Smartphones have changed the way we do just about everything—and that includes surfing the web. Before smartphones, you could be sure that just about everyone surfing the World Wide Web was doing so from the comfort of their home or from their desk at work. With the explosive popularity of smartphones, however, the average person now takes the internet with them wherever they go.

If you’re a business owner that means visitors on your website can be anywhere and doing anything. That’s good news for you if your website is ready to handle mobile traffic. On the other hand, if your website isn’t optimized for mobile, it could mean a huge lost opportunity. Here are eight reasons why not having a mobile friendly website is no longer an option.

Wider target audience

As already mentioned, the average person today is using their phone on the go. If your website isn’t displaying properly on mobile devices, a huge portion of your target audience won’t be reached. If on the other hand, your website is optimized for mobile devices, anyone can visit it.

User experience

If you’ve ever tried to navigate a desktop version of a webpage on a smartphone or tablet, you know just how frustrating it is. It can be next to impossible to find what you’re looking for. You constantly have to pinch and zoom to read small print. Chances are you’ll eventually give up. As a business owner, you’ll want to make sure that your customers aren’t having that kind of experience on your webpage.

Download speed

Mobile webpages download faster and that means lower bounce rates. The faster the page is displayed, the less customers will leave impatiently.

Better SEO

When customers are searching for the type of product or service your business offers, your website will appear higher up on the list of search results if it’s optimized for mobile.

Brand image

Because many more websites are optimized for mobile these days, you’ll stand out (in a bad way) if your website is one of the ones that’s mobile ready.

Better connectivity

Mobile web design ensures that your customers can find your contact information easily no matter where they are or what they’re doing. Your customers will always be connected with your business.

Ahead of competition

Though many businesses now have mobile friendly web pages, there are still a lot that don’t. Mobile web design ensures that you stay ahead of the competition.

Better landing page

A well designed mobile website deserves to be noticed. With a great mobile webpage, you can be a lot more confident in providing links to your webpage using other marketing channels such as SMS marketing because you know that customers are going to be taken to a great landing page.

Source: business2community.com/online-marketing/plus-points-mobile-optimization-websites-01076912