Smartphones have amazing capabilities. With that small device in your pocket, you can contact nearly anyone in the entire world in just seconds, and you have all the information in the world available at your fingertips. They have completely changed the way we interact with each other, learn, and even how marketers reach out to customers. You can do more than just calling your customers these days. Here’s some ways you can optimize your mobile marketing efforts.

Text marketing

While it is an old tactic, mobile marketing is still one of the best ways to communicate with your customers through mobile. One example of this was Chipotle, a fast casual restaurant that had to shut down all of its stores for a training at the same time. The restaurant sent a text to all of its customers in order to inform them that there had been a problem and give them a coupon to use later. It was an extremely effective way of reaching every one of their customers, and it prevented them from experiencing customer service issues later.

Mobile friendly websites

There are many reasons that you would want to optimize your website for mobile, the most recent of which was a change in Google’s search algorithm. As of this week, sites will now be penalized if they don’t have a site optimized for mobile, and they will be seen further down when people search for them. On top of that, you want to make it easier for your customers to be able to view your site when searching on their phone given that many people do all their web surfing from their phones now. It is way easier to whip out your phone and search online than it is to set up a computer to do it.

Check your site on your phone to make sure it is showing up correctly. Check all the links to ensure they work properly. Get on other brands of phones to ensure it is showing up the same for everyone, and check it in multiple browsers. If you have texts that redirect to your site, check to make sure it shows up correctly. Make sure your site looks good even when they click on an ad through Facebook or other social media sites. Customers would rather stop looking into your site and move on with something else than try and figure out how to make it work right.

Social media

Most people don’t even look at social media on their computer, which means all of your posts and ads will be seen through a mobile device. It is important that you have them optimized for mobile viewing as well. Get on your phone and check out everything you post from there to make sure it is showing up correctly. Keep what you post short and sweet, so people don’t have to scroll down to continue reading what you have to say. And always try to get your entire post in before a “read more” button will appear, so nobody has to click that to see everything you have to say.