The internet is a double edged sword. It gives you so much more opportunity to reach customers than you’ve ever had before. However, it also is so polluted with information, it can be hard to really reach your customers. Your business needs to push through all the chaos with these top 5 marketing tools that the experts use.

1. It’s all about your Audience

The marketing experts know that reaching your customers means knowing your audience inside and out. If you know your audience, you’ll know where they spend their time, what they read, what they watch, and what they like to do. All of this information gathered together can help you determine what advertisements you can send out and how it will best be perceived. If you aren’t sure what your audience likes or what they do, just observe your current customers to see what their common interests are. Then, you can start marketing towards the right group of people.

2. Focus on Mobile Optimization

Nearly every one of your customers (or their guardian) has a smartphone. It is one of the most powerful pieces of technology we have to reach out to customers. In fact, over 60 percent of searches now come from mobile devices. If your website isn’t optimized for mobile, potential customers can be lost. If your site isn’t working for them, they will find another one that will and shop from them.

3. Text Marketing Works

Experts know that part of reaching your customers is being able to communicate with them in a way that is natural for them. So even if it is easier for your company to do phone calls, our society that is so focused on fast and easy communication really prefers texting. Use text marketing as much as possible to reach your customer base. And don’t just resort to sending a coupon through text every month or two. Actually use AI Chatbot to allow your customers to text you questions and get an immediate, automated response.

4. Get on Board with Social

Social Media is another essential form of communication with your customers. It drives businesses and produces immediate and effective results. If you are doing a social media campaign that isn’t giving you immediate results, change what you are doing. It is one of the most powerful forms of reaching current customers and building a new customer base.

If you aren’t sure where to start, get on board with traditional social media sites such as Facebook and Twitter. Build your business profile, and start interaction with people to build your base. As you begin to get more comfortable, your business can start branching out to sites like Snapchat and other newer social media sites that may not have as much of a following.

5. Analytics to Track Results

The experts in marketing not only track data but know and understand what it means. Analytics is the way your business will know whether or not a current marketing campaign is working and whether or not to keep doing it. Track where your leads are coming from and if referral programs are really working. Start by getting your company set up on analytics, and then start watching the numbers.