This year is a big one for mobile. It’s the year that mobile web traffic is expected to surpass traditional web traffic. For business owners with a website, that means half of all visitors on that website will be accessing it on a phone or tablet. It’s never been so important for business owners to make sure that their websites are optimized for mobile. Few things are as annoying as having to navigate a website that was designed for desktops on a tiny screen. According to one study, only one third of mobile visitors make it past the business’s landing page. That means a whopping two thirds are seeing the landing page and then bouncing. Mobile users don’t have as much patience as desktop users. When they open a web browser it’s usually for a specific reason. They know exactly what information they’re searching for. The lesson for business owners is this: if they can’t find what they need on your landing page, then it better be easy for them to search and find what they need quickly or they’ll go elsewhere.
Make things easier
Here are Five tips for making it easier for mobile visitors to find what they’re looking for:
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