AI Chatbot
As is always the case with new technologies, chatbots have become more affordable and practical as their use has become more widespread in the business world. When chatbots first became a thing, the cost and difficulty associated with designing one made them prohibitive for all but the biggest brand names. Today, even the smallest small …
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Text Marketing Industry
In Christopher Nolan’s Dark Knight film, the Joker, played by Heath Ledger, says to the mob, “If you’re good at something, never do it for free.” This is generally agreed upon wisdom in the business world. But there’s one exception. You should be sharing your knowledge with potential customers for free. Here are just three …
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Text Message Marketing
Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well. Get to the point Though email is certainly a longer form channel than SMS, it’s still …
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Text Marketing Industry
Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable results. If you’ve started content marketing and have yet to see results from it, chances are you’re making at least a few of the following …
Continue reading "Five mistakes that are holding your content marketing back"
Text Marketing Industry
So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part. It’s not enough to just design a good app. Just because it’s good doesn’t ensure that people will seek it out. You need to promote …
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Text Marketing Industry
Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal customer base that returns again and again is a huge test that many businesses can’t pass. Two common ways of addressing this challenge are content …
Continue reading "How to build a loyal customer base through content and social media marketing"
Text Message Marketing
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any time elements of games are applied to non-game settings, it’s …
Continue reading "Ten game elements that can spice up your mobile marketing strategy"
Text Marketing Industry
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more likely to be successful when there’s a strategy governing the decision making. Fortunately, creating a content marketing plan is a relatively easy task. Here are …
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AI Chatbot
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s also challenging because followers don’t want to be advertised to, but your goal as a marketer is to make the business more profitable. Finally, it’s …
Continue reading "Five mistakes first-time social media marketers make"
AI Chatbot
One of the most challenging obstacles facing chatbot developers is getting chatbots to seem more personable and empathetic. When most people think of talking to a computer program, they imagine a cold and unfeeling AI. If brands what people to interact with their customer service chatbots, they’re going to need to be able to sympathize …
Continue reading "AI researchers at Northeastern University create end-of-life chatbot"
Text Message Marketing
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it …
Continue reading "How to make your social media strategy profitable"
Text Message Marketing
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key to achieving that kind of customer satisfaction is finding out what they think about the business in the first place and to hear what they …
Continue reading "Customer feedback is crucial and SMS is the best way to get it"
Text Marketing Industry
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For years marketers have treated smartphones like mini computer screens. Digital marketing strategies that work on desktops and laptops, when scaled down for smaller screens, should …
Continue reading "What’s working and what isn’t in mobile marketing"
Text Marketing Industry
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very public setting. One misstep could mean bad publicity for days or even weeks (we’re looking at you, United Airlines). With that in mind, here are …
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Text Marketing Industry
CEO and founder of Twitter, Jack Dorsey, sent out a tweet last week that was notable due to the number of characters included in it. Anyone who’s ever used Twitter and many who haven’t know that Twitter’s defining characteristic is their 140 character limit. Jack Dorsey’s tweet read: “This is a small change, but a …
Continue reading "Twitter doubles character limit, will SMS be next?"
AI Chatbot
In recent years, online-only retailers like Amazon have put many traditional retailers out-of-business. In response, retailers have been stepping up their online stores in order to compete. One tool that online stores have at their disposal, and one that’s underutilized, is chatbots. Shopping assistant chatbots are computer programs that online shoppers can speak with while …
Continue reading "Three features your shopping assistant chatbot needs to succeed"
Text Message Marketing
SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the simplicity of the channel, there are still plenty of mistakes that can be made in using it. Here are just five which, if avoided, could improve your SMS …
Continue reading "Five SMS marketing mistakes you need to stop making immediately"
Text Marketing Industry
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your significant other. Maybe your boss knows a lot more about your weekend plans than you would have liked. Even innocent text messages sent to the …
Continue reading "Silicon Valley startup aims to make text messages retractable"
Text Marketing Industry
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile strategy but an SMS marketing campaign needs to be a central part of every company’s mobile strategy. SMS has been around since the early 90s, …
Continue reading "Four benefits of SMS marketing"
Text Message Marketing
In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can be found on at least one social media platform. And no matter how niche your small business is, chances are there are other brands who …
Continue reading "Five keys to success with social media marketing"