Regardless of your personal opinions about when to begin celebrating Christmas, if you wait until December 1st to finalize your mobile marketing strategy for the holidays, you’ll be far behind the competition. The time to get your holiday mobile strategy ready is now. You don’t want to be stuck scrambling to get it done at the last minute. Here are some things to keep in mind as your prepare your mobile marketing strategy this season.
Email marketing is mobile marketing
If you send out an email newsletter or if your marketing strategy includes email in some way, that counts as mobile marketing. Unlike a few years ago, emails are now more likely to be opened and read on a mobile device than on an actual computer. This is crucial to know because how a person reads email on a smartphone is very different from how a person reads it on a computer. Mobile users are less likely to read big blocks of text on a smartphone. Keep that in mind when crafting email messages.
Mobile web design
It’s also important to keep in mind that many of your customers who come to your website will be viewing it from a mobile website of some kind. In fact, nearly half of all web traffic will originate from mobile devices in the near future. The decision of whether or not to have a mobile site is no longer a question. Unless you want nearly half of all of your customers to have a poor experience on your website, you’ll want to invest in a mobile web site or responsive design.
Mobile web design is important for a number of reasons. First and foremost, there’s the question of screen size. Mobile customers who arrive at your website and see a page designed to be displayed on a computer screen will have a tough time finding the information they need. Screen size isn’t the only consideration however, mobile website are also different in that the navigation needs to be as simple as possible. On a computer, a customer is more willing to click through several pages to find what they need. Mobile customers are often on the go and in a hurry to find what they need. Design your mobile site with this principle in mind. Have the information they’re most likely looking for on the landing page and make sure everything else is as accessible as possible.
Finally, it’s important to keep in mind that mobile marketing channels have the advantage of being much more interactive than other channels. While the audience of a TV ad will just be sitting on the couch watching, the audience of mobile advertisements can be interacting with them. Find ways to encourage customer engagement as much as possible. When customers have to perform some action as a result of an advertisement, they’re more likely to purchase.
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