.

Valentine’s Day Stats

Did you know that over half the population celebrates Valentine’s Day? In fact, Americans will spend $19.7 billion or more on Valentine’s Day this year. People will spend about $4.4 billion of that on a night out alone. The rest of the billions are spent on gifts for significant others. And on average, $147 per person is spent total. There is some serious money to be made on the holiday, but you have to put yourself in a position to earn it first.

Text marketing ideas

To market to your customers, you have to make sure they realize your company offers something to make their Valentine’s Day even better. And since the most money is spent by 24-34 year olds, marketing by text is the best way to reach them. Here are some strategies to selling your stuff as part of the holiday.

• Remind about a week before: You can send a text to your customers about a week before February 14 and let your customers know you have a product or service that makes a great gift for a loved one. People are last-minute shoppers already, but with this holiday, it seems to be especially bad. This gives them time to consider your business as an option.
• Text a deal:  You can text a deal to your customers as a “holiday special” for loyal customers. This will make them feel as though they are being rewarded, and it will encourage them to choose your business over others. You are giving them a deal right when they need it.
• Personalize your texts: You can separate your audience by gender, age, or interests to determine what kind of messages to send to each of your customers. You might even choose to only send text marketing to specific demographics. For example, you can send different messages to men and women based on the types of products they would be more likely to buy for their partners.

Profit off anti-Valentine’s Day folks too

Since just over half of the population is celebrating Valentine’s Day, that means that nearly half won’t be. Many people opt instead to have anti-Valentine’s Day parties and events. If you don’t serve the traditional chocolates and jewelry crowd, you can opt to target the other half of the audience and remind them that you offer great snacks or services for their anti-parties. Text marketing can be done to meet the needs of you and your customers.