Did you know that 90% of texts are opened in the first 3 minutes after they are sent? On top of that, nearly 100% of texts are opened and read eventually. Knowing that your message is almost guaranteed to be read immediately shows just how valuable text marketing really is to a company. The only down side? You have to figure out how to get customers to sign up for texting, which can be challenging. Here are some ways you can get customers to sign up.
Show them the value of two-way communication
Being able to text a company to get information instead of having to make a call is very valuable to customers. However, not every business offer this and most customers don’t even know it exists. The best part is that your business can work with AI chatbot to answer the customer questions in real time and automatically respond immediately. Make sure they know you can communicate both ways, and you’re more likely to get some new subscribers.
Offer a promotional coupon or code
There’s nothing like a good promotion to get people signed up. One mistake businesses make when they offer a coupon in exchange for signing up for a texting service is not making that coupon available until the next visit. We live in a world of instant gratification, and if customers aren’t able to immediately redeem a promotional offer, they are less likely to sign up for the offer.
Another thing to remember is that you need to make the offer worthwhile enough for people to be willing to sign up. For a fast food restaurant, just a free drink or free food item might be enough to get customers to sign up. However, a company trying to sell $500 products isn’t going to get signups by offering a $1 off coupon. The discounts need to be something the customer actually wants.
Advertise the program
Many of your customers may not even know you have a texting platform. If they don’t know about it, how are they supposed to sign up? Here are some ways you can let your customers know you have a texting service and that you’d like them to sign up for it:
The more customers you can get to sign up for your texting platform, the more opportunity your business has to reach out to them and sell.
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