business messaging blog
Coca-Cola Proves Personalization is Key
Scott Navratil

Coca-Cola’s summer campaign has proven to be its most successful one yet.  Walking into the gas station or Walmart, consumers cannot help to stop and search for their name on the new Coca-Cola bottles.  This has been a successful marketing tactic because it has created connections between Coca-Cola and their consumers, and if companies wish to see the same success, they must build relationships like this with their consumers.  Coca-Cola is one of the country’s most popular companies, and therefore the company has shown that it does not matter how many consumers a company has it is always possible to make marketing campaigns feel personal to them.  Coca-Cola has also updated their mobile marketing strategies, which is one of the easiest ways for companies to personalize advertising.  Most consumers have some form of mobile presence these days, and with the popularity of smartphones and tablets, companies who ignore the idea of becoming mobile are bound to lose business.  Consumers rely on their favorite companies to make their shopping experience convenient, and mobile technology is the easiest way for consumers to locate companies and make purchases.  Thanks to advanced technology, companies can make mobile marketing as personal as they would like for their consumers, especially if the mobile marketing techniques are interactive.  Consumers like to engage with companies through applications and SMS advertisements, and these are easy ways for companies to personally connect with their consumers.  Interactive applications are another great way to personalize mobile marketing for consumers because consumers like to feel involved somehow.  By allowing consumers to communicate with the company through interactive marketing campaigns, they feel like they are a valuable part of the company rather than just another number on the data sheets.  Consumers who feel appreciated will be loyal and long lasting consumers.  If companies make their marketing efforts relatable to their consumers, they will see success.

Social media is vital

We live in a mobile world, and social media sites have completely taken over the web.  Companies who become involved with social media will attest that it is one of the easiest ways to spread the word about their products.  It is simple to create mobile advertisements through sites such as Facebook, Twitter, and Instagram, and companies can rest assured that those ads are being seen by thousands of consumers.  When consumers fall in love with products, they share them through social media and before you know it the whole world has seen the products.  Companies who work hard to build relationships with their consumers by personalizing marketing tactics are more likely to gain a popular social media presence because consumers who feel appreciated by companies want to share it with their social media friends.  By personalizing marketing strategies, companies are building relationships with their consumers and those consumers are sharing their experience with the mobile world.  Companies should not underestimate the power of social media users because they can literally make or break a company depending on their experience.


Chantel Fullilove

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