With cell phones, everything became a “right here, right now” kind of mentality. We aren’t very good at waiting anymore, especially since smartphones put the world at our fingertips. Even when we are flying, we still have access to smartphones. Though this might be bad news for the person trying to sleep on the flight or for the person sitting at dinner with you every night, it’s great news for businesses. It means you can rely on the fact that your mobile advertising will get to your customers right here, right now instead of waiting a couple of days in an email or in the mail.

Communicate right now

Even though cell phones make it easier to hold off on texting, calling, and using the internet until later when we have more time or are not distracted, we never do that. Instead, we pull over and check the text right now and always answer the phone. That is why your business needs to focus more on mobile. Here are a few ways you can improve mobile advertising, thanks to Biz Journals:

Mobile site

If you don’t already have a mobile-friendly site, shame on you. More people browse the internet for random things while sitting in line at the airport than they will while sitting at their desk for a few minutes of work. That is why you need to make sure your website works just as good as, if not better than, it does on a computer.

Easy-to-read content

In a world of distractions everywhere and people constantly needing it to move forward at a fast pace, boring content will just bother people. They aren’t about to read it and spend time understanding it if, instead, they can go to a competitor where it is much easier to figure out. It isn’t just about having content that is easy to read. You should also have a website that is easy to navigate and a checkout that is easy to use. Otherwise, your customers will get lost and move on without a second glance.

Smartphone friendly ads

Since people are spending hours upon hours on social media and playing on the internet with their smartphones, you need to make sure you have better ads for mobile. That is where people are wasting their time when bored and where they will find ads and click on them to see what it is. Mobile ads will be much more profitable than anything else you can do.

Social networking

As already mentioned, people spend a lot of time on social networks. Though it used to be sort of annoying to deal with businesses on Facebook and Twitter, now it has become the place people go to see what is going on with businesses. A lot of companies make announcements on Facebook or show off new products. This is the place to be, and customers know it. If you aren’t on social media, you need to try again.

Personalize it

The most important part of all this is to make sure you are getting personal with your customers. They will come back again and again if they feel like you are their friend or that you have a relationship with them. You can do this by using texting programs to communicate with them. Try it out and see how it can help your business.

Source: Biz Journal