business messaging blog
Optimizing your company for mobile marketing
Scott Navratil

Advertising has become almost entirely technological in recent years, which means you need to adapt. There is no use in putting an ad in the newspaper if nobody reads it anymore. Your best bet is to focus on mobile marketing. It is the more important part of advertising now. Most of your customers carry a cell phone with them everywhere they go and are constantly using phones while waiting in line, at work, at home, and even in the bathroom. By using this device that people always have with them, you are guaranteed to get more customers.

Get your company ready for the phone world

It may not be easy, and you may have to pay some cash, but getting your company to use mobile advertising seamlessly will pay off in the end. Though Forbes offers 10 ways you can optimize your company for mobile, here are a few we recommend:

Embrace mobile-first as the new mindset

You cannot be successful with mobile marketing if it is just another thing you are doing instead of making it your first focus. Everyone is on their phone, which means you can get the most coverage with mobile marketing. Stop making it a back-up plan and start making it the first plan. Print marketing, email marketing, and everything else should be the extra add-on marketing techniques.

Understand your audience’s mobile habits

If you don’t know how your audience uses their phones, you will have no idea how to market to them. For example, if your audience is on social media all the time, you would want to focus your energies there. If your audience uses mostly texting and less social media, you would want to use more texting. Without understanding what your audience does with the phone, you cannot possibly meet their mobile marketing needs.

Mix up your content lengths

Though some people say there is a “perfect length” for content somewhere out there, the truth is that customers don’t want to see the same thing over and over. You will be much more successful if you have some long posts and some short posts. The more variety, the more people you reach, and the more people need to come back to see what is new.

Don’t overlook the power of formatting

Some people think formatting is just a formality, but you cannot get away with sloppy work. People will take one look at your page, see the unformatted text, and turn away. They have no need to waste their precious time reading what you have to say if you can’t even format it correctly, one of the most basic parts of mobile.

Work into texting

Texting is a powerful mobile marketing tool you can use to reach more of your customers. With the ability to talk with them, you start to build a relationship. A relationship leads to trust, and the more trust you have, the more your products or services you will sell. Maybe mobile marketing doesn’t have to be so hard after all.



Chantel Fullilove

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