AI Chatbot
In the past couple of years, chatbots have gained tremendous ground with businesses scrambling to develop chatbots to assist consumers in doing all manner of tasks. Since texting and instant messaging are such popular forms of communication, especially among millennials, businesses are discovering the value in coming to where they already are, chat-based platforms. There …
Continue reading "New chatbot can get you caught up on Game of Thrones in time for new season"
AI Chatbot
Chatbots are all the rage in the world of mobile marketing currently. Many see chatbots as the future of brand-customer interactions and many businesses are using chatbots to help automate their customer service efforts. But not all chatbots are created equally. In fact the rush to develop chatbots and keep up with other businesses has …
Continue reading "How to program a more effective chatbot"
AI Chatbot
The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that can help consumers shop, book flights, make dinner reservations, and schedule their day, so why not resolve customer service issues? If you’re interested in automating …
Continue reading "Customer service automation through chatbot development"
Text Marketing Industry
Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing various products or services to the point of annoyance. Consumers repeatedly say–and show by their actions–that they want less, not more when it comes to their interactions with businesses via text. If you …
Continue reading "Give your customers more by asking for less with your SMS campaign"
Text Message Marketing
Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the more intimate forms of communication. It’s not like a mass print mailer or email (the majority of which go straight to the trash or junk …
Continue reading "How to make each text more impactful"
Text Marketing Industry
Currently, there is no marketing channel that can compete with SMS when it comes to the percentage of target audience reached. When you send a text message to a database of customers who’ve opted in, approximately 98% will open that message–most within just a minute or two. Email open rates are about 20% and who …
Continue reading "Five qualities of an effective SMS marketing message"
AI Chatbot
Alan Turing was a renowned computer scientist and mathematician and a pioneer of artificial intelligence and machine learning research. It was Turing who proposed a test for distinguishing between “true” artificial intelligence and the machines that can kind of replicate it. The Turing Test The Turing Test is rather simple: a human converses with a …
Continue reading "When will chatbots be able to pass the Turing Test?"
Text Message Marketing
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three …
Continue reading "The three biggest mobile marketing mistakes your small business can make"
Text Marketing Industry
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This presents both a challenge and an opportunity. It can be difficult to grow your database of numbers when customers have to take action in order …
Continue reading "How to grow and retain your SMS marketing opt-ins"
Text Message Marketing
Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging. Restaurant ownership is a crowded marketplace and it can sometimes seem impossible to stand out when there are already so many restaurants offering every kind of cuisine you can …
Continue reading "Five ways restaurant owners can use SMS to grow their business"
AI Chatbot
Chatbots are one of the most talked-about mobile trends in 2017 with many predicting it will be the future of business-customer interactions. With the growing popularity of chat platforms like Facebook Messenger and Whatsapp and the steady popularity of SMS (or text messaging) brands are trying to communicate with customers where they already are. Millennials …
Continue reading "Use chatbots to supplement, not replace, existing customer service efforts"
Text Marketing Industry
Online mega retailers like Amazon have changed the way America shops, and not just online; more than three-quarters of US consumers own a smartphone and nearly everyone takes it with them when they shop. Store owners refer to this as the Amazon effect and you’ve probably done this yourself. You see a product on the …
Continue reading "Three ways to use mobile to get customers to buy"
Text Message Marketing
SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing channels. Mobile marketing isn’t digital marketing for smaller screens because consumers use mobile devices like smartphones and tablets in very different ways than they use …
Continue reading "How to use SMS marketing to drive user engagement"
Text Message Marketing
SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see commercials during the favorite television programming nor do they have to agree to receive emails with promotional messages. But businesses can face fines and or …
Continue reading "How to get more opt-ins for your SMS marketing campaign"
AI Chatbot
In April of last year, Facebook released a new and open version of Facebook Messenger. The new version allowed third party developers to create their own chatbots and deploy them to communicate with Facebook users. Businesses immediately saw the potential. Within just two months of the release of the new Facebook Messenger, more than 11,000 …
Continue reading "Are chatbots here today and gone tomorrow or are they here to stay?"
AI Chatbot
Though chatbots have been growing in popularity in recent years, they are still somewhat limited in their capabilities. One of the things holding them back is the difficulty in programming chatbots with advanced machine learning and natural language processing that would enable them to communicate in a way that more closely resembles human speech. One …
Continue reading "Facebook developing chatbots that can negotiate like humans"
Text Marketing Industry
All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology …
Continue reading "SMS still king when it comes to ROI"
Text Message Marketing
There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and 88% of those aged 30 to 49. Even the 65 and up demographic is embracing mobile with 42% owning smartphones; the 65 and up demographic …
Continue reading "The most common mobile marketing mistakes that companies make"
Text Message Marketing
If you’re one of the many Facebook users using your personal profile instead of a Facebook page to promote your small business, you’re actually violating one of Facebook’s terms of service: “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.” Even if …
Continue reading "Why your business needs a Facebook page and how you can make it successful"
Text Message Marketing
A surprising number of small businesses aren’t using the SMS marketing channel to its full potential. Many business owners and marketers are content to send promotional message after promotional message. While mobile coupons and deals are an effective use for the SMS channel and should remain an integral part of any mobile marketing strategy, there …
Continue reading "Five additional ways to use SMS that don’t involve promotions"