business messaging blog
How to use mobile marketing during the holidays
Scott Navratil

One of the best times of year to up your marketing game is during the holiday season. As people are in the mood to buy stuff, you should be encouraging them towards your products as much as possible. You know your customers are all on mobile, but do you know how to market to them during the holidays? Here are a few ways you can use mobile marketing this year to get more sales than ever.

Offer more than a coupon

People aren’t always just looking for a good deal. Of course, they want to save money and feel like they a got a lot without having to pay too much, but many of them are looking for more than that. According to Entrepreneur, most people don’t start out with a list of everyone they are going to buy presents for. In fact, they usually just have the list of people who need presents and look for inspiration as they shop. That means your business can use mobile marketing to serve as a place for inspiration and the best gifts. Maybe this is as simple as sending text reminders about current, specific deals that you think might interest them or as difficult as setting up a system that offers recommendations based on past purchases or where they’ve been browsing in the store.

Personalized mobile interactions

Though people usually like the mass emails and texts with special deals in them, a lot of times, you’ll get the most back from a customer if you personalize their experience. One really great way to do this for any business is to offer an automated texting service that not only allows for you to text them but also for them to text you their questions. With an artificial intelligence system, the program will automatically recognize the question being asked and send a fast response in return. You don’t have to sit around all day at the phone waiting in case someone calls in with a question, and they don’t have to wait on hold to reach a customer service representative. It’s a win-win for everyone.

Get mobile interaction at the store

Another thing you may want to consider doing for mobile marketing is offer an app for your store that helps the customer out. For example, maybe your store’s app allows customers to scan a barcode and see the item’s price. This is an especially helpful option for customers who find an item they really like that isn’t where it is supposed to be, but they don’t know if they want to buy it until they have a price. Sure, barcode scanners throughout the store will work too, but customers really appreciate the ability to use their phone and get all the information they need. You could also offer look-up abilities for other stores in the area in case you are out of stock or don’t have enough for the customer. These little mobile marketing tricks will make a huge difference to bringing in customers and keeping them happy.


Chantel Fullilove

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