As technology improves and becomes more accessible throughout the world, the face of customer service is changing too. The first interaction a customer has with your business is not through a person; instead, it is through technology. So to have a good first interaction, you need to focus more on improving the new face of customer service: mobile.
A big part of whether or not a customer will be satisfied with your business is based in how easy it is to access your company. If they find that it is difficult, even if it just means they have to use a form of communication they are uncomfortable with, then they are unsatisfied. However, if they know they can reach you through multiple formats, your business will have laid down the stepping stones to building trust.
Developing long-lasting relationships through computers
It may seem odd, but your business needs to shift gears and change the way you develop long-lasting relationships and trust with your consumers. Most of your customer base is going to be younger Millennials and Generation Z here soon, and they are more used to developing relationships through online interactions than in-person. And if they are more comfortable developing relationships with their peers through the internet, it stands to reason they will be more comfortable using technology to develop relationships with a business. Make sure you are prepared if you want to keep up with the competition and satisfy your buyers.
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