Technology has been progressively impacting our lives in positive ways, especially in the last few years as we have gone from landlines to cell phones to smartphones. The most recently big development was smartphones which have completely taken over the world. Not only do they change the way we communicate, they have changed the way we think and interact with one another. But what is the next best thing? Smartphones like the Apple iWatch.

Suspicions of the Apple iWatch

The big September Apple conference is coming up, which means there have been many rumors spreading about what exactly will be released. As always, a new version of the iPhone and iPad are expected, but most people also expect an iWatch will be announced this year. Unfortunately, it has not been confirmed that there will be a smartwatch announced this year, and with no leaked images, it is possible the rollout may take another year, according to Mashable. If Apple is smart, like we know it is, they are just keeping a tight lid on things for the time being and fully intend to release all images of the new smartwatch with the announcement next month.

Marketing with wearable technology

As more mobile carriers are developing wearable technology such as the Galaxy Gear and rumored Apple iWatch, you can fully expect even more changes in the way we communicate with one another. This will have a huge affect on how you market to your consumers, especially if smartwatches become just as common and popular as smartphones have become. The best way to market is to stay ahead of the curve, which means you need to figure out your best marketing tactics now. One thing to consider is that texting is not a dying medium. In fact, wearable technology actually makes it easier and more efficient to text than ever before. It would be a good idea to get your automated texting services in place now, so as to keep up with the improving technology.

Text Marketing just as important as ever

You may think that texting is starting to become less essential, but with all technology advances, we’ve just seen an increase in the amount of texting capabilities people have. Your business needs to be aware of how technology is changing and ultimately market in a way your consumers will understand best. One of the best ways to stay in touch with your consumers is through an artificial intelligence texting platform where your consumers can ask questions and get an automated response. This will save you time and money because you won’t need to hire a team of customer sales reps to respond to people through texts all day. It allows your customers to communicate with you in a form they are used to, and the quick response feels personal and caring. It is a win-win for both you and your customers, especially those who are looking for quick answers through their new smartwatches, which may include the Apple iWatch pretty soon.

Source: mashable.com/2014/08/27/apple-wearable-device/