business messaging blog
Using text message marketing is key
Scott Navratil

Have you ever heard of the term SMS? It is just a fancy way to say text. When companies tell you to start working on SMS Marketing, they really mean you need to start working on text message marketing with your consumers. Not only is it a powerful way to send messages to your customers informing them of current deals, it is also a great way to communicate. Of the many reasons to communicate with your customers through text, Business News Daily points out five.

The opt-in feature

Because text message marketing is an opt-in feature, you know that the customers you are reaching truly do want to hear from you. You aren’t wasting valuable resources on customers who will never be interested in the service or product you offer.

Engaging your customers

The next reason is that you are able to engage your customers. Your customers are going to read the message right away, and you’ll be able to communicate with them. If you have a better automated text messaging system, you can even allow for smart, computed responses to the things your customers text in to you. This keeps them engaged and interested in the company.

Fast and easy

It takes a long time to come up with a marketing campaign and execute it through print ads and social media, but sending a text is easy. All you have to do is type a few words and send it. Because it is easy to send and easy to read in just a few seconds, you’ll save yourself and your customers some time.


As Business News Daily makes clear, sending your customers text messages as a marketing technique is significantly cheaper than trying to do any other marketing campaign. It is fast, easy, and doesn’t suck up your entire marketing budget.

Interactive messaging

The last thing is the the messaging service is interactive. By linking to videos, pictures, and websites, you offer your customers a way to quickly access your company. You will also develop a relationship if your customers feel as though you are interacting with them regularly. Of course, you wouldn’t want to send a text every day because it could push away customers, but you also need to send them at least once a month.

The most important step

The most important thing to remember when setting up a texting system is that communication is key. Some texting platforms only let you send mass texts but don’t allow for automated responses when customers text in. You need to be able to recognize when your customers are unhappy, when they want more, when they need directions, and more. If your customers know they can text you to ask for direction or text you for store hours, they will think they are talking to a real person. This will develop relationships better. On top of that, you are basically offering great customer service without having to pay too much. It is cost effective and will get more customers in the door.

Source: Business News Daily

Chantel Fullilove

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