Supplement business email campaigns with SMS
Business texting essential in 2014
Scott Navratil

Right now is the perfect time for your company to re-evaluate marketing strategies. Take a deep breath and look at the numbers. What did you do this year? Did it help? How much? What can you do better next year? Make sure you are looking year over year to get the full impact. Well, the truth is, everyone can do a little better with integrating business texting into their marketing plans for 2014. Here are a few trends you may want to consider for next year’s marketing plan.

Technology changes business

Without the right technology, your business will be missing quite a few opportunities to reach out to new customers. According to Forbes, everyone will be updating technology this year to more open platforms. It used to be that only the wealthiest and most technologically advanced people even had the technology to play with let alone had the ability to see your advertisements through the technology. Businesses have finally realized that they have to start competing on a high level and that means using resources such as business texting to reach out to customers. All your customers have it, so why not make use of it?

Get personal

Every time you get personal with your customers, you are adding another strand to the rope that binds you. The relationship can easily be severed in the beginning if you aren’t careful, but after enough time, you have a strong rope. Mistakes in the beginning can sever that tie, making it really hard to get back again. The point is that you need to get personal with your customers and make them feel like you are invested in them just as much as they are invested with you. One of the best ways to do this is with business texting. Not only are you going to be contacting them on a more personal level, but they will also have the ability to contact you on a personal level as well.

Need for relationships

In 2014, you will need relationships if you are going to be successful. As Forbes points out, you can have a new competitor pop up in no time, and all the sudden you are competing for business. And they may even be able to sell it for cheaper if they stole your idea. Without relationships, your customers will have no problem hopping on over to the next business for a lower price, especially if it is the same product. Developing a personal connection where your customer feels like you genuinely care about them and have created a product that fits their needs will make all the difference.

As you can see, 2014 will be a big year for business texting. Because so much of the new marketing patterns will involve getting more personal with customers, you need to get on top of it right now. The early bird gets the worm, so get started today. Make sure you get to your customers and start developing that relationship before someone else did.

Source:

Forbes

Chantel Fullilove
Chantel Fullilove

Marketing Coordinator for EquiiText, Chantel is a graduate of creative writing and English studies from the University of Nevada, Las Vegas. She loves animals and traveling around the world.