AI Chatbot
The year 2017 was a big one for social media, and there’s still three months left. Facebook came up with Instagram Stories to compete with Snapchat and their copycat approach worked as Instagram users have surpassed Snapchat users. The United States got a new president who routinely uses social media to share official policy positions. …
Continue reading "Ten social media marketing trends to watch for in 2018"
AI Chatbot
Dashbot, a chabot analytics company has processed more than 11 billion chatbot messages. Their analytics tools can help businesses figure out what’s working and what’s not when it comes to their chatbots’ interactions with customers. Having analyzed so many chatbot interactions, Dashbot is uniquely positioned to share some insights into what makes a good chatbot …
Continue reading "If you want customers to use your chatbot, you have to program it to be polite"
Texting News
People no longer have the same reservations about talking to machines as they might have just a few years ago. Already, 65% of smartphone owners report using voice assistants on their phones. Advances in machine learning and natural language processing have allowed chatbots to become more practical and utilitarian than ever. Chatbots are computer programs …
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Text Message Marketing
When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup off the ground. But how can your startup thrive if your marketing budget is practically zero? You have to get creative and find some free …
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Text Marketing Industry
Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one out of every five restaurants has to close its doors within the first year. Restaurants face tough competition and what makes it even harder for restaurants to stay in business is the difficulty of being in the …
Continue reading "Five digital marketing tips for restaurant owners"
AI Chatbot
Most small businesses start out with a very limited customer support channels. At first it might be the owner and maybe one or two other employees responding to emails. On the other end of the spectrum are larger companies that are balancing phone, text, social media, chat, and email channels and they have entire teams …
Continue reading "Tips for managing multiple customer support channels"
Text Marketing Industry
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just now beginning to enter the workforce and gain purchasing power. Because Gen Z is still so young, however, the traits that characterize them are not …
Continue reading "Seven ways that marketers can effectively reach Gen Z"
Text Message Marketing
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing, Facebook is a great platform to start with since it has a very general audience ranging from pre-teens up to the elderly; it’s popular among …
Continue reading "How to maximize ROI with your Facebook marketing strategy"
Text Message Marketing
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through rate is around 3%. The marketers who put the most thought into their email campaigns should easily be outperforming those averages, though and outperforming even …
Continue reading "How to get better open and click-through rates for your email marketing campaign"
Text Marketing Industry
Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50% mark for total digital marketing ad spending. Put another way: businesses are spending more on mobile advertising than they are on all other digital spending combined. With so much money being poured into mobile marketing, it’s helpful to …
Continue reading "Five mobile marketing budget mistakes to avoid"
AI Chatbot
The use of chatbots by brands for customer service purposes has really taken off in 2017 and it looks like the trend will continue in coming years as companies see the value in developing a chatbot capable of handling customer complaints and questions at all hours of the day and night. Unfortunately, a lot of …
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Text Marketing Industry
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various promotions. The plaintiff also alleges that the restaurant continued to send her text messages despite repeated attempts to opt out of receiving them. Both of …
Continue reading "New York City bar and grill sued for TCPA violations"
Text Marketing Industry
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where businesses focus on offering value and letting customers come to them). Part of it is that consumers today are savvier and inherently suspicious of people …
Continue reading "Seven elements every inbound marketing campaign needs"
AI Chatbot
Chatbots are like humans in more ways than one. Obviously they’re designed to simulate conversation with a human so they have the ability to understand and formulate sentences. But they’re also like humans in the sense that they learn and develop just as a human infant must develop into an adult. Today, chatbots are still …
Continue reading "How chatbots do what they do"
Text Message Marketing
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed is the ways brands market to, interact with and sell to customers. If you’re a small business owner, you need to be harnessing the power …
Continue reading "Four ways smartphones can connect you with customers"
Text Message Marketing
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a wasted opportunity. The call to action is the heart of the text message and you need to take great care in crafting it. Here are …
Continue reading "Six tips for crafting the perfect SMS call to action"
AI Chatbot
Chatbots are in the midst of a huge growth phase. Chatbot programmers and AI researchers are still discovering new ways to use them as well as things they can’t do. Chatbots are already a lot more useful and practical for the average small business than they were even just a year ago. One of the …
Continue reading "Six things your customer service chatbot must be able to do"
Text Message Marketing
Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential component of any marketing strategy. Consequently, many small business owners are diving right into social media marketing and making easily avoidable mistakes in the process. Even if you’re a …
Continue reading "Seven most common social media marketing mistakes"
Text Marketing Industry
A few years ago, digital marketing was a nice-to-have but many small businesses got by without it by relying on word-of-mouth and traditional forms of advertising. Today, that no longer works because consumers go straight so a search engine on their mobile phone when they need to find something. Small businesses that haven’t invested in …
Continue reading "Five digital marketing tips for small business owners"
Text Message Marketing
Businesses turn to content marketing so that they can be seen as influencers within their field. Businesses that consistently post high quality, accurate, and valuable content are viewed as an authority within the field. It’s not enough to start a company blog and publish a few articles. The following tips can help your business to …
Continue reading "How to establish authority within your industry through content marketing"