business messaging blog
Get started with mobile marketing before it’s too late
Scott Navratil

Every year, billions of texts are sent and received, and hundreds of them go to you. Every time you get a text, you pull out your phone right away and check it. Even if it ends up being something you don’t care about, you saw it. Few companies even consider mobile marketing when they are trying to decide how to market to consumers, but it might be the most effective way to go. Utilizing texting will significantly help your business succeed and get you on the map for new customers.

Start with a sale and advertise

As a business, a good marketing technique is to have sales. More than likely, the person coming in for the sale won’t buy just the stuff on sale but will also buy other things. The sale is more of a way to get people in than it is something you want to make money. Coming up with a sale that will interest the customer but not be the bulk of your sold items is a challenge in and of itself, but the real problem is making sure all your customers know about the sale.

How to get the word out

If you are just doing a weekend sale or something similar, then putting up a billboard may be a little excessive. The cost vs. what business it may actually bring in is not very good. Passing out fliers still won’t hit all your customers. Even an email can get easily lost or missed, as most people have junk emails they don’t check for those kinds of things. Just posting on your website might get missed unless they are constantly checking for a sale, and putting it on your Facebook can lose quite a few people.

The best way to do it is to send a text to everyone you can. Your customers will check it in case it is something important and all the sudden notice that there is a sale they should be aware of! Even if they don’t want to come in that day, at least they know about your sale. Getting the word out is the best you can do. If people don’t know, they can’t decide whether or not to come, so your job is to make sure everyone knows what is happening.

Help with online rating and get more customers

According to The Business Journal, the two most important things you can do to boost your online ratings and get more customers through mobile devices is to ask for recommendations and to communicate with customers, whether good or bad. Through texting, you can ask consumers to fill out surveys, which makes them more likely to actually do it. You can also communicate with them about their experiences through texting, making them more likely to respond because they can do it on their own time without having to answer while busy.

Using texting at your business will help in all kinds of ways if you can just get started.


The Business Journal

Chantel Fullilove

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