This year is a big one for mobile marketing. 2014 is the year that mobile devices are set to surpass the number of PCs. All the numbers seem to point to a mobile takeover. While just a few years ago, nearly all web traffic originated from a PC, now nearly half originates from a smartphone or tablet.
Despite the promising numbers, there are still many marketers and small business owners that are hesitant to jump on the mobile bandwagon. Perhaps they think mobile is a fad just passing through or that only a small percentage are using it. All evidence is to the contrary. Mobile is here to stay and will only continue to increase in popularity.
Though mobile continues to grow in popularity, businesses aren’t investing a lot into mobile ad spending. One report found that mobile only accounts for 1% of ad spending compared to print’s 25%. It seems that marketers and business owners have some catching up to do.
Get with the program
Mobile is a totally different medium that television, radio, and print. In these other mediums, it’s enough to just show off a product or service. With mobile it gets trickier. Thanks to smartphones’ ability to keep people connected to the internet anywhere in the world, mobile shoppers are more savvy than their non mobile counterparts. They know how to comparison shop and frequently use their phones to shop online even while in a store.
Marketers and business owners looking to break into mobile marketing need to know a few things about the mobile shopper before jumping in. Because they are informed shoppers, the focus of mobile marketing needs to be getting the relevant information to mobile users. That information should be easily accessible.
Mobile customers are typically looking for fast answers. And when they find what they want, they’re going to complete the purchase quickly. Usually within the hour. Mobile marketers should make sure that contact information is easy to find on mobile websites so mobile shoppers have no trouble finding the business.
Some mobile tips
Here are a few mobile marketing tips to get you started:
Source: Huffington Post
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