business messaging blog
New Application Technology Benefits Mobile Marketing
Scott Navratil

Mobile marketing is definitely one of the most successful marketing strategies now that mobile devices are so popular among consumers, but companies must constantly make sure their mobile marketing tactics keep up with the newest forms of technology.  Companies who underestimate the frequency of technology advancement are sure to lose consumers due to outdated mobile marketing tactics.  It is important that companies grow along with the technology they use.  Several companies have introduced a new technology to their applications known as the image and facial recognition feature.  Image recognition is merely an upgrade from bar and QR codes, however the attraction of image recognition is the convenience it brings.  Many companies hate the idea of constantly having to update their mobile tactics because it can be time consuming, but according to Mobile Marketer, image and facial recognition is simple to add to existing marketing applications, and allows consumers to scan items from magazines and purchase them right on the spot.  Consumers rely on this convenience now that mobile technology has become a part of everyday life, so companies who do not use technology to make the lives of their consumers easier are likely to see a decrease in business.  Because image recognition makes it easy for consumers to purchase products straight from the app, companies are likely to see substantial growth in business.  The new image recognition feature works to the company’s benefit in a number of ways.  Not only is it convenient for the consumer, which ultimately brings in business, it is also an easy way for companies to see which products are the most popular among consumers. Ideally, mobile marketing should work for companies in multiple ways, and this new feature definitely allows that to happen.

Keeping mobile marketing personal

Along with image recognition comes the new facial recognition feature.  Consumers are all about online profiles and personalization of their mobile presence.  Facial recognition allows consumers to snap a picture of themselves or of another person and attach digital data to it.  Mobile Marketer predicts that facial recognition technology will eventually be the main form of identity for consumers.  Image and facial recognition features are an ideal way to keep mobile marketing personal for each consumer.  These features allow consumers to build and update their own mobile profiles and customize their experience with companies.  Consumers like the idea of personalization because it makes them feel like a valued customer rather than just another number on the data sheet.  Companies should create or update their mobile marketing tactics to include image and facial recognition features because they are already proving to be successful, and in all reality consumers are going to turn to those companies who use the most updated forms of technology in marketing because we live in a technology savvy world.  Old school is no longer an option if companies want to see success.  Keeping their mobile presence updated and convenient to use for consumers will bring in and keep business.


Chantel Fullilove

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