business messaging blog
How Insurance Companies are Benefitting from Mobile Marketing
Scott Navratil

Companies of all sorts are seeing great success from mobile marketing.  As technology advances, there are more and more ways to reach the mobile market and it is up to the companies to come up with creative mobile marketing ideas to keep their consumers interested.  It is important that companies focus on the needs and wants of their consumers if they want to see success through mobile marketing, and there are several companies who have already figured out how to do just that.  According to Mobile Marketer, Allstate, the insurance company, has come up with a new interactive marketing application that has been welcomed with open arms by their current customers as well as brought in a wave of new customers.  Not only does Allstate’s new app greatly benefit their consumers, it also benefits the company by making it easier to monitor policy holders.

You might be wondering why consumers would want an app that records their driving behavior, but Allstate has discovered that consumers like this idea because they can receive discounts and other benefits (primarily lower premiums) by showing they good driving habits.  Parents of teen drivers also appreciate the app because it allows them to monitor their driving habits as well as set specific limits to their driving.  Once those limits are broken, the application sends notifications to the parents keeping them informed.  Allstate has discovered that because consumers are aware that their driving habits are being monitored, they are also more responsible drivers making the roads a safer place in the long run. Another great feature of the application is when consumers have questions they are able to receive real-time feedback from their agents, an incentive that draws in much business in and of itself.

Focusing on the consumers

Interactive applications that reward the consumers, such as the one Allstate has created, are a great way to promote business as well as keep track of data in order to improve business.  Up until this point, the only way insurance companies could monitor their policy holders was either by trusting the word of the policy holders, or installing a complicated device onto the car.  Not only is this tedious, it is also costly to the consumer.  Allstate’s interactive application is completely free to the consumer, and ultimately saves the business money in the long run.  The most important part of mobile marketing for consumers is the convenience that comes with it.  If interactive applications are difficult and tedious to use, consumers will not waste their time with them.  If companies want to find success through mobile marketing, they must keep it simple as well as cater to the wants and needs of their consumers.


Chantel Fullilove

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