Marketing is one of the hardest things for a business to do. It is, essentially, a huge shot in the dark. A business can identify their audience, identify that audience’s needs to help determine when and how to reach out, but ultimately, it is still unknown exactly how that audience will respond until after the damage has been done. Even if you have a great message, you may not reach the audience you are trying to get unless you deliver it through the correct channels.

That is why it is so important to get your business on board with texting and messaging platforms. Over the years, texting hasn’t changed much. It is about getting a message to another person that is to the point and resolves quickly. If major companies such as Apple, Facebook, and Google are putting a huge emphasis on messaging, then you know it is important.

Apple’s focus on messaging

Given that Messages is the most used app on the Apple phone, it is no wonder that executives would put a huge focus on developing the app and providing more opportunities for users to work with it.

The announcement came on June 15 at Apple’s Worldwide Developers Conference keynote, according to Time, and it stated that developers will be able to use the iMessage service in order to work within the app. The idea is that people will be able to access other apps, such as movie ticket services or food services, without ever having to leave Messages. This will make it easier for friends to collaborate and make plans but will also make it easier on users who don’t want to have to switch apps over and over to make decisions.

Everyone focused on messaging

Every company seems to be focusing on messaging right now. Skype, Facebook, and Google have all put a heavy emphasis on their messaging platforms recently by updating them and offering new, exciting features. Though every one of them would likely enjoy being your only messaging platform, they also know that you are probably using multiple ones to communicate with people.

Your business needs to focus

As a business, you may not be communicating with your customers as well as you could if you took advantage of text marketing. Not only should you be sending them text updates and coupons, you should be allowing them to communicate with you as well. Again, the main purpose of texting is to quickly and efficiently send and receive information, so a customer will really appreciate being able to get fast answers through texting instead of having to call in and potentially wait on hold for a few minutes.