business messaging blog
Use mobile marketing for lead generation
Scott Navratil

Unless you’ve been living under a rock, you’ve probably been exposed to some form of mobile marketing. If you have any kind of mobile device, it’s unavoidable. If you’ve been considering mobile marketing for your own small business, you may be under the assumption that mobile marketing comes down to having a mobile app. Nothing could be further from the truth. In fact, mobile apps are among the most expensive and ineffective mobile marketing channels. There are dozens of other mobile channels out there that you may not have thought of. Here are six tips for generating leads via mobile.

Progressive profiling forms

If you have any personal experience with web design, you know that forms are vital to marketers. You rely on customers filling in their personal information so that you can contact them in the future. Filling out forms is a lot more difficult on mobile devices however as typing on a touch screen keyboard is a lot more tedious that typing on a laptop or desktop. Rather than do away with forms, however, you can utilize progressive profiling forms which limits the fields based on what information you already have and what information you need.

Calls to action

The simplest way to get something is to simply ask for it. You’d be surprised how many marketers and business owners never get around to just asking customers out right. With mobile, calls-to-action are especially important. They need to be displayed prominently and be worded concisely as possible. Make these calls-to-action clickable.

Provide customer loyalty rewards

A great way to generate leads is to offer incentives for those who share their contact information with you. An email or text loyalty program is a great way to stay in touch with your most loyal customers. You provide them the occasional deal or coupon and they reward you by allowing you to advertise new products.

Optimize content

According to a recent report, 90% of people accomplish a task using more than one screen. In other words, people begin a task on one kind of device and finish on another. They might look at product info on their smartphone and then purchase using their tablet or laptop. You want customers to have a seamless experience across whatever devices they’re using or they might bounce. Make sure you’re optimizing your content for all kinds of devices.

Use click-to-call links

Smartphones have made us lazy. Nobody has time anymore to actually dial a ten digit number. For many customers, it’s not worth the effort. Simply making your phone number a click-to-call link will greatly increase the likelihood that customers will call your place of business.

Try SMS marketing

Though SMS is one of the oldest mobile marketing channels, it also continues to be the most effective. For just pennies per text, you can instantly send out a message that the vast majority of your target audience will read with minutes. Best of all, with SMS it’s easy to track the effectiveness of mobile coupons by seeing what percentage of your mobile offers are being redeemed.


Chantel Fullilove

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