Consumer convenience is one of the most important parts of mobile marketing if companies want so see success from it.  Smartphones and tablets are a part of nearly every consumer household, and their primary purpose is to make the lives of the users easier.  It is also through these mobile devices that consumers are most easily reached, which means companies have a great opportunity at their hands.  Mobile marketing is one of the easiest ways to market thanks to smartphones and tablets simply because companies can reach a broad number of consumers through their mobile devices.  Companies used to struggle when it came to acquiring phone numbers and or email addresses from their consumers because consumers did not like the idea of constantly being bombarded by company advertisements through their personal devices.  Now that consumers rely on their mobile devices for almost everything, they have started to prefer companies contacting them that way as well.  Companies have also quickly learned which mobile marketing techniques work, and which ones do not.  Consumers do not like to be overwhelmed by advertisements on a daily basis.  Companies need to be aware that consumers only want advertisements that are actually going to benefit them like coupons or notifications about special sales.  Mobile marketing can either make or break a company and there is a fine line between success and utter failure when mobile marketing because companies are reaching out to consumers in such a personal way.  If companies are careful with how they market through mobile devices, they will maintain loyal consumers, but if they are not considerate of their consumers and they overwhelm them, they are likely to lose business.

Making mobile campaigns convenient for consumers

Companies are coming up with creative ways to impress their consumers through mobile marketing, but the ultimate success comes down to the convenience.  According to Mobile Marketer Hertz, the rental car company, has created an app that gives consumers a more enjoyable travel experience.  The application is free to download to smartphones and tablets and includes a travel planner as well as thousands of maps for places all around the United States.  It also includes a GPS feature that syncs to car GPS systems in order to give consumers a peace of mind that they will be able to find their way no matter where they are traveling.  Another feature travelers can enjoy from the app is a suggestion of local attractions for wherever they are.  The Hertz app is a great example of a company making its consumers’ lives easier through mobile marketing.  The application creates loyal relationships between the company and the consumers ultimately leading to more business.  Consumers who can count on their favorite companies to make life more convenient through mobile marketing are likely to stay with those companies and refer them to other consumers because of their great experiences.  Mobile marketing is a great way to build connections with consumers and bring in business.

Source: mobilemarketer.com/cms/news/software-technology/18468.html