The internet is a powerful tool for marketing. But it is a double-edged sword because it also makes it easier for all your competition to reach your customers. Everyone is swamping the internet with content and trying to get their brand on top. So how are you, amid all the chaos, supposed to engage your customers?
Interact on social media
The number one way to get new customers and market your business is through social media. Everyone is on social media, whether that means being a part of one network or seven. Having your business on Facebook, for example, is like literally sitting in a mall with all your customers and having a booth open for them.
With that in mind, you will never sell anything if you booth isn’t noticed by passerbys. You have to interact with them and show them your product. The same applies to social media. If you want to get those users to become customers, you have to interact with them and show off your product a bit. Here are some ways to use social media to interact:
Text Customer Service
Being able to communicate with your customers via text message is very important to your success. It means your customers can contact you in a way they are comfortable with using. Your customers can easily contact you, and you can send immediate responses back to them. It is useful for simple questions, such as asking what your store hours are for the day. But it is also very useful in customer service inquiries where a customer needs help with a problem but doesn’t have a bunch of extra time to sit and chat on the phone.
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