For a while now a lot of interest has been paid to video mobile marketing. Video has proven itself a valuable marketing tool with mobile consumers. Now, InMobi, one of the leaders in mobile advertising, has unveiled its latest video ad platform, and it’s changing the way we think about video mobile marketing.
According to InMobi, their new video ad platform will change the way we think about mobile advertising. Typically, when people watch a video, it’s a passive experience for them. InMobi’s new platform is designed to create an interactive experience for mobile users.
How it works
InMobi’s new video format is designed specifically for mobile devices. Because of mobile’s ability to play video enhanced with interactive features and contextual information, the videos won’t work as television advertisements. The real power behind the new video format is that it drives customer behavior. Marketers have known for a long time that success in marketing depends on being able to get consumers to take action. While watching a video ad is an important first step, InMobi takes it further by asking mobile consumers to interact with that video. The more the viewer is immersed into the video watching experience, the more likely that viewer is to convert as a result of it.
Four exciting features
InMobi’s new video ad platform contains four exciting features:
Source: Mobile Marketing Watch
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