business messaging blog
Mobile Marketing In and Out of the Store
Scott Navratil

Consumers love the convenience of receiving the best deals to their favorite stores through their mobile devices.  More and more companies are becoming a part of the mobile marketing world making competition between companies more fierce.  Every day companies are coming up with more innovative and creative ways to market using mobile technology, but it has been proven time and time again that the simpler the better when it comes to pleasing consumers.  While technology continues to advance, it seems that the ways to market using mobile technology just keeps getting easier, which is great news for businesses everywhere!

Interactive applications and NFC technology

Interactive applications are becoming more popular in mobile marketing.  Companies have discovered that interacting with consumers through mobile technology is a great way to learn what consumers are looking for in products.  Several retailers have taken advantage of interactive apps because they have proven to bring in more business.  Part of mobile marketing is keeping mobile advertisements updated and interesting.  Bertolli has a new mobile marketing app consumers can use at home and in the grocery stores to download easy dinner recipes.  All consumers have to do is scan the code on Bertolli ingredients in order to access several different recipes.  This makes life easy for consumers when they need last minute dinner ideas, or they forget their shopping lists at home.  Interactive applications such as Bertolli’s are a great way to promote and sell products.

NFC (Near Field Communication), similar to interactive applications, is another way companies are promoting their products.  As consumers are walking through stores, they can use their smartphones to scan codes on NFC marked advertisements and products in order to get the best deals on those products as well as get information about them.  Bertolli has also taken advantage of NFC technology, giving consumers access to videos showing them how to cook certain meals using their ingredients.  Companies also use NFC technology for mobile payments preventing consumers from having to wait in long check-out lines.   Caesars Entertainment, a casino in Atlantic City, also uses NFC technology in order to help their customers learn how to play different games, view dining menus, and purchase tickets for shows, making their lives that much easier, and let’s face it, we are all looking for any way to make life a little easier.  It is not difficult for companies to become involved in these mobile marketing technologies, and they have proven to be successful time and time again.


Chantel Fullilove

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