business messaging blog
What Is the Difference Between MMS and SMS?
Claudia Perez

It’s all about the message content.

SMS stands for Short Message Service and is a form of text messaging that allows you to send up to 160 characters to a recipient.

EquiiText specializes in smart SMS and MMS technology that allows you to send multiple 160-character messages in the form of automatic responders. With the sequential responder feature, you can ensure large messages will be sent simultaneously to a text-message recipient. This way, your customers will always receive all the information you need them to know about your business.

sms vs mms

MMS stands for Multimedia Messaging Service and is a form of text messaging that allows you to send pictures, videos, or audio content to a recipient.‍

We provide a URL shortener in all our auto-responders as well! Send your customers to your landing page, review site, or a page with your desired image, video, or audio content via SMS messaging. This feature also allows you to track click-thru from your recipients, so you can send your multimedia messages and see who viewed them! 

sms marketing best practices
Send MMS Messages on Equiitext

MMS Messages Have Higher Click-Thru Averages.

Overall on the Equiitext platform (We send over 100M messages for our customers) click-thru rates on links and response rates are on average 4% higher for MMS messages vs SMS messages. MMS messages include using a emoji, sending a picture or video and allow for sending up to 230 characters.

EquiiText makes business texting simple with SMS. Thanks to our online texting platform, customizing your company’s texting services is easier than ever.

Chantel Fullilove

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