It can feel daunting, but there are dozens of different ways to establish a pipeline for your company.
No matter what type of industry you’re in or what end result you’re hoping to achieve with your customers, EquiiText offers an affordable method for funneling leads:
Here are two examples of an effective EquiiText sales funnel using EquiiText SMS, wherein new customers can opt in via text to receive a special offer from a local flower shop:
First Sequential Responder
“Limit one bouquet per customer. SMS coupons may be redeemed no more than 14 days after they are received. May only choose ROSE or LILAC, not both. Thank you!”
Timed Follow Up
“Good morning! This is Fauna from Fauna’s Floral. Just wanted to remind you to redeem your coupon for a free bouquet! I can’t wait to see you soon!”
In the first example, you can see how Fauna gives her customers the opportunity to purchase a free bouquet directly from her website, which will allow her to track clicks on the Cloud Platform and incite further actions from her customers online.
In the second example, it’s clear that an effective use of the EquiiText Platform is to establish two-way engagement between Fauna’s Floral and its clientele. This style of funneling goes beyond paid advertising and remarketing ads – by using text messaging, Fauna is letting her customers funnel themselves through a device they use every single day, and it’s costing her next to nothing to do so. She sets up an identical opt-in message for new customers, but now they text Fauna and tell her what they want. She can even customize her responses so they’re cute, funny, and personable like herself! A sequential responder follows whichever automatic responder the customer triggers to let the customer know about each coupon’s terms and conditions. A timed follow-up message further alerts the customer to use his or her coupon before the time runs out. Fauna can set up as many timed follow ups as she needs to get customers to redeem their coupons: once per day, once every three days, once per week – whatever works best for her!
These are only two variants of a single example showing how the EquiiText Cloud Platform allows businesses to funnel customers through a sales pipeline. SMS sales funnels are simple to set up and much more affordable than any other sales tool currently available to businesses.
Interested in learning more? Sign up for a free account today and let us show you how to create your custom funnel on the EquiiText Cloud Platform today! What’s stopping you from texting your customers?
Marketing Coordinator for EquiiText, Chantel is a graduate of creative writing and English studies from the University of Nevada, Las Vegas. She loves animals and traveling around the world.