business messaging blog
Mobile Marketing with Smartphones
Scott Navratil

Marketers have become so creative with the ways they advertise to their mobile consumers that they have forgotten the primary and perhaps the most simple and important way to actually reach the mobile world; smartphones.  According to Mobile Marketing Watch smartphone sales are at an all-time high.  Technology is constantly advancing and it is up to mobile marketers to keep up with the technology if they want to see success.  Smartphones are a part of most consumers’ households, and therefore companies who want to reach the mobile market need to be familiar with and adjust their mobile marketing efforts around smartphones.

Consumers’ contact information

Mobile marketers have the opportunity of marketing to consumers in a very personal way through their smartphones.  There are several ways consumers can be reached through their smartphones, so their contact information is incredibly valuable, and trying to get it can often be a difficult feat for companies.  Consumers need to know that they can trust companies with their contact information.  They do not want to be bombarded by mobile advertisements so it is up to companies to ensure that they are not going to overwhelm consumers with ads.  One of the easiest ways to get consumers to give their contact information to companies is to offer the best deals through mobile advertisements.  Consumers are always looking for a deal so it the best deals come to mobile devices, consumers are likely to easily hand over their contact information.

Marketing with smartphones

Smartphones are a great way to reach consumers in a number of ways because of all the functions they can perform.  Consumers love to download marketing applications for their favorite companies especially because they are in control of them.  They can determine how much advertising they receive from an app helping them trust the companies.  Apps are a great way to engage with consumers as well as promote product because consumers promote the apps to friends and family if they are fun to use.  SMS marketing is trickier than apps because consumers hate to be bothered with meaningless text messages.  Companies can see great success from SMS advertisements as long as they are careful not to overload consumers with ads.  Another way consumers can access their favorite companies is by viewing the company websites from their smartphones.  Companies should ensure that their websites are easily accessible from mobile devices.  If consumers have to wait for websites to load because the technology is not fit for mobile devices, they will move on to companies whose websites are accessible.

All about convenience

Consumers are constantly looking for convenience, which is one of the purposes of smartphones.  Mobile marketers have a great opportunity to make their consumers’ lives even more convenient by allowing them to contact and engage with the companies from their mobile devices.  If consumers can quickly pull up a coupon from their smartphone, they will most often return to the company and promote the company to friends and family.


Chantel Fullilove

Start Texting with a Free Trial of Equiitext

Discover how Equiitext will enable your business to have engaging conversations with you customers with our patented AI messaging platform! Create your Business Messaging Account.