Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently less trusting of advertisements put out by the brands who stand to profit from them. After all, they’re obviously biased and they can’t be objective. This is where the value of influencers come in. Influencers are people who customers view as peers. They aren’t sponsored by any company so they can be trusted to share accurate and objective information about various products. People considering a purchase often turn to influencers to see what they think. When influencers give their approval, customers are more likely to buy. If you have yet to look into influencer marketing, here are a few signs that can tell you it’s time to.
Finding the right influencers
The right influencer probably isn’t a world-famous actor, athlete, or singer. Only the national brands can afford to hire them anyways. The right influencers are people that your target audience look up too. Often they’re bloggers or YouTube video creators or minor social media celebrities who are passionate about a subject relating to your business. By simply searching out content relating to your industry, you’ll start to get a sense of which people have influence. Don’t start by asking for favors. Comment on their blog posts or videos. Share their posts on your social media pages. Once you’ve established a relationship, you can reach out to offer a product in exchange for their honest opinion. Finally, make sure you’re sharing their write-up of your product with all your available channels whether it’s a company blog, an email newsletter, or SMS. A relationship with the right influencers will be mutually beneficial as you drive traffic their way, and they influence their audience to become your customers.
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