business messaging blog
Consumers Use Digital Marketing Apps In-Store
Scott Navratil

Digital marketing applications are the new rage in the mobile marketing world.  Companies are creating interactive applications that give consumers a whole new and exciting experience when they visit company sites.  According to Mobile Marketer, Seattle’s Space Needle has created a new interactive digital app that tourists can download in order to make their visit to the Space Needle even more fulfilling than it already is.  One of the features of the new application is called “Space Spots” and is a tool tourists can use to find other attractions near the Space Needle that they can visit.  It also gives suggestions to restaurants and shopping centers and maps to get to them.  Another popular feature of the Space Needle application is the “SpaceBook” where tourists can take and store photos from their experience, and eventually turn the photos into memory books when they return from their vacation.  Inventors of the application wanted to capture the technological innovation the Space Needle symbolizes by creating a virtual reality feature that people could use from their homes as well.  So far the application has been well received and highly recommended by users, and is especially popular for touring families with children who need more than just the amazing views to be entertained.  Augmented reality features are becoming more popular for applications like the Space Needle’s, and it is quite the thrill to be at the top of the Needle and point your smartphone or tablet down at the floor and be able to virtually see what is 50 stories below you!

In-store apps promote consumer business

Places like the Space Needle are already hot tourist attractions, and advanced technology such as interactive applications only bring in more business.  Companies who adapt to the newest forms of technology tend to build and maintain business because most consumers rely on technology such as smartphones and tablets to get them through the day.  If companies used mobile technology to promote business in and out of the store, they would almost always see an influx of business because technology makes for a greater consumer experience.  Several companies believe that mobile marketing only takes place outside of the store, but in-store mobile experiences are becoming a popular way to mobile market, and it also gives consumers more reason to come into the store.  Companies who have either created or become part of these interactive mobile marketing campaigns that are used in-store continue to see new business as well as returning consumers because we live in a world ran by technology, and if companies can access their consumers through technology, they are likely to gain favor from their consumers.


Chantel Fullilove

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