business messaging blog
How to get more efficient customer service
Scott Navratil

One of the best things you can do as a company to make sure you are meeting the needs of your customers is to have a good customer service department. Unfortunately, this is very difficult for most businesses. It is hard enough trying to manage people let alone figure out what technology to use. Here are some ways you can make for a more efficient customer service.

Actually use customer feedback

There have been times I have spoken with a customer service representative simply to inform them of a problem they were unaware of. Whether or not I need something to actually get fixed for myself, I still need them to fix the problem for others. Sometimes I leave feedback because I’m angry about something that happened. Other times I leave feedback because I’m excited about the new product or service and I want other people to know it is great too.

Ultimately, no matter why I left the feedback, I just want to feel I was heard. And getting any kind of feedback from your customers about their experience is valuable to a business that is willing to read it and do something about it.

Another great idea is to provide a place on your website (that is clearly labeled) for feedback. If customers find an easy way to contact you privately about their problems, they give your business a chance to fix the problem before posting it publicly. With so many review sites out there, they will find a place to post it if they can’t send it directly to you.

Interactions with your customers

With the internet at play, interacting with your customers happens more often than ever, and the expectation for those interactions is very high. You need to provide them with opportunities to reach your company whenever they need you. Providing AI Chatbot texting services ensures immediate, quality service that your customers will appreciate. Make sure to take advantage of social media messaging as well. Use email and phone calls to send and receive valuable information. Your customers all have a different preference for how they want to hear from you, so make sure you provide it for them.

Get your social media figure out

Whether or not you are a big fan of social media, it is important to your customers, and they want to interact with you there. If you leave something unresolved on Facebook, you lose customers. If you respond incorrectly, you lose business. It is an extremely public way to lose business, which leads to lost customers, current and future. But it can also bring in a lot of business when used properly.

Communication within the department

However you have to do it, find a way to streamline communication within the department. Customers get very frustrated when they have been transferred to another person, left on hold, and still have to re-explain their situation. With better communication, you are able to have shorter wait times and happier customers.

Chantel Fullilove

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