business messaging blog
Five reasons you can’t afford to ignore SMS marketing
Scott Navratil

Marketing is all about making your company visible to the public. There is no better way to do this than through the public’s mobile devices. Today there are approximately four mobile devices for every computer. Almost everyone has a mobile device and they take them everywhere. If you want to reach those people, your best bet is through their mobile device. Here is a look at five reasons why business owners can’t afford to ignore SMS marketing any longer.

Go green

Text message marketing is virtually a carbon free form of communication. If your company is spending the money to send out paper advertisements through the mail or door-to-door, that money could be better spent for sending texts. Not only is it more cost effective but it reduces your company’s carbon foot print.

Cost effective

As just mentioned, text message marketing is also cost effective. That’s because it produces great results but is relatively inexpensive. At just a few pennies per text, there is no cheaper way to send out a message that will be read by almost everyone who receives it. Not only will 99% of recipients read your message, but they will most likely read it within seconds of receiving it. It’s immediate, it’s cheap, and it gives you a great return on your investment. From a financial standpoint, you can’t go wrong with SMS marketing.

Keep up with the competition

These days, almost every business is going mobile. They’re learning that a mobile friendly business gets the customers. If you want to keep your business competitive, you can’t afford to ignore mobile marketing’s oldest trick. Text message marketing has been tried and tested for over a decade and the results are just as amazing today as they were years ago.

Save time

They say time is money. When you’re a business owner, your time is even more valuable. Make extra time by making use of SMS marketing. There is no faster way to send out a mass message. Once you’ve figured out how it works and put the marketing strategy together, the messages go out at the press of a button allowing you to focus on other aspects of your growing business.

Your customers will love it

Most important of all, you should get into text message marketing because your customers love it. Your customers will love getting texts that inform them about special deals and promotions. They like to stay in the know and their mobile phone is the way they prefer to get the information they want.

Source:  Business Community

Chantel Fullilove

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