business messaging blog
Gaining Consumer Trust through Mobile Marketing
Scott Navratil

It is August, which means school is back in session.  Along with new clothes and notebooks consumers are also downloading interactive applications to their mobile devices in order to be prepared for the new school year.  Many companies have put mobile marketing to work for them, sending out special back-to-school deals that are bringing in a lot of business.  Companies often see an influx of business during this time of year, but after school starts they have to come up with new ways to keep consumers interested because the school year is a busy time and free time for shopping is hard to come by.  Companies who build lasting relationships with their consumers are likely to continue seeing business grow even in the slowest times, but building those relationships can be difficult.  Alert ID has come up with an effective way to gain the trust of their consumers and keep them engaging with the company all year long.  They have teamed up with the National Crime Prevention Council to create a new interactive application just in time for school to start.  The new mobile application keeps users informed about suspicious activity taking place in their neighborhoods, and the goal is to prevent crimes before they happen by keeping people informed and on the lookout.  According to Mobile Marketer, the application is free to users and allows them to use interactive maps that show crimes as well as sex offenders in their neighborhoods. The two companies have built a trusting relationship with the app users because the application helps parents keep their little ones safe.  The application is compatible with Apple and Android devices making it convenient for most smartphone and tablet users.  Perhaps one of the most appealing features is that users can interact with other users through pictures or messages in order to collaborate a virtual neighborhood watch.  It also allows users to contact law enforcement quickly when necessary.  When school is back in session, kidnapping is always a concern for parents.  Through the application parents can take snapshots of their children and enter updated description just in case they go missing.

Interactive applications are the most effective mobile marketing tools

Most consumers have access to smartphones and or tablets where applications are being downloaded multiple times a day.  The purpose of interactive applications is not only to entertain consumers, but make their lives easier.  Most consumers embrace mobile marketing through interactive applications because they are able to control how much marketing they receive through them.  Alert ID’s new application has definitely made life more convenient for their consumers by allowing them to be aware of everything that is going on around them at all times.  Instead of waiting for the news to announce criminal activity near them, they can instantly see problem areas and avoid them using the app.  If companies use interactive applications to not only promote business, but build relationships with their consumers, they will see great success.


Chantel Fullilove

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