Every business should be creating videos to put on their website and social media pages with information to help customers. While some of your customers may like to read, others prefer to watch videos, and it is a great tool for engaging the customer. For some companies, it is very helpful in creating a how-to section for your products or services. Other companies may want to use videos to explain how their product works. Whatever you decide to do, here is how you can use videos to really build on your marketing.
Producing the right video
One thing you will want to do is focus on producing the right video. If you aren’t showcasing the right thing that your customers are interested in seeing, it doesn’t matter if you do everything else right. Your Story recommends these seven steps for producing the right kind of video for your company:
Where to post the videos
Figuring out what to do with your videos once they are made might be another problem you are working out. If you post it on your website, you can post links to your site on your social media pages or through text marketing to get it out to customers. However, a video posted directly to a social media page may be just for that specific use and won’t necessarily be valued on your site. How-to videos or ones that explain your product should always be available on your site for customers to find when they need it. However, sometimes humorous ads or ones meant to be played only during a short period are better off being posted on social media directly. This is especially true if you are going to pay for advertisements on sites such as Facebook and Instagram.
Discover how Equiitext will enable your business to have engaging conversations with you customers with our patented AI messaging platform! Create your Business Messaging Account.