business messaging blog
Hard Rock Café’s New Mobile Experience
Scott Navratil

Hard Rock Café has been mobile for quite a while, but the company has just decided to revamp their mobile marketing by creating a consumer rewards program that users can easily access from their mobile devices.  It is no secret that Hard Rock Café is one of the most popular worldwide restaurants, and people travel all over the world to visit each of their sites.  In order to keep consumers happy, Hard Rock recently launched an upgraded version of their loyalty program, which allows users to keep track of their points and earn rewards from any of the restaurant locations.  Not only can consumers cash in their points for rewards at the restaurants, but also any Hard Rock brand owned hotels, casinos, and music venues as well.  According to Mobile Marketer, Hard Rock’s goal is to keep the loyalty experience consistent and pleasing to consumers no matter where they are using it.  Another great feature that has proven successful for Hard Rock is their new and improved Rock Shop that consumers can also access from their mobile devices.  Not only is this pleasing to consumers, it is another way for the company to bring in money using an ecommerce program.  By updating their loyalty program and improving the mobile experience of their consumers, Hard Rock has not only continued their successful reputation with their loyal customers, they have also attracted the attention of new customers as well.

Keeping mobile marketing technologies updated

Not only is Hard Rock’s loyalty program convenient for consumers because they can use it wherever they are at, but they can also use it on any mobile device of their choice.  Hard Rock Café representatives are not new to the idea that consumers like the most convenient technologies, and they have tapped into the system to make sure their mobile marketing technology is a piece of cake to use, ultimately keeping their customers happy.  Companies need to remember that technology is always changing and advancing, and in order to keep consumers satisfied, they need to keep their mobile marketing advancing along with it.  Hard Rock Café has done well in keeping their websites and other mobile technologies updated on a regular basis, and their new and easily accessible loyalty program is their way of showing it.  It is important that companies not only keep their mobile marketing updated on a regular basis, but that they remember to keep it user friendly.  The easier a mobile marketing application or SMS advertisement is to use, the more likely companies will bring in and keep business.


Chantel Fullilove

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