business messaging blog
Mobile marketing of the future: Looking ahead
Scott Navratil

It is almost 2017, and it is time for your company to look forward to the future and decide which marketing trends to follow. Mobile marketing has exploded in the last couple of years with smartphones becoming more prevalent and personalized marketing becoming so much easier. It is the number one way you can reach out to your customers, so you need to know how to do it and how to do it right. Here are the things you can expect for mobile marketing in 2017.

Personalization and real-time data

It has never been easier to personalize your marketing to specific customers. One of the advantages to doing this is that you can get real time data on specific customers. You will know exactly whether or not they open your emails or click on your texts marketing messages, and you will be able to tailor future marketing to their specific needs. It is a huge breakthrough in the marketing game because more personalized advertisements will have higher conversion rates. With billboards or ads in magazines, there was no real way to track what happened with them, but now you will be able to get reactions out of customers and know whether or not you are doing something right.

Consistent brand experience

There are a hundred different ways your customer could experience your company and brand, including through a mobile site, through different social media channels, on different web browsers, and through any advertisements they receive from your company. And they likely will use multiple channels to communicate with your brand whether through social media, text, email, or phone calls. All of these experiences should feel consistent. They want to always feel like they are having the same experiences with your business, so you need to ensure branding is intact even with all the different ways you will be communicating with them.

Social media trends

Many businesses completely miss the mark when they don’t put much effort into social media. You can do so much more than just post things and hope for likes. You can really communicate with your customers, identify trends, and personalize marketing to the current trends. One example of this would be a company recognizing many of their customers in the area are complaining about how hot it is and then posting an ad for discounted iced coffee in response to that.

No longer an inconvenience

Whatever you decide to do to change your mobile marketing for 2017, remember that it is no longer an inconvenience for you to deal with. It is one of the most powerful marketing tools we have ever had, and it allows for more personalization than we’ve ever seen before. It is amazing that you can literally put an advertisement into your customers’ pockets, only a dream a hundred years ago. Personalization really is key, and it is isn’t just something you can do if you’d like; it is the customer expectation.

Chantel Fullilove

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